What Emaar Misr for Development SAE does

Emaar Misr for Development SAE is a Cairo-based, publicly listed Egyptian real estate developer (Egyptian Exchange ticker EMRD) operating as a controlled subsidiary of UAE-based Emaar Properties PJSC, which holds 86.965% of the equity. Founded in 1997 and active for more than 15 years, the company develops, sells, and operates large-scale master-planned residential communities across Egypt's premium geographies — North Coast (Mediterranean), Red Sea (Hurghada coast), East Cairo (New Cairo/Mivida), West Cairo (Sheikh Zayed/Belle Vie), and central Cairo (Uptown Cairo). Its portfolio comprises eight named communities spanning thousands of acres, including Marassi Red Sea (2,426 acres), Soul (700 acres), Mivida Gardens (500+ acres), Marassi North Coast, Mivida New Cairo, Cairo Gate, Belle Vie, and Uptown Cairo. Property types range across standalone villas, townhomes, apartments, duplexes, penthouses, beach houses, twinhouses, and branded residences such as the Elie Saab Signature Villas at Cairo Gate.

The company monetizes primarily through one-time residential unit sales, complemented by recurring revenue from an integrated hospitality platform (Emaar Hospitality — including Address Beach Resort Marassi, Vida Marina Resort, and boutique hotels), retail and commercial leasing within communities, and ongoing community management services. Its go-to-market is a high-touch enterprise field-sales model aimed at high-net-worth individuals, executed through five physical sales offices across Egypt (Sheikh Zayed HQ, Uptown Cairo, Mivida Business Park, Marassi Social Hub, Concord Center New Cairo), a hotline (16116), WhatsApp sales line, and digital lead-capture supported by immersive 360 VR property tours and a mobile app for homeowners (Emaar Misr App) covering construction updates, transfers, payments, and amenities booking. Customer segments include Egyptian and international HNWIs (notably from the UAE, KSA, and EU) seeking primary, secondary, and vacation residences, as well as tourism and hospitality investors attracted by the integrated resort components. Operational technology is conventional real-estate-proptech: VR visualization, a resident mobile app, and select sustainability infrastructure (e.g., Philips solar-powered LED lighting in Mivida); no proprietary AI/ML systems are disclosed. Capital partners include Emaar Properties PJSC at the parent level, MIDAR (Mivida Gardens, Feb 2025), Saudi/UAE investors (Marassi Red Sea JV, Sept 2025, up to ~$18.58B), Eagle Hills Properties and Orascom Construction (Soul phase 1). For 9M 2025 the company reported revenue of EGP 14.581 billion versus EGP 13.264 billion in 9M 2024, while consolidated net profits fell 58.5% YoY, indicating margin compression during an active launch and pre-development investment cycle.

Name

Emaar Misr for Development SAE

Legal name

Emaar Misr for Development SAE

Website

https://emaarmisr.com

Company type

Public

Founded year

1997

Operating status

Operating

Short description

Emaar Misr is a publicly listed Egyptian real estate developer (EMRD) and 86.965%-owned subsidiary of UAE-based Emaar Properties PJSC. It builds and operates premium master-planned residential, hospitality, and retail communities across Egypt's North Coast, Red Sea, East Cairo, and Sheikh Zayed, serving high-net-worth individuals and international buyers.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

Real Estate Property Managers (53131), Rental and Leasing Services (532), Lessors of Nonresidential Buildings (except Miniwarehouses) (53112)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industries

Mixed-Use Property Management (BPAJAGAE), Luxury Beachfront & Waterfront Villas (THAMAEAE), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate development
• Master-planned communities
• Residential property sales
• Hospitality resort operations
• Mixed-use development

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Property Sales: Primary revenue stream from sales of residential properties including standalone villas, townhomes, apartments, penthouses, beach houses, and duplexes across multiple master-planned communities in Egypt.
2. Hospitality and Hotel Operations: Revenue from hotel operations including Address Beach Resort Marassi, Vida Marina Resort, and boutique hotels (Blanca Hotel, Marina I, Marina II, Vela Suites, Locanda Cabanas) under Emaar Hospitality brand.
3. Community Management Services: Ongoing community management services for residents including maintenance, amenities, and lifestyle services provided by Emaar's community management team.
4. Retail and Commercial Leasing: Commercial hub and retail spaces within master-planned communities generating rental income from retail and dining tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Emaar Misr for Development SAE is a Cairo-based real estate developer that builds and sells luxury master-planned residential communities across Egypt, including apartments, standalone villas, townhomes, penthouses, beach houses, duplexes, and branded residences. Its portfolio spans eight flagship communities — Marassi Red Sea, Marassi North Coast, Soul, Mivida Gardens, Mivida New Cairo, Belle Vie, Cairo Gate, and Uptown Cairo — supported by Emaar Hospitality hotels and resorts, golf facilities, the Emaar Misr resident app, and 360 VR virtual tours. The company also generates recurring income from community management services and commercial leasing within its developments.

