Plannerd
Plannerd is a SaaS wedding planning platform that helps engaged couples and professional planners collaborate on to-do lists, guest lists, budgets, vendor tracking, and wedding day timelines via a subscription-based web product.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Plannerd does
Plannerd is a SaaS-based wedding planning platform that helps engaged couples and professional wedding planners organize the operational complexity of a wedding in a single collaborative workspace. The product is built around four core modules — a collaborative to-do checklist, a guest list manager (with addresses, RSVPs, meal preferences, and seating), a budget tracker with invoice management, and a wedding day timeline builder — all designed for real-time multi-user access by couples, their families, wedding parties, and outside coordinators. The technology is a standard web application with mobile-optimized access via app.plannerd.com; no proprietary AI/ML or unique technical differentiators are disclosed, and integrations are limited to Stripe for payments and Groups360 GroupSync for hotel bookings.
The business model is a tiered subscription targeting two customer segments. Consumer couples pay $19.99 to $59.99 per wedding event (pay-as-you-go, frequently promoted at 25% off) with a 14-day free trial and seasonal promo codes; professional wedding planners subscribe annually at $299 to $699 for 20 to 60 projects, with custom enterprise pricing beyond 60 events. A one-time gift subscription provides a secondary revenue stream. Go-to-market is product-led: free downloadable checklist, personality quiz, SEO-driven blog content, organic Instagram, and Martha Stewart Weddings earned media drive top-of-funnel signups. Strategic partnerships with Hello Prenup (prenups) and Groups360 (hotel room blocks), plus a constellation of featured wedding vendors, extend platform value beyond core planning.
The company is founder-led by Hannah Roze, who built the platform after her own wedding planning experience. It operates with a lean team (no disclosed headcount) on founder capital with no disclosed institutional funding, headquarters or operating geographies are not formally disclosed beyond a "nationwide" U.S. customer base, and there is no public financial reporting. Operating status is active, with product, content, and partnership activity ongoing through 2025-2026.
Plannerd firmographics
Firmographics- Name
- Plannerd
- Website
- https://plannerd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plannerd is a SaaS wedding planning platform that helps engaged couples and professional planners collaborate on to-do lists, guest lists, budgets, vendor tracking, and wedding day timelines via a subscription-based web product.
- Ownership category
- akta.pro rank
Plannerd industry classification
Industry- Product category
- Wedding Planning Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wedding Budgeting, Timeline & Logistics Management (HSACABAI)
- akta.pro secondary industry
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Plannerd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Couples): Tiered subscription model for engaged couples with three main tiers (Plan, Plan More, Plan It All) offering varying levels of collaborative tasks, vendor tracking, guest list management, and invoice dashboard capacity. Discounted pricing available (25% off seasonal promotions). 14-day free trial offered.
- Professional Wedding Planner Plans: Annual subscription tiers for professional wedding planners with project-based pricing. Plans support up to 20, 40, or 60 wedding projects per year with tiered pricing at $299, $499, and $699 USD per year respectively.
- Gift Subscriptions: One-time gift purchases of Plannerd subscriptions with Unlimited User Access, delivered via email or printable gift certificate. Recipients have up to 1 year to redeem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Plan tier for just-engaged couples starting wedding planning |
| Subscription | Pay-as-you-go | Plan More tier for couples actively in planning process |
| Subscription | Pay-as-you-go | Plan It All tier for comprehensive wedding planning needs |
| Subscription | Annual | Professional Wedding Planner - Up to 20 Projects |
| Subscription | Annual | Professional Wedding Planner - Up to 40 Projects (Popular) |
| Subscription | Annual | Professional Wedding Planner - Up to 60 Projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Plannerd product offering
Product offeringCore offering
Plannerd is a digital wedding planning SaaS platform that consolidates to-do lists, guest lists, budgets, vendors, and wedding day timelines into a single collaborative workspace for engaged couples and professional wedding planners. The platform operates on tiered consumer subscriptions (Plan, Plan More, Plan It All) and annual professional subscriptions ($299–$699) with a 14-day free trial. It integrates with Stripe for payments and Groups360 GroupSync for hotel room block bookings, and offers partner perks including Hello Prenup.
Product overview
Plannerd is a modern wedding planning platform built as a unified hub that brings together four core modules: To-Do List, Guest List, Budget, and Timeline. The platform operates on a tiered pricing model with three consumer plans (Plan at $19.99, Plan More at $39.99, and Plan It All at $59.99) plus professional plans for wedding planners at $299-$699 annually. The core platform enables couples to organize checklists, manage guest lists, track budgets, and build wedding day timelines collaboratively. Additional offerings include a free Wedding Planning Checklist download, a Wedding Personality Quiz, and gift subscription options. The platform integrates with Stripe for payments and Groups360 GroupSync for hotel bookings, with strategic partnerships with Hello Prenup and other wedding industry partners.
Differentiator
Problem solved
Functional benefit
Products and services
- To-Do List Collaborative task management module that lets engaged couples assign tasks, track progress, and bring their partner, wedding party, family, and professional planners into one shared wedding planning workspace.
- Guest List Comprehensive guest information management module for capturing addresses, RSVPs, meal preferences, dietary restrictions, seating arrangements, and plus-ones for a wedding.
- Budget Financial planning and budget tracking module that helps couples track contributions, direct spending, categorize expenses, and wrangle vendor invoices in one collaborative hub.
- Timeline Wedding day timeline builder that lets couples design, organize, and share their wedding day schedule, coordinate vendor timing, and ensure a seamless flow of the event.
