Gobble
Gobble is a direct-to-consumer weekly meal kit subscription service delivering pre-prepped, chef-prepared ingredients that enable U.S. households to assemble restaurant-quality dinners in 15 minutes, with nationwide refrigerated delivery and Classic, Lean & Clean, and Vegetarian plans.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gobble does
Gobble, legally TLCH Foods, Inc. and d/b/a Gobble, is a direct-to-consumer weekly meal kit subscription service headquartered in McKinney, Texas (corporate) with fulfillment operations in Lancaster, Pennsylvania. The company's core product is pre-prepped dinner kits delivered in refrigerated boxes that allow customers to assemble a restaurant-quality meal in approximately 15 minutes — chefs handle marinating, measuring, par-cooking proteins, and sauce preparation, while the customer executes only the final assembly and finishing steps. The menu is organized into three core subscription plans: Classic (chef-designed seasonal recipes), Lean & Clean (meals under 650 calories with lean proteins and low carbs), and Vegetarian (globally-inspired plant-based recipes), supplemented by a Prepared & Ready line of fully cooked heat-and-eat meals, seasonal kits (Premium BBQ, Holiday Boxes), and gift cards in fixed denominations.
Gobble serves U.S. households — primarily busy families, parents, and health-conscious consumers seeking to shortcut meal planning, grocery shopping, and cleanup — through a self-serve online platform at app.gobble.com with no retail or marketplace presence. Revenue is generated through per-serving pricing on recurring weekly subscriptions, with tiers scaling by household size (2 or 4 servings) and nights per week (2–5 nights), ranging from $67.96/week for a 2-person/2-night plan up to $239.80/week for a 4-person/5-night plan; first-time customers can trial 6 meals for $36 with free shipping, and subscribers can skip or cancel at any time before the Wednesday ordering deadline. The company is privately held, was founded by Stanford student Ooshma Garg, raised a $12M Series A led by Good Food Capital in August 2016, and operates as a subsidiary of Intelligent Foods — the parent company that also owns Sunbasket — sharing procurement, kitchen, and logistics infrastructure across both brands.
Gobble firmographics
Firmographics- Name
- Gobble
- Legal name
- TLCH Foods, Inc.
- Website
- https://gobble.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gobble is a direct-to-consumer weekly meal kit subscription service delivering pre-prepped, chef-prepared ingredients that enable U.S. households to assemble restaurant-quality dinners in 15 minutes, with nationwide refrigerated delivery and Classic, Lean & Clean, and Vegetarian plans.
- Ownership category
- akta.pro rank
Gobble industry classification
Industry- Product category
- Meal Kit Subscription Service
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
- akta.pro secondary industries
- Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Gobble is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gobble business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Weekly Meal Kit Subscriptions: Gobble operates on a continuous weekly subscription model where customers are automatically charged on a recurring weekly basis for meal kit deliveries. Subscribers can skip or cancel at any time before the Wednesday deadline. Revenue is generated through per-serving pricing with tiered pricing based on household size (2 or 4 people) and number of nights per week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Dinner for 2 with 2 nights per week |
| Subscription | Weekly | Dinner for 2 with 3 nights per week |
| Subscription | Weekly | Dinner for 2 with 4 nights per week |
| Subscription | Weekly | Dinner for 2 with 5 nights per week |
| Subscription | Weekly | Dinner for 4 with 2 nights per week |
| Subscription | Weekly | Dinner for 4 with 3 nights per week |
| Subscription | Weekly | Dinner for 4 with 4 nights per week |
| Subscription | Weekly | Dinner for 4 with 5 nights per week |
| Subscription | Pay-as-you-go | First-time customer trial offer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gobble product offering
Product offeringCore offering
Gobble operates a weekly meal kit subscription service that delivers chef-prepped, pre-portioned ingredients enabling customers to cook restaurant-quality dinners at home in approximately 15 minutes. Customers select meals from a rotating weekly menu across three core plans (Classic, Lean & Clean, and Vegetarian), and the company handles all prep work including marinating, measuring, and pre-cooking. The service ships refrigerated boxes directly to U.S. households under flexible weekly subscription terms with no long-term commitment.
Product overview
Gobble is a weekly meal kit subscription service delivering freshly prepped, pre-portioned ingredients that enable users to cook restaurant-quality dinners in 15 minutes. The core offering consists of three subscription plans: the Classic Plan (chef-designed recipes with seasonal ingredients), the Lean & Clean Plan (health-focused meals under 650 calories), and the Vegetarian Plan (plant-based globally-inspired recipes). Users select meals from a weekly rotating menu, and the company handles all prep work including simmering sauces, slow-roasting meats, and blending compound butter. The service also offers Prepared & Ready pre-made meals, gift cards, and seasonal products like BBQ and holiday kits. Meals are delivered in refrigerated boxes to the contiguous U.S. (excluding Montana, with limited service in Nebraska, Kansas, and New Mexico).
Differentiator
Problem solved
Functional benefit
Brands
- Sunbasket: Sunbasket is another meal kit brand operating under the Intelligent Foods parent company alongside Gobble. Gobble's careers page states 'Gobble is powered by Intelligent Foods, the innovative company behind both Gobble and Sunbasket meal kits.'
- Prepared & Ready
Products and services
- Gobble Classic Plan Flagship 15-minute dinner kit subscription delivering freshly prepped seasonal ingredients with chef-designed recipes; customers choose from a diverse weekly rotating menu.
