DoiT
DoiT provides an AI-driven FinOps and CloudOps platform called Cloud Intelligence™ that manages $20B+ in cloud spend for 4,500+ customers across AWS, GCP, and Azure, combining autonomous optimization with embedded Forward Deployed Engineers and tiered subscription pricing.
- Company typePrivate
- Founded2011
- HeadquartersSanta Clara, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What DoiT does
DoiT International is a private FinOps and CloudOps platform provider founded in 2011 and headquartered at 5201 Great America Parkway in Santa Clara, California, with 501-1,000 employees globally. Its core product, Cloud Intelligence™, combines AI-driven autonomous optimization with embedded Forward Deployed Engineers (FDEs) to manage cloud cost, reliability, and performance across AWS, Google Cloud, and Azure. The platform serves more than 4,500 customers in 27-75+ countries, managing over $20 billion in cloud spend. Product modules include PerfectScale (Kubernetes optimization), PerfectScale for Data Platforms (Snowflake, Databricks, BigQuery), PerfectScale for Commitments (Savings Plans and Committed Use Discounts), CloudFlow (FinOps workflow automation), real-time anomaly detection with AI-generated root cause, and PartnerOps (revenue management for cloud distributors). Integrations span 25+ platforms including hyperscalers, data warehouses, observability stacks (Datadog, New Relic, Grafana, Elastic), and AI providers (OpenAI, Anthropic, MongoDB). Compliance posture includes SOC 2 Type II and ISO 27001.
DoiT operates a tiered subscription model: a free Essentials tier, a bespoke Enhanced tier, an annual Enterprise tier with named FDE access and SLAs, and a performance-based pricing model for PerfectScale for Commitments. Go-to-market is sales-led enterprise with dedicated FDEs, supplemented by self-serve entry and deep co-sell with AWS (12 specializations including Managed Services Provider designation and inaugural AWS Business Value Realization Competency) and a global channel alliance with Ingram Micro for cloud distributors and resellers. Quantified customer outcomes include up to 50% Kubernetes cost reduction, 19% average cloud cost reduction in the first quarter, 87.9% recommendation implementation rate, and 90-day average time to positive ROI.
Following 40% revenue growth in 2024, DoiT established a $250 million M&A fund in March 2025 and has since acquired LiveDiagrams (Jan 2025, infrastructure visualization), PerfectScale (Feb 2025, autonomous Kubernetes optimization), CloudWize (Oct 2025, multi-cloud security), and SELECT (Jan 2026, Snowflake cost management) to extend the platform across data, security, and visualization layers. Leadership includes CEO Vadim Solovey, CFO Noam Ehrlich, CPO John Purcell, COO Steve Mills, Field CTO Amit Kinha, and Chief People Officer Kristen Tronsky.
DoiT firmographics
Firmographics- Name
- DoiT
- Legal name
- DoiT International
- Website
- https://doit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DoiT provides an AI-driven FinOps and CloudOps platform called Cloud Intelligence™ that manages $20B+ in cloud spend for 4,500+ customers across AWS, GCP, and Azure, combining autonomous optimization with embedded Forward Deployed Engineers and tiered subscription pricing.
- Ownership category
- akta.pro rank
DoiT industry classification
Industry- Product category
- Cloud Cost Management & FinOps
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud FinOps & Cost Optimization (BPAEACAH)
- akta.pro secondary industries
- Capacity Planning, Cost Optimization & FinOps Monitoring (HDABAJAK), Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where DoiT is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
DoiT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud Intelligence Platform Subscription: Tiered subscription model (Essentials, Enhanced, Enterprise) with pricing based on cloud spend scale, features, and level of service. Includes Forward Deployed Engineer access at enterprise tier.
- Performance-Based Pricing (PerfectScale for Commitments): Performance-based pricing model where customers pay only when realized savings are delivered, with no upfront fees required.
- Cloud Procurement Advisory: Advisory services for cloud procurement including Savings Plan automation, procurement advisory, and access to private pricing through negotiated $20 billion in cloud contracts.
