SunBasket
Sunbasket is a direct-to-consumer subscription meal-kit and prepared-meal delivery service founded in 2014 and headquartered in San Francisco, delivering organic, dietitian-developed meals weekly to health-conscious consumers across most of the continental United States, with specialized dietary plans including Paleo, Keto, Mediterranean, and Diabetes-Friendly options.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What SunBasket does
Sunbasket is a privately held, direct-to-consumer subscription meal-kit and prepared-meal delivery service headquartered in the San Francisco Bay Area. Founded in 2014, the company delivers weekly boxes of USDA-certified organic ingredients (with a stated minimum of 98% certified-organic fresh produce) alongside chef- and dietitian-developed recipes to subscribers across most of the continental United States, excluding Alaska, Hawaii, and Montana. The service addresses health-conscious consumers seeking organic, clean-ingredient meals that conform to specific dietary patterns — Paleo, Vegetarian, Gluten-Friendly, Carb-Conscious, Keto-Friendly, Mediterranean, Diabetes-Friendly, and Pescatarian — as well as time-constrained households seeking pre-portioned, ready-to-cook or heat-and-eat convenience.
The company's product surface spans two core lines: Meal Kits (cook-required, starting at $11.49 per serving, ready in 30 minutes or less) and Pre-Made Meals (heat-and-eat, starting at $9.99 per serving, ready in under 5 minutes). Supporting offerings include Market Items (breakfast, snacks, sides, specialty proteins), the premium Chef's Table tier, gift cards, and a paused VIP loyalty program and Wine Club. The underlying technology is described as a meal-kit delivery platform with subscription management, menu personalization, and cold-chain logistics for perishable organic ingredients, alongside native iOS and Android apps for subscription management. Sunbasket also maintains a content library (The Sun Times) and social presence to drive engagement and acquisition.
Sunbasket monetizes primarily through weekly recurring subscriptions (3, 4, or 5 dinners per week in 2- or 4-serving configurations), supplemented by transaction-fee revenue from Market Items add-ons and one-time gift-card purchases. Customer acquisition runs through content marketing, an email newsletter, organic social (Facebook, Instagram, Pinterest, X, TikTok), a referral program ($40 per referral), and an affiliate partnership via Impact.com, with promotional offers of $90-$120 off the first four boxes. Supply is anchored to a curated roster of organic producers — Capay Organic, Lakeside Organic Gardens, Durst Organic Growers, Coke Farm, Hodo Soy Tofu, Covilli Farms, Farmer Focus — and protein partners such as Rastelli's, with MSC-certified fisheries and Monterey Bay Aquarium Seafood Watch-approved seafood. The company has raised approximately $143M in equity and debt funding between 2015 and 2020 from investors including Sapphire Ventures, Unilever Ventures, August Capital, PivotNorth Capital, Accolade Partners, Baseline Ventures, Vulcan Capital, and Relevance Ventures, with no documented funding activity since January 2020.
SunBasket firmographics
Firmographics- Name
- SunBasket
- Legal name
- Sunbasket LLC
- Website
- https://sunbasket.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sunbasket is a direct-to-consumer subscription meal-kit and prepared-meal delivery service founded in 2014 and headquartered in San Francisco, delivering organic, dietitian-developed meals weekly to health-conscious consumers across most of the continental United States, with specialized dietary plans including Paleo, Keto, Mediterranean, and Diabetes-Friendly options.
- Ownership category
- akta.pro rank
SunBasket industry classification
Industry- Product category
- Meal Kit and Prepared Meal Delivery Services
- NAICS
- Special Food Services (7223), Frozen Specialty Food Manufacturing (311412)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
- akta.pro secondary industries
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where SunBasket is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SunBasket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Meal Kit Subscription: Weekly recurring subscription revenue from meal kit deliveries. Customers choose 3, 4, or 5 dinners per week in 2 or 4 serving sizes, with meals starting at $11.49 per serving for Meal Kits and $9.99 for Pre-Made Meals. Subscriptions auto-renew weekly with flexible skip or cancel options.
- Market Items: Additional revenue from add-on products including breakfast items, snacks, sides, proteins, and specialty groceries available for separate purchase alongside meal kits.
- Gift Cards: Digital and print-at-home gift cards available in $100, $200, $300 denominations or custom amounts for gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Meal Kits starting at $11.49/serving |
| Subscription | Weekly | Pre-Made Meals starting at $9.99/serving |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SunBasket product offering
Product offeringCore offering
SunBasket is a direct-to-consumer subscription meal kit and prepared meal delivery service. It delivers weekly pre-portioned organic ingredients with chef- and dietitian-developed recipes (Meal Kits, ready in 30 minutes or less) and ready-to-heat chef-crafted meals (Pre-Made Meals, ready in under 5 minutes) to customers across most of the continental United States. Customers can choose from eight specialized dietary meal plans (Paleo, Vegetarian, Gluten-Free, Carb-Conscious, Keto-Friendly, Mediterranean, Diabetes-Friendly, Pescatarian) and supplement orders with Market add-on items, the premium Chef's Table line, gift cards, and the VIP loyalty program.
