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Mason Wells

Full company profile

uuid0000kq3

Namestring
Mason Wells
Legal namestring
Mason Wells, Inc.
Company typeenum
Private
Founded yearint
1982
Descriptiontext

Mason Wells is a Milwaukee-based private equity firm founded in 1998 by a group of professionals who previously made private investments through Marshall & Ilsley Corporation, a Wisconsin-based bank. The firm has raised $2.4 billion in aggregate across five independent buyout funds and currently invests through Mason Wells Buyout Fund V, a $767 million vehicle closed in 2021. Mason Wells partners with founders, families, and management teams of primarily Midwestern US-based businesses, making control-oriented buyouts in companies generating $25 million to $300 million in revenue with a minimum of $5 million EBITDA.

The firm concentrates its investing in four industry sectors: Consumer Packaged Goods, Engineered Products and Services, Outsourced Business Services, and Packaging Materials and Converting. Active platform investments over the firm's history include Nelipak Healthcare Packaging, Aquion, Buffalo Games, Accord Carton, Calvary Industries, and Strato Technology Solutions, among others. Deal sourcing combines proprietary field origination in Midwest business communities with intermediary relationships and a network of Executive Operating Partners who provide sector expertise, sourcing support, and board-level engagement. Each portfolio company board includes at least two Mason Wells partners.

Mason Wells generates revenue through management fees on committed and invested capital across its buyout funds and through carried interest tied to portfolio company realizations. The firm does not publicly disclose fee terms or management company financials. Its investment team of 21-plus professionals is anchored by six senior leaders who have worked together since the early 2000s, supporting a stable apprenticeship-driven talent model. The firm has been recognized by RCP Advisors as its 2025 Manager of the Year, reflecting consistent discipline and execution across fund vintages.

Short descriptiontext

Mason Wells is a Milwaukee-based private equity firm that has raised $2.4 billion across five buyout funds to make control-oriented investments in Midwestern US-based, family-owned middle-market companies across four sectors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersMilwaukee, United States
HQ citystring
Milwaukee
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private equity investments, middle market buyouts, buyout fund management, portfolio company management, family business acquisitions
Industry1 code
1Large-Cap / Mega-Fund Buyout
CodeFSANABAAPrimaryYes
NAICS code1 code
  • Other Financial Vehicles52599
SIC code1 code
  • Finance Services6199
Product category
Private Equity Investment Management
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Management Fees
TypeSubscription Recurring
Description

Private equity firm generates revenue through management fees charged on committed capital across its five buyout funds.

masonwells.com
2Carried Interest
TypeTransaction Fee
Description

Performance-based carried interest from successful portfolio company exits, typically after returning capital to investors.

masonwells.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Mason Wells is a private equity firm that raises and manages institutional buyout funds to acquire control-oriented equity stakes in middle-market companies, primarily headquartered in the Midwestern United States with $25 million to $300 million in revenue. The firm partners with founders, families, and incumbent management teams of these companies, providing growth and succession capital, board-level governance, sector expertise, and access to a network of Executive Operating Partners to support value creation and eventual exit. Across five independent funds the firm has raised an aggregate of $2.4 billion, with the current Mason Wells Buyout Fund V closed at $767 million.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Average portfolio company employee growth demonstrated through investment track record
Product overview1 text field

Mason Wells is a Milwaukee-based private equity firm offering private equity investment management services through five buyout funds (Fund I through Fund V). The firm has raised $2.4 billion in aggregate across these funds, with Fund V being the current active $767 million fund. Mason Wells focuses on investing in founders, families, and managers of primarily Midwestern US-based businesses across four industry sectors: Consumer Packaged Goods, Engineered Products and Services, Outsourced Business Services, and Packaging Materials and Converting. The firm provides control-oriented buyout investments targeting companies with $25 million to $300 million in revenue and minimum $5 million EBITDA.

Product and service5 records
1Mason Wells Buyout Fund V
CategoryPrivate Equity Buyout Fund
Description

A $767 million private equity fund making control-oriented buyout investments in middle market companies primarily located in the Midwestern United States, targeting companies with $25 million to $300 million in revenue and minimum $5 million EBITDA across four sector verticals. This is Mason Wells's current active fund.

