PINCHme.com
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
PINCHme.com firmographics
Firmographics- Name
- PINCHme.com
- Legal name
- PINCHme.com, Inc.
- Website
- https://pinchme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PINCHme.com industry classification
Industry- Product category
- Consumer Product Sampling Platform
- NAICS
- Direct Mail Advertising (541860), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Sampling & Product Trial Programs (BPAFAMAH)
- akta.pro secondary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where PINCHme.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PINCHme.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Brand sampling and market research fees: PINCHme charges brand partners fees/commissions for distributing product samples to qualified members and capturing consumer insights, ratings, and reviews. Per the TOS Section 10.4: 'PINCHme may receive a commission, fee, and/or other compensation on some purchases you make from our Brand Partners sites or services that are linked from the Service.' This is the primary B2B revenue stream supporting the consumer-facing free offering.
- Advertising revenue: Monetizes site traffic via third-party ad networks including Publisher First, Inc. dba Freestar for ad placement; PINCHme adheres to Digital Advertising Alliance Self-Regulatory Principles for interest-based advertising.
- Data monetization (consumer insights): Aggregated, de-identified, and first-party member data (100+ data points) is shared with brand partners for direct marketing and consumer insights. Privacy Policy permits sharing with 'affiliates, business partners, and Brand Partners for their own business purposes, including for direct marketing purposes.'
- Offerwall rewards / promotional partnerships: Third-party games, surveys, app installs, and ad viewing delivered through Offerwall feature; partners pay for member engagement while PINCHme remains responsible for reward fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer membership - Free |
| Other | Multi-year contract | Brand Partner sampling and insights packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
PINCHme.com product offering
Product offeringCore offering
PINCHme.com operates a two-sided product sampling marketplace that connects US consumers with free samples from leading CPG brands in exchange for feedback. Members apply for samples, build a 4-product box that ships free, and provide reviews and survey responses. On the brand side, CPG marketers pay for hyper-targeted sampling campaigns powered by 100+ first-party member data points, generating consumer insights, ratings, and reviews.
Product overview
PINCHme.com operates a single unified consumer-facing product sampling platform that combines a free-sample distribution marketplace with a market research and brand-insights service. The core product is the PINCHme Sampling Platform, supported by modular features including the Build Your Box (4-product qualifying flow), Bonus Products (extra samples), Gift Cards (cash rewards), Member Perks (loyalty benefits), the PINCHme Wallet/Coins virtual currency (used for express shipping), the Offerwall (third-party game/app engagement for rewards), and the PINCHme Alerts SMS messaging service. On the B2B side, the Partner & Brand Insights Program extends the same platform to brand partners, enabling hyper-targeted sampling campaigns powered by 100+ first-party member data points, ratings-and-review generation, and consumer feedback collection from a community of more than 12 million profiled members.
Differentiator
Problem solved
Functional benefit
Products and services
- PINCHme Sampling Platform
- Partner & Brand Insights Program
Quantifiable outcome
- 12 MILLION+ profiled members
- +5 more outcomes
Companies that use PINCHme.com
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
PINCHme.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
PINCHme.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Publisher First, Inc. dba FreestarcoreFreestar is the ad-tech partner affiliated with PINCHme for placing advertising on the Site. Freestar collects and uses certain data for advertising purposes, with PINCHme linking to Freestar's privacy policy. This is the primary advertising monetization integration.
- Google AnalyticscoreGoogle Analytics is used by PINCHme to improve Site performance and for analytics and marketing purposes, including across partner sites per Google's partner-sites policy. Members can opt out via Google's GA opt-out tool.
- HotjarcoreHotjar is used as a website analytics and behavior tool to understand how visitors interact with PINCHme's website, collecting page views, clicks, scrolling behavior, anonymized device info, and referring URLs. Members can opt out via Hotjar's Do Not Track page.
- Google (OAuth login)coreMembers can sign up and log in to PINCHme via 'Continue with Google' OAuth integration, with permissions managed through Google's account settings.
- Meta / Facebook (OAuth login)coreMembers can sign up and log in to PINCHme via 'Continue with Facebook' OAuth integration. The TOS also references connecting to third-party services such as Facebook or Twitter to import account information.
- Digital Advertising Alliance (DAA)minorPINCHme adheres to DAA Self-Regulatory Principles for interest-based advertising and participates in DAA's Webchoices and AppChoices consumer opt-out tools. Some advertising providers also participate in the Network Advertising Initiative (NAI).
- JAMS (arbitration)minorJAMS is the designated arbitration provider under PINCHme's Terms of Service for resolving disputes between PINCHme and members, following JAMS Streamlined Arbitration Rules and Procedures in New York, NY.
- Armor AllcoreArmor All (part of the Energizer/auto-care portfolio) has run multiple sampling campaigns on PINCHme, distributing Fabric and Carpet Refresher Spray and Electric Fragrance Diffuser to members. Generates 4.75 (843 reviews) and 4.85 (330 reviews) average ratings on PINCHme product pages.
