Lasso Moderation
Lasso Moderation is an AI-powered content moderation platform serving digital platforms across gaming, social, dating, and marketplace verticals, with a four-layer pipeline that automates 99.9% of moderation decisions across text, image, video, and audio in 200+ languages.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lasso Moderation does
Lasso Moderation is a privately held, AI-powered content moderation platform that serves digital platforms requiring scalable protection from harmful user-generated content across text, images, video, and audio. The company targets platforms in eight verticals — Gaming, Dating, Social, Marketplaces & Ecommerce, Events & Live Streaming, Publishing, Adult Entertainment, and Chat — with named customers including CrazyGames (45M+ monthly users), Bloxd (100M+ messages), Woov (1M+ users across 500+ festivals), COOL Media, Insticator, Cluster, and Tutorful.
The core technical asset is a proprietary four-layer moderation pipeline: (1) ML classification, (2) a custom rules engine, (3) a context-aware AI Moderator that reads conversation history and community norms to resolve sarcasm, coded language, and grey-area content, and (4) a human review workflow for edge cases. Lasso claims 99.9% automation of moderation decisions and supports 200+ languages with dialect awareness and evasion detection across leet speak, unicode tricks, and cross-script substitution. The product surface extends to face detection and recognition (128-dim FaceNet encodings), celebrity detection against a 50,000+ figure database, AI-generated content detection (image and text), OCR, QR code moderation, CSAM and grooming detection with automatic reporting, and built-in GDPR/DSA/COPPA compliance reporting.
The business model combines tiered subscription pricing — Lite at $99/month, Pro at $499/month, and custom Enterprise contracts — with usage-based add-ons for additional capacity and a partner-provided human moderation service for customers needing review capacity beyond AI automation. Distribution is API-first with a documented REST endpoint, pre-built integrations with chat/community/video/voice infrastructure platforms (Slack, TalkJS, Stream, Sendbird, PubNub, Tencent Cloud Chat, Bettermode, Circle, Unitary, Modulate ToxMod), and a product-led growth motion via self-serve Lite signup complemented by direct enterprise sales. The company holds a 4.9/5 G2 rating as the highest-rated content moderation tool, which functions as its primary third-party validation signal in the absence of disclosed revenue, funding, or headcount data.
Lasso Moderation firmographics
Firmographics- Name
- Lasso Moderation
- Legal name
- Lasso Moderation
- Website
- https://lassomoderation.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lasso Moderation is an AI-powered content moderation platform serving digital platforms across gaming, social, dating, and marketplace verticals, with a four-layer pipeline that automates 99.9% of moderation decisions across text, image, video, and audio in 200+ languages.
- Ownership category
- akta.pro rank
Lasso Moderation industry classification
Industry- Product category
- Content Moderation Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Social Media & Community Moderation (BPAAALAA)
- akta.pro secondary industries
- Moderation, Safety & Toxicity Detection (HDAAADAH), Video Understanding & Content Moderation (HDAAAEAF), Human Oversight, Review & Content Moderation Tooling (HDAAAMAH), News & Media Comment/UGC Moderation (Comments, uploads, livestreams) (BPAAALAJ)
Keywords
Where Lasso Moderation is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Lasso Moderation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Tiered Plans: Three subscription tiers (Lite, Pro, Enterprise) based on monthly moderated items and moderator seats. Revenue scales with usage volume and team size.
- Usage-Based Add-ons: Base tiers include limited moderator seats and items; additional capacity available as add-ons. Enterprise offers unlimited items.
- Managed Moderators: Partners can provide human moderators to supplement AI automation for platforms needing additional review capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Entry tier for trying the platform |
| Subscription | Monthly | Pro - For small teams and startups |
| Subscription | Multi-year contract | Enterprise - For teams at scale |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lasso Moderation product offering
Product offeringCore offering
Lasso Moderation is an AI-powered content moderation platform that combines a four-layer pipeline of machine learning classification, a custom rules engine, a context-aware AI Moderator, and human review to automatically detect and handle harmful text, image, video, and audio content at scale. The platform supports 200+ languages, exposes a REST API, and offers pre-built integrations with major chat, community, and streaming platforms.
Product overview
Lasso Moderation is an AI-powered content moderation platform offering comprehensive protection across text, images, video, and audio content. The platform employs a four-layer moderation pipeline (ML classification, custom rules engine, context-aware AI Moderator, and human review) that automates 99.9% of moderation decisions. The product portfolio includes core moderation modules for Image Moderation (with seven detection capabilities: AI image classification, OCR, face detection/recognition, celebrity detection, AI-generated image detection, and QR code moderation), Text Moderation (with six capabilities: AI text moderation, toxicity detection, PII detection, external link detection, multi-language support, and AI-generated text detection), Video Moderation (frame analysis, face/celebrity detection, audio transcription), and Audio Moderation (voice chat moderation via Modulate integration, audio transcription). Additional platform features include a moderation dashboard with review queues and analytics, custom AI model training, and partner-provided human moderators. The platform supports 200+ languages and integrates with messaging platforms (Slack, TalkJS, Stream, Sendbird, PubNub, Tencent Cloud Chat), community platforms (Bettermode, Circle), and video/voice platforms (Unitary, Modulate ToxMod).
Differentiator
Problem solved
Functional benefit
Products and services
- Lasso Moderation Platform End-to-end AI-powered content moderation platform that uses a four-layer pipeline (ML classification, custom rules engine, context-aware AI Moderator, and human review) to automatically moderate user-generated text, images, video, and audio content for online platforms, with a moderation dashboard, review queues, audit logs, and analytics.
- Image Moderation Image moderation module covering AI image classification, OCR, face detection, face recognition, celebrity detection, AI-generated image detection, and QR code moderation through Lasso's four-layer pipeline. Used by platforms to moderate profile photos, listings, avatars, and user-uploaded images.
- Text Moderation Text moderation module covering AI text classification, toxicity and profanity detection, PII detection, external link detection, multi-language support across 200+ languages, and AI-generated text detection. Used by platforms to moderate chat messages, comments, usernames, and profile text.
- Video Moderation Video moderation module with frame-by-frame AI analysis, face detection, face recognition, celebrity detection, and audio transcription for live streams and uploaded videos.
- Audio Moderation Audio moderation module that transcribes live voice chat and audio files to text for moderation, with real-time voice stream analysis for harmful speech detection.
- Moderators (Managed Human Review) Optional partner-provided human moderator service available to supplement AI automation for platforms that need additional review capacity, included in the Enterprise tier.
Quantifiable outcome
- 99.9% of moderation decisions automated
- +4 more outcomes
Companies that use Lasso Moderation
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Lasso Moderation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature8 records
Lasso Moderation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SlackcoreCommunity moderation integration allowing moderation actions to be taken directly within Slack workflows.
- BettermodecoreCommunity moderation integration for Bettermode-powered communities.
- CirclecoreCommunity moderation integration for Circle community platforms.
- TalkJScoreChat moderation integration for TalkJS-powered messaging applications.
- StreamcoreChat moderation integration for Stream video and chat infrastructure.
- SendbirdcoreChat moderation integration for Sendbird messaging platform.
- PubNubcoreChat moderation integration for PubNub real-time messaging infrastructure.
- Tencent Cloud ChatcoreChat moderation integration for Tencent Cloud Chat platform.
- UnitarycoreVideo moderation integration within Lasso's moderation platform for video content analysis.
- Modulate (ToxMod)coreVoice chat moderation integration (ToxMod) within Lasso's moderation platform for real-time voice content analysis.
- Lasso APIcoreCustom integration through REST API with full documentation and expert support.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
Lasso Moderation competitors and assessment
Company assessmentDirect peers
- Modulate: Modulate (ToxMod) provides voice chat moderation and is integrated into Lasso's audio pipeline; it competes in voice toxicity detection for gaming and social platforms served by Lasso.
