Catalina Crunch
Catalina Crunch is a US better-for-you CPG brand producing high-protein, low-sugar cereals, granolas, snack mixes, sandwich cookies, and chocolate bars for health-conscious, diabetic, fitness-oriented, and family consumer segments across DTC e-commerce and 30,000+ retail locations.
- Company typePrivate
- Founded2017
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Catalina Crunch does
Catalina Crunch, operated by Delaware-incorporated Catalina Snacks Inc., is a US-based better-for-you CPG brand producing high-protein, low-sugar cereals, snack mixes, granolas, sandwich cookies, and chocolate bars. The company's core product platform is built around formulations delivering 10–13g of protein and 0–2g of sugar per serving using ingredients such as high-oleic sunflower oil, with the portfolio spanning nine cereal flavors, multiple savory snack mixes, two granola SKUs, sandwich cookies, and 55%-cacao chocolate bars. The portfolio carries Non-GMO Project Verified, cRc Kosher, OK-D Kosher, and gluten-free certifications and is marketed under the 'Snack Like It Matters' platform.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce via catalinacrunch.com with a subscription program (Catalina Crunch Club offering tiered 10/15/20% discounts at 30- or 60-day cadence) and broad retail distribution across more than 30,000 locations including mass grocery, club retailers (Costco, Sam's Club), and Target. Premium unit pricing — $5.99 for sandwich cookies and $6.99 for limited-edition cereals — reflects positioning above conventional brands, supported by a customer satisfaction guarantee (Love Every Bite) and digital gift card program. Target customers are health-conscious consumers, individuals managing diabetes or pre-diabetes, fitness enthusiasts seeking protein-rich snacks, families seeking better-for-you breakfast options, and busy professionals needing convenient nutrition. The company was founded by Krishna Kaliannan following his personal diabetes diagnosis and remains bootstrapped without disclosed venture capital backing, having raised a $10M exempt offering (with $4.35M sold) in March 2022. In 2025 the company executed its first national advertising campaign and a brand refresh, and through early 2026 launched multiple new SKUs across cereals, granola, and snack mix categories.
Catalina Crunch firmographics
Firmographics- Name
- Catalina Crunch
- Legal name
- Catalina Snacks Inc.
- Website
- https://us.catalinacrunch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalina Crunch is a US better-for-you CPG brand producing high-protein, low-sugar cereals, granolas, snack mixes, sandwich cookies, and chocolate bars for health-conscious, diabetic, fitness-oriented, and family consumer segments across DTC e-commerce and 30,000+ retail locations.
- Ownership category
- akta.pro rank
Catalina Crunch industry classification
Industry- Product category
- Better-for-you Snacks & Cereals
- NAICS
- Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191), Chocolate and Confectionery Manufacturing from Cacao Beans (311351)
- SIC
- Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Health/Protein Snack Bars Manufacturing (AFAKAIAN)
Keywords
Where Catalina Crunch is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Catalina Crunch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce Sales: Online sales through catalinacrunch.com with subscription options (Catalina Crunch Club) offering 10-20% discounts on recurring orders delivered every 30 or 60 days. One-time purchases also available.
- Retail Distribution: Wholesale distribution through major grocery retailers, club stores (Costco, Sam's Club), and Target. Products available in over 30,000 retail locations nationwide.
- Wholesale Program: B2B wholesale program for retail stores with specific terms including prohibition on third-party reselling (Amazon, eBay).
- Gift Cards: Digital gift cards sold in $25, $50, and $100 denominations through the company's e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Catalina Crunch Club Subscription - Tiered discount structure |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | One-Time Purchase Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Catalina Crunch product offering
Product offeringCore offering
Catalina Crunch produces and sells keto-friendly, vegan, low-sugar cereals, granola, snack mixes, chocolate bars, and sandwich cookies formulated to deliver 10-13g of protein and 0-2g of sugar per serving. Products are sold direct-to-consumer through catalinacrunch.com (with a subscription service called Catalina Crunch Club) and through distribution in over 30,000 retail locations nationwide, including major grocery chains, Costco, Sam's Club, and Target.
Product overview
Catalina Crunch is a direct-to-consumer and retail CPG brand offering a unified portfolio of better-for-you snacks and cereals built around high-protein, low-sugar positioning. The core product lines include Protein Cereal (9 flavors with 10-11g protein per serving), Protein Snack Mix (savory mixes with nuts and pretzels), Protein Granola (13g protein per serving), Chocolate Cookie Bars (55% cacao with 2g sugar), and Sandwich Cookies (5g net carbs). The company operates through its e-commerce platform (catalinacrunch.com) with a subscription program (Catalina Crunch Club) offering tiered discounts, and distributes through over 30,000 retail locations nationwide. Key differentiators include gluten-free, Non-GMO Project Verified cereals, and various Kosher certifications across product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Protein Cereal High-protein, low-sugar cereal offering 10-11g protein per serving with fiber, available in multiple flavors including Cinnamon Toast, Dark Chocolate, Fruity, Blueberry Muffin, Honey Nut, Maple, Peanut Butter, and limited editions like Pumpkin Spice, Strawberry Strudel, Apple Turnover. Targeted at health-conscious consumers, diabetics, and those on keto/low-carb diets.
- Protein Snack Mix Protein-fortified snack mix combining Catalina Crunch Cereal with chickpea pretzels and seasoned nuts, available in savory flavors including Cheddar, Spicy, Ranch, Honey Mustard, and Parmesan Garlic. Available in standard pouch sizes at retail and on-the-go multipack sizes.
