What Daily Harvest does

Daily Harvest, Inc. is a Delaware-incorporated, New York City-headquartered direct-to-consumer food company founded in 2013 that sells certified organic, flash-frozen smoothies, oat bowls, harvest bowls, elixirs, pasta, and pantry add-ons. Its core technology is a flash-freezing supply chain that processes partner-farm produce within hours of harvest to preserve nutrient density, combined with dietitian-developed (Carolina Schneider, MS, RD, CDN) recipe formulations that deliver targeted nutritional profiles such as 20g pea protein and 3-11g fiber per serving. Products are pre-portioned into single-serve cups or bowls that require only liquid addition or microwave heating and are ready in under three minutes.

The company operates a dual distribution model. Its primary channel is a flexible subscription e-commerce platform (website plus iOS and Android apps) with weekly, bi-weekly, or monthly cadence, no commitment, and a 10% discount on orders over $100; customers can also buy curated bundles (Best Sellers, Detox, GLP-1 Support, New Mom Nutrition, Smoothie Sampler, Host Nation Lineup) as one-time purchases. A flat $9.99 shipping fee applies within the continental United States (Hawaii and Alaska are not served). The secondary channel is retail distribution through Target, Kroger, Costco, Wegmans, Giant, Harris Teeter, Ralphs, and online marketplaces Amazon Fresh and Instacart, plus a corporate gifting B2B motion. Pricing per cup ranges from $8.49 (Classic Smoothies) to $9.49 (Protein Smoothies), with bundles priced $60.99 to $120.99.

Daily Harvest serves health-conscious consumers, busy professionals, fitness-focused buyers, postpartum mothers, and GLP-1 medication users, with marketing emphasizing organic ingredients, minimal prep time, and dietary specificity. The company achieved unicorn status in November 2021 via a Series D led by Lone Pine Capital and Suttona Capital at a $1B+ valuation, raising approximately $77M of a $100M exempt offering. In Q2 2025, Daily Harvest was acquired by Chobani for an undisclosed sum and now operates as a wholly-owned subsidiary within Chobani's portfolio, which also includes La Colombe coffee. The 2022 tara flour contamination incident (nearly 400 illnesses) and a 2026 TCPA class action over SMS timing remain as material legal and reputational overhangs.

Name

Daily Harvest

Legal name

Daily Harvest, Inc.

Website

https://daily-harvest.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Daily Harvest is a New York-based DTC and retail food company selling certified organic, flash-frozen smoothies, oat bowls, and harvest bowls through subscriptions and major grocery partners, serving health-conscious consumers, new moms, and GLP-1 users, and operating as a Chobani subsidiary since 2025.

Ownership category

akta.pro rank

Product category

Subscription Frozen Organic Food Delivery

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

akta.pro secondary industries

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Frozen smoothie subscription
• Organic meal delivery
• Plant-based frozen foods
• Subscription food delivery
• Frozen ready meals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Daily Harvest's primary revenue stream is subscription-based, offering recurring deliveries of smoothies, oat bowls, and other products with a 10% discount on orders over $100. Subscribers can customize items, delivery frequency (weekly, bi-weekly, monthly), and can skip, swap, or cancel anytime. The subscription model provides predictable recurring revenue and customer lifetime value through the loyalty program (free smoothie on every order when subscribing at least once per calendar month).
2. One-Time Product Sales: Non-subscription one-time purchases of curated boxes (Best Sellers Bundle, Detox Bundle, GLP-1 Support Bundle, New Mom Bundle, Smoothie Sampler Bundle) and individual products including multipacks (6-pack and 10-pack options).
3. Retail Distribution: Products sold through major grocery retail partners including Target, Kroger, Costco, Wegmans, Giant, Harris Teeter, Ralphs, and through online delivery platforms such as Amazon Fresh and Instacart, generating wholesale or marketplace revenue.
4. Corporate Gifting: B2B corporate gifting solutions where Daily Harvest works directly with businesses to provide gift boxes for employees, clients, or events.
5. Pantry Add-Ons: Individual add-on products including Organic Pea Protein Powder (24g protein) and Organic Seed + Fiber Blend available for one-time purchase without minimum order requirements, complementing the core subscription offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Daily Harvest sells pre-portioned, dietitian-developed organic frozen smoothies, oat bowls, harvest bowls, elixirs, gluten-free pasta, and pantry add-ons (protein powder and seed + fiber blend) directly to consumers via subscription or one-time purchase through its website and mobile apps. All products are flash-frozen at peak ripeness, certified organic, dairy-free, and gluten-free, ready to consume in under 3 minutes after blending, microwaving, or dissolving.

