FreshRealm
- Company typePrivate
- Founded2013
- HeadquartersVentura, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
FreshRealm firmographics
Firmographics- Name
- FreshRealm
- Legal name
- FreshRealm, Inc.
- Website
- https://freshrealm.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
FreshRealm industry classification
Industry- Product category
- Fresh Food Manufacturing and Fulfillment Services
- NAICS
- Perishable Prepared Food Manufacturing (311991), Frozen Specialty Food Manufacturing (311412)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)
- akta.pro secondary industries
- Frozen prepared meals & entrées manufacturing (AFAKAHAA), DTC Frozen & Prepared Meal Delivery (AFAIANAJ)
Keywords
Where FreshRealm is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FreshRealm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Food-as-a-Service Manufacturing & Fulfillment: B2B revenue model where FreshRealm provides end-to-end fresh meal solutions to brand partners including product development, manufacturing, and omnichannel fulfillment. Revenue is generated through service fees and operational partnerships with meal kit companies and food brands.
- Direct-to-Consumer Meal Delivery: UFC Ignite program sells performance-driven meals directly to consumers via ufcignite.com, representing a D2C revenue stream with nearly 200 meal options and 60+ weekly selections.
- Retail Fresh Meal Programs: Partnership with grocery retailers to create and supply fresh meal offerings, including branded programs like Kitchen Table for retail grocery channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Food-as-a-Service pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
FreshRealm product offering
Product offeringCore offering
FreshRealm operates a Food-as-a-Service platform that designs, sources, manufactures, and distributes fresh ready-to-cook and ready-to-heat meals for grocery retailers, meal kit brands, and direct-to-consumer programs. The company provides end-to-end capabilities spanning product development, ingredient sourcing, production, sales/marketing, and omnichannel fulfillment, producing brands such as UFC Ignite and Kitchen Table and serving as exclusive operations partner for Blue Apron and Marley Spoon in the U.S.
Product overview
FreshRealm is a Food-as-a-Service (FaaS) company offering a unified platform for fresh meal production and delivery. The platform provides end-to-end solutions spanning Product Development, Sourcing & Ingredient Manufacturing, Production, Revenue Generation, and Omnichannel Fulfillment modules. FreshRealm serves as exclusive operations partner for Marley Spoon U.S. and provides meal kit manufacturing for Blue Apron. The company also operates UFC Ignite, a performance-driven meal program developed with UFC featuring nearly 200 chef-designed meals. Additional offerings include Kitchen Table brand fresh meals for grocery retail and partnerships with bistroMD for medically-tailored meals.
Differentiator
Problem solved
Functional benefit
Brands
- UFC Ignite: A sports-affiliated meal delivery program developed in collaboration with UFC, offering nearly 200 chef-designed, performance-driven meals tailored to various health goals with input from the UFC Performance Institute, available nationwide in the U.S.
- Kitchen Table
Products and services
- Food-as-a-Service (FaaS) Platform An end-to-end managed service platform that designs, sources, produces, and distributes fresh ready-to-cook and ready-to-heat meals for grocery retailers, meal kit brands, prepared meal companies, and direct-to-consumer programs.
- UFC Ignite Direct-to-consumer subscription meal program of nearly 200 chef-designed, performance-driven meals with 25-60g of protein per meal, engineered with the UFC Performance Institute and available nationwide via ufcignite.com with planned retail expansion.
- Kitchen Table FreshRealm-owned retail brand of fresh meals available at grocery retail, leveraging the company's national infrastructure to deliver ready-to-cook and ready-to-heat fresh meal options to grocery shoppers.
Quantifiable outcome
- 50% fulfillment cost improvement through platform optimization
- +3 more outcomes
Companies that use FreshRealm
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
FreshRealm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FreshRealm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, flagship and core.
- Misfits MarketminorUnder the proposed sale following FreshRealm's Chapter 11 bankruptcy filing, Misfits Market (an online grocer) would acquire FreshRealm's operations that supply Blue Apron and has a deal to continue supplying the meal kit company. This is a proposed acquisition pending court approval.
- UFC (Ultimate Fighting Championship)flagshipUFC Ignite is a first-of-its-kind meal program developed in collaboration with UFC. FreshRealm supports across product, packaging, manufacturing, and e-commerce. The program offers nearly 200 chef-designed, performance-driven meals engineered by the UFC Performance Institute, available nationwide via ufcignite.com with 60+ weekly selections and 25-60g protein per meal.
- BistroMDcoreFreshRealm partnered with the #1 doctor-designed meal delivery business to power scale and demand for medically-tailored meals. Following a full supply chain transition, FreshRealm is guiding expansion of bistroMD's offering into retail channels.
- Marley SpooncoreFreshRealm acquired Marley Spoon's U.S. operational assets for $24 million in January 2024. The company serves as exclusive operations partner for Marley Spoon in the U.S., helping the company achieve its first operating EBITDA profitable quarter. Partnership includes operational transformation and asset-light enablement.
