ActiveCampaign
- Company typePrivate
- Founded2003
- HeadquartersChicago, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
ActiveCampaign firmographics
Firmographics- Name
- ActiveCampaign
- Legal name
- ActiveCampaign
- Website
- https://activecampaign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
ActiveCampaign industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where ActiveCampaign is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
ActiveCampaign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Marketing Automation Platform): ActiveCampaign generates revenue primarily through subscription pricing tiers based on contact volume and feature set. Plans range from entry-level (under 1,000 contacts) to Enterprise. Annual and monthly billing options are available, with annual plans offering discounted rates. Additional revenue from add-ons (SMS credits, additional channels) and premium support tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small businesses |
| Subscription | Annual | Mid-market and enterprise custom plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
ActiveCampaign product offering
Product offeringCore offering
ActiveCampaign provides an autonomous marketing automation platform that combines email marketing, marketing automation, sales CRM, SMS, WhatsApp, and transactional email into a single system powered by its Active Intelligence AI engine. The platform enables small-to-mid-market businesses to design, execute, and optimize cross-channel customer journeys with AI-generated campaigns, predictive lead scoring, and 950+ integrations. It also operates acquired transactional email (Postmark), WhatsApp automation (Hilos), and AI evaluation (Feedback Intelligence) services that extend the core platform.
Product overview
ActiveCampaign is an autonomous marketing platform that has evolved from a simple email marketing tool into a comprehensive Customer Experience Automation platform. The core platform combines marketing automation, email marketing, CRM, SMS, WhatsApp, and AI capabilities under one unified system. The product portfolio includes: the core ActiveCampaign Platform as the central hub; Active Intelligence as the AI engine powering autonomous workflows; Marketing Automation and Email Marketing as primary execution channels; CRM for sales management; SMS Marketing and WhatsApp Messaging as channel add-ons; Transactional Email (via Postmark acquisition) for automated receipts and notifications; Custom Objects for connecting unique business data; Landing Pages, Analytics & Reporting, Segmentation, and Content Creation as feature modules; and Franchise & Multi-Location as an industry-specific solution. The platform also includes API & Developer Tools for custom integrations. Recent acquisitions include Postmark (2022, transactional email), Hilos (2025, WhatsApp automation), and Feedback Intelligence (2026, AI evaluation) which extend specific capabilities within the unified ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Active Intelligence: AI-powered autonomous marketing engine that analyzes behavioral data to optimize campaigns in real time, featuring predictive send-time optimization, content personalization, and automated performance insights.
Quantifiable outcome
- Saves 13 hours per week of marketing busywork per user
- +9 more outcomes
Companies that use ActiveCampaign
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles3 records
ActiveCampaign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability12 records
Feature11 records
ActiveCampaign partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Feedback IntelligencecoreActiveCampaign acquired San Francisco-based Feedback Intelligence in February 2026 to accelerate its Active Intelligence AI engine. Feedback Intelligence converts raw agent and user conversations into structured performance insights using real-time intent detection, sentiment analysis, and friction-point identification. Founder and CEO Chinar Movsisyan joined ActiveCampaign's Technology and Product organization to oversee the integrated AI team. The acquisition introduced a new 'Imagine, Activate, Validate' loop and 'Return on Intent' metric.
- HiloscoreActiveCampaign acquired Mexico City-based Hilos in April 2025 to enhance WhatsApp messaging automation capabilities, allowing businesses to create personalized conversational experiences on WhatsApp's platform of 2.4+ billion users. The acquisition expanded ActiveCampaign's presence in Latin America, Europe, and North America, positioning the company as a leader in WhatsApp marketing automation within the SMB segment.
- PostmarkcoreActiveCampaign acquired Postmark in May 2022 to enhance its Customer Experience Automation platform by integrating transactional email capabilities. The acquisition unified communication streams for customers, improving engagement through automation and a user-friendly interface. Postmark's transactional email service was integrated into ActiveCampaign's platform, enabling automated receipts, password resets, and other transactional messages within marketing automation workflows.
- ClaycoreBi-directional integration connecting Clay's AI-powered data enrichment platform with ActiveCampaign. Allows users to automatically sync enriched contact information, push contacts into automations based on real-time triggers, create/update accounts and contacts, and associate contacts with accounts. Enables sales and marketing teams to keep contact data current and engage leads at the right moments.
- Postmark (Zapier/Integration ecosystem)corePostmark, acquired by ActiveCampaign in 2022, continues to be listed as a top transactional email service provider. It is noted that ActiveCampaign's acquisition of Postmark enables combined email automation capabilities through integration.