- Gobble Lean & Clean Plan Health-focused 15-minute dinner kit plan featuring recipes that are 650 calories or less, low carb, and emphasize lean proteins and healthy fats with no filler grains.
- Gobble Vegetarian Plan Plant-based meal kit plan delivering globally-inspired, pre-prepped vegetarian recipes including at least 4 vegetarian kits weekly plus 2-3 classic kits with vegetarian protein-swap options.
- Prepared & Ready Meals Fully cooked, ready-to-heat meals delivered alongside dinner kits, including rotating prepared salads, soups, sides, breakfasts, and desserts that require no cooking.
- Gobble Gift Cards Digital gift cards available in denominations of $100, $150, $250, $350, $500, or custom amounts; never expire, carry no fees, and apply toward any subscription plan.
- Premium BBQ Kits Seasonal premium grilling kits available during summer months, serving 4 people and featuring items like 12-hour Hickory smoked ribs, Carolina pulled pork, and summer grill kits cookable on a grill.
- Holiday Boxes Special holiday meal kits such as the Prime Rib Holiday Box, designed for Thanksgiving and other festive occasions and curated to serve multiple people with minimal preparation.
Quantifiable outcome
- 230,000+ meals delivered since launch
- +1 more outcomes
Companies that use Gobble
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gobble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Gobble partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intelligent FoodscoreIntelligent Foods is the parent company that powers both Gobble and Sunbasket meal kit brands. Gobble operates under the Intelligent Foods umbrella, and job applicants are actually applying to join the Intelligent Foods team. This is a corporate parent-subsidiary relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gobble competitors and assessment
Company assessmentDirect peers
- HelloFresh: Largest direct-to-consumer meal kit subscription company globally, offering weekly pre-portioned dinner kits with similar GTM (online signup, weekly menus, flexible skip/cancel) and overlapping customer base of busy families and professionals.
- Sunbasket: Direct meal kit competitor operating under the same Intelligent Foods parent company as Gobble, offering chef-designed kits and prepared meals across overlapping dietary plans (lean & clean, vegetarian, paleo).
- Home Chef: Kroger-owned weekly meal kit service with similar pre-portioned recipe kits and flexible subscription cadence; targets the same busy-family segment with comparable pricing per serving.
- Blue Apron: Original U.S. meal kit pioneer offering weekly pre-portioned chef-designed recipes delivered nationwide; competes head-to-head with Gobble on premium kit positioning and DTC subscriptions.
- Marley Spoon: Weekly meal kit subscription service (Martha Stewart-branded in the U.S.) offering pre-portioned recipes with flexible delivery, directly comparable in product format and target customer to Gobble.
- EveryPlate: Value-positioned HelloFresh-owned meal kit offering simplified weekly recipes at lower per-serving prices; competes with Gobble on price-sensitive family subscribers and exercises downward pricing pressure.
- Dinnerly: Marley Spoon's value meal kit brand offering fewer ingredients and digital recipe cards at the lowest price point in the category; competes directly with Gobble for cost-conscious subscribers.
- Purple Carrot: Plant-based-only meal kit subscription delivering weekly pre-portioned vegetarian/vegan recipes; competes directly with Gobble's Vegetarian plan for the same plant-based subscriber persona.
- Freshly: Fully-prepared (heat-and-eat) weekly meal subscription service now operating under Nestlé; directly comparable to Gobble's Prepared & Ready line extension and competes for the same time-constrained diner.
- Factor (formerly Factor 75): Fully-prepared, calorie- and nutrition-focused meal delivery service owned by HelloFresh; overlaps with Gobble's Lean & Clean positioning and competes in the prepared-meals extension category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gobble social profiles
Digital presenceGobble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gobble leadership team
Management profileNumber of profiles
Profiles5 records
Gobble funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gobble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gobble
What does Gobble do?
Gobble operates a weekly meal kit subscription service that delivers chef-prepped, pre-portioned ingredients enabling customers to cook restaurant-quality dinners at home in approximately 15 minutes. Customers select meals from a rotating weekly menu across three core plans (Classic, Lean & Clean, and Vegetarian), and the company handles all prep work including marinating, measuring, and pre-cooking. The service ships refrigerated boxes directly to U.S. households under flexible weekly subscription terms with no long-term commitment.
Is Gobble a public or private company?
Gobble is a private company. It is classified as corporate owned and is currently operating.
When was Gobble founded?
Gobble was founded in 2015. It employs 11 to 50 people.
Where is Gobble based?
Gobble is headquartered in San Francisco, United States, in the North America region.
How does Gobble make money?
One revenue line is on record: weekly Meal Kit Subscriptions.
Who are Gobble's main competitors?
Direct peers on record are HelloFresh, Sunbasket, Home Chef, Blue Apron, Marley Spoon, EveryPlate, Dinnerly, Purple Carrot, Freshly and Factor (formerly Factor 75).
Does Gobble have an API?
No public API is recorded for Gobble.
What industry is Gobble in?
Gobble's product category is Meal Kit Subscription Service. Its primary akta.pro industry code is CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals, with a secondary code of CRAHAIAI, Online Meal Kits & Cook-at-Home Boxes. Its NAICS code is 311991 and its SIC code is 2090.