Movella
Movella (operating as Xsens) sells inertial motion capture systems, IMU/AHRS/GNSS-INS sensor modules, and analytics software to entertainment studios, sports and healthcare researchers, industrial automation customers, and humanoid robotics developers.
- Company typePublic
- Founded2021
- HeadquartersHenderson, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Movella does
Movella, operating primarily through its Xsens brand, is a full-stack hardware and software company specializing in the digitization of human and machine motion using inertial sensor technology. The company's core technology is built on more than 25 years of proprietary sensor fusion research that combines data from accelerometers, gyroscopes, and magnetometers to produce accurate kinematic output. Movella sells three integrated product lines: (1) inertial motion capture systems (Xsens Link, Xsens Awinda, Awinda Starter) complemented by Xsens Metagloves by Manus; (2) industrial-grade inertial sensor modules (MTi 1-Series, MTi 600-Series, MTi-320, Xsens Sirius, Xsens Avior, XVN Vision Navigator) targeting robotics, autonomous vehicles, marine, and surveying applications; and (3) wearables (MTw Awinda, Movella DOT) for health, sports, and clinical research. The software layer includes Xsens Animate (entertainment), Xsens Analyze (health and sports), and the recently launched Xsens Humanoid suite for robot training and teleoperation.
The company targets four primary verticals: Entertainment & Media (film, gaming, VFX, virtual production), Health & Sports (biomechanical research, occupational safety, rehabilitation, sports performance), Automation & Mobility (indoor/outdoor robotics, marine, drones, surveying), and Humanoid Robotics (a newer focus area). Revenue is generated primarily through hardware sales of MoCap suits and sensor modules, supplemented by software licensing (perpetual and academic subscription models), accessories, and recurring channel-driven volume through global distributors (Mouser Electronics, RS Components, DigiKey, Macnica, Clearpath Robotics). Distribution combines direct enterprise sales teams in the US (El Segundo and Los Angeles) and Europe (Enschede) with a worldwide channel partner network and an e-commerce storefront (shop.movella.com).
Movella traces its origin to Xsens, founded in 1999. The entity mCube rebranded as Movella in September 2021 to unify its motion capture and sensor businesses; the Xsens product brand was subsequently reinstated as the primary commercial identity. Movella became publicly traded on Nasdaq under ticker MVLA in October 2022 through a business combination with Pathfinder Acquisition Corporation, with existing investors Kleiner Perkins, GIC, and Columbia Threadneedle rolling 100% of their equity. In May 2025 the company completed a corporate restructuring transaction with its secured lenders, and it currently employs 101-250 people across the United States and the Netherlands.
Movella firmographics
Firmographics- Name
- Movella
- Legal name
- Movella Inc.
- Website
- https://movella.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Movella (operating as Xsens) sells inertial motion capture systems, IMU/AHRS/GNSS-INS sensor modules, and analytics software to entertainment studios, sports and healthcare researchers, industrial automation customers, and humanoid robotics developers.
- Ownership category
- akta.pro rank
Movella industry classification
Industry- Product category
- Motion Capture Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA)
- akta.pro secondary industries
- Inertial Navigation Systems (INS/IMU) (IMABAFAB), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)
Keywords
Where Movella is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Movella business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Motion Capture Hardware: Sale of motion capture suits and systems including Xsens Link, Xsens Awinda, and accessories. These are one-time hardware purchases with professional-grade pricing targeting studios, researchers, and industrial customers.
- Sensor Modules: Sale of IMU, AHRS, and GNSS/INS sensor modules including MTi series, Sirius, and Avior product lines. Targets integration into customer products for automation, robotics, and autonomous vehicle applications.
- Wearables: Sale of wearable products including MTw Awinda and Movella DOT sensors for health, sports, and research applications.
- Software Licenses: Software products including Xsens Animate (for entertainment/animation), Xsens Analyze (for health/sports/biomechanics), and Xsens Humanoid (for robotics). May include subscription licensing, perpetual licenses, or academic licensing.
