Nobl9
Nobl9 is a SaaS platform that helps enterprises define and govern Service Level Objectives by integrating with existing monitoring tools, serving SRE and platform engineering teams at companies like Cisco, ServiceNow, Ticketmaster, Ford, and T-Mobile.
- Company typePrivate
- Founded2020
- HeadquartersWaltham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Nobl9 does
Nobl9 is a SaaS platform that helps enterprises define, track, and govern Service Level Objectives (SLOs) and error budgets by integrating with existing monitoring and observability tools rather than replacing them. The core product ingests SLI data from 20+ native integrations — including Datadog, New Relic, Splunk, Cisco AppDynamics, ThousandEyes, Amazon CloudWatch, Azure Monitor, Prometheus, and Grafana Loki — and adds purpose-built SLO management capabilities such as Composite SLOs, SLO Backtesting, SLO Replay, Error Budget Alerting, SLO Oversight governance, and the SLI Analyzer for reliability target calibration. Underlying infrastructure tooling includes a REST API, a Python SDK, the sloctl CLI, a Terraform provider, a Nobl9 Agent, and a Nobl9 Alerts mobile app on iOS and Android.
The platform serves enterprise SRE and platform engineering teams, with named customers spanning Cisco, ServiceNow, Ticketmaster, OutSystems, IBM, PagerDuty, Ford, T-Mobile, and Flexera across technology, telecommunications, entertainment, software, and automotive verticals. Nobl9 also stewards OpenSLO, an open-source vendor-neutral YAML SLO specification, and the SLODLC methodology, both of which anchor its community and category-authority position.
Nobl9 monetizes via monthly and annual SaaS subscriptions on a quote-based pricing model, supplemented by a free tier/sandbox and 30-day free trial that drives product-led top-of-funnel demand. Enterprise contracts are closed through direct field sales, with co-sell leverage from strategic investors and partners including Cisco, ServiceNow, AWS (Resilience Software Competency), Microsoft Azure, and the Nobl9 Delivery Network of implementation partners (Deloitte, Cognizant, LTIMindtree, Evolutio, NearForm, teleion, coravant, doit). The company is headquartered in Waltham, Massachusetts, is incorporated in Delaware, has 51-100 employees, and has raised approximately $44.3 million across three disclosed rounds, most recently $15.8 million in January 2023 from ServiceNow and Cisco.
Nobl9 firmographics
Firmographics- Name
- Nobl9
- Legal name
- Nobl9 Inc.
- Website
- https://nobl9.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nobl9 is a SaaS platform that helps enterprises define and govern Service Level Objectives by integrating with existing monitoring tools, serving SRE and platform engineering teams at companies like Cisco, ServiceNow, Ticketmaster, Ford, and T-Mobile.
- Ownership category
- akta.pro rank
Nobl9 industry classification
Industry- Product category
- Site Reliability Engineering / SLO Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)
- akta.pro secondary industries
- Site Reliability Engineering (SRE) & Reliability Operations (BPAEAKAD), Service Assurance & SLA/QoS Management (HDAFAMAL), IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where Nobl9 is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nobl9 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: SaaS subscription model with monthly and annual billing. Annual subscriptions auto-renew unless 10-day notice provided. Monthly subscriptions auto-renew with cancellation option.
- Free Tier/Sandbox: Free tier offering with sandbox access allowing hands-on experience with SLOs, error budgets, and reliability signals without account setup or configuration.
- Free Trial Services: 30-day free trial for evaluation purposes with access to full features during trial period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Edition - No-cost tier for evaluation and small-scale use |
| Subscription | Monthly | Monthly Subscription - Pay-as-you-go flexibility |
| Subscription | Annual | Annual Subscription - Discounted long-term commitment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Nobl9 product offering
Product offeringCore offering
Nobl9 sells a SaaS Service Level Objective (SLO) management platform that lets engineering teams define, track, and govern reliability targets (SLOs) and error budgets by connecting to their existing monitoring and observability tools. The platform ingests Service Level Indicator (SLI) data from sources such as Datadog, New Relic, Splunk, AppDynamics, ThousandEyes, CloudWatch, Prometheus, and Azure Monitor, and exposes capabilities including composite SLOs, error budget alerting, SLO backtesting, SLO replay, SLO Oversight governance, SLOs-as-Code, and executive reliability dashboards. Pricing is delivered via a free tier plus monthly and annual SaaS subscriptions, with enterprise field sales for larger deployments.
