TrustLab

What TrustLab does

TrustLab (legally Trust & Safety Laboratory, Inc.) is a venture-backed AI software company founded in 2019 and headquartered in Palo Alto, California, that builds AI-powered trust and safety technology for large platforms, government agencies, and blue-chip brands. Its product portfolio centers on three modular platforms: DetectAI, an agentic threat-discovery engine that autonomously investigates emerging harms across platforms (coordinated fraud, synthetic identities, adversarial patterns, cross-platform scam networks); ModAI, an AI-powered multi-modal data labeling system with an LLM-as-a-Judge component calibrated by in-house policy experts; and ModerateAI, a co-pilot content moderation platform that combines AI with human review for scaling T&S operations. The company's technical differentiators include proprietary multi-signal detection that fuses C2PA provenance data, watermark detection (visible and invisible), and perceptual fingerprinting to identify content even when cropped, re-encoded, or stripped of metadata, with disclosed benchmarks of ≥90% recall and ≤5% false positives.

TrustLab monetizes through quote-based annual subscriptions for AI-powered content moderation and trust & safety services, governed by Master License and Service Agreements with one-year auto-renewing terms at a 7% escalator and usage-based overage fees billed monthly in arrears. The go-to-market is exclusively direct enterprise field sales — the website routes prospects to a 'Get a Demo' CTA — targeting large social media platforms (the company claims 5 of the top 10 global social media platforms as customers, with named logos YouTube and TikTok), government agencies (notably the European Commission, for which it developed the Code of Practice on Disinformation measurement methodology and a 40-week terrorism-amplification study), and enterprise customers across healthcare (Doximity), recreation/travel (Outdoorsy), marketplaces, e-commerce, legal, financial services, and copyright/IP enforcement.

The company has raised $15 million in a Series A round (June 2023) co-led by U.S. Venture Partners and Foundation Capital, operates with an 11-50 person distributed team across the SF Bay Area, Whitefish, New York, Berlin, Ankara, and Buenos Aires, and holds SOC 2 Type 2, GDPR, EU-U.S. Data Privacy Framework, and NIST CSF certifications — credentials that position it for regulated and public-sector procurement. The leadership team comprises three co-founders with extensive Trust & Safety pedigrees at Google, YouTube, TikTok, and Reddit, which underpins both the firm's enterprise credibility and its standing as a category specialist.

Name

TrustLab

Legal name

Trust & Safety Laboratory, Inc.

Website

https://trustlab.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustLab is an AI software company that builds trust and safety technology for content moderation, threat detection, and harmful-content identification. It serves large social media platforms, government agencies, and blue-chip brands through direct enterprise subscriptions across DetectAI, ModAI, and ModerateAI.

Ownership category

akta.pro rank

Product category

Trust & Safety Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

akta.pro secondary industries

Human Oversight, Review & Content Moderation Tooling (HDAAAMAH), Messaging, Chat & Live Interaction Safety (Text/Voice/Video) (BPAAALAC), Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB), Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH)

Keywords

• Content moderation software
• Trust and safety platform
• AI threat detection
• Misinformation detection
• Brand safety solutions

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trust & Safety Services Subscription: TrustLab provides harmful content identification, analysis, classification, labeling, and other services to business customers through an annual subscription model. Services are governed by Master License and Service Agreement with 1-year initial terms that auto-renew. Fees are quoted-based and vary by customer scope.
2. AI-Powered Content Moderation Platform Access: Access to DetectAI and ModAI platforms for monitoring and enforcing harmful and illegal content online. Pricing based on usage volume and service scope with annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TrustLab builds and sells AI-powered Trust & Safety software that detects, classifies, and moderates harmful online content including misinformation, hate speech, identity fraud, coordinated scams, and intellectual property violations. Its three core products—DetectAI (AI agentic threat discovery), ModAI (multi-modal data labeling), and ModerateAI (co-pilot content moderation)—are delivered as enterprise subscriptions to social media platforms, marketplaces, government agencies, and blue-chip brands.

Product overview

TrustLab is an AI-powered trust and safety technology platform consisting of two core products: DetectAI for threat discovery and investigation across platforms, and ModAI for multi-modal data labeling and content moderation. The platform helps Trust & Safety teams detect emerging threats, mitigate harm, and enforce content policies at scale. The solutions are offered as modular capabilities targeting social marketplaces, legal, financial services, e-commerce, and copyright holders.

