REVEL
REVEL is a Spain-based D2C digital car subscription service that delivers new vehicles to private individuals and small businesses on all-inclusive monthly plans priced from €296, managed end-to-end through its website and mobile app.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What REVEL does
REVEL is a Spain-based digital car subscription (renting) company that delivers new vehicles to private individuals and small businesses on all-inclusive monthly subscriptions of €296–€965, with 12-month flexible or 36-month fixed terms. Founded in Madrid in January 2020 and expanded nationwide across the Iberian Peninsula and Balearic Islands in September 2022, the company markets itself as the #1 car subscription service for individuals in Spain, supported by 6,508+ public reviews and a Real Betis Balompié sponsorship.
The underlying platform is a digital-first subscription stack: customers self-serve through driverevel.com and an iOS/Android app, complete a 100% online contract process in under five minutes, and manage the relationship — including real-time GPS car geolocation, a digital glovebox, roadside assistance, and payment history — entirely through the app. A sustainability layer, operated in partnership with CO2Revolution, automatically compensates CO2 emissions of the entire fleet through reforestation projects, and over 50% of the offered fleet carried ECO or ZERO environmental labels by December 2024.
REVEL operates a recurring subscription revenue model with one refundable deposit equal to a single monthly payment and no entry fee. The company is privately held; its €115M Series A in September 2023 (€15M equity led by KKR plus €100M structured financing from Santander Consumer Finance) and a subsequent ~$16M extension in July 2024 are its primary capital sources, earmarked for fleet scaling, technology development, and EV access. Headcount sits at 101–250, leadership comprises co-founder/CEO Enrique de Mateo Arduán, co-founder/CFO Daniel Marcos, and CTO Miguel García Biedma, and the company's stated ambition is to become a European subscription mobility leader.
REVEL firmographics
Firmographics- Name
- REVEL
- Website
- https://driverevel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REVEL is a Spain-based D2C digital car subscription service that delivers new vehicles to private individuals and small businesses on all-inclusive monthly plans priced from €296, managed end-to-end through its website and mobile app.
- Ownership category
- akta.pro rank
REVEL industry classification
Industry- Product category
- Vehicle Subscription Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
- akta.pro secondary industries
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)
Keywords
Where REVEL is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
REVEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Car Subscription Revenue: Monthly subscription payments from customers for access to vehicles. Revenue is recurring and subscription-based, with customers paying fixed monthly fees that include the vehicle, insurance, maintenance, taxes, roadside assistance, and other services. Pricing varies by vehicle model, permanence period (12 or 36 months), and included kilometers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 12-month flexible subscription with monthly rolling option |
| Subscription | Monthly | 36-month subscription with best price |
| Unit Pricing | Monthly | Vehicle pricing ranges from €296 to €965/month depending on model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
REVEL product offering
Product offeringCore offering
REVEL provides a fully digital, all-inclusive car subscription (renting) service for individuals and businesses in Spain. Subscriptions are offered with fixed monthly payments ranging from €296 to €965, bundled with comprehensive insurance, maintenance, roadside assistance, taxes, and home pickup/delivery, available under 12-month and 36-month tenures. The service is managed through the REVEL App and supported by a fleet skewed toward ECO/ZERO emission vehicles.
Product overview
REVEL is a digital car subscription (renting) service for individuals in Spain. The core offering is the REVEL Renting subscription service, which provides new cars with all-inclusive monthly payments covering insurance, maintenance, road assistance, taxes, and more. Customers can choose between 12-month or 36-month subscription plans. The service is supported by the REVEL Mobile App, which allows customers to manage their subscription, locate their car in real-time, view payment history, request roadside assistance, and access digital documentation. The company positions itself as the #1 car subscription service for individuals in Spain, emphasizing sustainability through CO2 compensation and a focus on electric and hybrid vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- REVEL Renting All-inclusive digital car subscription (renting) service for individuals and businesses in Spain. Customers pay a fixed monthly fee between €296 and €965 over 12 or 36 months, with insurance, maintenance, roadside assistance, taxes, and home pickup/delivery bundled in and no entry fee. Contracts are signed 100% digitally and managed via the REVEL App.