- Accessories: Cables, adapters, GNSS antennas, and add-on components that complement core motion capture and sensor products. Prices range from €30 to €210 for various cable types and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Xsens Prime 3 Gloves by Manus - Premium finger tracking |
| Unit Pricing | Pay-as-you-go | Sensor Module Accessories |
| One time/ perpetual license | Multi-year contract | Motion Capture Systems |
| Subscription | Annual | Academic/Research Licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Movella product offering
Product offeringCore offering
Movella, operating through its Xsens brand, designs and sells inertial motion capture systems (full-body suits, hand/finger tracking gloves, and wearables) and industrial inertial sensor modules (IMU, AHRS, GNSS/INS+RTK). These hardware products are sold with companion software — Xsens Animate for entertainment pipelines, Xsens Analyze for biomechanics and health research, and Xsens Humanoid for robot training and teleoperation — enabling professional customers to digitize physical movement into accurate digital data for entertainment production, sports performance, clinical and occupational research, humanoid robotics, and industrial automation.
Product overview
Movella operates through its Xsens brand, offering three integrated product lines: (1) Motion Capture systems including the Xsens Link suit, Xsens Awinda and Awinda Starter systems, Xsens Metagloves by Manus, plus Xsens Animate and Xsens Analyze software; (2) Industrial Sensor Modules including the MTi series (1-Series, 600-Series, MTi-320), Xsens Sirius and Avior Series, and XVN Vision Navigator; and (3) Wearables including MTw Awinda and Movella DOT. The Xsens Humanoid software complements the motion capture systems for humanoid robotics applications. All products are built on over 25 years of sensor fusion research and enable digitizing physical movement into accurate digital data for applications in entertainment/animation, health/sports, humanoid robotics, and industrial automation/mobility.
Differentiator
Problem solved
Functional benefit
Brands
- Xsens: Primary brand for motion capture and inertial sensor modules, built on industry-leading sensor fusion technology with over 25 years of R&D.
- Xsens DOT
- Xsens Link
- Xsens Animate
- Xsens Analyze
- Xsens Humanoid
- Xsens Metagloves by Manus
- Movella DOT
Products and services
- Xsens Link Next-generation inertial motion capture system for full-body capture, designed for humanoid robotics, entertainment, and health and sports applications.
- Xsens Awinda Professional-grade inertial motion capture system for precise full-body tracking in research and entertainment applications.
- Xsens Awinda Starter Entry-level inertial motion capture system for beginners and smaller-scale motion capture needs.
- Xsens Prime 3 Gloves by Manus High-fidelity finger tracking gloves that complement Xsens motion capture suits for detailed hand and finger movement capture, priced at USD 3,799.
- Xsens Animate Motion capture software for entertainment applications including animation, games, film production, VFX, and streaming, with native integrations for Unreal Engine and Unity.
- Xsens Analyze Motion capture analysis software for health and sports applications including biomechanical research, occupational health and safety, sports performance, and rehabilitation, including male and female anatomical models.
- Xsens Humanoid Software suite for humanoid robot training, dataset creation, and teleoperation that enables real-time translation of human movement into robot-ready kinematics.
- Xsens Sirius Series Industrial-grade inertial measurement units delivering high-quality 3D orientation and positioning data with advanced sensor fusion, including Heave measurement capability (sub-5 cm accuracy) for marine applications via firmware update.
- Xsens Avior Series Cost-effective, small, and light OEM IMU offering high accuracy and stability in demanding operating conditions, designed for platform stabilization and orientation/positioning data integration; includes Heave measurement firmware capability.
- MTi 1-Series Entry-level inertial measurement units for basic motion sensing applications.
- MTi 600-Series Flexible and reliable IMUs designed for diverse integration needs across various applications.
- MTi-320 Active Heading Tracker High-performance Active Heading Tracker (AHT) with small form factor designed for integration into robotics and autonomous vehicle systems.
- Xsens XVN Vision Navigator Vision-navigated sensor module combining inertial sensing with visual odometry for enhanced positioning accuracy.
- MTw Awinda Wireless wearable motion tracking sensor for research and clinical applications requiring untethered movement capture.
- Movella DOT Wearable sensor platform for health and sports performance monitoring.
- Xsens Sirius and Avior Heave Measurement Firmware Upgrade Firmware upgrade for Xsens Sirius and Avior IMUs that adds on-device Heave measurement processing delivering sub-5 cm real-time vertical displacement accuracy at up to 100Hz for marine stabilization and wave compensation applications.
Quantifiable outcome
- Sub-5 cm real-time Heave measurement accuracy for marine applications
- +1 more outcomes
Companies that use Movella
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Movella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature7 records
Movella partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- NVIDIAflagshipXsens MTi sensor portfolio integration with NVIDIA Jetson platform for autonomous machines and edge AI applications. Enables easy integration for robotics and autonomous vehicle development.