Product overview
Nobl9 is a software reliability platform centered around Service Level Objectives (SLOs), offering a unified platform-plus-modules architecture. The core Nobl9 Platform integrates with existing monitoring tools to define, track, and manage SLOs and error budgets. Key add-on modules include SLO Oversight (governance), Composite SLOs (multi-service aggregation), SLO Backtesting, Error Budget Alerting, Service Health Dashboard, SLO Replay, SLI Analyzer, Organization Status, and Reliability Roll-Up Reports. The company also offers infrastructure tools including the Nobl9 Agent, sloctl CLI, and Terraform Provider. Open-source initiatives include OpenSLO (YAML specification) and SLODLC (methodology framework). The platform is designed for DevOps, SRE teams, and engineering organizations seeking to align reliability with business priorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Nobl9 Platform Core SaaS reliability platform for engineering teams (SRE, Platform, DevOps) that integrates with existing monitoring and observability tools to define, track, and manage Service Level Objectives (SLOs) and error budgets across cloud platforms, microservices, and applications. Includes composite SLOs, error budget alerting, SLO backtesting, SLO replay, SLI analyzer, SLOs-as-Code, executive reliability dashboards, and SLO Oversight governance.
- Nobl9 Alerts Mobile App Native mobile application (iOS and Android) that lets SRE and on-call teams receive SLO-based error-budget alerts and manage incident response from their phones, providing on-the-go visibility into service reliability and budget consumption.
- OpenSLO Vendor-neutral, open-source specification for defining Service Level Objectives in YAML, enabling GitOps workflows and portable SLO definitions that work across SRE tooling. Co-developed by Nobl9 and the community.
- SLODLC (Service Level Objective Development Lifecycle) Open-source, repeatable methodology and playbook that walks organizations through defining reliability and performance goals for software services. Includes handbook, templates, examples, and agile model designed for SRE adoption at scale.
Quantifiable outcome
- 70% of customers abandon apps after just 1-5 minor reliability issues
- +3 more outcomes
Companies that use Nobl9
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Nobl9 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature18 records
Nobl9 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and secondary.
- LTIMindtreecoreStrategic partnership between LTIMindtree and Nobl9 to redefine how managed service providers maintain operational reliability and uphold client satisfaction. LTIMindtree is part of the Nobl9 Delivery Network.
- CiscoflagshipFlagship partnership with Cisco for Full Stack Observability (FSO). Out-of-the-box support for Cisco AppDynamics and ThousandEyes. Nobl9 listed on Cisco Networking App Marketplace. Integration with Cisco Observability Platform enables customers to discover and connect Nobl9's SLO framework to existing monitoring stack.
- DeloittecoreDeloitte is part of the Nobl9 Delivery Network (N9DN), providing resources and tools to successfully offer and implement end-to-end reliability solutions.
- CognizantcoreCognizant is part of the Nobl9 Delivery Network (N9DN), providing implementation and consulting services for Nobl9 deployments.
- EvolutiosecondaryEvolutio is part of the Nobl9 Delivery Network (N9DN), providing implementation services. Also formed strategic partnership to empower Cisco FSO.
- doitsecondarydoit is part of the Nobl9 Delivery Network (N9DN) for implementing reliability solutions.
- NearFormsecondaryNearForm is part of the Nobl9 Delivery Network (N9DN) for implementing reliability solutions.
- teleionsecondaryteleion is part of the Nobl9 Delivery Network (N9DN) for implementing reliability solutions.
- coravantsecondarycoravant is part of the Nobl9 Delivery Network (N9DN) for implementing reliability solutions.
- AWS (Amazon Web Services)flagshipAWS Resilience Software Competency achieved in 2025. Case studies published on AWS reliability scaling. Nobl9 accelerates FSO adoption by creating reliability baseline for AWS migrations. Integration with Amazon CloudWatch, Amazon Prometheus, Amazon Redshift.
- Microsoft AzurecoreIntegration with Azure Monitor, Azure Monitor managed service for Prometheus. Most robust integration to date with Microsoft's premier data observability tool launched in November 2023.
- OpenSLO CommunitycoreOpenSLO is a community-driven, vendor-neutral specification for defining SLOs in YAML. Nobl9 co-developed and contributes to this open-source specification. Enables GitOps workflows and vendor-agnostic SLO definitions.