Differentiator

Problem solved

Functional benefit

Brands

• DetectAI: Threat discovery for high risk harms, powered by AI agentic investigation that combs across platforms and finds early, high-confidence leads.
• ModAI

Products and services

• DetectAI AI-powered threat discovery platform that uses AI agentic investigation to comb across platforms and surface early, high-confidence leads for emerging high-risk harms including coordinated fraud, synthetic identities, adversarial patterns, and cross-platform scam networks. Sold to large platforms, marketplaces, government agencies, and blue-chip brands.
• ModAI AI-powered multi-modal data labeling platform that classifies and labels harmful text, image, and video content with industry-leading quality and cost efficiency. Includes LLM-as-a-Judge scoring calibrated by policy experts and balances accuracy with speed for content moderation at scale.
• ModerateAI Co-pilot content moderation platform that combines human expertise with AI capabilities for creating safer online spaces, protecting user wellbeing, and scaling content moderation operations. Targets Trust & Safety teams needing to scale beyond manual review.

Quantifiable outcome

• 90% increase in identifying AI-modified, cropped, or re-encoded unlicensed media across ad networks
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• European CommissioncoreStrategic or Co-development PartnerTrustLab was selected by the European Commission to independently develop measurement methodology and conduct post-measurement analysis for the Code of Practice on Disinformation, the world's first self-regulatory instrument to fight disinformation. Also entered a 40-week project to analyze amplification of terrorism and violence on social media.
• YouTubeflagshipTechnology or IntegrationYouTube is one of the major social media platforms partnered with TrustLab for content moderation and threat detection services. TrustLab's CTO Shankar Ponnekanti previously led Brand Safety Division at YouTube for 15 years.
• TikTokflagshipTechnology or IntegrationTikTok is one of the major social media platforms partnered with TrustLab for Trust & Safety operations and content moderation. CPO Benji Loney previously led T&S at TikTok.
• Various Major Social Media PlatformsflagshipTechnology or IntegrationTrustLab's AI-powered tools for detecting and monitoring harmful online content are currently used by government agencies and major social media platforms across Europe. Company has partnered with 5 of the top 10 global social media platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveFence: ActiveFence is the largest dedicated Trust & Safety AI platform, offering content moderation, threat intelligence, and GenAI safety tooling to social platforms, marketplaces, and enterprises — directly overlapping TrustLab's DetectAI and ModAI offerings.
• Hive: Hive provides AI-powered content moderation APIs across text, image, and video for trust & safety, brand safety, and platform integrity use cases — a close functional competitor to TrustLab's ModAI multi-modal labeling.
• Lasso Moderation: Lasso Moderation offers AI-augmented content moderation with human-in-the-loop workflows for social platforms, gaming, and marketplaces — directly comparable to TrustLab's co-pilot moderation approach.
• Cinder: Cinder provides a Trust & Safety operating platform for content moderation, policy management, and audit-ready workflows, serving platforms with compliance-driven needs similar to TrustLab's evidence-bundle focus.
• Besedo: Besedo combines AI and human moderation for marketplaces, dating, and social platforms, addressing fraud, scams, and harmful content — overlapping with TrustLab's social-marketplace and counterfeiting use cases.
• Sensity AI: Sensity AI specializes in deepfake and synthetic media detection, comparable to TrustLab's DetectAI capabilities around AI-generated content and adversarial pattern detection.
• WebPurify: WebPurify offers AI + human content moderation for user-generated content platforms, with focus on image, video, and chat moderation — directly comparable to TrustLab's multi-modal moderation stack.

Emerging players

• Unitary: Unitary builds AI-powered contextual moderation for video and image content, targeting platforms needing automated harmful-content detection — an emerging competitor in the AI moderation space adjacent to TrustLab.

Broad incumbents

• Microsoft Azure AI Content Safety: Microsoft's Azure AI Content Safety is a hyperscaler offering providing text and image content moderation APIs, representing a broader incumbent competing for the same platform-level moderation budget as TrustLab.
• Google Cloud Content Classification (Perspective API): Google's Perspective API and Cloud Natural Language content classification serve platform-level moderation needs at hyperscaler scale — a broad incumbent alternative to TrustLab's moderation tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trust-lab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustLab