TrustLab
TrustLab is an AI software company that builds trust and safety technology for content moderation, threat detection, and harmful-content identification. It serves large social media platforms, government agencies, and blue-chip brands through direct enterprise subscriptions across DetectAI, ModAI, and ModerateAI.
- Company typePrivate
- Founded2019
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrustLab does
TrustLab (legally Trust & Safety Laboratory, Inc.) is a venture-backed AI software company founded in 2019 and headquartered in Palo Alto, California, that builds AI-powered trust and safety technology for large platforms, government agencies, and blue-chip brands. Its product portfolio centers on three modular platforms: DetectAI, an agentic threat-discovery engine that autonomously investigates emerging harms across platforms (coordinated fraud, synthetic identities, adversarial patterns, cross-platform scam networks); ModAI, an AI-powered multi-modal data labeling system with an LLM-as-a-Judge component calibrated by in-house policy experts; and ModerateAI, a co-pilot content moderation platform that combines AI with human review for scaling T&S operations. The company's technical differentiators include proprietary multi-signal detection that fuses C2PA provenance data, watermark detection (visible and invisible), and perceptual fingerprinting to identify content even when cropped, re-encoded, or stripped of metadata, with disclosed benchmarks of ≥90% recall and ≤5% false positives.
TrustLab monetizes through quote-based annual subscriptions for AI-powered content moderation and trust & safety services, governed by Master License and Service Agreements with one-year auto-renewing terms at a 7% escalator and usage-based overage fees billed monthly in arrears. The go-to-market is exclusively direct enterprise field sales — the website routes prospects to a 'Get a Demo' CTA — targeting large social media platforms (the company claims 5 of the top 10 global social media platforms as customers, with named logos YouTube and TikTok), government agencies (notably the European Commission, for which it developed the Code of Practice on Disinformation measurement methodology and a 40-week terrorism-amplification study), and enterprise customers across healthcare (Doximity), recreation/travel (Outdoorsy), marketplaces, e-commerce, legal, financial services, and copyright/IP enforcement.
The company has raised $15 million in a Series A round (June 2023) co-led by U.S. Venture Partners and Foundation Capital, operates with an 11-50 person distributed team across the SF Bay Area, Whitefish, New York, Berlin, Ankara, and Buenos Aires, and holds SOC 2 Type 2, GDPR, EU-U.S. Data Privacy Framework, and NIST CSF certifications — credentials that position it for regulated and public-sector procurement. The leadership team comprises three co-founders with extensive Trust & Safety pedigrees at Google, YouTube, TikTok, and Reddit, which underpins both the firm's enterprise credibility and its standing as a category specialist.
TrustLab firmographics
Firmographics- Name
- TrustLab
- Legal name
- Trust & Safety Laboratory, Inc.
- Website
- https://trustlab.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrustLab is an AI software company that builds trust and safety technology for content moderation, threat detection, and harmful-content identification. It serves large social media platforms, government agencies, and blue-chip brands through direct enterprise subscriptions across DetectAI, ModAI, and ModerateAI.
- Ownership category
- akta.pro rank
TrustLab industry classification
Industry- Product category
- Trust & Safety Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industries
- Human Oversight, Review & Content Moderation Tooling (HDAAAMAH), Messaging, Chat & Live Interaction Safety (Text/Voice/Video) (BPAAALAC), Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB), Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH)
Keywords
Where TrustLab is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
TrustLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Trust & Safety Services Subscription: TrustLab provides harmful content identification, analysis, classification, labeling, and other services to business customers through an annual subscription model. Services are governed by Master License and Service Agreement with 1-year initial terms that auto-renew. Fees are quoted-based and vary by customer scope.
- AI-Powered Content Moderation Platform Access: Access to DetectAI and ModAI platforms for monitoring and enforcing harmful and illegal content online. Pricing based on usage volume and service scope with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - Custom pricing based on service scope |
| Usage-based | Monthly | Usage-Based Services - Additional fees for usage beyond base subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
TrustLab product offering
Product offeringCore offering
TrustLab builds and sells AI-powered Trust & Safety software that detects, classifies, and moderates harmful online content including misinformation, hate speech, identity fraud, coordinated scams, and intellectual property violations. Its three core products—DetectAI (AI agentic threat discovery), ModAI (multi-modal data labeling), and ModerateAI (co-pilot content moderation)—are delivered as enterprise subscriptions to social media platforms, marketplaces, government agencies, and blue-chip brands.
Product overview
TrustLab is an AI-powered trust and safety technology platform consisting of two core products: DetectAI for threat discovery and investigation across platforms, and ModAI for multi-modal data labeling and content moderation. The platform helps Trust & Safety teams detect emerging threats, mitigate harm, and enforce content policies at scale. The solutions are offered as modular capabilities targeting social marketplaces, legal, financial services, e-commerce, and copyright holders.
Differentiator
Problem solved
Functional benefit
Brands
- DetectAI: Threat discovery for high risk harms, powered by AI agentic investigation that combs across platforms and finds early, high-confidence leads.
- ModAI
Products and services
- DetectAI AI-powered threat discovery platform that uses AI agentic investigation to comb across platforms and surface early, high-confidence leads for emerging high-risk harms including coordinated fraud, synthetic identities, adversarial patterns, and cross-platform scam networks. Sold to large platforms, marketplaces, government agencies, and blue-chip brands.
