Citrus Labs
Citrus Labs is a Santa Monica-based CRO that runs decentralized clinical trials and digital biomarker studies for consumer health, dietary supplement, and nutrition brands seeking GRAS and efficacy substantiation. The firm operates an enterprise platform with sponsor and volunteer portals serving B2B brand customers.
- Company typePrivate
- Founded2016
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Citrus Labs does
Citrus Labs is a privately held, Santa Monica-based clinical research organization (CRO) founded in 2016 that runs clinical trials on behalf of consumer health, dietary supplement, and nutrition brands. Rather than serving pharmaceutical clients, the firm is vertically specialized in substantiation studies for the consumer health segment, including GRAS (Generally Recognized as Safe) assessments and efficacy testing for supplements, food ingredients, and related products. The company is led by co-founders Susanne Mitschke (CEO), Patrick Renner (COO), and Rogelio Arellano (CTO).
The firm operates a clinical trial technology platform that supports study design, volunteer recruitment, and data collection. Two productized surfaces back the operation: a Sponsor Login portal (studies.citruslabs.com) for enterprise study management, and a volunteer recruitment portal for participant flow. Proprietary capabilities include decentralized clinical trial infrastructure and digital biomarker capture, which the company positions as differentiators against traditional CRO service delivery.
Citrus Labs generates revenue through professional services engagements with consumer brands, likely structured as project-based or per-study contracts. Go-to-market is consultative enterprise sales, anchored by a 48-hour study proposal SLA. The company also invests in content marketing and educational resources on regulatory and digital health topics. As of the latest disclosed capital event (May 2019), Citrus Labs had raised approximately $5.34 million in total across six rounds; no subsequent funding events are disclosed in source material.
Citrus Labs firmographics
Firmographics- Name
- Citrus Labs
- Website
- https://citruslabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Citrus Labs is a Santa Monica-based CRO that runs decentralized clinical trials and digital biomarker studies for consumer health, dietary supplement, and nutrition brands seeking GRAS and efficacy substantiation. The firm operates an enterprise platform with sponsor and volunteer portals serving B2B brand customers.
- Ownership category
- akta.pro rank
Citrus Labs industry classification
Industry- Product category
- Clinical Research Services
- NAICS
- Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food, Feed & Nutraceutical Analytical Testing (HLAGADAN)
- akta.pro secondary industries
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), Regulatory Compliance Testing (Microbiological, Chemical, Allergen) (AFALADAA)
Keywords
Where Citrus Labs is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Citrus Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Clinical Trial Services for Brands: Citrus Labs provides clinical trial services to consumer health and nutrition brands, likely on a project-based or contractual basis. They offer study proposals and sponsor portals indicating B2B service delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Citrus Labs product offering
Product offeringCore offering
Citrus Labs provides clinical trial services for consumer health and nutrition brands, enabling companies to conduct clinical studies to validate product efficacy and safety claims. Services include study design, volunteer recruitment, and data collection for dietary supplements, food ingredients, and consumer health products. The company supports GRAS (Generally Recognized As Safe) assessments and clinical efficacy studies through a dedicated clinical trial technology platform.
Product overview
Citrus Labs is a clinical research organization offering clinical trials as a service for consumer brands. Their primary offering is a unified platform for managing clinical studies, which includes volunteer recruitment, study design support, and pricing transparency. The core product is their Clinical Trials for Brands service, which enables brands—particularly in the dietary supplement and food ingredient sectors—to conduct GRAS assessments and clinical efficacy studies. The company also provides a volunteer recruitment portal for clinical study participants and a sponsor login portal for study management.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Trials for Brands
Companies that use Citrus Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Citrus Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Citrus Labs partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Citrus Labs competitors and assessment
Company assessmentBroad incumbents
- SGS: World-leading inspection, verification, and testing company with a food and health sciences division. Competes with Citrus Labs in supplement testing, clinical research, and regulatory support.
- Eurofins Scientific: Global testing services giant offering food, nutraceutical, and pharmaceutical analytical testing including clinical studies. A broad incumbent that competes with Citrus Labs for consumer health testing and clinical work.
- Intertek: Global quality assurance and testing company serving food, supplement, and consumer health industries with analytical testing and certification. Overlaps with Citrus Labs' product testing and regulatory substantiation services.
- Charles River Laboratories: Major CRO offering preclinical and clinical services across pharma and consumer health. While broader than Citrus Labs, it competes for clinical biomarker studies and consumer health trial work.
Direct peers
- Science 37: Decentralized clinical trial operator leveraging a technology platform for remote study conduct. Comparable to Citrus Labs in decentralized trial methodology and digital health data capture.
- ConsumerLab.com: Independent testing organization focused on dietary supplements and consumer health products. Comparable to Citrus Labs in providing quality validation and substantiation for consumer health brands.
- Medable: Decentralized clinical trial technology platform enabling remote trial execution across therapeutic areas. Directly comparable to Citrus Labs' decentralized trial technology and digital biomarker capabilities.
- NSF International: Provides testing, certification, and clinical research services for dietary supplements and consumer health products. Overlaps with Citrus Labs in nutritional supplement clinical substantiation and regulatory compliance.
- Nutrasource Pharmaceutical & Nutraceutical Services: CRO and regulatory consultancy focused specifically on nutraceuticals, dietary supplements, and natural health products, offering clinical trials, GRAS/regulatory support, and testing services. Directly comparable to Citrus Labs' consumer health vertical focus.
Emerging players
- Inotiv: Contract research organization with growing presence in dietary ingredient safety and efficacy studies. Comparable to Citrus Labs as a CRO serving nutrition and consumer health study sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Citrus Labs social profiles
Digital presenceCitrus Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citrus Labs leadership team
Management profileNumber of profiles
Profiles3 records
Citrus Labs funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citrus Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citrus Labs
What does Citrus Labs do?
Citrus Labs provides clinical trial services for consumer health and nutrition brands, enabling companies to conduct clinical studies to validate product efficacy and safety claims. Services include study design, volunteer recruitment, and data collection for dietary supplements, food ingredients, and consumer health products. The company supports GRAS (Generally Recognized As Safe) assessments and clinical efficacy studies through a dedicated clinical trial technology platform.
Is Citrus Labs a public or private company?
Citrus Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Citrus Labs founded?
Citrus Labs was founded in 2016. It employs 1 to 10 people.
Where is Citrus Labs based?
Citrus Labs is headquartered in Santa Monica, United States, in the North America region.
How does Citrus Labs make money?
One revenue line is on record: clinical Trial Services for Brands.
Who are Citrus Labs's main competitors?
Broad incumbents on record are SGS, Eurofins Scientific, Intertek and Charles River Laboratories. Direct peers are Science 37, ConsumerLab.com, Medable, NSF International and Nutrasource Pharmaceutical & Nutraceutical Services. Inotiv is listed as an emerging player.
Does Citrus Labs have an API?
No public API is recorded for Citrus Labs.
What industry is Citrus Labs in?
Citrus Labs's product category is Clinical Research Services. Its primary akta.pro industry code is HLAGADAN, Food, Feed & Nutraceutical Analytical Testing, with a secondary code of HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 6215 and its SIC code is 8731.