- SLODLC CommunitycoreSLO Development Lifecycle (SLODLC) is an open-source project spearheaded by Nobl9 gathering people across the SRE ecosystem to overcome SLO adoption challenges. Includes repeatable methodology, playbook, and agile model.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nobl9 competitors and assessment
Company assessmentBroad incumbents
- Datadog: Large-scale observability and monitoring platform. Has SLO/SLI features as part of its broader APM/logs/infra suite, making it a direct alternative for organizations that want SLO capabilities bundled with full-stack observability rather than a dedicated platform.
- New Relic: Enterprise observability platform with integrated SLO management capabilities. One of Nobl9's named integration partners, but competes for the same SRE/Platform Engineering budget that Nobl9 targets.
- Splunk Observability Cloud: Splunk's observability suite (formerly SignalFx) provides SLO management alongside APM and infrastructure monitoring. Competes for the same SRE-platform spend and is also a Nobl9 integration partner.
- Dynatrace: Enterprise APM and observability platform with AI-driven root cause and SLO capabilities. Targets the same large-enterprise SRE buyer and is integrated with Nobl9 as a data source.
- Cisco AppDynamics / ThousandEyes: Cisco's application performance and network observability products. Both are Nobl9 integration partners AND investor (Cisco), creating a coopetitive dynamic where Cisco could ship competing native SLO features into its FSO stack.
- ServiceNow Cloud Observability: ServiceNow's observability suite (formerly Lightstep). ServiceNow is a Nobl9 investor and integration partner; ITSM + observability bundling makes it a credible alternative for ServiceNow-centric enterprises.
- Sumo Logic: Cloud-native log analytics and observability platform with SLO capabilities. Targets similar enterprise DevOps/SRE buyers and is integrated with Nobl9 as a data source.
Direct peers
- Chronosphere: Cloud-native observability platform purpose-built for metrics and SLO management at scale. Closest direct competitor to Nobl9 in the 'SLO-first' positioning, targeting SRE teams in large enterprises.
- Honeycomb.io: Observability platform focused on high-cardinality event data and SRE workflows. Competes for the same SRE/Platform Engineering budget with overlapping messaging around service reliability and incident response.
Emerging players
- Instana: IBM-owned APM and observability platform with automated SLO management. Listed as a Nobl9 integration partner but offers competing SRE workflows for IBM-centric enterprise environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nobl9 social profiles
Digital presenceNobl9 compliance and trust
Trust signalCompliance3 records
Nobl9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobl9 leadership team
Management profileNumber of profiles
Profiles7 records
Nobl9 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobl9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobl9
What does Nobl9 do?
Nobl9 sells a SaaS Service Level Objective (SLO) management platform that lets engineering teams define, track, and govern reliability targets (SLOs) and error budgets by connecting to their existing monitoring and observability tools. The platform ingests Service Level Indicator (SLI) data from sources such as Datadog, New Relic, Splunk, AppDynamics, ThousandEyes, CloudWatch, Prometheus, and Azure Monitor, and exposes capabilities including composite SLOs, error budget alerting, SLO backtesting, SLO replay, SLO Oversight governance, SLOs-as-Code, and executive reliability dashboards. Pricing is delivered via a free tier plus monthly and annual SaaS subscriptions, with enterprise field sales for larger deployments.
Is Nobl9 a public or private company?
Nobl9 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nobl9 founded?
Nobl9 was founded in 2020. It employs 51 to 100 people.
Where is Nobl9 based?
Nobl9 is headquartered in Waltham, United States, in the North America region.
How does Nobl9 make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are free Tier/Sandbox and free Trial Services.
Who are Nobl9's main competitors?
Broad incumbents on record are Datadog, New Relic, Splunk Observability Cloud, Dynatrace, Cisco AppDynamics / ThousandEyes, ServiceNow Cloud Observability and Sumo Logic. Direct peers are Chronosphere and Honeycomb.io. Instana is listed as an emerging player.
Does Nobl9 have an API?
Yes. Nobl9 provides a comprehensive REST API enabling developers to programmatically create and manage SLOs, manage annotations, budget adjustments, audit logs, reports, organization status, and Prometheus metrics. The platform also offers Terraform provider for infrastructure-as-code management and sloctl CLI tool for SLO management via command line. Developer documentation is at docs.nobl9.com/api.
What industry is Nobl9 in?
Nobl9's product category is Site Reliability Engineering / SLO Management Software. Its primary akta.pro industry code is HDABAJAL, Service Reliability Engineering (SLO/SLI) & Reliability Analytics, with a secondary code of BPAEAKAD, Site Reliability Engineering (SRE) & Reliability Operations. Its NAICS code is 5132 and its SIC code is 7372.