- Freemium Tier: Free Essentials tier providing basic cloud visibility and optimization features to attract teams new to FinOps, with conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for teams getting started with cloud visibility and control |
| Subscription | Monthly | Bespoke pricing for teams treating cloud as a business |
| Subscription | Annual | Enterprise tier for mission-critical cloud and strategic FinOps |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing for commitment optimization |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
DoiT product offering
Product offeringCore offering
DoiT sells a unified AI-driven FinOps and CloudOps platform called Cloud Intelligence™, which delivers autonomous optimization across AWS, Google Cloud, and Azure, including Kubernetes and data platform (Snowflake, Databricks, BigQuery) cost reduction, cloud commitment portfolio management, real-time spend anomaly detection, and FinOps workflow automation. The product is delivered alongside embedded Forward Deployed Engineers who provide senior cloud architecture expertise directly to customer platform and FinOps teams.
Product overview
DoiT offers Cloud Intelligence™ as a unified AI FinOps platform combining Forward Deployed Engineers with automated optimization. The platform includes PerfectScale™ for Kubernetes optimization, PerfectScale for Data Platforms (Snowflake, Databricks, BigQuery), PerfectScale for Commitments (Savings Plans, Committed Use Discounts), CloudFlow for FinOps automation, and real-time anomaly detection. The company has acquired SELECT, LiveDiagrams, and CloudWize to expand capabilities. PartnerOps enables revenue management for distributors and resellers. Pricing tiers include Essentials (free), Enhanced (bespoke), and Enterprise.
Differentiator
Problem solved
Functional benefit
Brands
- PerfectScale™: AI-powered autonomous platform for Kubernetes optimization, data platform cost optimization, and cloud commitment management
- CloudFlow
- DoiT PartnerOps
- Flexsave for Compute
- BigQuery Lens
- AVA
Products and services
- Cloud Intelligence™ Unified AI FinOps platform that combines autonomous optimization with embedded Forward Deployed Engineers to deliver multi-cloud visibility, container-level cost allocation for Kubernetes, and closed-loop FinOps automation across AWS, GCP, and Azure. Sold to enterprises and mid-market companies as a tiered subscription (Essentials, Enhanced, Enterprise).
- PerfectScale for Kubernetes Autonomous Kubernetes optimization product that reduces Kubernetes infrastructure costs by up to 50% using workload-aware AI automation for continuous rightsizing and reliability management. Sold to enterprises and mid-market customers running containerized workloads on AWS, GCP, or Azure.
- PerfectScale for Data Platforms Optimization and query-level cost visibility product for Snowflake, Databricks, and BigQuery data warehouses that delivers continuous utilization optimization and double-digit compute savings. Sold to enterprises operating data platforms at scale.
- PerfectScale for Commitments AI-powered autonomous commitment management product for AWS and Google Cloud (Azure coming soon) that continuously optimizes Savings Plans and Committed Use Discounts using workload-aware behavioral analysis. Sold under performance-based pricing where customers pay only when realized savings are delivered.
- DoiT PartnerOps Revenue management platform for cloud distributors and resellers that enables automated billing reconciliation, margin protection, usage-based invoicing, and contract-aware pricing across hyperscaler and internal financial data. Sold to channel partners via the Ingram Micro distribution network and direct.
- CloudFlow Next-generation FinOps automation engine that provides pre-built workflow templates to automate savings recommendations, resource scheduling, idle resource cleanup, rightsizing, and cloud governance. Sold to FinOps and SRE teams needing workflow automation at scale.
- Real-Time Anomaly Detection Real-time cloud cost anomaly detection product across AWS, Google Cloud, and Azure with AI-generated root cause analysis, severity scoring, and suggested remediation steps; alerts within minutes of unusual spending patterns.
Quantifiable outcome
- Up to 50% Kubernetes cost reduction
- +5 more outcomes
Companies that use DoiT
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
DoiT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability7 records
Feature6 records
DoiT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreAWS Business Value Realization Competency as inaugural launch partner at AWS Summit NYC. 12th AWS specialization achieved. Part of five-year Strategic Collaboration Agreement aimed at generating $5 billion in business. AWS Managed Services Provider designation.
- Ingram MicrocoreStrategic partnership announced to enhance FinOps services for channel partners globally. Ingram Micro is a leading global technology distributor. The partnership enables cloud distributors and resellers to access DoiT's PartnerOps platform with Revenue Management module for billing automation and margin protection.
