Feedback Intelligence
Feedback Intelligence was an AI evaluation and analytics platform that converted raw agent and user conversations into structured performance insights for AI agents. Founded in 2021, it was acquired by ActiveCampaign in February 2026 and integrated into its Active Intelligence marketing platform.
- Company typePrivate
- Founded2021
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Feedback Intelligence does
Feedback Intelligence was an AI evaluation and analytics platform that converted raw agent and user conversations into structured performance insights to improve AI performance over time. Founded in 2021 and headquartered in San Francisco, the company focused on coaching AI agents rather than human teams, providing conversation-level measurement, real-time intent detection, sentiment analysis, and friction-point identification capabilities. Its proprietary technology introduced metrics such as "Return on Intent" that measured whether user needs were actually fulfilled rather than relying on traditional engagement signals. The platform served horizontal B2B customers, with particular emphasis on bringing enterprise-level AI evaluation functionality to SMBs in autonomous marketing workflows.
The company's core product was a standalone AI evaluation platform before its acquisition by ActiveCampaign in February 2026 for an undisclosed sum. Following the acquisition, Feedback Intelligence's technologies were integrated into ActiveCampaign's Active Intelligence platform, and founder Chinar Movsisyan joined ActiveCampaign's Technology and Product organization to oversee the integrated AI development team. The company operated with 1-10 employees and raised approximately $900,000 in disclosed institutional funding from SkyDeck Berkeley, with additional undisclosed support from SmartGateVC and BANA Angels. No public pricing model, customer logos, or revenue figures were disclosed prior to the acquisition.
Feedback Intelligence firmographics
Firmographics- Name
- Feedback Intelligence
- Legal name
- Feedback Intelligence
- Website
- https://feedbackintelligence.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Feedback Intelligence was an AI evaluation and analytics platform that converted raw agent and user conversations into structured performance insights for AI agents. Founded in 2021, it was acquired by ActiveCampaign in February 2026 and integrated into its Active Intelligence marketing platform.
- Ownership category
- akta.pro rank
Feedback Intelligence industry classification
Industry- Product category
- AI Evaluation and Analytics Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- RLHF, Human Feedback & Evaluation Data Tools (HDAAALAJ)
Keywords
Where Feedback Intelligence is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Feedback Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations
Feedback Intelligence product offering
Product offeringCore offering
Feedback Intelligence built an AI evaluation and analytics platform that converts raw agent and user conversations into structured performance insights. The platform provides conversation-level measurement, real-time intent detection, sentiment analysis, and friction-point identification to coach and improve AI agents rather than human sales teams, targeting enterprise marketing automation platforms.
Product overview
Feedback Intelligence operated as a standalone AI evaluation and analytics platform before being acquired by ActiveCampaign. The platform converts raw conversational data from AI agents and users into structured performance insights, enabling continuous improvement of AI systems. Its core technology—encompassing real-time intent detection, sentiment analysis, and friction-point identification—was integrated into ActiveCampaign's Active Intelligence autonomous marketing platform to enhance AI-driven marketing workflows beyond basic engagement signals.
Differentiator
Problem solved
Functional benefit
Products and services
- Feedback Intelligence AI evaluation and analytics platform that converts raw agent and user conversations into structured performance insights to improve AI agent performance over time. Provides conversation-level measurement, real-time intent detection, sentiment analysis, and friction-point identification. Built for enterprise marketing automation platforms and AI-driven autonomous marketing vendors.
Quantifiable outcome
- Enables SMBs with enterprise-level AI functionality previously unavailable to smaller businesses
Companies that use Feedback Intelligence
Customer profileIdeal customer profiles1 record
Feedback Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Feedback Intelligence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ActiveCampaigncoreActiveCampaign acquired Feedback Intelligence to strengthen its Active Intelligence AI engine for autonomous marketing workflows. The acquisition integrates conversation-level measurement and recommendations into ActiveCampaign's platform. Feedback Intelligence Founder and CEO Chinar Movsisyan joined ActiveCampaign's Technology and Product organization to oversee the integrated AI development team. The acquisition accelerates ActiveCampaign's product development for AI-driven autonomous marketing capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Feedback Intelligence competitors and assessment
Company assessmentDirect peers
- Scale AI: Scale AI provides data labeling, RLHF, and evaluation services for foundation models and enterprise AI applications. It is the most direct competitor to Feedback Intelligence in human-feedback-driven AI evaluation, with substantially greater scale and funding.