Product overview
SunBasket is a healthy meal delivery service offering two core product lines: Meal Kits for hands-on cooking with pre-portioned organic ingredients and easy recipes (ready in 30 minutes or less), and Pre-Made Meals for heat-and-eat convenience (ready in under 5 minutes). The offering is supplemented by Market Items including breakfast, snacks, lunch options, and specialty proteins. Customers can choose from specialized dietary meal plans including Paleo, Vegetarian, Gluten-Free, Carb-Conscious, Keto-Friendly, Mediterranean, Diabetes-Friendly, and Pescatarian. Additional offerings include the premium Chef's Table experience, a VIP loyalty club (currently paused), Wine Club, and Gift Cards. Mobile apps for iOS and Android enable ordering and subscription management.
Differentiator
Problem solved
Functional benefit
Brands
- Chef's Table: Premium elevated meal kit option with superior ingredients and proteins for special occasions.
- Market
- VIP Club
- Pre-Made Meals
- Meal Kits
Products and services
- Meal Kits Pre-portioned meal kit ingredients paired with easy-to-follow chef- and dietitian-developed recipes, requiring the customer to cook. Available in 2 or 4 servings, ready in 30 minutes or less, starting at $11.49/serving via weekly subscription.
- Pre-Made Meals Chef-crafted, single-serving prepared meals delivered fresh and ready to heat in as little as 4 minutes. Each serving contains approximately 400-800 calories and 10-30g of protein, starting at $9.99/serving via weekly subscription.
- Market Items
Companies that use SunBasket
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SunBasket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
SunBasket partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Rastelli'scoreRastelli's is Sunbasket's primary butcher and seafood supplier, providing premium quality meats and seafood that are sustainably sourced. Founded by Ray Rastelli, the company is known for responsible fishing practices, free-range livestock, and products 100% free from antibiotics, steroids, and hormones. The partnership provides Sunbasket with certified, high-quality protein options for meal kits.
- Hodo Soy TofucoreHodo Soy Tofu, founded by Minh Tsai in Oakland, CA, provides Sunbasket with organic, non-GMO tofu and plant-based foods. Known for award-winning tofu made by hand with higher-protein soymilk, Hodo offers true texture, real depth of flavor, and never any additives, stabilizers, or preservatives.
- Capay OrganiccoreCapay Organic, founded in 1976 in Capay, CA, supplies Sunbasket with organically grown fruits and vegetables. The family farm grows nearly 60 types of produce, efficiently using local water sources and Northern California's microclimate and healthy soil.
- Lakeside Organic GardenscoreLakeside Organic Gardens, run by the Peixoto family since the late 1800s in Pajaro Valley and Imperial Valley, CA, is committed to biodiversity, wildlife protection, and water conservation. They produce dozens of organic vegetable varieties across more than 50 small farms.
- Durst Organic GrowerscoreDurst Organic Growers in Esparto, CA is a 4th generation family farm known for crops including alfalfa, asparagus, cantaloupe, peppers, squash, tomatoes, and heirloom watermelons including Charentais and Piel de Sapo varieties.
- Coke FarmcoreCoke Farm in California is the first organic strawberry farm in the state and now represents over 70 local organic growers. Since 1981, they have cultivated an organic movement, bringing organic produce to market.
- Farmer FocuscoreFarmer Focus, founded by 6th generation farmer Corwin Heatwole, partners with small family farms to humanely raise free-range, 100% organic chicken. Sunbasket sources chicken from this cooperative of family farms.
- Covilli FarmscoreCovilli Farms in the Sonoran landscape grows organic produce with expertise, integrity, and ethics. Their Fair Trade USA certification demonstrates support for farm worker livelihoods.
- Monterey Bay Aquarium Seafood WatchminorSunbasket sources seafood recognized as Best Choice or Good Alternative by the Monterey Bay Aquarium Seafood Watch program, ensuring sustainable seafood sourcing practices.
- Marine Stewardship Council (MSC)minorSunbasket's fisheries are certified by the Marine Stewardship Council (MSC), a leading authority in sustainable seafood, ensuring wild-caught fish comes from responsibly managed fisheries.
- Global Animal Partnership (G.A.P.)minorSunbasket committed to sourcing chicken certified by Global Animal Partnership (G.A.P.) by 2026 as part of their Better Chicken Commitment, developed with Compassion in World Farming.