2Mason Wells Leveraged Buyout Fund I
CategoryPrivate Equity Buyout Fund
Description

The first buyout fund of Mason Wells, established in 1998 with seven platform businesses, all headquartered in the Midwest and family-owned prior to partnering with Mason Wells.

3Mason Wells Buyout Fund II
CategoryPrivate Equity Buyout Fund
Description

Second buyout fund raised in 2005, architected with similar Midwestern, family-owned focus as Fund I, enjoying comparable financial results.

4Mason Wells Buyout Fund III
CategoryPrivate Equity Buyout Fund
Description

Third buyout fund raised in 2010, continuing the Midwestern, family-owned investment focus with consistent strategy.

5Mason Wells Buyout Fund IV
CategoryPrivate Equity Buyout Fund
Description

Fourth buyout fund raised in 2016, maintaining the Midwestern, family-owned focus with continued investment in consumer packaged goods, engineered products, outsourced business services, and packaging sectors.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Executive Operating Partners Network
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Network of experienced industry executives who support Mason Wells throughout the investment lifecycle. EOPs assist with investment thesis development, target company identification, facilitating introductions, attending industry events, new transaction evaluation, and serving as board members or consultants to portfolio companies.

masonwells.com
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Investment banking intermediaries and advisors who represent sellers in M&A transactions. Mason Wells pays finder's fees to these intermediaries consistent with applicable regulations. Four guiding principles govern these relationships: timely feedback, thoughtful communication, efficient processes, and commitment to confidentiality.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Chicago-based middle-market private equity firm with comparable size, Midwest focus, and sector emphasis on consumer products, industrial services, and business services—closely aligned with Mason Wells' strategy and target geography.

TypeDirect peer
Description

Houston-based middle-market PE firm focused on industrial, distribution, and business services companies, with similar fund size and control-buyout orientation, making it a direct comparable for Mason Wells' engineered products and outsourced services focus.

TypeDirect peer
Description

Middle-market consumer and industrial-focused PE firm of comparable fund size with a similar focus on branded consumer products and food/beverage-adjacent businesses, directly overlapping with two of Mason Wells' four sectors.

TypeDirect peer
Description

Dallas-based middle-market PE firm specializing in consumer products, food, and retail—comparable in fund size and sector emphasis on CPG, one of Mason Wells' four core verticals.

TypeDirect peer
Description

Lake Forest, Illinois-based middle-market PE firm exclusively focused on healthcare, with similar fund size and a Midwest headquarters comparable to Mason Wells—relevant given Mason Wells' healthcare packaging and manufacturing exposure through Nelipak and MGS.

TypeDirect peer
Description

Boston-based middle-market private equity firm with a comparable buyout fund size, sector breadth across industrials, business services, and consumer, and a similar strategy of building value through add-on acquisitions.

TypeDirect peer
Description

Middle-market PE firm focused on industrial, consumer, and business services companies with comparable check size and operationally intensive value creation approach—directly overlapping with Mason Wells' four focus sectors.

TypeDirect peer
Description

New York-based middle-market private equity firm with a similar fund size and focus on consumer, healthcare, and business services—sharing buyout orientation and family/founder-led deal sourcing with Mason Wells.

TypeBroad incumbent
Description

Global mega-fund private equity firm that increasingly competes in the middle market as it deploys dry powder, making it a broader incumbent that overlaps with Mason Wells in target company size and sectors.

TypeBroad incumbent
Description

Global multi-strategy alternative asset manager with large-cap and middle-market private equity operations overlapping Mason Wells' industrial, consumer, and business services focus areas.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles21 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries13 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment10 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mason Wells

Private Equity Investment Managementmasonwells.com

Mason Wells is a Milwaukee-based private equity firm that has raised $2.4 billion across five buyout funds to make control-oriented investments in Midwestern US-based, family-owned middle-market companies across four sectors.