- Blue AproncoreFreshRealm acquired Blue Apron's infrastructure in May 2023. The landmark partnership allows Blue Apron to focus on front-end consumer experience while FreshRealm enables new innovation for Prepared & Ready product lines with an accelerated timeline. FreshRealm was the exclusive maker of meal kits for Blue Apron.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
FreshRealm competitors and assessment
Company assessmentDirect peers
- HelloFresh: Global meal-kit leader that operates its own U.S. fulfillment and also owns Factor; directly comparable to FreshRealm's meal-kit manufacturing and DTC delivery model, and a logical buyer or partner in any post-restructuring scenario.
- Blue Apron: Meal-kit subscription brand formerly produced end-to-end by FreshRealm; FreshRealm acquired Blue Apron's infrastructure in May 2023, making them deeply intertwined partners with overlapping meal-kit and prepared-meal customers.
- Marley Spoon: Global meal-kit company whose entire U.S. operations were absorbed by FreshRealm in January 2024 ($24M asset deal); directly comparable customer base, product, and channel mix.
- Factor (formerly Factor 75): Heat-and-eat fresh prepared meal brand owned by HelloFresh; competes head-to-head with FreshRealm's prepared-and-ready meals in retail and D2C channels and uses a similar refrigerated-meal production model.
- BistroMD: #1 doctor-designed meal delivery business; FreshRealm took over its full supply chain and is guiding its retail expansion, making BistroMD an embedded partner and a directly comparable medically-tailored meal peer.
Emerging players
- CookUnity: Chef-prepared fresh meal subscription service with national delivery; overlaps with FreshRealm's UFC Ignite and Kitchen Table in DTC fresh prepared meals but uses a marketplace/chef model rather than owned production.
- Daily Harvest: DTC brand delivering chef-crafted frozen and fresh prepared foods nationwide; comparable in fresh-meal D2C distribution and grocery retail placement, though smaller scale and frozen-leaning.
Broad incumbents
- Conagra Brands: Large CPG manufacturer with broad frozen and refrigerated prepared meal portfolios (Healthy Choice, Marie Callender's, Banquet); overlaps with FreshRealm's retail fresh-meal programs and is a likely strategic acquirer for distressed assets or contracts.
- Tyson Foods: Major protein and prepared-foods manufacturer with Jimmy Dean, Hillshire Farm, and Wright Brand; operates large-scale refrigerated prepared-meal capacity and competing retail meal programs, comparable to FreshRealm at the production-platform level.
- Nestlé USA (Nestlé Prepared Foods): Operates Stouffer's, Lean Cuisine, DiGiorno and other frozen prepared-meal brands; comparable manufacturing and retail-meal categories, and a likely strategic for parts of FreshRealm's platform given its scale and balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights1 record
Customer concentration
FreshRealm social profiles
Digital presenceFreshRealm financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshRealm leadership team
Management profileNumber of profiles
Profiles8 records
FreshRealm funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshRealm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshRealm
What does FreshRealm do?
FreshRealm operates a Food-as-a-Service platform that designs, sources, manufactures, and distributes fresh ready-to-cook and ready-to-heat meals for grocery retailers, meal kit brands, and direct-to-consumer programs. The company provides end-to-end capabilities spanning product development, ingredient sourcing, production, sales/marketing, and omnichannel fulfillment, producing brands such as UFC Ignite and Kitchen Table and serving as exclusive operations partner for Blue Apron and Marley Spoon in the U.S.
Is FreshRealm a public or private company?
FreshRealm is a private company. It is classified as venture growth investor backed and is currently closed.
When was FreshRealm founded?
FreshRealm was founded in 2013. It employs 1,001 to 5,000 people.
Where is FreshRealm based?
FreshRealm is headquartered in Ventura, United States, in the North America region.
How does FreshRealm make money?
Three revenue lines are on record. Food-as-a-Service Manufacturing & Fulfillment is the primary driver. The others are direct-to-Consumer Meal Delivery and retail Fresh Meal Programs.
Who are FreshRealm's main competitors?
Direct peers on record are HelloFresh, Blue Apron, Marley Spoon, Factor (formerly Factor 75) and BistroMD. Emerging players are CookUnity and Daily Harvest. Broad incumbents are Conagra Brands, Tyson Foods and Nestlé USA (Nestlé Prepared Foods).
Does FreshRealm have an API?
No public API is recorded for FreshRealm.
What industry is FreshRealm in?
FreshRealm's product category is Fresh Food Manufacturing and Fulfillment Services. Its primary akta.pro industry code is CRADADAM, Refrigerated Prepared Meals (Chilled Ready Meals), with a secondary code of AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 311991 and its SIC code is 2090.