- ManusflagshipCollaboration featuring Xsens Prime 3 Gloves by Manus - high-fidelity finger tracking gloves integrated with Xsens motion capture suits for comprehensive hand and body capture.
- HTC VIVEcoreNative integration between Xsens Animate and VIVE Mars CamTrack and VIVE Tracker 3.0. Streamlines workflows, enhances collaboration, and cuts costs for animation studios worldwide.
- DIERScorePartnership announcement of 'Free2Move' healthcare technology combining DIERS medical imaging with Movella's motion capture for objective patient assessment in healthcare and rehabilitation applications.
- MosaiccoreStrategic integration to advance mobile mapping and geospatial analysis. Combines Mosaic's positioning technology with Movella's inertial sensing for enhanced accuracy in mapping applications.
- AdvantechcoreCollaboration to deliver advanced solutions for AMR (Autonomous Mobile Robots) and AGV (Automated Guided Vehicle) applications, combining Advantech's industrial computing with Movella's sensor technology.
- TeamworkscoreStrategic partnership to provide movement analytics solutions to athletic organizations. Teamworks works with Movella's established customer base to offer seamless transition of athlete data to Smartabase platform, enabling comprehensive athlete management.
- Ready Player MecoreRevolutionary integration bringing authentic Xsens motion capture to Ready Player Me 3D avatars, enabling realistic movement in metaverse and gaming applications.
- Euleria HealthcoreBroad strategic partnership to bring affordable rehabilitation solutions to market, combining Euleria's healthcare expertise with Movella's motion capture technology.
- Clearpath Robotics (by Rockwell Automation)coreGlobal leader in unmanned vehicle robotics for research and development. Clearpath provides hardware, software, and services to enable self-driving vehicle development, deployment, and operation using Xsens sensors.
- Mouser ElectronicscoreGlobal authorized distributor of Movella/Xsens products, specializing in rapid introduction of newest products and technologies targeting design engineers and buyer communities.
- RS ComponentscoreOmni-channel distributor serving over 1 million customers in more than 80 countries with over 600,000 products. Distributes Xsens sensor modules and accessories.
- DigiKeycoreGlobal authorized distributor known for customer-driven and quality-focused distribution of electronic components, offering Xsens products for immediate delivery.
- MacnicacoreJapanese technology distributor bringing reliable IMU sensors to autonomous vehicles. Macnica has started selling Movella's Xsens MTi products in the Japanese market.
- NVIDIAflagshipXsens products feature native integrations with NVIDIA Isaac Sim for robotics simulation and training, enabling realistic physics-based robot training environments.
- ROS 2coreXsens Link and sensor modules feature native ROS 2 integration, enabling seamless connection with Robot Operating System 2 ecosystem for robotics development.
- MuJoCocoreXsens products integrate with MuJoCo physics engine for humanoid robot simulation, training, and control development.
Scale indicators4 records
Recent moves9 records
Expansion highlights7 records
Movella competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Movella social profiles
Digital presenceMovella compliance and trust
Trust signalCompliance1 record
Movella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movella leadership team
Management profileNumber of profiles
Profiles7 records
Movella subsidiaries and ownership
Company hierarchySubsidiaries2 records
Movella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movella
What does Movella do?
Movella, operating through its Xsens brand, designs and sells inertial motion capture systems (full-body suits, hand/finger tracking gloves, and wearables) and industrial inertial sensor modules (IMU, AHRS, GNSS/INS+RTK). These hardware products are sold with companion software — Xsens Animate for entertainment pipelines, Xsens Analyze for biomechanics and health research, and Xsens Humanoid for robot training and teleoperation — enabling professional customers to digitize physical movement into accurate digital data for entertainment production, sports performance, clinical and occupational research, humanoid robotics, and industrial automation.
Is Movella a public or private company?
Movella is a public company. It is classified as public and is currently operating.
When was Movella founded?
Movella was founded in 2021. It employs 101 to 250 people.
Where is Movella based?
Movella is headquartered in Henderson, United States, in the North America region.
How does Movella make money?
Five revenue lines are on record. Motion Capture Hardware is the primary driver. The others are sensor Modules, wearables, software Licenses and accessories.
Does Movella have an API?
No public API is recorded for Movella.
What industry is Movella in?
Movella's product category is Motion Capture Technology. Its primary akta.pro industry code is HDAHALAA, Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs), with a secondary code of IMABAFAB, Inertial Navigation Systems (INS/IMU). Its NAICS code is 33451 and its SIC code is 3812.