Scale indicators10 records
ActiveCampaign competitors and assessment
Company assessmentDirect peers
- HubSpot: HubSpot is the dominant all-in-one marketing, sales, and CRM platform for SMB and mid-market. It competes head-to-head with ActiveCampaign across email marketing, marketing automation, and CRM, and serves as the primary strategic benchmark for ActiveCampaign's mid-market expansion ambitions.
- Mailchimp: Mailchimp (owned by Intuit) is the most recognizable SMB email marketing and automation brand. It competes directly with ActiveCampaign on email campaigns, automations, and now AI-assisted campaign creation, and overlaps heavily in target customer (small businesses, e-commerce, creators).
- Klaviyo: Klaviyo is a publicly-traded, AI-focused email and SMS marketing automation platform with strong e-commerce positioning (Shopify, WooCommerce). It is a direct competitor in the e-commerce/retail segment ActiveCampaign targets, and represents the most direct public-market comparable for valuation benchmarking.
- Brevo: Brevo (formerly Sendinblue) is a European-headquartered SMB marketing platform offering email, SMS, WhatsApp, CRM, and marketing automation. It overlaps closely with ActiveCampaign's product mix and SMB/mid-market positioning, particularly in EMEA.
- Constant Contact: Constant Contact is a long-standing SMB email marketing and automation platform, now owned by Constant Contact Inc. It targets a similar small business customer base as ActiveCampaign, particularly nonprofits, franchises, and local services, and competes on entry-level pricing tiers.
- GetResponse: GetResponse is an SMB-focused email marketing, automation, and webinar platform with growing AI capabilities. It competes directly with ActiveCampaign on email automation, landing pages, and CRM for small businesses and creators globally.
- Iterable: Iterable is a cross-channel marketing automation platform (email, SMS, push, in-app) that competes with ActiveCampaign's higher-tier offerings for growth-stage and mid-market B2C companies. It represents the natural competitive threat as ActiveCampaign moves up-market.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Account Engagement/Pardot) is the enterprise-scale incumbent in marketing automation. ActiveCampaign positions against it for SMB/mid-market accounts wanting enterprise-grade capabilities without Salesforce-level complexity or pricing.
Emerging players
- Omnisend: Omnisend is an e-commerce-focused email and SMS marketing automation platform with deep Shopify/WooCommerce integration. It competes with ActiveCampaign in the e-commerce segment with a more specialized feature set, often at lower price points for smaller merchants.
- Kit (formerly ConvertKit): Kit is a creator-economy-focused email marketing and automation platform. ActiveCampaign explicitly targets creators and influencers as a customer segment, and Kit competes for the same audience with creator-native workflows and monetization features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ActiveCampaign social profiles
Digital presenceActiveCampaign compliance and trust
Trust signalCompliance5 records
ActiveCampaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveCampaign leadership team
Management profileNumber of profiles
Profiles12 records
ActiveCampaign subsidiaries and ownership
Company hierarchySubsidiaries3 records
ActiveCampaign funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveCampaign M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveCampaign
What does ActiveCampaign do?
ActiveCampaign provides an autonomous marketing automation platform that combines email marketing, marketing automation, sales CRM, SMS, WhatsApp, and transactional email into a single system powered by its Active Intelligence AI engine. The platform enables small-to-mid-market businesses to design, execute, and optimize cross-channel customer journeys with AI-generated campaigns, predictive lead scoring, and 950+ integrations. It also operates acquired transactional email (Postmark), WhatsApp automation (Hilos), and AI evaluation (Feedback Intelligence) services that extend the core platform.
Is ActiveCampaign a public or private company?
ActiveCampaign is a private company. It is classified as venture growth investor backed and is currently operating.
When was ActiveCampaign founded?
ActiveCampaign was founded in 2003. It employs 501 to 1,000 people.
Where is ActiveCampaign based?
ActiveCampaign is headquartered in Chicago, United States, in the North America region.
How does ActiveCampaign make money?
One revenue line is on record: saaS Subscription (Marketing Automation Platform).
Who are ActiveCampaign's main competitors?
Direct peers on record are HubSpot, Mailchimp, Klaviyo, Brevo, Constant Contact, GetResponse and Iterable. Salesforce Marketing Cloud is listed as a broad incumbent. Emerging players are Omnisend and Kit (formerly ConvertKit).
Does ActiveCampaign have an API?
Yes. ActiveCampaign REST API v3 based on REST, HTTP, and JSON. API endpoints are organized around resources such as contacts and deals, enabling developers to call ActiveCampaign actions for integrations. The platform offers App Studio for building custom apps within the ecosystem, webhooks for real-time notifications on contact actions (opens, clicks), and a Custom Objects API for managing custom data schemas. Developer tools include low-code App Studio solution, API documentation, and webhook configuration. Developer documentation is at developers.activecampaign.com.
What industry is ActiveCampaign in?
ActiveCampaign's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 54151 and its SIC code is 7372.