- JUGOcoreJUGO has run multiple sampling campaigns on PINCHme for its functional superfood gummy line (KIDS DAILY+, KIDS SPORT+, BEAUTY+, FOCUS+). Available in over 2,000 stores nationwide per JUGO's product description.
- ChatleycoreChatley has distributed numerous tea blends via PINCHme sampling campaigns (No. 1, 7, 8, 10, 17, 18, 23). Chatley donates 5% of profits to help overcome the loneliness epidemic, per its product description.
- Edgard & CoopercoreEdgard & Cooper (marketed under Blue Buffalo) has distributed multiple dog treats on PINCHme (Take a Bow Bites, Keep It Up Bar, Bestie Biscuits), and is available at PetSmart in physical retail.
- Tylenol (Kenvue / Johnson & Johnson)flagshipTylenol ran a major PINCHme sampling campaign for Extra Strength Liquid Gels, accumulating 2,782 member reviews with a 4.74 average rating — among the highest-engagement campaigns on the platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PINCHme.com competitors and assessment
Company assessmentDirect peers
- Influenster: A consumer product sampling and reviews platform (owned by Bazaarvoice) where members receive free products in exchange for reviews and ratings. Directly comparable to PINCHme in two-sided marketplace mechanics, CPG brand customer base, and review-driven value proposition.
- BzzAgent: A word-of-mouth marketing and product sampling network (part of Publicis Groupe) that recruits members to try products and share feedback. Directly comparable to PINCHme in B2C sampling, B2B brand-side insights, and consumer-generated review output.
- Social Nature: A consumer sampling platform focused on natural and CPG brands, offering targeted sampling campaigns and review generation. Comparable to PINCHme in CPG customer base and sampling-as-a-service model, though typically with a more niche category focus.
- Sampler.io: A digital product sampling platform used by CPG brands to deliver samples and capture consumer feedback. Directly comparable to PINCHme in B2B sampling-campaign mechanics and brand-side insights delivery.
- SoPost: A product sampling platform that ships curated samples to opted-in consumers on behalf of brands. Comparable to PINCHme in targeted sampling distribution and brand-side campaign management, with a stronger orientation toward e-commerce integration.
Broad incumbents
- Bazaarvoice: A large-scale user-generated content and ratings/reviews platform serving enterprise retailers and brands. Adjacent to PINCHme through the reviews-generation capability but operates as a broader enterprise SaaS incumbent rather than a consumer-facing sampling marketplace.
- Toluna: A global consumer insights and market research platform offering surveys, sampling, and panel-based research to brands. Comparable to PINCHme on the market-research and consumer-insights side, but with a broader portfolio beyond consumer product sampling.
- NielsenIQ: A global consumer intelligence and measurement company serving CPG and retail clients with panel, retail measurement, and insights data. Adjacent to PINCHme on the CPG consumer-insights side, but operating at much larger scale and with fundamentally different data-collection methodology.
- Kantar: A global market research and consumer insights firm serving CPG and enterprise clients with panel data, brand tracking, and innovation research. Comparable to PINCHme on the consumer-insights and CPG side, but as a broad incumbent rather than a sampling-focused specialist.
- Ipsos: A global market research and consumer insights firm providing brand tracking, advertising research, and product testing to enterprise clients. Adjacent to PINCHme on the market-research and consumer-feedback side, but operates at a much larger, broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PINCHme.com social profiles
Digital presencePINCHme.com compliance and trust
Trust signalCompliance6 records
PINCHme.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PINCHme.com leadership team
Management profileNumber of profiles
Profiles3 records
PINCHme.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PINCHme.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PINCHme.com
What does PINCHme.com do?
PINCHme.com operates a two-sided product sampling marketplace that connects US consumers with free samples from leading CPG brands in exchange for feedback. Members apply for samples, build a 4-product box that ships free, and provide reviews and survey responses. On the brand side, CPG marketers pay for hyper-targeted sampling campaigns powered by 100+ first-party member data points, generating consumer insights, ratings, and reviews.
Is PINCHme.com a public or private company?
PINCHme.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was PINCHme.com founded?
PINCHme.com was founded in 2013. It employs 11 to 50 people.
Where is PINCHme.com based?
PINCHme.com is headquartered in New York, United States, in the North America region.
How does PINCHme.com make money?
Four revenue lines are on record. Brand sampling and market research fees are the primary driver. The others are advertising revenue, data monetization (consumer insights) and offerwall rewards / promotional partnerships.
Who are PINCHme.com's main competitors?
Direct peers on record are Influenster, BzzAgent, Social Nature, Sampler.io and SoPost. Broad incumbents are Bazaarvoice, Toluna, NielsenIQ, Kantar and Ipsos.
Does PINCHme.com have an API?
No public API is recorded for PINCHme.com.
What industry is PINCHme.com in?
PINCHme.com's product category is Consumer Product Sampling Platform. Its primary akta.pro industry code is BPAFAMAH, Sampling & Product Trial Programs, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541860 and its SIC code is 7331.