- Surge AI: Surge AI is a data labeling and RLHF platform focused on frontier-model training and evaluation. It competes directly with Feedback Intelligence in supplying human-feedback signals for enterprise LLM improvement.
- Arize AI: Arize AI offers an LLM observability and evaluation platform that monitors AI applications in production, including conversation-level analytics and drift detection. It is a direct competitor in AI agent evaluation and observability.
- Patronus AI: Patronus AI provides automated evaluation and testing tools for LLM applications, including conversation analysis and quality scoring. It directly competes with Feedback Intelligence's conversation-level measurement capabilities.
- Galileo (Galileo Technologies): Galileo provides an evaluation and observability platform for LLM-powered applications, including conversation analytics and AI quality monitoring. It overlaps directly with Feedback Intelligence's RLHF and feedback loop positioning.
- LangSmith (LangChain): LangSmith offers LLM application development, evaluation, and observability tooling for production AI agents. It directly competes in conversation-level evaluation and feedback-driven improvement of enterprise LLM workflows.
- WhyLabs: WhyLabs provides an AI observability platform that monitors model performance and data quality in production, including LLM applications. It is comparable to Feedback Intelligence's continuous monitoring of AI agent performance.
Broad incumbents
- Labelbox: Labelbox is a broader AI data platform spanning labeling, evaluation, and model debugging. While wider in scope than Feedback Intelligence, it overlaps in human-feedback and evaluation tooling for enterprise LLM teams.
Emerging players
- Honeycomb: Honeycomb provides observability for production software, increasingly including AI-assisted debugging. Its conversation-level analytics capabilities partially overlap with Feedback Intelligence's interaction-quality measurement.
- Humanloop: Humanloop offers an LLM evaluation and prompt management platform for enterprise teams. It overlaps with Feedback Intelligence's evaluation and feedback loop for production AI agents, though with a focus on prompt experimentation rather than conversation analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Feedback Intelligence social profiles
Digital presenceFeedback Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feedback Intelligence leadership team
Management profileNumber of profiles
Profiles1 record
Feedback Intelligence funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feedback Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feedback Intelligence
What does Feedback Intelligence do?
Feedback Intelligence built an AI evaluation and analytics platform that converts raw agent and user conversations into structured performance insights. The platform provides conversation-level measurement, real-time intent detection, sentiment analysis, and friction-point identification to coach and improve AI agents rather than human sales teams, targeting enterprise marketing automation platforms.
Is Feedback Intelligence a public or private company?
Feedback Intelligence is a private company. It is classified as corporate owned and is currently acquired.
When was Feedback Intelligence founded?
Feedback Intelligence was founded in 2021. It employs 1 to 10 people.
Where is Feedback Intelligence based?
Feedback Intelligence is headquartered in Berkeley, United States, in the North America region.
Who are Feedback Intelligence's main competitors?
Direct peers on record are Scale AI, Surge AI, Arize AI, Patronus AI, Galileo (Galileo Technologies), LangSmith (LangChain) and WhyLabs. Labelbox is listed as a broad incumbent. Emerging players are Honeycomb and Humanloop.
Does Feedback Intelligence have an API?
No public API is recorded for Feedback Intelligence.
What industry is Feedback Intelligence in?
Feedback Intelligence's product category is AI Evaluation and Analytics Software. Its primary akta.pro industry code is HDAAALAJ, RLHF, Human Feedback & Evaluation Data Tools. Its NAICS code is 541511 and its SIC code is 7372.