Product overview

Daily Harvest is a direct-to-consumer food subscription and e-commerce platform offering a portfolio of frozen organic smoothies, oat bowls, harvest bowls, elixirs, and pasta products. The core offerings include Classic Smoothies (3-10g fiber) and High Protein Smoothies (20g pea protein), High Protein Oat Bowls (16-17g protein, 7-12g fiber) and Classic Oat Bowls, Harvest Bowls (plant-based meals with globally inspired flavors), Elixirs (vitamin C cubes), Pantry Add-Ons (protein powder and seed blend), and gluten-free Pasta. Products are sold through subscription with customizable delivery schedules or one-time purchases, and are marketed through curated bundles including Best Sellers, Detox, GLP-1 Support, New Mom Nutrition, and limited-edition seasonal releases. All products are certified organic, frozen at peak ripeness, and delivered directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothies Pre-portioned frozen smoothies made with real organic fruits and vegetables, ready to blend. Includes Classic Smoothies ($8.49 each, 3-10g fiber) and High Protein Smoothies ($9.49 each, 20g pea protein per serving). Frozen at peak ripeness to lock in nutrients; designed for individual consumers seeking convenient organic nutrition.
• Oat Bowls Protein and fiber-rich frozen breakfast bowls made with organic oats, real fruits, vegetables, nuts, and seeds. Available in High Protein (16-17g protein, 7-12g fiber) and Classic varieties. Can be enjoyed hot or as overnight oats, ready in under 3 minutes. Targeted at individual consumers seeking convenient, nutritious breakfasts.
• Harvest Bowls Plant-based frozen meals featuring 20+ nutrient-dense bowls filled with sustainably-sourced vegetables built on grain and grain-free bases. Packed with fiber and plant-based protein, with globally inspired flavor profiles. Ready in minutes via microwave or stovetop. Designed for individual consumers seeking plant-based frozen meal options.
• Elixirs Frozen cubes of real fruits and vegetables delivering 100% daily vitamin C. Available in Mixed Berry Antioxidant Support and Golden Chai Immunity Support varieties. Dissolve into hot or cold drinks in seconds, or can be taken as wellness shots. Targeted at individual consumers seeking functional nutrition add-ons.
• Pantry Add-Ons Organic Pea Protein Powder (24g protein per scoop, no sugar) and Organic Seed + Fiber Blend (4g fiber per serving). Mix into smoothies, oat bowls, or any recipes to boost nutrition. Available for individual consumers as add-on purchases without subscription requirement.
• Pasta Gluten-free pasta made from yellow lentil flour and brown rice/quinoa flour. Includes varieties such as Creamy Tomato + Red Pepper Vodka Style, Butternut Squash + Cauliflower Mac n' Cheeze, Zucchini + Gigante Bean Primavera, and Tomato Basil + Portobello Bolognese. Each dish contains at least 5 varieties of vegetables. Targeted at consumers seeking gluten-free, vegetable-rich frozen pasta meals.
• Best Sellers Bundle Curated box of 14 items featuring 5 Classic Smoothies, 5 High Protein Smoothies, and 4 High Protein Oat Bowls. Selected by dietitian team as top-selling favorites. Priced at $120.99 (one-time) or $108.90 (subscription, 10% off). Designed for new and existing customers wanting variety across the most popular items.
• Detox Bundle 3-day smoothie detox with 12 items (8 High Protein Smoothies and 4 Classic Smoothies). Curated by in-house registered dietitian Carolina Schneider for supporting the body's natural detox pathways with antioxidant-rich foods, balanced protein, and fiber. Priced at $109.49 (one-time) or $98.55 (subscription). Designed for individual consumers seeking a short, nourishing reset.
• GLP-1 Support Bundle Bundle of 12 smoothies designed for people taking GLP-1 weight loss medications. Curated by in-house dietitian with emphasis on protein for muscle preservation and fiber for digestion and gut health. Pre-portioned, organic, ready in under 3 minutes. Designed for the GLP-1 user segment needing nutrient-dense foods in smaller portions.
• New Mom Nutrition Bundle Postpartum meal delivery bundle of 7 items (4 High Protein Smoothies and 3 High Protein Oat Bowls). Designed around nutrients new moms need: protein for recovery, iron to replenish, and fiber for digestion. Ready in minutes for one-handed prep while caring for newborn. Priced at $60.99 (one-time) or $54.90 (subscription). Targeted at postpartum mothers.
• Smoothie Sampler Bundle Starter assortment of 7 smoothies ideal for new customers to try Daily Harvest's most popular items. One-time purchase option without subscription requirement. Priced at $62.99. Designed for first-time customers wanting to sample the brand before committing to subscription.