- ModAI AI-powered multi-modal data labeling platform that classifies and labels harmful text, image, and video content with industry-leading quality and cost efficiency. Includes LLM-as-a-Judge scoring calibrated by policy experts and balances accuracy with speed for content moderation at scale.
- ModerateAI Co-pilot content moderation platform that combines human expertise with AI capabilities for creating safer online spaces, protecting user wellbeing, and scaling content moderation operations. Targets Trust & Safety teams needing to scale beyond manual review.
Quantifiable outcome
- 90% increase in identifying AI-modified, cropped, or re-encoded unlicensed media across ad networks
- +3 more outcomes
Companies that use TrustLab
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
TrustLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
TrustLab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- European CommissioncoreTrustLab was selected by the European Commission to independently develop measurement methodology and conduct post-measurement analysis for the Code of Practice on Disinformation, the world's first self-regulatory instrument to fight disinformation. Also entered a 40-week project to analyze amplification of terrorism and violence on social media.
- YouTubeflagshipYouTube is one of the major social media platforms partnered with TrustLab for content moderation and threat detection services. TrustLab's CTO Shankar Ponnekanti previously led Brand Safety Division at YouTube for 15 years.
- TikTokflagshipTikTok is one of the major social media platforms partnered with TrustLab for Trust & Safety operations and content moderation. CPO Benji Loney previously led T&S at TikTok.
- Various Major Social Media PlatformsflagshipTrustLab's AI-powered tools for detecting and monitoring harmful online content are currently used by government agencies and major social media platforms across Europe. Company has partnered with 5 of the top 10 global social media platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TrustLab competitors and assessment
Company assessmentDirect peers
- ActiveFence: ActiveFence is the largest dedicated Trust & Safety AI platform, offering content moderation, threat intelligence, and GenAI safety tooling to social platforms, marketplaces, and enterprises — directly overlapping TrustLab's DetectAI and ModAI offerings.
- Hive: Hive provides AI-powered content moderation APIs across text, image, and video for trust & safety, brand safety, and platform integrity use cases — a close functional competitor to TrustLab's ModAI multi-modal labeling.
- Lasso Moderation: Lasso Moderation offers AI-augmented content moderation with human-in-the-loop workflows for social platforms, gaming, and marketplaces — directly comparable to TrustLab's co-pilot moderation approach.
- Cinder: Cinder provides a Trust & Safety operating platform for content moderation, policy management, and audit-ready workflows, serving platforms with compliance-driven needs similar to TrustLab's evidence-bundle focus.
- Besedo: Besedo combines AI and human moderation for marketplaces, dating, and social platforms, addressing fraud, scams, and harmful content — overlapping with TrustLab's social-marketplace and counterfeiting use cases.
- Sensity AI: Sensity AI specializes in deepfake and synthetic media detection, comparable to TrustLab's DetectAI capabilities around AI-generated content and adversarial pattern detection.
- WebPurify: WebPurify offers AI + human content moderation for user-generated content platforms, with focus on image, video, and chat moderation — directly comparable to TrustLab's multi-modal moderation stack.
Emerging players
- Unitary: Unitary builds AI-powered contextual moderation for video and image content, targeting platforms needing automated harmful-content detection — an emerging competitor in the AI moderation space adjacent to TrustLab.
Broad incumbents
- Microsoft Azure AI Content Safety: Microsoft's Azure AI Content Safety is a hyperscaler offering providing text and image content moderation APIs, representing a broader incumbent competing for the same platform-level moderation budget as TrustLab.
- Google Cloud Content Classification (Perspective API): Google's Perspective API and Cloud Natural Language content classification serve platform-level moderation needs at hyperscaler scale — a broad incumbent alternative to TrustLab's moderation tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrustLab social profiles
Digital presenceTrustLab compliance and trust
Trust signalCompliance4 records
TrustLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustLab leadership team
Management profileNumber of profiles
Profiles6 records
TrustLab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustLab
What does TrustLab do?
TrustLab builds and sells AI-powered Trust & Safety software that detects, classifies, and moderates harmful online content including misinformation, hate speech, identity fraud, coordinated scams, and intellectual property violations. Its three core products—DetectAI (AI agentic threat discovery), ModAI (multi-modal data labeling), and ModerateAI (co-pilot content moderation)—are delivered as enterprise subscriptions to social media platforms, marketplaces, government agencies, and blue-chip brands.
Is TrustLab a public or private company?
TrustLab is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrustLab founded?
TrustLab was founded in 2019. It employs 11 to 50 people.
Where is TrustLab based?
TrustLab is headquartered in Palo Alto, United States, in the North America region.
How does TrustLab make money?
Two revenue lines are on record. Trust & Safety Services Subscription is the primary driver. The others are AI-Powered Content Moderation Platform Access.
Who are TrustLab's main competitors?
Direct peers on record are ActiveFence, Hive, Lasso Moderation, Cinder, Besedo, Sensity AI and WebPurify. Unitary is listed as an emerging player. Broad incumbents are Microsoft Azure AI Content Safety and Google Cloud Content Classification (Perspective API).
Does TrustLab have an API?
No public API is recorded for TrustLab.
What industry is TrustLab in?
TrustLab's product category is Trust & Safety Software. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of HDAAAMAH, Human Oversight, Review & Content Moderation Tooling. Its NAICS code is 51321 and its SIC code is 7372.