UBITS
UBITS is a Colombian-founded B2B e-learning platform that sells corporate training subscriptions to Latin American enterprises, offering over 550 expert-led courses via a cloud LMS. It serves 150+ large companies including Falabella, GE, Sura, and Terpel across retail, energy, manufacturing, and financial services verticals.
- Company typePrivate
- Founded2018
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UBITS does
UBITS is a Colombian-founded B2B corporate e-learning platform headquartered in Bogotá, with operational offices in Mexico City and Lima, and a planned expansion presence in the United States and Spain. The company sells subscriptions to enterprises for access to a cloud-based learning management system (LMS) containing more than 550 expert-led courses spanning business, marketing, sales, finance, technology, and personal development. Its core product architecture combines asynchronous e-learning content with synchronous live teaching sessions led by industry experts, supplemented by a Training Analytics Dashboard for tracking employee outcomes, an HR Academy module for HR-specific content, and webinar-based live instruction. The blended learning approach, expert-led content curation, and analytics layer are the principal technical components described in the input.
The company serves primarily large enterprises across Latin America, with a documented customer base of 150+ companies and over 30,000 employees trained. Named customers span retail (Falabella, Homecenter, Sodimac, CMR, Juan Valdez, Alsea), manufacturing/energy (Terpel, Prolec-GE, Compas), financial services (Sura, Porvenir, Fiduciaria de Occidente), and conglomerates (GE), with case studies indicating enterprise-wide rollouts at Terpel (100% of team) and other large accounts. Revenue is generated primarily through corporate training subscriptions billed on a recurring basis, with a 30-day free trial/demand-generation model and direct enterprise sales teams handling acquisition and onboarding. In September 2025, UBITS acquired Valu, a Mexican HRTech company focused on employee assessment and people analytics, signaling a strategic pivot toward becoming a full-stack HR platform rather than a pure-play LMS.
UBITS has raised approximately $32.45 million in disclosed venture funding across multiple rounds, including participation in Y Combinator (2018), a Stanford Graduate School of Business Impact Fund investment (2020), a $5 million round led by Owl Ventures (June 2021), and a $25 million Series B led by Riverwood Capital (January 2022). Use of proceeds from the Series B was directed at geographic expansion into Spain and the United States, course catalog development, and launch of live teaching projects. Legal entities have been established in Colombia (UBITS S.A.S.), Mexico (UBITS MÉXICO, S.A.P.I. de C.V.), and Peru (UBITS LEARNING SOLUTIONS S.A.C.), all operating under the UBITS Inc. parent brand.
UBITS firmographics
Firmographics- Name
- UBITS
- Legal name
- UBITS Inc.
- Website
- https://ubits.mx
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UBITS is a Colombian-founded B2B e-learning platform that sells corporate training subscriptions to Latin American enterprises, offering over 550 expert-led courses via a cloud LMS. It serves 150+ large companies including Falabella, GE, Sura, and Terpel across retail, energy, manufacturing, and financial services verticals.
- Ownership category
- akta.pro rank
UBITS industry classification
Industry- Product category
- Corporate E-learning Platform
- NAICS
- Computer Training (611420), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
- akta.pro secondary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where UBITS is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
UBITS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Corporate Training Subscriptions: UBITS generates revenue through B2B subscription model where companies pay for access to the corporate training platform and course library for their employees. Companies subscribe to training plans that provide access to courses for their workforce.
- HR Technology Services: Following the acquisition of Valu (Mexican HRTech company), UBITS expanded revenue streams to include HR technology services as part of its strategy to become a full-stack HR platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial for enterprise evaluation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
UBITS product offering
Product offeringCore offering
UBITS sells a cloud-based corporate e-learning platform that gives enterprise customers access to 550+ expert-authored online courses spanning business, marketing, sales, finance, technology, and personal development, augmented by live expert-led sessions and an HR Academy module. The platform includes a training analytics dashboard for measuring employee progress and outcomes, and is offered primarily through B2B subscriptions with a 30-day free trial/demand-generation funnel for large Latin American enterprises.
Product overview
UBITS is a corporate e-learning platform offering a unified suite of online learning products. At its core is the UBITS Platform — a cloud-based LMS with a catalog of over 550 courses spanning business, marketing, sales, finance, technology, and personal development. The platform is structured with a dedicated HR Academy module for HR and talent management content, and a Live Teaching / Webinars module providing synchronous expert-led sessions. A free welcome course (BIT: Estrategias de Comunicación para el Teletrabajo) serves as an onboarding entry point. In September 2025, UBITS expanded its portfolio by acquiring Valu, a Mexican HRTech company, signaling a strategy to evolve toward a full-stack HR platform beyond pure e-learning.
