Delta Faucet
Delta Faucet Company, founded in 1954 and headquartered in Indianapolis, is a wholly-owned Masco Corporation subsidiary that manufactures residential and commercial kitchen and bathroom faucets, showers, water filtration, and accessories under proprietary Touch2O, VoiceIQ, and Diamond Seal technologies, sold through retail, e-commerce, trade professionals, and international distributors.
- Company typePrivate
- Founded1954
- HeadquartersIndianapolis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Delta Faucet does
Delta Faucet Company is a U.S.-based manufacturer of residential and commercial bathroom and kitchen plumbing fixtures, founded in 1954 and headquartered in Indianapolis, Indiana. The company operates as a wholly-owned subsidiary of Masco Corporation (NYSE: MAS) within its Plumbing Products segment alongside Hansgrohe and Brasstech. Its product portfolio spans kitchen and bathroom sink faucets, showerheads and handshowers, tub and shower systems, steam shower systems, toilets and bidet seats, water filtration (including tankless reverse osmosis), and accessories such as soap dispensers, glass rinsers, and grab bars.
The company's products are built on a portfolio of proprietary technologies including Touch2O touch activation, Touchless motion-sensor activation, VoiceIQ voice control, Diamond Seal diamond-embedded valves rated at twice industry-standard lifespan, MagnaTite magnetic docking for pull-down faucets, ShieldSpray high-pressure cleaning with 50% water reduction, and proprietary finishes (Lumicoat, SpotShield, Brilliance) engineered to resist water spots, mineral buildup, and corrosion. The Clarifi Tankless Reverse Osmosis System reduces more than 90 contaminants and is among the most recent capability extensions.
Delta Faucet monetizes through hardware sales across five streams: consumer faucets, shower and bath products, water filtration systems, replacement parts and accessories, and recertified/returned products via the Delta Outlet. Unit pricing ranges from approximately $12 for basic accessories to over $1,900 for premium voice-activated kitchen bundles. Distribution is multi-channel: direct-to-consumer e-commerce at deltafaucet.com, major home improvement retailers (notably Home Depot), a dedicated trade professional program with contractor locator (findapro.deltafaucet.com), and international distributors in Canada, Brazil, China, and India. Customer segments include residential homeowners (primary), trade professionals (plumbers, contractors, designers), and commercial properties. Revenue is not separately disclosed; it is reported within Masco Corporation's consolidated results.
Delta Faucet firmographics
Firmographics- Name
- Delta Faucet
- Legal name
- Delta Faucet Company
- Website
- https://deltafaucet.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Delta Faucet Company, founded in 1954 and headquartered in Indianapolis, is a wholly-owned Masco Corporation subsidiary that manufactures residential and commercial kitchen and bathroom faucets, showers, water filtration, and accessories under proprietary Touch2O, VoiceIQ, and Diamond Seal technologies, sold through retail, e-commerce, trade professionals, and international distributors.
- Ownership category
- akta.pro rank
Delta Faucet industry classification
Industry- Product category
- Bathroom and Kitchen Plumbing Fixtures
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Bottled Water Manufacturing (312112)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where Delta Faucet is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Delta Faucet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Faucet Sales: Direct-to-consumer and retail sales of bathroom and kitchen faucets through e-commerce platform and retail partners
- Shower and Bath Products: Sales of showerheads, handshowers, bathing products, and steam shower systems
- Water Filtration Systems: Sales of reverse osmosis systems, shower filters, and replacement filter cartridges
- Replacement Parts and Accessories: Sales of repair parts, accessories, and replacement components for existing Delta products
- Recertified Products: Sales of inspected, recertified returned products at discounted prices through the Delta Outlet
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glass Rinser - Delta/Metal Glass Rinser GR250 |
| Unit Pricing | Pay-as-you-go | Glass Rinser - Delta Glass Rinser GR150 |
| Unit Pricing | Pay-as-you-go | Glass Rinser Accessories |
| Unit Pricing | Pay-as-you-go | Soap Dispensers - Premium Collections |
| Unit Pricing | Pay-as-you-go | Kitchen Sink Accessories |
| Unit Pricing | Pay-as-you-go | Kitchen Faucet Bundles with Soap Dispenser |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Delta Faucet product offering
Product offeringCore offering
Delta Faucet designs, manufactures, and sells residential and commercial bathroom and kitchen plumbing fixtures, including faucets, showerheads, tub/shower products, toilet seats, water filtration systems, and related accessories. The company distributes these products through direct-to-consumer e-commerce, major retail partners (notably The Home Depot), a trade professional network, and international channels. Delta Faucet also sells recertified (refurbished) products through a dedicated outlet channel.
