HelloPrenup
HelloPrenup is a Boston-based online legal technology platform that enables engaged couples to create state-specific prenuptial agreements entirely online for a flat $599 fee, with optional attorney and notarization add-ons, serving over 100,000 partners across 47 U.S. states.
- Company typePrivate
- Founded2021
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What HelloPrenup does
HelloPrenup is a Boston-based online legal technology company that enables engaged couples to create state-specific prenuptial agreements entirely online without visiting an attorney's office. The platform operates as a self-serve web product where each partner completes an individual questionnaire, the system aligns the parties' positions through a collaborative document builder, and a state-customized prenup is generated and delivered as an editable Word document. The underlying technology combines a state-specific questionnaire engine (covering 47 U.S. states), an integrated e-signature and notarization workflow through a Proof partnership, and a managed attorney network of more than 100 family law professionals who review, edit, and approve agreements at optional flat rates.
The company monetizes primarily through a one-time $599 fee per couple for the core platform, with modular add-on revenue from notarization ($50 per couple), attorney Q&A sessions ($49 per session per partner), and full attorney representation ($699 per partner, required in some states for spousal-support waivers). Distribution is multi-channel: a direct-to-consumer product-led growth motion via the helloprenup.com web app, an affiliate program paying 10% commissions to wedding-industry partners, a marketplace integration with LegalZoom, an ecosystem partnership with the Plannerd wedding planning platform, and the in-platform attorney network. Pricing transparency, pay-later options via Afterpay and Klarna, and a free initial consultation reduce friction at the top of the funnel.
HelloPrenup targets engaged and soon-to-be-married couples, with a particular focus on millennial and Gen Z demographics (41% of Gen Z and 47% of millennial married/engaged individuals had a prenup in 2023, versus roughly 20% of married couples overall). The company has served over 100,000 partners and created more than 50,000 prenups to date, and is expanding internationally (Canada waitlist live) and into adjacent legal verticals signaled by its advisor additions in family law and estate planning.
HelloPrenup firmographics
Firmographics- Name
- HelloPrenup
- Legal name
- Hello Prenup, Inc.
- Website
- https://helloprenup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HelloPrenup is a Boston-based online legal technology platform that enables engaged couples to create state-specific prenuptial agreements entirely online for a flat $599 fee, with optional attorney and notarization add-ons, serving over 100,000 partners across 47 U.S. states.
- Ownership category
- akta.pro rank
HelloPrenup industry classification
Industry- Product category
- Legal Technology
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
Keywords
Where HelloPrenup is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelloPrenup business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Core Prenup Platform: Flat one-time fee per couple for access to the online prenup platform including questionnaire completion, document generation, and collaboration tools. Process takes approximately 1.5 hours on average.
- Notarization Services: Add-on e-notarization service through Proof partnership for $50 per couple, providing online notarization without visiting a physical notary.
- Attorney Q&A Sessions: Optional 20-minute question and answer sessions with attorneys at $49 per session, per partner. Allows couples to ask legal questions during the prenup process.
- Attorney Representation: Full attorney document review, editing, and signature service at $699 per partner. Required in certain states for enforceability, particularly when waiving spousal support.
- Affiliate Referrals: Commission-based revenue from wedding industry partners who refer clients. Affiliates earn 10% of completed transactions up to $59.90 per prenup referred.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Online Prenup Platform - $599 per couple |
| One time/ perpetual license | Pay-as-you-go | E-Notarization Add-on - $50 per couple |
| Unit Pricing | Pay-as-you-go | Attorney Q&A Session - $49 per session per partner |
| Unit Pricing | Pay-as-you-go | Attorney Representation - $699 per partner |
| Transaction based/ take rate | Monthly | Affiliate Commission - 10% up to $59.90 per referral |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
HelloPrenup product offering
Product offeringCore offering
HelloPrenup operates an online self-serve platform that guides engaged couples through creating state-specific prenuptial agreements via dynamic questionnaires, collaborative document building, and attorney-vetted templates. The core service is sold as a flat $599 per-couple package that includes the questionnaire, document generation, free consultation, and downloadable Word document. Optional add-on services include e-notarization ($50), attorney Q&A sessions ($49 per partner), and full attorney representation ($699 per partner).
Product overview
HelloPrenup is an online legal technology platform that provides a single unified solution for creating prenuptial agreements. The core offering is the HelloPrenup Platform at $599 per couple, which includes state-specific questionnaire-based document generation, collaborative clause alignment between partners, and downloadable Word documents. The platform operates on a modular add-on model, with optional attorney services including Q&A sessions ($49/session/partner) and full attorney representation ($699/partner), plus integrated e-signature and notarization through Proof ($50). The platform covers 47 U.S. states plus DC and international prenups, supported by educational content including the Prenup Encyclopedia, HelloPrenup Podcast, and an Intercom-powered Help Center. An affiliate program enables wedding industry partners to earn commissions on referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Prenup Service Core prenuptial agreement creation service priced at $599 per couple, providing a flat-rate state-specific prenup with questionnaire-based document generation, financial disclosure, clause customization, collaborative alignment tools, free consultation, and same-day downloadable Word document. Aimed at engaged couples planning marriage across 47 U.S. states.
- Attorney Q&A Session 20-minute question-and-answer session with a state-licensed family law attorney priced at $49 per session per partner, allowing couples to ask legal questions during the prenup process. Delivered through the platform's network of over 100 attorney partners.