- REVEL App Customer-facing mobile app that lets REVEL subscribers manage their car subscription digitally, including contract signing and ongoing account management.
Quantifiable outcome
- 30,595,144 kg of CO2 compensated for fleet to date
- +3 more outcomes
Companies that use REVEL
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
REVEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
REVEL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CO2RevolutioncoreCO2Revolution is REVEL's sustainability partner for reforestation projects. Using drone technology for planting smart seeds, CO2Revolution helps REVEL compensate 100% of CO2 emissions from its vehicle fleet through active reforestation in Spain, including the REVEL Forest in Villalbilla de Gumiel, Burgos.
- Real Betis BalompiéminorREVEL is an official sponsor of Real Betis Balompié football club. This sponsorship provides brand visibility and credibility in the Spanish market, particularly in Andalusia where the club is based.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
REVEL competitors and assessment
Company assessmentDirect peers
- Cluno: Munich-based car subscription provider with monthly all-inclusive plans for private customers; comparable term flexibility (6/12/24+ months) and digital subscription onboarding.
- Carify: Austrian/German car subscription startup offering flexible all-inclusive monthly subscriptions; similar value proposition, term options, and D2C digital acquisition model.
- Bipi: Spanish car subscription startup offering flexible monthly subscriptions to individuals; closest direct competitor in the same Spanish market with overlapping D2C and all-inclusive value proposition.
- FINN Auto: Germany-based car subscription platform offering all-inclusive monthly subscriptions for new vehicles across multiple European markets; comparable subscription mechanics and enterprise-funded scale.
Emerging players
- Onto: UK-based all-electric car subscription service for individuals; directly comparable on all-inclusive monthly model but EV-only, making it a narrower competitor to REVEL's broader powertrain mix.
Broad incumbents
- ALD Automotive: One of the world's largest vehicle leasing and fleet management providers (Société Générale subsidiary); overlaps in passenger car leasing but operates primarily through corporate/B2B channels.
- LeasePlan: Global fleet management and vehicle leasing giant with broad European footprint; competes for the same underlying new-vehicle demand but through corporate fleet contracts rather than D2C subscription.
- Sixt SE: European mobility leader with car rental, leasing, and subscription products (Sixt Unlimited); broader portfolio but directly comparable subscription offering for private customers.
- Vamos (Volkswagen car subscription): OEM-backed (Volkswagen Financial Services) car subscription program in Germany; comparable subscription mechanics but supported by manufacturer captive finance, posing a structural cost-of-capital threat.
Regional players
- Carvolution: Swiss all-inclusive car subscription service for individuals; comparable monthly-fee model and term flexibility but geographically focused on Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REVEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
REVEL leadership team
Management profileNumber of profiles
Profiles3 records
REVEL funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REVEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REVEL
What does REVEL do?
REVEL provides a fully digital, all-inclusive car subscription (renting) service for individuals and businesses in Spain. Subscriptions are offered with fixed monthly payments ranging from €296 to €965, bundled with comprehensive insurance, maintenance, roadside assistance, taxes, and home pickup/delivery, available under 12-month and 36-month tenures. The service is managed through the REVEL App and supported by a fleet skewed toward ECO/ZERO emission vehicles.
Is REVEL a public or private company?
REVEL is a private company. It is classified as venture growth investor backed and is currently operating.
When was REVEL founded?
REVEL was founded in 2020. It employs 101 to 250 people.
Where is REVEL based?
REVEL is headquartered in Madrid, Spain, in the Europe region.
How does REVEL make money?
One revenue line is on record: car Subscription Revenue.
Who are REVEL's main competitors?
Direct peers on record are Cluno, Carify, Bipi and FINN Auto. Onto is listed as an emerging player. Broad incumbents are ALD Automotive, LeasePlan, Sixt SE and Vamos (Volkswagen car subscription). Carvolution is listed as a regional player.
Does REVEL have an API?
No public API is recorded for REVEL.
What industry is REVEL in?
REVEL's product category is Vehicle Subscription Services. Its primary akta.pro industry code is TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term), with a secondary code of THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration). Its NAICS code is 5321 and its SIC code is 7510.