- Second Harvest Food BankminorSunbasket donates food to Second Harvest Food Bank of Santa Clara and San Mateo counties, supporting healthy food access for underserved communities.
- Farmers Against HungerminorSunbasket donates food to Farmers Against Hunger, providing healthy produce to communities in need.
- Hope Food PantryminorSunbasket donates food to Hope Food Pantry of Monroe County, supporting local food assistance programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SunBasket competitors and assessment
Company assessmentDirect peers
- HelloFresh: NYSE-listed global leader in meal kits with weekly subscription plans across the US and Europe. Direct competitor to Sunbasket across customer segment, model, and category; HelloFresh's scale makes it the primary benchmark for Sunbasket's unit economics.
- Blue Apron: Pioneer D2C meal-kit subscription service with weekly curated recipes and pre-portioned ingredients. Same product category, target consumer, and subscription model as Sunbasket; a direct, long-running competitor though now operationally much smaller.
- Home Chef: Meal-kit subscription service owned by Kroger. Directly comparable D2C meal-kit offering including dietary-specific plans (carb-conscious, calorie-conscious, vegetarian), with the additional advantage of Kroger's grocery distribution and retail reach.
- Freshly: Prepared (heat-and-eat) meal delivery service acquired by Nestlé. Closest direct analogue to Sunbasket's Pre-Made Meals line — single-serve, microwave-ready, calorie-controlled meals on a weekly subscription.
- Daily Harvest: Subscription delivery of chef-crafted, organic-ingredient, plant-forward frozen and prepared foods. Direct competitor for Sunbasket's health-conscious, organic, diet-specific positioning with strong brand recognition among similar buyer personas.
- Factor (formerly Factor 75): Heat-and-eat prepared meal subscription service focused on high-protein, calorie-controlled meals. Comparable to Sunbasket's Pre-Made Meals line on convenience, nutrition, and weekly recurring model.
- CookUnity: Chef-prepared meal subscription service offering rotating menus of restaurant-quality ready-to-eat meals. Competes for the same 'premium convenience dinner' occasion as Sunbasket's Pre-Made Meals and Chef's Table offerings.
- Splendid Spoon: Plant-based prepared meal and soup delivery subscription. Comparable to Sunbasket's Vegetarian/Mediterranean plans and Pre-Made Meals format, targeting similar health-conscious, dietary-specific consumers.
- Mosaic Foods: Plant-forward frozen meal subscription delivering chef-crafted, veggie-centric prepared meals. Direct overlap with Sunbasket's Pre-Made Meals line, particularly within vegetarian and Mediterranean dietary options.
Emerging players
- Hungryroot: AI-driven personalized grocery + recipe hybrid service that delivers ingredients plus suggested recipes. Overlaps Sunbasket's Meal Kit use case while expanding into broader grocery, targeting similar health-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SunBasket social profiles
Digital presenceSunBasket compliance and trust
Trust signalCompliance5 records
SunBasket financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunBasket leadership team
Management profileNumber of profiles
Profiles7 records
SunBasket funding detail
Funding detailFunding overview
Funding rounds9 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunBasket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunBasket
What does SunBasket do?
SunBasket is a direct-to-consumer subscription meal kit and prepared meal delivery service. It delivers weekly pre-portioned organic ingredients with chef- and dietitian-developed recipes (Meal Kits, ready in 30 minutes or less) and ready-to-heat chef-crafted meals (Pre-Made Meals, ready in under 5 minutes) to customers across most of the continental United States. Customers can choose from eight specialized dietary meal plans (Paleo, Vegetarian, Gluten-Free, Carb-Conscious, Keto-Friendly, Mediterranean, Diabetes-Friendly, Pescatarian) and supplement orders with Market add-on items, the premium Chef's Table line, gift cards, and the VIP loyalty program.
Is SunBasket a public or private company?
SunBasket is a private company. It is classified as venture growth investor backed and is currently operating.
When was SunBasket founded?
SunBasket was founded in 2014. It employs 1,001 to 5,000 people.
Where is SunBasket based?
SunBasket is headquartered in San Francisco, United States, in the North America region.
How does SunBasket make money?
Three revenue lines are on record. Meal Kit Subscription is the primary driver. The others are market Items and gift Cards.
Who are SunBasket's main competitors?
Direct peers on record are HelloFresh, Blue Apron, Home Chef, Freshly, Daily Harvest, Factor (formerly Factor 75), CookUnity, Splendid Spoon and Mosaic Foods. Hungryroot is listed as an emerging player.
Does SunBasket have an API?
No public API is recorded for SunBasket.
What industry is SunBasket in?
SunBasket's product category is Meal Kit and Prepared Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals, with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 7223 and its SIC code is 2000.