Differentiator
Problem solved
Functional benefit
Brands
- Delta Recertified: Recertified products program offering returned, inspected products meeting quality standards, backed by 10-Year Limited Warranty, with donations to Habitat for Humanity.
Products and services
- Cordova Kitchen Faucet A kitchen faucet in the Delta Faucet kitchen line, sold to residential homeowners and trade professionals for kitchen installation and replacement.
- Altado Kitchen Faucet A kitchen faucet in the Delta Faucet kitchen line, sold to residential homeowners and trade professionals for kitchen installation and replacement.
- Bonacci Bath Collection A bath collection of bathroom sink faucets and matching fixtures, sold to residential homeowners, trade professionals, and commercial buyers.
- Lineax Bath Collection A bath collection of bathroom sink faucets and matching fixtures, sold to residential homeowners, trade professionals, and commercial buyers.
- Cassidy Bath Collection A bath collection of bathroom sink faucets and matching fixtures, sold to residential homeowners, trade professionals, and commercial buyers.
- Foundations Bath Line An entry-level bath line of bathroom sink faucets and matching fixtures, sold to residential homeowners and trade professionals seeking value-priced options.
- SelectChoice Push-Button Diverter A push-button diverter used in tub and shower installations to switch between showerhead and handshower, sold to residential homeowners and trade professionals.
- HydroRain Two-In-One Showerhead A two-in-one showerhead combining a fixed shower and a handheld spray in a single unit, sold to residential homeowners and trade professionals.
- Clarifi Tankless Reverse Osmosis System A tankless under-sink reverse osmosis water filtration system sold to residential homeowners for cleaner drinking water.
- Kitchen Faucets (Product Line)
Quantifiable outcome
- Diamond Seal Technology lasts up to twice as long as the industry standard
- +2 more outcomes
Companies that use Delta Faucet
Customer profileSegments3 records
Ideal customer profiles3 records
Delta Faucet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Delta Faucet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Masco CorporationcoreDelta Faucet Company is a subsidiary and core brand within Masco Corporation, a North American home improvement and building products company. Masco operates two primary segments: Plumbing Products (including Delta Faucet, Hansgrohe, and Brasstech) and Paint and Coatings (featuring Behr Paint Company through a Home Depot partnership).
- Habitat for HumanityminorDelta Faucet supports Habitat for Humanity through annual donations, partially funded by Recertified product purchases. The company donates returned, inspected products to support Habitat for Humanity's mission of building affordable housing.
- Home DepotcoreHome Depot is a major retail distribution partner for Masco Corporation's products, including the Behr Paint brand. While primarily a Paint and Coatings segment relationship, this demonstrates the broader retail distribution network available to Delta Faucet products.
- Findapro (Contractor Locator)minorFindapro.deltafaucet.com is a contractor locator service helping consumers find certified Delta installation professionals, creating a network of trained installers who recommend Delta products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Delta Faucet competitors and assessment
Company assessmentBroad incumbents
- Toto: Toto is a broad-incumbent Japanese bathroom fixture manufacturer whose US business spans faucets, washlets, and full bath suites. While its primary US focus is toilets and bidet seats, its faucet and bath lines compete with Delta in commercial and high-end residential projects.