Quantifiable outcome
- Couple reported saving $10,000 under budget using Plannerd's budget tracking tools
Companies that use Plannerd
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Plannerd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Plannerd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hello PrenupcoreStrategic partnership to expand Plannerd's ecosystem beyond basic wedding logistics into prenuptial planning. Collaboration built on shared values of empowerment, transparency, and partnership targeting modern couples. Hello Prenup is positioned as the #1 online prenup provider and is offered as an exclusive perk within Plannerd's Plan It All subscription tier.
- Groups360coreIntegration of Groups360's GroupSync solution enabling couples to streamline hotel room block bookings for wedding guests. Provides access to real-time hotel availability across more than 32,000 cities in 225 countries and territories. Collaboration aims to bring transparency and simplicity to guest travel coordination.
- Lotte Hotel SeattleminorFeatured partner venue with collaborative content including venue guides and wedding planning articles. Partnership provides content marketing and exposure to couples planning Seattle-area weddings.
- Bliss and BoneminorFeatured partner brand in Plannerd's celebrated partners section, promoting wedding-related products and services to engaged couples.
- The Westin SeattleminorFeatured partner hotel venue for wedding accommodations and events, highlighted in Plannerd's partner ecosystem.
- SpennieminorFeatured partner brand providing wedding-related financial or gift registry services, included in Plannerd's partner ecosystem.
- To Have HerminorCreative partnership with film photography duo Ximena and Pablo. Joint content creation featuring their wedding photography work with Plannerd tools. Rooted in craft, clarity, and timeless storytelling alignment.
- Confetë Party BoxminorFeatured gift curation partner for wedding welcome boxes, bridal party gifts, recovery kits, and farewell brunch thank-you gifts. Partnership enables couples to integrate gifting solutions with Plannerd planning tools.
- Confetë BalloonsminorFeatured balloon artistry and installation partner for modern wedding décor. Partnership enables couples to coordinate balloon installations with Plannerd's timeline and checklist tools.
- ProvenanceminorPartnership featuring Provenance's Vow & Toast Builder tool integrated into wedding planning content. Helps couples write personalized vows and toasts.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Plannerd competitors and assessment
Company assessmentDirect peers
- Zola: Zola is an all-in-one wedding registry, website, and planning platform popular with millennial couples. It overlaps directly with Plannerd on planning checklists, guest lists, and collaborative tools and competes for the same engaged-couple demographic with stronger brand recognition.
- Joy: Joy is a free wedding website, RSVP, and planning platform for modern couples. It is a direct consumer-side competitor to Plannerd with comparable guest management, registry, and planning checklist functionality.
- WithJoy: WithJoy is a wedding website and planning platform offering RSVPs, guest lists, and planning tools. It targets the same modern, design-conscious couple Plannerd serves and competes head-to-head on free-tier plus paid upgrade positioning.
- The Knot Worldwide: The Knot is the dominant U.S. wedding planning and registry platform offering checklists, vendor directories, websites, and registry. It directly competes with Plannerd for the same DIY engaged-couple segment with overlapping checklist, budget, and timeline functionality.
- Aisle Planner: Aisle Planner is wedding planning software purpose-built for professional wedding planners and coordinators. It is the closest direct competitor to Plannerd's $299–$699/year professional tier, offering design boards, timelines, and client collaboration for wedding pros.
- Allseated: Allseated is a venue and event planning platform with 3D diagramming, guest seating, and timeline tools used by wedding professionals. It overlaps with Plannerd's guest list, seating, and timeline features, particularly on the professional planner side of the market.
Broad incumbents
- Eventbrite: Eventbrite is a large event ticketing and management platform that occasionally supports wedding-related events and replanning tools. It is a broader incumbent in the event planning space with overlapping guest management capabilities, though not a wedding-specialist.
- HoneyBook: HoneyBook is an end-to-end business management platform for creative and event professionals, including wedding planners. While broader than Plannerd, it competes for the same professional wedding planner buyer with invoicing, contracts, and client workflow tools.
Emerging players
- Honeyfund: Honeyfund is a honeymoon and cash registry platform popular with budget-conscious couples. While not a full planning suite like Plannerd, it competes for share of wedding wallet around registries and intersects with Plannerd's gift-subscription functionality.
- MyRegistry: MyRegistry is a universal gift registry platform that allows couples to add gifts from any retailer. While registry-focused, it competes for the same gift-subscription and registry-adjacent budget that Plannerd targets through its gift subscription and partner perks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plannerd social profiles
Digital presencePlannerd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plannerd leadership team
Management profileNumber of profiles
Profiles3 records
Plannerd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plannerd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plannerd
What does Plannerd do?
Plannerd is a digital wedding planning SaaS platform that consolidates to-do lists, guest lists, budgets, vendors, and wedding day timelines into a single collaborative workspace for engaged couples and professional wedding planners. The platform operates on tiered consumer subscriptions (Plan, Plan More, Plan It All) and annual professional subscriptions ($299–$699) with a 14-day free trial. It integrates with Stripe for payments and Groups360 GroupSync for hotel room block bookings, and offers partner perks including Hello Prenup.
Is Plannerd a public or private company?
Plannerd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plannerd founded?
Plannerd was founded in -1. It employs 1 to 10 people.
How does Plannerd make money?
Three revenue lines are on record. Subscription Plans (Couples) is the primary driver. The others are professional Wedding Planner Plans and gift Subscriptions.
Who are Plannerd's main competitors?
Direct peers on record are Zola, Joy, WithJoy, The Knot Worldwide, Aisle Planner and Allseated. Broad incumbents are Eventbrite and HoneyBook. Emerging players are Honeyfund and MyRegistry.
Does Plannerd have an API?
No public API is recorded for Plannerd.
What industry is Plannerd in?
Plannerd's product category is Wedding Planning Software. Its primary akta.pro industry code is HSACABAI, Wedding Budgeting, Timeline & Logistics Management, with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 561599 and its SIC code is 7372.