- Attorney Representation Service Full attorney document review, editing, and signature service priced at $699 per partner, required in certain states (e.g., California) for spousal support waivers to be enforceable. Includes free notarization as part of the package.
- E-Signature and Online Notarization Integrated electronic signature and online notarization service through Proof partnership for $50 per couple, enabling couples to complete notarization remotely without visiting a physical notary office. Bundled free with Attorney Representation purchase.
Quantifiable outcome
- Average completion time of 1.5 hours for state-specific prenuptial agreements
- +3 more outcomes
Companies that use HelloPrenup
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
HelloPrenup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
HelloPrenup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- LegalZoomflagshipStrategic partnership integrating HelloPrenup's state-specific prenuptial agreement services directly into LegalZoom's online legal platform. The collaboration grants millions of LegalZoom customers streamlined access to affordable, state-specific prenups. Combines LegalZoom's brand recognition and massive customer base with HelloPrenup's specialized prenup expertise to create a combined force in the digital prenup market.
- PlannerdcoreStrategic partnership with modern wedding planning platform to expand ecosystem beyond basic wedding event logistics. Built on shared values of empowerment, transparency, and partnership. Both companies aim to normalize traditionally difficult conversations among couples through integrated tools and services, targeting modern couples through thoughtful UX and approachable positioning.
- ProofcorePartnership with Proof for integrated electronic signature and online notarization services. Allows couples to complete the entire prenup process including notarization without leaving the HelloPrenup platform. Notarization available for $50 per couple through the integrated Proof service.
- Over 100 Attorney PartnerscoreNetwork of over 100 family law attorneys across the country who have reviewed, approved, and modernized HelloPrenup's prenuptial agreements. Attorneys provide document review, Q&A sessions, and full representation services directly through the platform at discounted flat rates. Includes notable advisors such as Laura Wasser, Randy Kessler, and Lisa Zeiderman.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HelloPrenup competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: America's largest online legal services platform offering incorporation, wills, and prenuptial agreements among hundreds of document categories. HelloPrenup both partners with and competes against LegalZoom via the 2026 marketplace integration.
- Rocket Lawyer: Subscription-based online legal services platform offering attorney-drafted documents including prenuptial agreements, plus on-demand attorney consultations. Closest direct functional peer to HelloPrenup in self-serve legal document generation.
- Nolo: Long-standing publisher of do-it-yourself legal guides, forms, and software across family law, real estate, and small business. Provides downloadable prenup templates and attorney directory — a content-led competitor in the same category.
- Avvo: Online legal marketplace combining lawyer directory, Q&A, and document services. Comparable in its hybrid attorney-plus-self-serve model, though broader in scope than HelloPrenup.
- CooleyGO / Practical Law (Thomson Reuters): Thomson Reuters' Practical Law / CooleyGO offers standardized legal documents and clause libraries used by attorneys. Indirectly comparable as a precedent/template source for prenups that competes for the underlying document content.
Direct peers
- LawDepot: Online legal document template provider offering state-specific prenuptial agreements, wills, and family-law forms via a self-serve questionnaire. Most directly comparable pure-play document model to HelloPrenup.
Emerging players
- Trust & Will: Modern online estate planning platform using guided questionnaires and a flat-fee pricing model — directly analogous to HelloPrenup's UX and pricing playbook, applied to wills/trusts instead of prenups.
- Wealth.com: Estate planning technology platform serving financial advisors and consumers with interactive planning tools. Comparable in tech stack and target consumer but operating in adjacent (estate) lifecycle.
- UpCounsel: Online marketplace connecting businesses and consumers with attorneys for projects including family law. Comparable in connecting digital intent to attorney fulfillment, though positioned upmarket from HelloPrenup.
- Cake: End-of-life and funeral planning platform using guided online questionnaires to replace expensive traditional advisors — analogous consumer-life-event vertical with a similar UX/price-disruption thesis as HelloPrenup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HelloPrenup social profiles
Digital presenceHelloPrenup financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloPrenup leadership team
Management profileNumber of profiles
Profiles1 record
HelloPrenup funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloPrenup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloPrenup
What does HelloPrenup do?
HelloPrenup operates an online self-serve platform that guides engaged couples through creating state-specific prenuptial agreements via dynamic questionnaires, collaborative document building, and attorney-vetted templates. The core service is sold as a flat $599 per-couple package that includes the questionnaire, document generation, free consultation, and downloadable Word document. Optional add-on services include e-notarization ($50), attorney Q&A sessions ($49 per partner), and full attorney representation ($699 per partner).
Is HelloPrenup a public or private company?
HelloPrenup is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelloPrenup founded?
HelloPrenup was founded in 2021. It employs 11 to 50 people.
Where is HelloPrenup based?
HelloPrenup is headquartered in Boston, United States, in the North America region.
How does HelloPrenup make money?
Five revenue lines are on record. Core Prenup Platform is the primary driver. The others are notarization Services, attorney Q&A Sessions, attorney Representation and affiliate Referrals.
Who are HelloPrenup's main competitors?
Broad incumbents on record are LegalZoom, Rocket Lawyer, Nolo, Avvo and CooleyGO / Practical Law (Thomson Reuters). LawDepot is listed as a direct peer. Emerging players are Trust & Will, Wealth.com, UpCounsel and Cake.
Does HelloPrenup have an API?
No public API is recorded for HelloPrenup.
What industry is HelloPrenup in?
HelloPrenup's product category is Legal Technology. Its primary akta.pro industry code is BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting). Its NAICS code is 541512 and its SIC code is 7372.