What Mason Wells does

Mason Wells is a Milwaukee-based private equity firm founded in 1998 by a group of professionals who previously made private investments through Marshall & Ilsley Corporation, a Wisconsin-based bank. The firm has raised $2.4 billion in aggregate across five independent buyout funds and currently invests through Mason Wells Buyout Fund V, a $767 million vehicle closed in 2021. Mason Wells partners with founders, families, and management teams of primarily Midwestern US-based businesses, making control-oriented buyouts in companies generating $25 million to $300 million in revenue with a minimum of $5 million EBITDA.

The firm concentrates its investing in four industry sectors: Consumer Packaged Goods, Engineered Products and Services, Outsourced Business Services, and Packaging Materials and Converting. Active platform investments over the firm's history include Nelipak Healthcare Packaging, Aquion, Buffalo Games, Accord Carton, Calvary Industries, and Strato Technology Solutions, among others. Deal sourcing combines proprietary field origination in Midwest business communities with intermediary relationships and a network of Executive Operating Partners who provide sector expertise, sourcing support, and board-level engagement. Each portfolio company board includes at least two Mason Wells partners.

Mason Wells generates revenue through management fees on committed and invested capital across its buyout funds and through carried interest tied to portfolio company realizations. The firm does not publicly disclose fee terms or management company financials. Its investment team of 21-plus professionals is anchored by six senior leaders who have worked together since the early 2000s, supporting a stable apprenticeship-driven talent model. The firm has been recognized by RCP Advisors as its 2025 Manager of the Year, reflecting consistent discipline and execution across fund vintages.

Mason Wells firmographics

Firmographics
Name
Mason Wells
Legal name
Mason Wells, Inc.
Website
http://www.masonwells.com
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Mason Wells is a Milwaukee-based private equity firm that has raised $2.4 billion across five buyout funds to make control-oriented investments in Midwestern US-based, family-owned middle-market companies across four sectors.
Ownership category
akta.pro rank

Mason Wells industry classification

Industry
Product category
Private Equity Investment Management
NAICS
Other Financial Vehicles (52599)
SIC
Finance Services (6199)
akta.pro primary industry
Large-Cap / Mega-Fund Buyout (FSANABAA)

Keywords

  • Private equity investments
  • Middle market buyouts
  • Buyout fund management
  • Portfolio company management
  • Family business acquisitions

Where Mason Wells is headquartered

Location

Headquarters

HQ city
Milwaukee
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Mason Wells business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Management Fees: Private equity firm generates revenue through management fees charged on committed capital across its five buyout funds.
  2. Carried Interest: Performance-based carried interest from successful portfolio company exits, typically after returning capital to investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Mason Wells product offering

Product offering

Core offering

Mason Wells is a private equity firm that raises and manages institutional buyout funds to acquire control-oriented equity stakes in middle-market companies, primarily headquartered in the Midwestern United States with $25 million to $300 million in revenue. The firm partners with founders, families, and incumbent management teams of these companies, providing growth and succession capital, board-level governance, sector expertise, and access to a network of Executive Operating Partners to support value creation and eventual exit. Across five independent funds the firm has raised an aggregate of $2.4 billion, with the current Mason Wells Buyout Fund V closed at $767 million.

Product overview

Mason Wells is a Milwaukee-based private equity firm offering private equity investment management services through five buyout funds (Fund I through Fund V). The firm has raised $2.4 billion in aggregate across these funds, with Fund V being the current active $767 million fund. Mason Wells focuses on investing in founders, families, and managers of primarily Midwestern US-based businesses across four industry sectors: Consumer Packaged Goods, Engineered Products and Services, Outsourced Business Services, and Packaging Materials and Converting. The firm provides control-oriented buyout investments targeting companies with $25 million to $300 million in revenue and minimum $5 million EBITDA.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mason Wells Buyout Fund V A $767 million private equity fund making control-oriented buyout investments in middle market companies primarily located in the Midwestern United States, targeting companies with $25 million to $300 million in revenue and minimum $5 million EBITDA across four sector verticals. This is Mason Wells's current active fund.
  • Mason Wells Leveraged Buyout Fund I The first buyout fund of Mason Wells, established in 1998 with seven platform businesses, all headquartered in the Midwest and family-owned prior to partnering with Mason Wells.
  • Mason Wells Buyout Fund II Second buyout fund raised in 2005, architected with similar Midwestern, family-owned focus as Fund I, enjoying comparable financial results.
  • Mason Wells Buyout Fund III Third buyout fund raised in 2010, continuing the Midwestern, family-owned investment focus with consistent strategy.
  • Mason Wells Buyout Fund IV Fourth buyout fund raised in 2016, maintaining the Midwestern, family-owned focus with continued investment in consumer packaged goods, engineered products, outsourced business services, and packaging sectors.