- MiCloudminorPartner using DoiT PartnerOps platform for providing cloud services to educational institutions in Michigan. Part of the Ingram Micro distribution network.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
DoiT competitors and assessment
Company assessmentDirect peers
- Apptio (IBM): Apptio, now owned by IBM, is the longstanding leader in cloud cost management and FinOps, offering Cloudability and Targetprocess. It is the most direct enterprise competitor to DoiT's Cloud Intelligence™ platform across multi-cloud cost optimization.
- Spot by NetApp: Spot.io (acquired by NetApp) provides automated cloud infrastructure optimization, including Kubernetes cost optimization via Spot Ocean, directly overlapping with DoiT's PerfectScale™ for Kubernetes and broader FinOps automation.
- CAST AI: CAST AI is an autonomous Kubernetes cost and security optimization platform with AI-driven rightsizing, competing head-to-head with DoiT PerfectScale for Kubernetes across EKS, GKE, and AKS workloads.
- ProsperOps: ProsperOps specializes in autonomous AWS Reserved Instance and Savings Plan optimization, the same workload that PerfectScale for Commitments addresses with workload-aware AI on AWS and Google Cloud.
- Vantage: Vantage is a developer-first cloud cost observability platform providing unified AWS, Azure, and GCP cost analytics. It targets the same mid-market and enterprise FinOps buyer that DoiT serves with Cloud Intelligence™.
- nOps: nOps is an AWS-native FinOps and cost optimization platform with automated commitment management and sustainability reporting, overlapping with DoiT's AWS-centric commitment and FinOps automation capabilities.
- Zesty: Zesty provides autonomous Kubernetes and cloud infrastructure cost optimization, including right-sizing and commitment management, competing directly with DoiT's PerfectScale and CloudFlow products.
Broad incumbents
- CloudHealth (VMware by Broadcom): CloudHealth Technologies, now part of VMware/Broadcom, is a broad incumbent in multi-cloud cost management and governance. It serves similar enterprise FinOps buyers to DoiT but is part of a much larger infrastructure software portfolio.
- Harness: Harness is a broader software delivery platform with a Cloud Cost Management module that provides FinOps capabilities across AWS, Azure, GCP, and Kubernetes, addressing the same buyer as DoiT's Cloud Intelligence with adjacent DevOps tooling.
Emerging players
- Yotascale: Yotascale is a cloud observability and cost management platform focused on distributed, multi-service architectures, partially overlapping with DoiT's anomaly detection and Cloud Intelligence workflows for modern cloud-native stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DoiT social profiles
Digital presenceDoiT compliance and trust
Trust signalCompliance3 records
DoiT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoiT leadership team
Management profileNumber of profiles
Profiles25 records
DoiT subsidiaries and ownership
Company hierarchySubsidiaries4 records
DoiT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoiT M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoiT
What does DoiT do?
DoiT sells a unified AI-driven FinOps and CloudOps platform called Cloud Intelligence™, which delivers autonomous optimization across AWS, Google Cloud, and Azure, including Kubernetes and data platform (Snowflake, Databricks, BigQuery) cost reduction, cloud commitment portfolio management, real-time spend anomaly detection, and FinOps workflow automation. The product is delivered alongside embedded Forward Deployed Engineers who provide senior cloud architecture expertise directly to customer platform and FinOps teams.
Is DoiT a public or private company?
DoiT is a private company. It is classified as private equity controlled and is currently operating.
When was DoiT founded?
DoiT was founded in 2011. It employs 501 to 1,000 people.
Where is DoiT based?
DoiT is headquartered in Santa Clara, United States, in the North America region.
How does DoiT make money?
Four revenue lines are on record. Cloud Intelligence Platform Subscription is the primary driver. The others are performance-Based Pricing (PerfectScale for Commitments), cloud Procurement Advisory and freemium Tier.
Who are DoiT's main competitors?
Direct peers on record are Apptio (IBM), Spot by NetApp, CAST AI, ProsperOps, Vantage, nOps and Zesty. Broad incumbents are CloudHealth (VMware by Broadcom) and Harness. Yotascale is listed as an emerging player.
Does DoiT have an API?
No public API is recorded for DoiT.
What industry is DoiT in?
DoiT's product category is Cloud Cost Management & FinOps. Its primary akta.pro industry code is BPAEACAH, Cloud FinOps & Cost Optimization, with a secondary code of HDABAJAK, Capacity Planning, Cost Optimization & FinOps Monitoring. Its NAICS code is 5132 and its SIC code is 7372.