CARIFY
CARIFY operates Switzerland's largest car subscription marketplace, offering all-inclusive monthly vehicle subscriptions (insurance, maintenance, taxes, registration) with terms from 1 to 48 months across 2,757 vehicles from 500+ partner garages, serving individual consumers and 500+ corporate fleet clients.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What CARIFY does
CARIFY AG is a Zurich-headquartered car subscription platform founded in 2019 by Raffael Fiechter and Sergio Studer, operating as Switzerland's largest vehicle subscription marketplace with 2,757 vehicles across 30+ brands (Smart to Maserati, Tesla) supplied by a network of over 500 partner garages. The platform delivers all-inclusive monthly subscriptions — bundling insurance (with Zurich Insurance as core partner), maintenance, repairs, motor vehicle tax, highway vignette, and registration into a single fee starting at CHF 199 per month — with terms ranging from 1 to 48 months and month-to-month cancellation after the minimum term. Underlying technology comprises a cloud-based self-serve booking and account management system (carify.com), a dedicated B2B fleet portal (carify-business-portal.com), OAuth-based login via Google and Facebook, and a partner garage integration layer that orchestrates vehicle sourcing, handover, and maintenance.
The revenue model is subscription-recurring, with per-unit pricing varying by vehicle class, term length, kilometer package (500-3,000 km/month at CHF 0.53/km overage), insurance tier (BUDGET/OPTIMUM/MAXIMUM), and optional down payment that trades upfront cash for lower monthly rates. A Try & Buy module converts subscription payments into purchase credit, blending subscription and retail economics. CARIFY runs a hybrid go-to-market combining a product-led growth self-serve funnel for individual consumers with an enterprise field sales motion serving 500+ corporate clients. Distribution relies on the 500+ garage network as last-mile service infrastructure plus optional home delivery within Switzerland and Liechtenstein (CHF 189). The asset-light structure — vehicles are owned by partner garages rather than CARIFY — combined with institutional backing (UBS via investor matchmaking and credit facilities; Toni Piëch and ACE & Company in a 2021 round; Zurich Insurance as the underwriting partner) positions the company as a marketplace-style aggregator in the Swiss mobility-as-a-service market.
CARIFY firmographics
Firmographics- Name
- CARIFY
- Legal name
- CARIFY
- Website
- https://carify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CARIFY operates Switzerland's largest car subscription marketplace, offering all-inclusive monthly vehicle subscriptions (insurance, maintenance, taxes, registration) with terms from 1 to 48 months across 2,757 vehicles from 500+ partner garages, serving individual consumers and 500+ corporate fleet clients.
- Ownership category
- akta.pro rank
CARIFY industry classification
Industry- Product category
- Car Subscription Platform
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)
- akta.pro secondary industries
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Subscription Fleet Operations & Remarketing Providers (THADACAN)
Keywords
Where CARIFY is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
CARIFY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Car Subscription Fees: Recurring monthly subscription fees for vehicle access. Price varies based on vehicle type, subscription term length, kilometer package, and insurance level selected. Starting from CHF 199 per month. Includes all ancillary costs except fuel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription starting from CHF 199/month |
| Subscription | Monthly | Down payment options to reduce monthly costs |
| Subscription | Monthly | Insurance upgrade packages |
| Unit Pricing | Monthly | Kilometer package options |
| Subscription | Monthly | Try & Buy subscription option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CARIFY product offering
Product offeringCore offering
CARIFY operates Switzerland's largest car subscription platform, offering flexible all-inclusive vehicle subscriptions starting from CHF 199 per month. A single monthly fee covers insurance, repairs, maintenance, motor vehicle tax, highway vignette, and registration, with terms ranging from 1 to 48 months and the ability to cancel monthly after the minimum period. The platform aggregates 2,757 vehicles from 30+ brands through 500+ partner garages and serves both individual consumers and business fleet customers.
Product overview
CARIFY operates as a car subscription platform with a modular offering centered around its core Car Subscription product. The platform enables customers to subscribe to vehicles for flexible terms (1-48 months) with all-inclusive pricing covering insurance, maintenance, repairs, taxes, and registration. The Try & Buy module allows customers to test vehicles before purchasing, while the Business Fleet Subscription provides dedicated B2B fleet management capabilities. Additional sub-products include Short-Term and Long-Term subscription options, a Deals section for promotional pricing, and Electric Cars subscriptions. The platform aggregates over 2,757 vehicles from 200+ garage partners across more than 50 brands, functioning as a marketplace connecting vehicle owners with subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Subscription The primary offering: flexible all-inclusive vehicle subscriptions where customers pay a single monthly fee (starting from CHF 199) covering insurance, maintenance, repairs, motor vehicle tax, highway vignette, and registration. Customers can choose terms from 1 to 48 months with options to cancel monthly after the minimum term. Available across 30+ brands via 500+ partner garages in Switzerland.
