REFASHIOND Ventures

What REFASHIOND Ventures does

REFASHIOND Ventures is a New York-based, seed-stage venture capital fund founded in 2021 by Brian Laung Aoaeh, CFA (Founder & Managing Director) and Lisa Morales-Hellebo (Co-founder & General Partner). The firm invests in early-stage technology startups that are "refashioning" global supply chains across management, logistics, and finance. Capital is deployed primarily through REFASHIOND Seed, a rolling fund on AngelList targeting investments of $25,000 to $750,000 in up to five startups per quarter, with a long-term deployment goal of $10 million per year. The fund's investor base is designed to be accessible to accredited individual investors, family offices, and institutional investors who would not typically access institutional venture funds.

REFASHIOND's core technology is non-proprietary — the firm is an allocator of capital, not a builder of products. Its competitive position rests instead on the co-founders' combined supply chain domain expertise (Brian from investment research and KEC Ventures, where he built a fund to $98M AUM across two vehicles; Lisa from founding the New York Fashion Tech Lab and 19+ years in fashion supply chains), and on the firm's ownership of The Worldwide Supply Chain Federation, a grassroots community platform connecting supply chain technology builders with enterprise buyers across multiple chapters.

The business model is multi-pronged. Primary economics come from equity ownership in portfolio companies, with returns realized through exits (acquisitions, IPOs) or via ownership carried into subsequent funding rounds. Management fees on the rolling fund structure are minimal or zero, consistent with many rolling funds on AngelList. Adjacent revenue streams include REFASHIOND CO:LAB, a systems design and strategy consulting arm, and REFASHIOND OS (rOS), a boutique consultancy focused on apparel demand chains. As of April 2023, the firm had raised $2 million and invested in 34 portfolio companies; deployment has continued through 2025, with at least one portfolio company (Shipday) reaching a $7M Series A as evidence of follow-on momentum.

Name

REFASHIOND Ventures

Legal name

REFASHIOND Ventures

Website

http://www.refashiond.com/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

REFASHIOND Ventures is a New York-based seed-stage venture capital fund, founded in 2021, that invests in early-stage technology startups refashioning global supply chains. It deploys capital via an AngelList rolling fund and serves both accredited individual investors and institutional LPs.

Ownership category

akta.pro rank

Product category

Seed-stage Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Venture Capital Fund-of-Funds (FSANAGAC)

akta.pro secondary industries

Transition / Engagement & Stewardship Funds (FSANAJAO), Emerging Manager / Seeding Platforms (Multi-Manager) (FSANAGAF)

Keywords

• Venture capital fund
• Seed stage investing
• Supply chain technology
• Startup advisory services
• Venture capital services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Portfolio Returns (Carry and Equity Appreciation): REFASHIOND generates returns through equity ownership in portfolio companies. As an early-stage VC, returns are realized through exit events (acquisitions, IPOs) or subsequent funding rounds where ownership is maintained or diluted.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

REFASHIOND Ventures operates a seed-stage venture capital fund (REFASHIOND Seed) structured as a rolling fund on AngelList that invests $25K to $750K per company in up to 5 early-stage supply chain technology startups per quarter, targeting accredited individual investors, family offices, companies, and institutional investors as LPs. The firm also runs REFASHIOND CO:LAB, a systems design and strategy consulting practice for organizations pursuing supply chain innovation, and REFASHIOND OS (rOS), a boutique consultancy focused on apparel demand chain transformation. As of April 2023 the fund had raised $2 million and deployed into 34 portfolio companies.

Product overview

REFASHIOND Ventures is a seed-stage venture capital fund that invests in startups developing technology innovations to refashion global supply chains. The firm operates primarily through its REFASHIOND Seed rolling fund on AngelList, which targets accredited individual investors and deploys capital to early-stage supply chain technology companies. The firm also offers advisory and consulting services through REFASHIOND CO:LAB and REFASHIOND OS (rOS), providing systems design, research, and strategy consulting for organizations seeking supply chain innovation.

Differentiator

Problem solved

Functional benefit

Brands

• REFASHIOND OS (rOS): A boutique consultancy specializing in leveraging emerging innovations to drive agile and resilient apparel demand chains.
• REFASHIOND CO:LAB

Products and services

• REFASHIOND Seed A rolling venture fund on AngelList that invests $25K to $750K per startup (with earliest investments in the $10K to $25K range) in up to 5 early-stage supply chain technology startups per quarter. Designed primarily for accredited individual investors, family offices, operating companies, and institutional investors who want exposure to seed-stage supply chain innovation.
• REFASHIOND CO:LAB The systems design, research, and strategy consulting arm of REFASHIOND Ventures that helps organizations create competitive advantage through supply chain innovation.
• REFASHIOND OS (rOS) A boutique consultancy under the REFASHIOND brand specializing in leveraging emerging innovations to drive agile and resilient apparel demand chains, with a focus on US-based manufacturing and supply chain transformation.

Quantifiable outcome

• Invested in 34 early-stage supply chain tech startups within first 12 months of investment activity
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Worldwide Supply Chain FederationcoreStrategic or Co-development PartnerGrassroots-driven coalition of communities focused on technology and innovation in global supply chains, co-founded by REFASHIOND founders. Each chapter connects technology builders with buyers. Includes chapters in NYC, Bangalore, and other locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HCVC: Paris-based early-stage VC focused on hard tech, robotics, and supply chain infrastructure. HCVC shares REFASHIOND's industrial / supply chain thesis and is a co-investor partner in REFASHIOND's network.
• Cambridge Capital: Specialist supply chain and logistics technology venture firm. Cambridge Capital is the most direct comparable to REFASHIOND given its vertical focus on supply chain investing and its documented co-investment relationship with REFASHIOND in Greenscreens.AI.
• Schematic Ventures: Early-stage venture firm investing in supply chain, logistics, and commerce infrastructure startups. Schematic Ventures competes with REFASHIOND for the same limited pool of supply chain tech seed deals and shares the vertical-thesis model.
• Spero Ventures: Early-stage VC investing in technology-driven companies across industries including supply chain adjacent themes. Spero co-led Mobius Materials' Series Seed with REFASHIOND and represents a direct co-investment and competitor peer at similar check sizes.
• KEC Ventures: Early-stage venture firm co-founded by Brian Laung Aoaeh that grew to $98M AUM with 51 investments, including supply chain technology bets. KEC is REFASHIOND's closest historical lineage peer and competes for the same founder relationships in NYC.
• Evolution VC Partners: Impact-oriented venture capital firm that led Natural Fiber Welding's $85M Series B alongside REFASHIOND. Evolution is a relevant peer given overlapping impact/thematic investing approach and shared portfolio companies in sustainable materials.
• Las Olas Venture Capital: Early-stage VC that led BITE Data's Series Seed with REFASHIOND participating. Comparable in stage and check size, and competes for the same seed supply chain tech deals, particularly in trade and compliance.
• AiiM Partners: Impact-focused venture capital firm investing in climate, sustainability, and industrial innovation themes. AiiM is a thematic peer to REFASHIOND given overlapping ESG/sustainability investment mandate and is shown as a co-investor partner.

Broad incumbents

• Plug and Play: Global innovation platform and accelerator with explicit supply chain and sustainability verticals. Plug and Play is a broader incumbent that competes with REFASHIOND on supply chain deal flow and corporate pilot access but at significantly greater scale.
• Techstars: Global startup accelerator with supply chain-relevant programs and a documented co-investment with REFASHIOND in BITE Data. Techstars is a broader incumbent that both supplies and competes for early-stage supply chain founders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/refashiond
• YouTubeyoutube.com/channel/UCstNjfY7836kbm9vuIDNk2A/videos
• LinkedInlinkedin.com/in/supplychainoptimization
• Instagraminstagram.com/lisahellebo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments84 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REFASHIOND Ventures