Quantifiable outcome

• 94 million smoothies sold
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core, major and minor.

• ChobaniflagshipOthers · 8 August 2025Daily Harvest is a wholly-owned subsidiary of Chobani following Chobani's acquisition of Daily Harvest in Q2 2025. As part of the Chobani family, Daily Harvest products meet Chobani's strict standards for sourcing, quality, and testing. This acquisition positions Daily Harvest within Chobani's portfolio expansion alongside La Colombe coffee. Chobani CEO Hamdi Ulukaya is pursuing a third IPO attempt with the company valued at over $15 billion.
• TrueMed (Truemed)coreGTM or Marketing PartnerTrueMed partnership enables Daily Harvest customers to use HSA/FSA funds for purchases. Qualified customers can save up to 30% using pre-tax dollars on Daily Harvest products through Letters of Medical Necessity issued by Truemed's network of medical practitioners. For subscriptions, customers complete a purchase first then submit for reimbursement; for one-time purchases, Truemed can be selected at checkout.
• TargetmajorChannel Partner/ Reseller/ DistributorTarget is a major retail partner where Daily Harvest products are available in freezer aisles at stores nationwide.
• KrogermajorChannel Partner/ Reseller/ DistributorKroger is a major retail partner where Daily Harvest products are available in freezer aisles at Kroger family of stores nationwide.
• CostcomajorChannel Partner/ Reseller/ DistributorCostco is a major retail partner where Daily Harvest products are available in warehouse freezer sections nationwide.
• WegmansmajorChannel Partner/ Reseller/ DistributorWegmans is a regional grocery partner where Daily Harvest products are available in freezer aisles.
• Amazon FreshminorChannel Partner/ Reseller/ DistributorAmazon Fresh online grocery platform offers Daily Harvest products for delivery through Amazon's e-commerce ecosystem.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart same-day delivery platform enables customers to purchase Daily Harvest products from local retail partners for home delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Splendid Spoon: Direct competitor offering plant-based, ready-to-eat frozen meals, soups, and smoothies via subscription. Closely comparable DTC frozen meal subscription model targeting health-conscious consumers.
• Mosaic Foods: Plant-based frozen meal subscription service offering single-serve bowls and smoothies. Directly comparable on frozen format, plant-based positioning, and DTC subscription delivery model.
• Sakara Life: Premium plant-based meal delivery service focused on nutrition and wellness. Comparable on premium DTC positioning, dietitian-formulated meals, and health-conscious consumer targeting.
• Hungryroot: AI-powered grocery and recipe delivery service focused on healthy, plant-forward eating. Comparable on healthy DTC subscription model and convenience-oriented consumer base.
• Thistle: Plant-based meal delivery service offering ready-to-eat prepared meals. Comparable on health-conscious DTC positioning, though primarily fresh rather than frozen.
• Sun Basket: Organic and healthy meal kit and prepared meal delivery service. Comparable on organic positioning and DTC subscription model with similar health-conscious target audience.

Broad incumbents

• Factor (formerly Factor 75): Prepared meal delivery service owned by HelloFresh, offering chef-prepared frozen meals via subscription. Comparable on frozen prepared meals and DTC model, but with broader mass-market positioning.
• Blue Apron: Meal kit delivery pioneer offering pre-portioned ingredients with recipes. Comparable on DTC subscription food delivery model, though meal kit format differs from Daily Harvest's frozen ready-to-blend approach.

Emerging players

• CookUnity: Chef-prepared meal delivery subscription service. Comparable on DTC prepared meal subscription model targeting consumers willing to pay premium for quality and convenience, though not frozen.

Others

• Chobani (parent): Parent company since 2025 acquisition. While not a direct competitor, Chobani's broader portfolio (yogurt, oat milk, La Colombe coffee) provides infrastructure, manufacturing, and distribution capabilities that support Daily Harvest's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dlyharvest
• Facebookfacebook.com/dailyharvestblends
• LinkedInlinkedin.com/company/daily-harvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Harvest