Product overview

Emaar Misr for Development SAE is a leading Egyptian real estate developer operating as a subsidiary of Emaar Properties PJSC. The company develops master-planned communities across Egypt's most desirable locations, offering a diversified portfolio of residential properties including apartments, standalone villas, townhomes, duplexes, penthouses, and beach houses. The product portfolio is organized around eight distinct master-planned communities: Marassi Red Sea (Red Sea coastal destination), Marassi North Coast (Mediterranean resort), Mivida Gardens and Mivida New Cairo (East Cairo residential), Soul (North Coast luxury beach resort), Belle Vie (West Cairo/New Zayed), Cairo Gate (Sheikh Zayed urban), and Uptown Cairo (heart of Cairo hillside). Supporting the core real estate offerings, Emaar Misr provides digital services through its mobile application (Emaar Misr App) for property management and resident services, and 360 VR Tours for virtual property exploration. The company also operates Emaar Hospitality hotels and resorts, and Emaar Golf facilities across its communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Marassi Red Sea A 2,426-acre coastal master-planned destination on the Red Sea near Hurghada, offering luxury residences, marinas, hotels, beachfront leisure, wellness facilities, and dining destinations for affluent individual buyers and hospitality investors.
• Marassi North Coast A premier Mediterranean coastal community on Egypt's North Coast featuring luxury beachfront residences, hotels, marina, and resort amenities targeted at affluent vacation-home buyers.
• Mivida Gardens A 500+ acre mixed-use development in East Cairo offering apartments, townhomes, and standalone villas set in green landscapes with lakes, a sports club, an international school, and a commercial district.
• Mivida New Cairo A premium residential community in New Cairo offering sophisticated lifestyle with world-class amenities and seamless connectivity for affluent individual buyers.
• Soul Luxury Beach Resort A 700-acre luxury beach resort on Egypt's North Coast, located 30km from Marassi, featuring beach mansions, waterfront homes, infinity beach, lagoons, and Locanda Luxury Hotel & Residences.
• Belle Vie A premium residential community in New Zayed (West Cairo) featuring villas, townhomes, and apartments with lifestyle amenities targeted at affluent family buyers.
• Cairo Gate An urban community in Sheikh Zayed featuring residential properties, commercial spaces, and lifestyle amenities directly on Cairo/Alex Desert Road, including Elie Saab Signature Villas.
• Uptown Cairo A hillside urban community in the heart of Cairo featuring a golf course, residential properties, and panoramic city views with resort-style amenities.
• Emaar Hospitality Hotels and Resorts A luxury hotel and resort portfolio including Address Beach Resort Marassi, Vida Marina Resort, Address Golf Resort, Al Alamein Hotel, and boutique hotels (Blanca Hotel, Marina I, Marina II, Vela Suites, Locanda Cabanas) at Marassi and other Emaar Misr communities.
• Marina Shore Residences Luxury waterfront apartments at Marassi Red Sea featuring marina views and beach access, sold as individual residential units to affluent buyers.
• Marina Bay Residences Premium apartments at Marassi Red Sea with bay views and access to marina amenities, sold as individual residential units.
• Waterfront Residences at Belle Vie Apartments at Belle Vie featuring waterfront living with lake or water views, sold as individual residential units.
• Golf Mansions at Uptown Cairo Luxury standalone villas at Uptown Cairo overlooking the golf course with premium finishes, sold as individual units to high-net-worth buyers.
• Horizon Villas at Marassi Red Sea Premium standalone villas at Marassi Red Sea featuring elevated design and panoramic sea views, sold as individual residential units.
• Island Villas at Marassi Red Sea Exclusive standalone villas at Marassi Red Sea located on island settings with panoramic views, sold as individual luxury residences.
• Infinity Villas and Townhomes at Marassi Red Sea Luxury villas and townhomes at Marassi Red Sea featuring infinity design elements, sold as individual residential units.
• Laguna Villas and Townhomes at Marassi Red Sea Waterfront villas and townhomes at Marassi Red Sea featuring lagoon views and direct access, sold as individual residential units.
• Elie Saab Signature Villas at Cairo Gate Exclusive luxury villas at Cairo Gate designed in collaboration with Elie Saab, featuring premium architecture, finishes, and branded interiors for high-net-worth buyers.
• Emaar Misr Mobile Application A mobile application for homeowners and tenants of Emaar Misr communities to manage construction updates, property transfers, ownership updates, move-in/out requests, access card requests, online payments, amenities booking, and ECM & Home services.
• 360 VR Virtual Tours Immersive 360-degree virtual tours of Emaar Misr properties, including Marassi and Uptown Cairo, enabling prospective buyers to explore communities, signature spaces, and envision future homes remotely.

