Saudi Egyptian Developers
Saudi Egyptian Developers (SED) is a Cairo-headquartered, government-backed joint Saudi-Egyptian real estate developer founded in 1975, with 50+ projects, 24,000 delivered housing units, and a portfolio spanning residential, commercial, mixed-use, and Hilton-managed hospitality assets across Egypt.
- Company typePrivate
- Founded1975
- HeadquartersCairo, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Saudi Egyptian Developers does
Saudi Egyptian Developers (SED) is a Cairo-headquartered real estate development company founded in 1975 as a joint partnership between the Saudi and Egyptian governments. It operates as a class-A developer with a current portfolio of more than 50 landmark projects across Egypt spanning residential towers, gated residential compounds, mixed-use developments, and a Hilton-managed hospitality asset. Over its 45-year operating history, SED has delivered approximately 24,000 housing units now inhabited by more than 114,000 individuals, with active markets in New Cairo, New Administrative Capital, New Alamein, New Alexandria, the North Coast, Maadi, and Downtown Cairo.
The company's product surface is concentrated in physical property development rather than technology. Flagship developments include the EGP 12 billion Central mixed-use project in New Cairo (under construction with CCC from November 2025), the 70-acre Bleu Vert compound in the New Administrative Capital (REDCON Construction, EGP 4 billion total investment), Tierra in 6th Settlement, Arabesque and Khan Arabesque in Downtown Cairo, M8 By The Lake and IL-Latini in New Alamein, Sawary in New Alexandria, and the Hilton-managed Nile Pearl towers in Maadi. SED does not publicly disclose a proprietary technology stack; its only digital tooling signal is 360-degree virtual reality tours on its corporate website for select projects.
SED generates revenue primarily through one-time unit sales of residential and commercial properties (apartments, villas, townhouses, chalets, retail, and offices), with a secondary managed-services revenue stream from the Hilton-managed hospitality component of Nile Pearl. Pricing is quote-based rather than published, with sales executed through the New Cairo Sales Center, on-site project sales offices, phone and WhatsApp, and a presence at exhibitions such as Cityscape Egypt. The customer base is a long tail of affluent individual homebuyers and commercial property investors; distribution is direct-to-buyer with no third-party marketplaces or resellers. Leadership under CEO Mohamed El-Taher (former Emaar Misr, City Stars, Qatari Diar executive) has restructured debt and land bank, and the company was reported in 2025 as one of the five fastest-growing Egyptian real estate developers by year-over-year growth and ROI.
Saudi Egyptian Developers firmographics
Firmographics- Name
- Saudi Egyptian Developers
- Legal name
- Saudi Egyptian Developers
- Website
- https://se-developers.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Saudi Egyptian Developers (SED) is a Cairo-headquartered, government-backed joint Saudi-Egyptian real estate developer founded in 1975, with 50+ projects, 24,000 delivered housing units, and a portfolio spanning residential, commercial, mixed-use, and Hilton-managed hospitality assets across Egypt.
- Ownership category
- akta.pro rank
Saudi Egyptian Developers industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Residential Building Construction (23611), Commercial and Institutional Building Construction (23622)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Housing Development, Construction & Rehabilitation Programs (BPAIANAB)
Keywords
Where Saudi Egyptian Developers is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
Saudi Egyptian Developers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Unit Sales: SED generates the majority of its revenue from the sale of residential units including apartments, villas, townhouses, and chalets across its portfolio of over 50 projects in Egypt. Revenue is realized upon property handover or installment plan completions.
- Commercial Property Sales: Sale of commercial units including retail spaces, office buildings, and mixed-use developments (e.g., Central New Cairo, Arabesque Downtown Cairo). Commercial units are sold to businesses and investors, often as part of larger mixed-use compounds.
- Hospitality Revenue (Nile Pearl): Nile Pearl residential tower is managed by Hilton Global Hospitality, which provides hotel-level services to occupants, generating recurring hospitality-related revenue for the property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing — not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Saudi Egyptian Developers product offering
Product offeringCore offering
Saudi Egyptian Developers (SED) is a real estate development company that builds, markets, and sells residential compounds, mixed-use developments, and commercial properties across Egypt. The company develops master-planned communities, residential towers, and mixed-use destinations spanning apartments, villas, townhouses, and chalets, with projects concentrated in New Cairo, the New Administrative Capital, North Coast, New Alamein, Maadi, Alexandria, and Downtown Cairo.