Quantifiable outcome

  • Average portfolio company employee growth demonstrated through investment track record

Companies that use Mason Wells

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Mason Wells technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Mason Wells partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • Executive Operating Partners NetworkcoreStrategic or Co-development PartnerNetwork of experienced industry executives who support Mason Wells throughout the investment lifecycle. EOPs assist with investment thesis development, target company identification, facilitating introductions, attending industry events, new transaction evaluation, and serving as board members or consultants to portfolio companies.
  • Buy-side IntermediariesminorChannel Partner/ Reseller/ DistributorInvestment banking intermediaries and advisors who represent sellers in M&A transactions. Mason Wells pays finder's fees to these intermediaries consistent with applicable regulations. Four guiding principles govern these relationships: timely feedback, thoughtful communication, efficient processes, and commitment to confidentiality.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Mason Wells competitors and assessment

Company assessment

Direct peers

  • Wind Point Partners: Chicago-based middle-market private equity firm with comparable size, Midwest focus, and sector emphasis on consumer products, industrial services, and business services—closely aligned with Mason Wells' strategy and target geography.
  • Sterling Group: Houston-based middle-market PE firm focused on industrial, distribution, and business services companies, with similar fund size and control-buyout orientation, making it a direct comparable for Mason Wells' engineered products and outsourced services focus.
  • CIC Partners: Middle-market consumer and industrial-focused PE firm of comparable fund size with a similar focus on branded consumer products and food/beverage-adjacent businesses, directly overlapping with two of Mason Wells' four sectors.
  • Kainos Capital: Dallas-based middle-market PE firm specializing in consumer products, food, and retail—comparable in fund size and sector emphasis on CPG, one of Mason Wells' four core verticals.
  • RoundTable Healthcare Partners: Lake Forest, Illinois-based middle-market PE firm exclusively focused on healthcare, with similar fund size and a Midwest headquarters comparable to Mason Wells—relevant given Mason Wells' healthcare packaging and manufacturing exposure through Nelipak and MGS.
  • Audax Group: Boston-based middle-market private equity firm with a comparable buyout fund size, sector breadth across industrials, business services, and consumer, and a similar strategy of building value through add-on acquisitions.
  • Aterian Investment Partners: Middle-market PE firm focused on industrial, consumer, and business services companies with comparable check size and operationally intensive value creation approach—directly overlapping with Mason Wells' four focus sectors.
  • Centre Partners: New York-based middle-market private equity firm with a similar fund size and focus on consumer, healthcare, and business services—sharing buyout orientation and family/founder-led deal sourcing with Mason Wells.

Broad incumbents

  • KKR & Co. Global mega-fund private equity firm that increasingly competes in the middle market as it deploys dry powder, making it a broader incumbent that overlaps with Mason Wells in target company size and sectors.
  • Bain Capital: Global multi-strategy alternative asset manager with large-cap and middle-market private equity operations overlapping Mason Wells' industrial, consumer, and business services focus areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mason Wells social profiles

Digital presence

Mason Wells financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mason Wells leadership team

Management profile

Number of profiles

Profiles21 records

Mason Wells subsidiaries and ownership

Company hierarchy

Subsidiaries13 records

Mason Wells funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mason Wells M&A and investment

M&A and investment

M&A13 records

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Wells

What does Mason Wells do?

