Thingtesting
Thingtesting is a New York-based online platform, founded in 2019, that discovers, reviews, and tests emerging consumer brands through community-sourced feedback, serving shoppers evaluating new direct-to-consumer products and the early-stage brands seeking organic discovery.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Thingtesting firmographics
Firmographics- Name
- Thingtesting
- Website
- https://thingtesting.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 1–10 employees
- Short description
- Thingtesting is a New York-based online platform, founded in 2019, that discovers, reviews, and tests emerging consumer brands through community-sourced feedback, serving shoppers evaluating new direct-to-consumer products and the early-stage brands seeking organic discovery.
- Ownership category
- akta.pro rank
Thingtesting industry classification
Industry- Product category
- Consumer Product Reviews & Discovery
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Sampling & Product Trial Programs (BPAFAMAH)
Keywords
Where Thingtesting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Thingtesting business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Thingtesting product offering
Product offeringCore offering
Thingtesting is an online platform that helps consumers discover, review, and test emerging consumer brands through community feedback. Users can read and submit reviews, ratings, and commentary on products from up-and-coming direct-to-consumer and indie brands, while the platform curates brand and product information for easy browsing. The service is targeted at individual consumers seeking trustworthy opinions on lesser-known consumer products.
Differentiator
Problem solved
Functional benefit
Products and services
- Thingtesting Platform An online consumer-facing platform where users can discover, read, and submit reviews and ratings of emerging direct-to-consumer and indie consumer brands. The platform aggregates community-driven feedback and brand profiles to help individual shoppers evaluate lesser-known products.
Companies that use Thingtesting
Customer profileIdeal customer profiles2 records
Thingtesting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thingtesting competitors and assessment
Company assessmentEmerging players
- ConsumerAffairs: ConsumerAffairs collects verified consumer reviews and partners with brands for lead generation and feedback. It is comparable to Thingtesting in connecting consumer opinions with brand-side decision-making.
- ReviewMeta: ReviewMeta analyzes and adjusts product reviews for reliability, sitting at the intersection of consumer feedback and brand trust. Its focus on review quality rather than volume is adjacent but thematically related to Thingtesting's review curation.
Broad incumbents
- Trustpilot: Trustpilot is a global consumer review platform covering a broad range of brands and categories. While not focused exclusively on emerging brands, it is the dominant incumbent in online consumer reviews and a benchmark for Thingtesting's category.
- Yelp: Yelp is a broad consumer review platform with deep brand recognition and an established community-contribution model. It serves as a general-purpose comparable for Thingtesting's community-driven review mechanics.
Direct peers
- BzzAgent: BzzAgent runs a word-of-mouth marketing community in which members test and review consumer products for brands. It is closely comparable to Thingtesting's community product-trial and feedback model.
- Influenster: Influenster is a product discovery and review community where members receive products to sample and review. It overlaps directly with Thingtesting's community-driven model of reviewing emerging consumer brands.
- SampleSource: SampleSource operates a members-only sampling club for consumer products, with reviews tied to product trials. Its community-feedback-and-trial mechanics are directly analogous to Thingtesting's.
- PinchMe: PinchMe distributes free product samples to consumers in exchange for reviews, mirroring Thingtesting's emerging-brand discovery and trial focus, particularly for CPG and household goods.
Market position
Customer concentration
Thingtesting social profiles
Digital presenceThingtesting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thingtesting leadership team
Management profileNumber of profiles
Profiles2 records
Thingtesting funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thingtesting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thingtesting
What does Thingtesting do?
Thingtesting is an online platform that helps consumers discover, review, and test emerging consumer brands through community feedback. Users can read and submit reviews, ratings, and commentary on products from up-and-coming direct-to-consumer and indie brands, while the platform curates brand and product information for easy browsing. The service is targeted at individual consumers seeking trustworthy opinions on lesser-known consumer products.
When was Thingtesting founded?
Thingtesting was founded in 2019. It employs 1 to 10 people.
Where is Thingtesting based?
Thingtesting is headquartered in New York, United States, in the North America region.
Who are Thingtesting's main competitors?
Emerging players on record are ConsumerAffairs and ReviewMeta. Broad incumbents are Trustpilot and Yelp. Direct peers are BzzAgent, Influenster, SampleSource and PinchMe.
Does Thingtesting have an API?
No public API is recorded for Thingtesting.
What industry is Thingtesting in?
Thingtesting's product category is Consumer Product Reviews & Discovery. Its primary akta.pro industry code is BPAFAMAH, Sampling & Product Trial Programs. Its NAICS code is 541910 and its SIC code is 8734.