Product overview
Saudi Egyptian Developers (SED) is a real estate developer offering a portfolio of residential and mixed-use projects across Egypt. The company's product portfolio includes luxury residential compounds (Tierra, Bleu Vert, Arabesque, JAYD, M8 By The Lake, Sawary, IL-Latini), mixed-use developments (Central, Khan Arabesque), and residential/hospitality towers (Nile Pearl). Projects span key Egyptian markets including New Cairo, New Capital, Downtown Cairo, North Coast, New Alamein, Maadi, and Alexandria. SED operates primarily as a property developer rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Tierra
Quantifiable outcome
- Top-ten performing real estate developer in Egypt by sales volume under current CEO leadership
- +2 more outcomes
Companies that use Saudi Egyptian Developers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Saudi Egyptian Developers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saudi Egyptian Developers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Consolidated Contractors Company (CCC)coreSED signed a contract valued at over EGP 12 billion with Consolidated Contractors Company (CCC) for the 'Central' project in New Cairo. The project involves the construction of 10 buildings including offices, commercial outlets, and leisure spaces. Construction started in November 2025 with a four-year completion timeline. CCC serves as the main construction contractor for this flagship mixed-use development.
- REDCON ConstructioncoreSED signed a 420-million-pound contract with REDCON Construction to execute the construction of Bleu Vert, one of SED's largest real estate projects located in the New Administrative Capital on the Bin Zayed Axis. The project has a total investment cost of EGP 4 billion. The signing ceremony was hosted at SED's headquarters in the Fifth Settlement.
- Hilton Global HospitalitycoreHilton Global Hospitality manages the five-star hotel component of the Nile Pearl towers development in Maadi. Hilton provides hospitality services to occupants of the residential tower as well, elevating the living experience and adding hotel-level amenities to the residential component of the project.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Saudi Egyptian Developers competitors and assessment
Company assessmentBroad incumbents
- Emaar Misr: Emaar Misr is the Egyptian arm of Emaar Properties and one of the largest master-planned community developers in Egypt (Marassi, Uptown Cairo, Mivida, Cairo Gate). SED's CEO previously led at Emaar Misr, and both target identical affluent buyer segments in New Cairo, North Coast, and New Administrative Capital with comparable luxury compounds.
Direct peers
- Palm Hills Developments: Palm Hills is a leading Egyptian listed developer building integrated residential, commercial, and resort communities (Palm Hills October, Palm Hills Katameya, Hacienda Bay, Badya) targeting affluent Egyptian homebuyers. Direct overlap with SED on master-planned compounds in New Cairo and North Coast submarkets.
Peers
Market position
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Saudi Egyptian Developers social profiles
Digital presenceSaudi Egyptian Developers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saudi Egyptian Developers leadership team
Management profileNumber of profiles
Profiles8 records
Saudi Egyptian Developers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saudi Egyptian Developers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saudi Egyptian Developers
What does Saudi Egyptian Developers do?
Saudi Egyptian Developers (SED) is a real estate development company that builds, markets, and sells residential compounds, mixed-use developments, and commercial properties across Egypt. The company develops master-planned communities, residential towers, and mixed-use destinations spanning apartments, villas, townhouses, and chalets, with projects concentrated in New Cairo, the New Administrative Capital, North Coast, New Alamein, Maadi, Alexandria, and Downtown Cairo.
Is Saudi Egyptian Developers a public or private company?
Saudi Egyptian Developers is a private company. It is classified as state government owned and is currently operating.
When was Saudi Egyptian Developers founded?
Saudi Egyptian Developers was founded in 1975. It employs 501 to 1,000 people.
Where is Saudi Egyptian Developers based?
Saudi Egyptian Developers is headquartered in Cairo, Egypt, in the Africa region.
How does Saudi Egyptian Developers make money?
Three revenue lines are on record. Residential Unit Sales are the primary driver. The others are commercial Property Sales and hospitality Revenue (Nile Pearl).
Who are Saudi Egyptian Developers's main competitors?
Emaar Misr is listed as a broad incumbent. Palm Hills Developments is listed as a direct peer. SODIC is listed as a peer.
Does Saudi Egyptian Developers have an API?
No public API is recorded for Saudi Egyptian Developers.
What industry is Saudi Egyptian Developers in?
Saudi Egyptian Developers's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAIANAB, Housing Development, Construction & Rehabilitation Programs. Its NAICS code is 23611 and its SIC code is 6552.