Mason Wells is a private equity firm that raises and manages institutional buyout funds to acquire control-oriented equity stakes in middle-market companies, primarily headquartered in the Midwestern United States with $25 million to $300 million in revenue. The firm partners with founders, families, and incumbent management teams of these companies, providing growth and succession capital, board-level governance, sector expertise, and access to a network of Executive Operating Partners to support value creation and eventual exit. Across five independent funds the firm has raised an aggregate of $2.4 billion, with the current Mason Wells Buyout Fund V closed at $767 million.

Is Mason Wells a public or private company?

Mason Wells is a private company. It is classified as management employee owned and is currently operating.

When was Mason Wells founded?

Mason Wells was founded in 1982. It employs 501 to 1,000 people.

Where is Mason Wells based?

Mason Wells is headquartered in Milwaukee, United States, in the North America region.

How does Mason Wells make money?

Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.

Who are Mason Wells's main competitors?

Direct peers on record are Wind Point Partners, Sterling Group, CIC Partners, Kainos Capital, RoundTable Healthcare Partners, Audax Group, Aterian Investment Partners and Centre Partners. Broad incumbents are KKR & Co. and Bain Capital.

Does Mason Wells have an API?

No public API is recorded for Mason Wells.

What industry is Mason Wells in?

Mason Wells's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANABAA, Large-Cap / Mega-Fund Buyout. Its NAICS code is 52599 and its SIC code is 6199.

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Live signals
BizTimesMason Wells acquires Cleveland Electric Laboratories Co.Mason Wells, a Milwaukee-based private equity firm, completed the acquisition of Cleveland Electric Laboratories, a Twinsburg, Ohio-based manufacturer of thermocouple products. Founded in 1920, CEL primarily services aerospace, defense, power generation, and other industrial end markets.ArkansasbusinessOnyx Brands Founder Marsha Martin on Selling to Private EquityMarsha Martin, founder of Onyx Brands, sold the beauty products manufacturer to private equity firm Mason Wells in 2021. She advised founders to view exits as necessary for growth and to choose partners carefully, noting founders lose control after accepting money.CtacquisitionsFamily Offices Acquiring Businesses 2026: The Active Direct-Buyer Landscape for Lower-Middle-Market OwnersFamily offices now account for 10-15% of lower-middle-market buyers, with global family-office direct investments more than doubling in 2025, according to S&P Global Market Intelligence and corroborated by CNBC data. Pritzker Private Capital closed its fourth fund at $3.4 billion in August 2025, one of the largest verifiable family-office direct-acquisition fund closes profiled in this buyer-landscape report. The report profiles active US family-office direct acquirers including The Brydon Group ($570M+ AUM, 46 acquisitions closed by March 2026), Cottonwood Acquisitions, Tillery Capital, Preservation Holdings, Anchor Investments, and Mason Wells, alongside public permanent-holding comparable Compass Diversified (NYSE: CODI).Wayback MachineMason Wells Acquires Accord CartonMason Wells has closed the acquisition of Accord Carton, a leading folding carton converter based in Alsip, Illinois. The transaction involves Mason Wells acquiring ownership alongside members of the Codo family and other co-investors. Deloitte Corporate Finance and Quarles & Brady represented the respective parties in the deal.TaureaugroupPackaging & Printing M&A Remains AttractiveTaureau Group advised KDV Label Co., Inc. and its sister company I-Graphics, LLC on a recapitalization to private equity firm Mason Wells, with ownership shared among Mason Wells, the Vaughn family and current management. KDV operates two manufacturing locations in Waukesha, Wisconsin and Loveland, Colorado, producing pressure-sensitive, digital and unsupported film labels. The deal was not valued.PR NewswireKing Juice Company, Inc. Acquired by Mason WellsPrivate equity firm Mason Wells, along with Calypso President Jeff Outlaw and the management team, acquired King Juice Company, Inc., the owner of the Calypso beverage brand, from the Kezman and Purpero families. The financial terms of the transaction were not disclosed. Mason Wells stated it will provide additional resources to support long-term growth initiatives for the Calypso brand and co-manufacturing business, with CEO Tim Kezman remaining through a transitional period as a consultant.