- Protein Granola Protein granola with 13g protein per serving and fiber, offered in flavors including Honey Cashew and Peanut Butter, designed for breakfast or snacking. Targeted at consumers seeking high-protein, low-sugar breakfast and snacking options.
- Chocolate Cookie Bars Chocolate bars made with 55% cacao and no artificial sweeteners, containing 2g sugar per bar, available in flavors including Raspberry, Mint, Peanut Butter, and Sea Salt Caramel. Targeted at health-conscious consumers seeking better-for-you chocolate options.
- Sandwich Cookies Keto-friendly sandwich cookies with only 5g net carbs, available in Chocolate Vanilla and Vanilla Creme flavors, certified OK-D Kosher. Targeted at keto dieters and consumers seeking low-carb sweet snacks.
- Catalina Crunch Club Subscription Service Recurring delivery subscription service offering tiered discounts (10% off first order, 15% off 2nd-4th orders, 20% off 5th+ orders) on Catalina Crunch products with 30 or 60 day delivery cycles and free shipping on orders over $45. Managed via Recharge subscription platform.
- Gift Cards Digital gift cards available in $25, $50, and $100 denominations for purchasing Catalina Crunch products through the e-commerce platform.
Quantifiable outcome
- Removed 4.9 million pounds of sugar from consumers' cereal diets in 2025
- +4 more outcomes
Companies that use Catalina Crunch
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Catalina Crunch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Catalina Crunch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Cookie Dept.minorPartnership mentioned in context of Fun Friday: National Taffy Day celebration. The nature and scope of the partnership is not detailed in the available source material.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Catalina Crunch competitors and assessment
Company assessmentDirect peers
- Magic Spoon: Magic Spoon is a direct competitor in the high-protein, low-sugar cereal category with a similar DTC-first model and broad retail expansion (Target, Walmart). It targets the same health-conscious and keto consumer segments as Catalina Crunch.
- Surreal: Surreal makes low-carb, high-protein cereal and snack products marketed to keto and diabetic consumers. It overlaps directly with Catalina Crunch's core cereal positioning and better-for-you snack mix category.
- HighKey Snacks: HighKey produces keto-friendly cookies, wafers, and snacks with low sugar and high protein — directly comparable to Catalina Crunch's sandwich cookies and chocolate cookie bar lines on positioning, ingredients, and target shopper.
- Keto Krisp: Keto Krisp offers keto-friendly cereal and snack bars with low-carb, low-sugar profiles, directly overlapping with Catalina Crunch's better-for-you cereal and snack mix portfolio.
- Seven Sundays: Seven Sundays makes protein-rich muesli and granola with clean-label ingredients, overlapping with Catalina Crunch's Protein Granola line on positioning, channel mix, and target health-conscious consumers.
- Legendary Foods: Legendary Foods produces high-protein, low-sugar snack and pastry products, including cookies and snack mixes, that directly compete with Catalina Crunch's keto-friendly sandwich cookie and snack mix categories.
Broad incumbents
- Quest Nutrition: Quest Nutrition is an established brand in protein bars, cookies, and snacks. While broader in assortment, it competes for the same high-protein, low-sugar consumer and competes for shelf space in mass retail.
- RXBAR: RXBAR (now under Mars) is a leading protein bar and snack brand. Although it focuses on bars, it competes for the same health-conscious, protein-seeking consumer and benefits from significantly greater marketing resources.
- General Mills: General Mills (Cheerios, Cinnamon Toast Crunch, Fiber One Protein) competes directly in the better-for-you cereal aisle and is increasingly launching protein-forward cereal SKUs that pressure Catalina Crunch's premium positioning.
Emerging players
- Vital Proteins: Vital Proteins offers collagen and protein-forward wellness products including snack-adjacent formats. It targets overlapping health-conscious consumers but with a different (supplement-leaning) product format, making it an emerging rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Catalina Crunch social profiles
Digital presenceCatalina Crunch compliance and trust
Trust signalCompliance4 records
Catalina Crunch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalina Crunch leadership team
Management profileNumber of profiles
Profiles3 records
Catalina Crunch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalina Crunch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalina Crunch
What does Catalina Crunch do?
Catalina Crunch produces and sells keto-friendly, vegan, low-sugar cereals, granola, snack mixes, chocolate bars, and sandwich cookies formulated to deliver 10-13g of protein and 0-2g of sugar per serving. Products are sold direct-to-consumer through catalinacrunch.com (with a subscription service called Catalina Crunch Club) and through distribution in over 30,000 retail locations nationwide, including major grocery chains, Costco, Sam's Club, and Target.
Is Catalina Crunch a public or private company?
Catalina Crunch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catalina Crunch founded?
Catalina Crunch was founded in 2017. It employs 11 to 50 people.
Where is Catalina Crunch based?
Catalina Crunch is headquartered in Wilmington, United States, in the North America region.
How does Catalina Crunch make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are retail Distribution, wholesale Program and gift Cards.
Who are Catalina Crunch's main competitors?
Direct peers on record are Magic Spoon, Surreal, HighKey Snacks, Keto Krisp, Seven Sundays and Legendary Foods. Broad incumbents are Quest Nutrition, RXBAR and General Mills. Vital Proteins is listed as an emerging player.
Does Catalina Crunch have an API?
No public API is recorded for Catalina Crunch.
What industry is Catalina Crunch in?
Catalina Crunch's product category is Better-for-you Snacks & Cereals. Its primary akta.pro industry code is AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.