Emerging players
- Kingston Brass: Kingston Brass is an online-direct and home improvement retailer brand offering kitchen and bath faucets and accessories at value price points. It competes with Delta's lower-priced lines and increasingly encroaches on the mid-range through e-commerce channels.
- Kraus: Kraus is a US-based emerging brand offering kitchen faucets, sinks, and bathroom fixtures with a strong e-commerce and direct-to-consumer presence, increasingly competing with Delta in the mid-to-premium online and home improvement retail channels.
Direct peers
- Grohe: Grohe, owned by LIXIL Group, is a leading European premium faucet and shower brand with comparable touchless, water-efficient, and smart products sold globally. It is a direct peer in both product portfolio and distribution (retail + trade professional) to Delta Faucet's higher-end lines.
- Hansgrohe: Hansgrohe is a sister brand to Delta Faucet within Masco Corporation's Plumbing Products segment, offering premium kitchen and bath faucets, shower systems, and bathroom mixers globally. It is directly comparable in product category and technology roadmap, with overlapping design and innovation programs.
- American Standard: American Standard, part of LIXIL, is a long-standing direct competitor in US residential kitchen and bath faucets, showerheads, and bathroom fixtures, distributed through the same home improvement retailers and trade channels as Delta Faucet.
- Pfister: Pfister is a US faucet and bath fixtures brand owned by Spectrum Brands, offering kitchen, bath, and shower products at value-to-mid-tier price points through home improvement retailers. It directly competes with Delta's mid-range kitchen and bath lines on price and shelf space.
- Kohler: Kohler is a full-line kitchen and bath manufacturer with comparable faucets, showerheads, and smart fixtures, sold through similar home improvement retail and trade channels. Its KOHLER Konnect smart faucet line directly competes with Delta's Touch2O and VoiceIQ products in the connected-fixture category.
- Moen: Moen is the closest direct competitor to Delta Faucet in the US residential kitchen and bath faucet market, offering a parallel portfolio of pull-down kitchen faucets, touchless and smart faucets, and shower systems, sold through the same Home Depot and trade channels. Operated by Fortune Brands Innovations, it competes head-to-head on brand, technology, and shelf space.
- Brizo: Brizo is the premium fashion-forward sub-brand of Delta Faucet itself, competing in the high-end kitchen and bath category against brands like Kohler and Grohe. While it is owned by the same parent, it functions as a peer brand in the marketplace and is relevant for share-of-premium comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Delta Faucet social profiles
Digital presenceDelta Faucet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delta Faucet leadership team
Management profileNumber of profiles
Delta Faucet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delta Faucet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delta Faucet
What does Delta Faucet do?
Delta Faucet designs, manufactures, and sells residential and commercial bathroom and kitchen plumbing fixtures, including faucets, showerheads, tub/shower products, toilet seats, water filtration systems, and related accessories. The company distributes these products through direct-to-consumer e-commerce, major retail partners (notably The Home Depot), a trade professional network, and international channels. Delta Faucet also sells recertified (refurbished) products through a dedicated outlet channel.
Is Delta Faucet a public or private company?
Delta Faucet is a private company. It is classified as corporate owned and is currently operating.
When was Delta Faucet founded?
Delta Faucet was founded in 1954. It employs 1,001 to 5,000 people.
Where is Delta Faucet based?
Delta Faucet is headquartered in Indianapolis, United States, in the North America region.
How does Delta Faucet make money?
Five revenue lines are on record. Consumer Faucet Sales are the primary driver. The others are shower and Bath Products, water Filtration Systems, replacement Parts and Accessories and recertified Products.
Who are Delta Faucet's main competitors?
Toto is listed as a broad incumbent. Emerging players are Kingston Brass and Kraus. Direct peers are Grohe, Hansgrohe, American Standard, Pfister, Kohler, Moen and Brizo.
Does Delta Faucet have an API?
No public API is recorded for Delta Faucet.
What industry is Delta Faucet in?
Delta Faucet's product category is Bathroom and Kitchen Plumbing Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 333914 and its SIC code is 3561.