- WebPurify: WebPurify provides AI and human content moderation services across text, image, and video for UGC platforms — directly competing in the same BPO-plus-AI moderation model that Lasso's managed moderator offering targets.
- ActiveFence: ActiveFence is a direct competitor offering AI-driven content moderation and trust & safety solutions for text, image, video, and audio across social, dating, gaming, and marketplaces — overlapping nearly identically with Lasso's vertical and modality coverage.
- Spectrum Labs: Spectrum Labs offers AI-based content moderation focused on toxicity, grooming, and hate speech in social and gaming platforms — a focused direct peer in behavioral content moderation.
- Besedo: Besedo offers AI and human hybrid content moderation for marketplaces, dating, and social platforms — a direct competitor in the trust & safety operations category where Lasso also operates.
- Unitary: Unitary provides AI video content moderation and is integrated into Lasso's platform; it competes directly in video understanding and content moderation, and could evolve into a fuller end-to-end competitor.
- Hive: Hive provides AI content moderation APIs for text, image, and video, targeting the same developer-led and platform use cases as Lasso, including toxicity, NSFW, and demographic classification.
Broad incumbents
- AWS (Rekognition / Comprehend): AWS offers content moderation via Rekognition (image/video) and Comprehend (text) as part of its broader cloud AI stack — a broad incumbent that competes with Lasso on price-sensitive enterprise RFPs.
- Google Cloud (Perspective API / Cloud Vision AI): Google's Perspective API and Cloud Vision AI provide toxicity and content classification as part of Google Cloud's broader AI services — a broad incumbent offering overlapping capabilities within a wider cloud platform.
- Microsoft Azure AI Content Safety: Microsoft's Azure AI Content Safety (formerly Content Moderator) offers text and image moderation APIs as part of its broader Azure AI portfolio — a broad incumbent competing in the same category with the advantage of hyperscaler scale and bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lasso Moderation social profiles
Digital presenceLasso Moderation compliance and trust
Trust signalCompliance3 records
Lasso Moderation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasso Moderation leadership team
Management profileNumber of profiles
Lasso Moderation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasso Moderation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasso Moderation
What does Lasso Moderation do?
Lasso Moderation is an AI-powered content moderation platform that combines a four-layer pipeline of machine learning classification, a custom rules engine, a context-aware AI Moderator, and human review to automatically detect and handle harmful text, image, video, and audio content at scale. The platform supports 200+ languages, exposes a REST API, and offers pre-built integrations with major chat, community, and streaming platforms.
Is Lasso Moderation a public or private company?
Lasso Moderation is a private company. It is classified as unknown and is currently operating.
When was Lasso Moderation founded?
Lasso Moderation was founded in -1. It employs 1 to 10 people.
Where is Lasso Moderation based?
Lasso Moderation is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lasso Moderation make money?
Three revenue lines are on record. Subscription - Tiered Plans are the primary driver. The others are usage-Based Add-ons and managed Moderators.
Who are Lasso Moderation's main competitors?
Direct peers on record are Modulate, WebPurify, ActiveFence, Spectrum Labs, Besedo, Unitary and Hive. Broad incumbents are AWS (Rekognition / Comprehend), Google Cloud (Perspective API / Cloud Vision AI) and Microsoft Azure AI Content Safety.
Does Lasso Moderation have an API?
Yes. REST API for content moderation. Provides full four-layer moderation pipeline (ML classification, custom rules, AI Moderator, human review) for text, images, video, and audio content. Supports webhook integrations and custom workflows. Documentation available at docs.lassomoderation.com. Developer documentation is at docs.lassomoderation.com.
What industry is Lasso Moderation in?
Lasso Moderation's product category is Content Moderation Software. Its primary akta.pro industry code is BPAAALAA, Social Media & Community Moderation, with a secondary code of HDAAADAH, Moderation, Safety & Toxicity Detection. Its NAICS code is 5162 and its SIC code is 7370.