Movella

What Movella does

Movella, operating primarily through its Xsens brand, is a full-stack hardware and software company specializing in the digitization of human and machine motion using inertial sensor technology. The company's core technology is built on more than 25 years of proprietary sensor fusion research that combines data from accelerometers, gyroscopes, and magnetometers to produce accurate kinematic output. Movella sells three integrated product lines: (1) inertial motion capture systems (Xsens Link, Xsens Awinda, Awinda Starter) complemented by Xsens Metagloves by Manus; (2) industrial-grade inertial sensor modules (MTi 1-Series, MTi 600-Series, MTi-320, Xsens Sirius, Xsens Avior, XVN Vision Navigator) targeting robotics, autonomous vehicles, marine, and surveying applications; and (3) wearables (MTw Awinda, Movella DOT) for health, sports, and clinical research. The software layer includes Xsens Animate (entertainment), Xsens Analyze (health and sports), and the recently launched Xsens Humanoid suite for robot training and teleoperation.

The company targets four primary verticals: Entertainment & Media (film, gaming, VFX, virtual production), Health & Sports (biomechanical research, occupational safety, rehabilitation, sports performance), Automation & Mobility (indoor/outdoor robotics, marine, drones, surveying), and Humanoid Robotics (a newer focus area). Revenue is generated primarily through hardware sales of MoCap suits and sensor modules, supplemented by software licensing (perpetual and academic subscription models), accessories, and recurring channel-driven volume through global distributors (Mouser Electronics, RS Components, DigiKey, Macnica, Clearpath Robotics). Distribution combines direct enterprise sales teams in the US (El Segundo and Los Angeles) and Europe (Enschede) with a worldwide channel partner network and an e-commerce storefront (shop.movella.com).

Movella traces its origin to Xsens, founded in 1999. The entity mCube rebranded as Movella in September 2021 to unify its motion capture and sensor businesses; the Xsens product brand was subsequently reinstated as the primary commercial identity. Movella became publicly traded on Nasdaq under ticker MVLA in October 2022 through a business combination with Pathfinder Acquisition Corporation, with existing investors Kleiner Perkins, GIC, and Columbia Threadneedle rolling 100% of their equity. In May 2025 the company completed a corporate restructuring transaction with its secured lenders, and it currently employs 101-250 people across the United States and the Netherlands.

Name

Movella

Legal name

Movella Inc.

Website

https://movella.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Movella (operating as Xsens) sells inertial motion capture systems, IMU/AHRS/GNSS-INS sensor modules, and analytics software to entertainment studios, sports and healthcare researchers, industrial automation customers, and humanoid robotics developers.

Ownership category

akta.pro rank

Product category

Motion Capture Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA)

akta.pro secondary industries

Inertial Navigation Systems (INS/IMU) (IMABAFAB), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Inertial motion capture
• Sensor fusion technology
• Inertial measurement units
• Humanoid robotics training
• Biomechanical motion analysis

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Motion Capture Hardware: Sale of motion capture suits and systems including Xsens Link, Xsens Awinda, and accessories. These are one-time hardware purchases with professional-grade pricing targeting studios, researchers, and industrial customers.
2. Sensor Modules: Sale of IMU, AHRS, and GNSS/INS sensor modules including MTi series, Sirius, and Avior product lines. Targets integration into customer products for automation, robotics, and autonomous vehicle applications.
3. Wearables: Sale of wearable products including MTw Awinda and Movella DOT sensors for health, sports, and research applications.
4. Software Licenses: Software products including Xsens Animate (for entertainment/animation), Xsens Analyze (for health/sports/biomechanics), and Xsens Humanoid (for robotics). May include subscription licensing, perpetual licenses, or academic licensing.
5. Accessories: Cables, adapters, GNSS antennas, and add-on components that complement core motion capture and sensor products. Prices range from €30 to €210 for various cable types and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Movella, operating through its Xsens brand, designs and sells inertial motion capture systems (full-body suits, hand/finger tracking gloves, and wearables) and industrial inertial sensor modules (IMU, AHRS, GNSS/INS+RTK). These hardware products are sold with companion software — Xsens Animate for entertainment pipelines, Xsens Analyze for biomechanics and health research, and Xsens Humanoid for robot training and teleoperation — enabling professional customers to digitize physical movement into accurate digital data for entertainment production, sports performance, clinical and occupational research, humanoid robotics, and industrial automation.

Product overview

Movella operates through its Xsens brand, offering three integrated product lines: (1) Motion Capture systems including the Xsens Link suit, Xsens Awinda and Awinda Starter systems, Xsens Metagloves by Manus, plus Xsens Animate and Xsens Analyze software; (2) Industrial Sensor Modules including the MTi series (1-Series, 600-Series, MTi-320), Xsens Sirius and Avior Series, and XVN Vision Navigator; and (3) Wearables including MTw Awinda and Movella DOT. The Xsens Humanoid software complements the motion capture systems for humanoid robotics applications. All products are built on over 25 years of sensor fusion research and enable digitizing physical movement into accurate digital data for applications in entertainment/animation, health/sports, humanoid robotics, and industrial automation/mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Xsens: Primary brand for motion capture and inertial sensor modules, built on industry-leading sensor fusion technology with over 25 years of R&D.
• Xsens DOT
• Xsens Link
• Xsens Animate
• Xsens Analyze
• Xsens Humanoid
• Xsens Metagloves by Manus
• Movella DOT

Products and services

• Xsens Link Next-generation inertial motion capture system for full-body capture, designed for humanoid robotics, entertainment, and health and sports applications.
• Xsens Awinda Professional-grade inertial motion capture system for precise full-body tracking in research and entertainment applications.
• Xsens Awinda Starter Entry-level inertial motion capture system for beginners and smaller-scale motion capture needs.
• Xsens Prime 3 Gloves by Manus High-fidelity finger tracking gloves that complement Xsens motion capture suits for detailed hand and finger movement capture, priced at USD 3,799.
• Xsens Animate Motion capture software for entertainment applications including animation, games, film production, VFX, and streaming, with native integrations for Unreal Engine and Unity.
• Xsens Analyze Motion capture analysis software for health and sports applications including biomechanical research, occupational health and safety, sports performance, and rehabilitation, including male and female anatomical models.
• Xsens Humanoid Software suite for humanoid robot training, dataset creation, and teleoperation that enables real-time translation of human movement into robot-ready kinematics.
• Xsens Sirius Series Industrial-grade inertial measurement units delivering high-quality 3D orientation and positioning data with advanced sensor fusion, including Heave measurement capability (sub-5 cm accuracy) for marine applications via firmware update.
• Xsens Avior Series Cost-effective, small, and light OEM IMU offering high accuracy and stability in demanding operating conditions, designed for platform stabilization and orientation/positioning data integration; includes Heave measurement firmware capability.
• MTi 1-Series Entry-level inertial measurement units for basic motion sensing applications.
• MTi 600-Series Flexible and reliable IMUs designed for diverse integration needs across various applications.
• MTi-320 Active Heading Tracker High-performance Active Heading Tracker (AHT) with small form factor designed for integration into robotics and autonomous vehicle systems.
• Xsens XVN Vision Navigator Vision-navigated sensor module combining inertial sensing with visual odometry for enhanced positioning accuracy.
• MTw Awinda Wireless wearable motion tracking sensor for research and clinical applications requiring untethered movement capture.
• Movella DOT Wearable sensor platform for health and sports performance monitoring.
• Xsens Sirius and Avior Heave Measurement Firmware Upgrade Firmware upgrade for Xsens Sirius and Avior IMUs that adds on-device Heave measurement processing delivering sub-5 cm real-time vertical displacement accuracy at up to 100Hz for marine stabilization and wave compensation applications.

Quantifiable outcome

• Sub-5 cm real-time Heave measurement accuracy for marine applications
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• NVIDIAflagshipTechnology or Integration · 16 July 2024Xsens MTi sensor portfolio integration with NVIDIA Jetson platform for autonomous machines and edge AI applications. Enables easy integration for robotics and autonomous vehicle development.
• ManusflagshipTechnology or Integration · 25 March 2024Collaboration featuring Xsens Prime 3 Gloves by Manus - high-fidelity finger tracking gloves integrated with Xsens motion capture suits for comprehensive hand and body capture.
• HTC VIVEcoreTechnology or Integration · 14 March 2024Native integration between Xsens Animate and VIVE Mars CamTrack and VIVE Tracker 3.0. Streamlines workflows, enhances collaboration, and cuts costs for animation studios worldwide.
• DIERScoreStrategic or Co-development Partner · 20 February 2024Partnership announcement of 'Free2Move' healthcare technology combining DIERS medical imaging with Movella's motion capture for objective patient assessment in healthcare and rehabilitation applications.
• MosaiccoreTechnology or Integration · 19 February 2024Strategic integration to advance mobile mapping and geospatial analysis. Combines Mosaic's positioning technology with Movella's inertial sensing for enhanced accuracy in mapping applications.
• AdvantechcoreStrategic or Co-development Partner · 7 November 2023Collaboration to deliver advanced solutions for AMR (Autonomous Mobile Robots) and AGV (Automated Guided Vehicle) applications, combining Advantech's industrial computing with Movella's sensor technology.
• TeamworkscoreStrategic or Co-development Partner · 22 August 2023Strategic partnership to provide movement analytics solutions to athletic organizations. Teamworks works with Movella's established customer base to offer seamless transition of athlete data to Smartabase platform, enabling comprehensive athlete management.
• Ready Player MecoreTechnology or Integration · 24 February 2023Revolutionary integration bringing authentic Xsens motion capture to Ready Player Me 3D avatars, enabling realistic movement in metaverse and gaming applications.
• Euleria HealthcoreStrategic or Co-development Partner · 18 August 2022Broad strategic partnership to bring affordable rehabilitation solutions to market, combining Euleria's healthcare expertise with Movella's motion capture technology.
• Clearpath Robotics (by Rockwell Automation)coreChannel Partner/ Reseller/ DistributorGlobal leader in unmanned vehicle robotics for research and development. Clearpath provides hardware, software, and services to enable self-driving vehicle development, deployment, and operation using Xsens sensors.
• Mouser ElectronicscoreChannel Partner/ Reseller/ DistributorGlobal authorized distributor of Movella/Xsens products, specializing in rapid introduction of newest products and technologies targeting design engineers and buyer communities.
• RS ComponentscoreChannel Partner/ Reseller/ DistributorOmni-channel distributor serving over 1 million customers in more than 80 countries with over 600,000 products. Distributes Xsens sensor modules and accessories.
• DigiKeycoreChannel Partner/ Reseller/ DistributorGlobal authorized distributor known for customer-driven and quality-focused distribution of electronic components, offering Xsens products for immediate delivery.
• MacnicacoreChannel Partner/ Reseller/ DistributorJapanese technology distributor bringing reliable IMU sensors to autonomous vehicles. Macnica has started selling Movella's Xsens MTi products in the Japanese market.
• NVIDIAflagshipTechnology or IntegrationXsens products feature native integrations with NVIDIA Isaac Sim for robotics simulation and training, enabling realistic physics-based robot training environments.
• ROS 2coreTechnology or IntegrationXsens Link and sensor modules feature native ROS 2 integration, enabling seamless connection with Robot Operating System 2 ecosystem for robotics development.
• MuJoCocoreTechnology or IntegrationXsens products integrate with MuJoCo physics engine for humanoid robot simulation, training, and control development.

Scale indicators4 records

Recent moves9 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movellainc
• YouTubeyoutube.com/channel/UCDF5mdyRs_d7JxCdW9FUvSQ
• Facebookfacebook.com/movellainc
• LinkedInlinkedin.com/company/movellainc
• Instagraminstagram.com/MovellaInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movella