Differentiator
Problem solved
Functional benefit
Products and services
- UBITS Platform Cloud-based corporate e-learning platform offering 550+ online courses covering business, marketing, sales, finance, technology, and personal development skills, with a training analytics dashboard; sold via B2B subscription to enterprise customers across Latin America.
- HR Academy
Quantifiable outcome
- Over 150% revenue growth reported in 2022
- +2 more outcomes
Companies that use UBITS
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
UBITS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UBITS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Valu (Acquired)coreUBITS acquired Valu, a Mexican HRTech company, as part of its strategy to become a full-stack HR platform. The acquisition expands UBITS' capabilities and market presence in HR technology.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
UBITS competitors and assessment
Company assessmentBroad incumbents
- edX (2U): edX operates a global catalog of university- and industry-led online courses with enterprise and B2B programs, comparable in catalog breadth and corporate L&D positioning to UBITS's platform.
- Skillsoft: Skillsoft is an established global enterprise learning provider covering compliance, leadership, and technology training, representing the broader incumbent tier that competes with UBITS in large corporate accounts.
Direct peers
- Udemy Business: Udemy Business sells a curated enterprise catalog of on-demand courses with usage analytics and SSO, overlapping with UBITS's subscription-based B2B course offering and analytics dashboard.
- Crehana: Crehana is a LatAm creator-led online learning platform serving both consumers and businesses with Spanish/Portuguese courses, the closest direct geographic and product-model competitor to UBITS.
- Coursera for Business: Coursera's enterprise arm sells university and industry-led online courses to corporations for workforce upskilling, the same core use case as UBITS but at global scale and with deeper content breadth.
- Platzi: Platzi is a Spanish-language online learning platform focused on technology, business, and design with B2B team plans, competing with UBITS in the same LatAm corporate training market.
- LinkedIn Learning: LinkedIn Learning (Microsoft) offers a B2B subscription library of expert-led video courses with HR/L&D integrations, directly comparable to UBITS's expert-led corporate training model.
Emerging players
- Domestika: Domestika distributes creator-led courses to a Spanish/Portuguese-speaking audience globally and has expanded into B2B offerings, mirroring UBITS's creator-led content and LatAm origins.
- Workramp: Workramp is a US-based LMS for employee and customer training with analytics and content authoring, comparable to UBITS in B2B subscription model and training-analytics capabilities.
Regional players
- OpenClassrooms: OpenClassrooms offers mentor-supported online training programs with B2B employer partnerships, mostly in Europe and Africa, comparable in subscription-and-outcomes model but geographically distinct from UBITS's LatAM base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
UBITS social profiles
Digital presenceUBITS financial estimates
Financial estimateRevenue estimate
Valuation estimate
UBITS leadership team
Management profileNumber of profiles
Profiles7 records
UBITS subsidiaries and ownership
Company hierarchySubsidiaries1 record
UBITS funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UBITS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UBITS
What does UBITS do?
UBITS sells a cloud-based corporate e-learning platform that gives enterprise customers access to 550+ expert-authored online courses spanning business, marketing, sales, finance, technology, and personal development, augmented by live expert-led sessions and an HR Academy module. The platform includes a training analytics dashboard for measuring employee progress and outcomes, and is offered primarily through B2B subscriptions with a 30-day free trial/demand-generation funnel for large Latin American enterprises.
Is UBITS a public or private company?
UBITS is a private company. It is classified as venture growth investor backed and is currently operating.
When was UBITS founded?
UBITS was founded in 2018. It employs 11 to 50 people.
Where is UBITS based?
UBITS is headquartered in Bogotá, Colombia, in the Latin America region.
How does UBITS make money?
Two revenue lines are on record. Corporate Training Subscriptions are the primary driver. The others are HR Technology Services.
Who are UBITS's main competitors?
Broad incumbents on record are edX (2U) and Skillsoft. Direct peers are Udemy Business, Crehana, Coursera for Business, Platzi and LinkedIn Learning. Emerging players are Domestika and Workramp. OpenClassrooms is listed as a regional player.
Does UBITS have an API?
No public API is recorded for UBITS.
What industry is UBITS in?
UBITS's product category is Corporate E-learning Platform. Its primary akta.pro industry code is MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling), with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 611420 and its SIC code is 7370.