Quantifiable outcome

• Marassi Red Sea expected to generate $100-$200 million in annual tourism revenues
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Saudi Arabia and UAE PartnerscoreStrategic or Co-development Partner · 7 September 2025Emaar Misr signed agreement with partners from Saudi Arabia and the United Arab Emirates to develop the Marassi Red Sea tourism project. The project represents a multi-billion dollar investment of up to $18.58 billion (900 billion Egyptian pounds) along the Egyptian Red Sea coastline.
• MIDARcoreStrategic or Co-development Partner · 16 February 2025Strategic partnership with MIDAR to launch Mivida Gardens in East Cairo. This represents a new development venture expanding Emaar Misr's footprint in the East Cairo market.
• Eagle Hills PropertiescoreStrategic or Co-development Partner · 29 August 2023Collaboration with Eagle Hills Properties on the first phase of Soul Luxury Beach Resort worth approximately EGP 2 billion. Soul is a 700-acre luxury beach resort on Egypt's North Coast.
• Orascom ConstructionmajorImplementation/ SI/ Consulting Partner · 29 August 2023Orascom Construction collaborating on the first phase of Soul Luxury Beach Resort. Emaar Misr awarded construction contracts to leading contractors for various project phases.
• Tahya Misr FundminorStrategic or Co-development Partner · 21 September 2020Emaar Misr signed cooperation protocol with Tahya Misr Fund. Donated EGP 10 million towards the fund and contributed EGP 140 million to develop Sidi Abdel Rahman Village and provide COVID-19 vaccine support.
• Misr El Kheir FoundationminorStrategic or Co-development Partner · 19 April 2019Partnership with Misr El Kheir Foundation for the Beyout Al Kheir initiative, supporting renovation of 1,000 homes and broader community development. Emaar Misr donated EGP 878 million to develop slums in Egypt.
• American University in CairominorStrategic or Co-development PartnerPartnership with AUC for Emaar Retail Excellence Program designed to develop employees' skills in the retail industry. Program graduated 65 scholarship and 30 subsidized program students.
• TVET (Technical and Vocational Education and Training)minorStrategic or Co-development PartnerPartnership with TVET for Proficiency Training for Employment Program in Manshiet Nasser, designed to develop youth in the construction industry through training and job creation.
• Wataneya NGOminorStrategic or Co-development PartnerPartnership with Wataneya NGO for Sanad Orphanage Project, promoting quality of life for orphans across 10 orphanages in Cairo, benefiting over 850 orphans and caregivers.
• Nebny FoundationminorStrategic or Co-development PartnerCollaboration with Nebny Foundation for annual Orphan's Day celebration in Mansheyet Nasser, bringing smiles to over 400 children.
• Injaz NGOminorStrategic or Co-development PartnerSponsored 'Dare to Dream' competition through Injaz NGO, encouraging youth to develop innovative business ideas.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aldar Properties: Abu Dhabi's largest listed real estate developer with master-planned communities, hospitality, and retail leasing across the UAE. Closest publicly-traded GCC analog to Emaar Misr in scale and mixed-use model.
• Ora Developers: Egyptian luxury developer (ZED, Pyramids Hills, Silver Sands) backed by Naguib Sawiris. Competes in the same premium residential segment as Emaar Misr with comparable master-planned community approach.
• Palm Hills Developments: Leading Egyptian listed real estate developer of premium master-planned communities across Cairo, North Coast, and Red Sea. Most direct domestic competitor to Emaar Misr in Egyptian luxury residential.
• Tatweer Misr: Egyptian developer of integrated mixed-use master-planned communities (Madinaty, Il Monte Galala, Fouka Bay, North Edge). Direct competitor on the North Coast and East Cairo, with similar hospitality-residential blends.
• DAMAC Properties: Dubai-listed luxury real estate developer with branded residences (e.g., Versace, Bugatti) and master-planned communities. Comparable luxury-segment positioning and GCC-international buyer focus.
• SODIC: Egyptian listed developer of premium residential and mixed-use communities in West Cairo, East Cairo, and North Coast. Comparable scale and product mix to Emaar Misr's Cairo Gate, Belle Vie, and Mivida.
• Mountain View (DMG - Dar Al Ma'ali Group): Egyptian premium developer with master-planned communities on the North Coast and Cairo. Competes head-to-head with Emaar Misr's Soul and Marassi in coastal luxury.
• Madinet Nasr Housing (MNHD): Egyptian Exchange-listed developer focused on East Cairo master-planned communities (Taj City, Sarai, Al Burouj). Competes with Emaar Misr's Mivida and Uptown Cairo offerings in the same geography.
• Emaar Properties PJSC: Dubai-based parent (86.965% owner) and global luxury master-planned community developer (Burj Khalifa, Dubai Mall, Downtown Dubai). Same business model, same brand, same leadership—Emaar Misr is effectively its Egypt platform.

Regional players

• Hassan Allam Properties: Egyptian arm of Hassan Allam Construction group, developing premium mixed-use coastal and urban projects (e.g., Soul's construction partner). Adjacent developer-constructor with comparable Egyptian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/emaarmisr
• YouTubeyoutube.com/user/Emaaregypt
• Facebookfacebook.com/Emaar.Misr.Community
• Instagraminstagram.com/emaarmisr
• LinkedInlinkedin.com/company/emaar-misr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emaar Misr for Development SAE