- Try & Buy
Quantifiable outcome
- 30% cost savings compared to traditional leasing
- +4 more outcomes
Companies that use CARIFY
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CARIFY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
CARIFY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Zurich InsurancecoreInsurance partner providing comprehensive vehicle coverage for CARIFY customers since September 2021. Zurich Insurance provides 24/7 road assistance and handles insurance claims for all CARIFY subscriptions.
- 500+ Partner Garages (Switzerland)coreNetwork of over 500 Swiss automotive garages that provide vehicles for the subscription platform, handle car handover to customers, and perform maintenance and repairs. Core operational partners enabling CARIFY's asset-light model.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CARIFY competitors and assessment
Company assessmentDirect peers
- Carvolution: Carvolution is another Swiss-based car subscription platform offering all-inclusive monthly subscriptions with flexible terms. It is the closest direct competitor to CARIFY in the Swiss market, targeting both consumers and business customers with similar pricing models.
- FINN Auto: FINN Auto is a German car subscription platform offering all-inclusive monthly subscriptions with flexible terms and a broad vehicle catalog. It is the leading DACH-region car subscription peer, comparable in business model (flexible terms, all-inclusive pricing) to CARIFY.
- Cluno (Cazoo): Cluno was a pioneering German car subscription platform, acquired by Cazoo. It pioneered the all-inclusive monthly subscription model in Europe and is directly comparable to CARIFY in offering flexible terms and bundled insurance/maintenance.
- Like2Drive: Like2Drive is a German-based car subscription platform offering all-inclusive monthly subscriptions with flexible terms. It directly competes in the same flexible car subscription category as CARIFY in the broader DACH region.
Broad incumbents
- Care by Volvo: Care by Volvo is Volvo's OEM-direct car subscription program offering all-inclusive monthly subscriptions for Volvo vehicles. It competes in the same subscription category as CARIFY but only offers Volvo-branded vehicles and operates as part of Volvo's broader mobility strategy.
- Audi on demand: Audi on demand is Audi's premium car subscription program offering flexible all-inclusive access to Audi vehicles. As an OEM-direct offering from a major automaker, it competes with CARIFY in the subscription space but with limited model selection.
- Volkswagen Autoabo: Volkswagen Autoabo is VW Group's car subscription offering available in multiple European markets including Switzerland. As an OEM-backed program, it competes with CARIFY by leveraging VW's brand and dealer network for vehicle sourcing.
- Sixt Leasing / Sixt+: Sixt offers subscription and long-term leasing products (Sixt+, Sixt Leasing) across Europe with a broad vehicle catalog. It overlaps with CARIFY in flexible vehicle access but operates at much larger scale across multiple countries.
- Lynk & Co: Lynk & Co is a Geely-owned mobility brand offering car subscription and sharing memberships across European markets. It competes in the same subscription space as CARIFY but with a single-brand, sharing-focused model.
Others
- AutoScout24: AutoScout24 is Switzerland's largest online vehicle marketplace for new and used cars. While not a direct subscription competitor, it is the dominant Swiss automotive platform and an adjacent ecosystem participant where CARIFY could remarket vehicles or cross-sell subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
CARIFY financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARIFY leadership team
Management profileNumber of profiles
Profiles3 records
CARIFY funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARIFY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARIFY
What does CARIFY do?
CARIFY operates Switzerland's largest car subscription platform, offering flexible all-inclusive vehicle subscriptions starting from CHF 199 per month. A single monthly fee covers insurance, repairs, maintenance, motor vehicle tax, highway vignette, and registration, with terms ranging from 1 to 48 months and the ability to cancel monthly after the minimum period. The platform aggregates 2,757 vehicles from 30+ brands through 500+ partner garages and serves both individual consumers and business fleet customers.
Is CARIFY a public or private company?
CARIFY is a private company. It is classified as venture growth investor backed and is currently operating.
When was CARIFY founded?
CARIFY was founded in 2019. It employs 11 to 50 people.
Where is CARIFY based?
CARIFY is headquartered in Zürich, Switzerland, in the Europe region.
How does CARIFY make money?
One revenue line is on record: monthly Car Subscription Fees.
Who are CARIFY's main competitors?
Direct peers on record are Carvolution, FINN Auto, Cluno (Cazoo) and Like2Drive. Broad incumbents are Care by Volvo, Audi on demand, Volkswagen Autoabo, Sixt Leasing / Sixt+ and Lynk & Co. AutoScout24 is listed as an others.
Does CARIFY have an API?
No public API is recorded for CARIFY.
What industry is CARIFY in?
CARIFY's product category is Car Subscription Platform. Its primary akta.pro industry code is THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration), with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 53211 and its SIC code is 7510.