Kontext
- Company typePrivate
- Founded2024
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kontext does
Kontext is an AI-native advertising platform purpose-built for generative AI applications. Operated by Halusky Inc., a Delaware C-corp founded in 2024 and headquartered in Dover with an EU representative office in Prague, the company provides programmatic monetization infrastructure for AI chatbots, AI search engines, virtual character applications, AI-integrated games, and other GenAI consumer surfaces. Publishers integrate Kontext via lightweight SDKs across iOS (Swift), Android (Kotlin), Flutter, React Native, React, Vue, and JavaScript, while advertisers access inventory through direct DSP relationships and the PubMatic SSP using the OpenRTB protocol.
The platform's core technology combines a proprietary multimodal context engine with Meta Llama large language models (including Llama 3.1) to analyze conversational and contextual signals in real time — across text, image, video, audio, and gameplay — and generate native ad formats that continue the conversational tone of AI assistant responses rather than interrupting them. The product suite includes Text, Box, Banner, Video, Interstitial, and Rewarded ad formats plus a self-service publisher dashboard. The company claims 1+ billion daily user impressions across its publisher network growing at approximately 20% month-over-month, 3-5% click-through rates versus 0.1-0.5% for typical display, and a 66% ARPU uplift for publishers. Compliance posture is enterprise-grade, with IAB TCF v2.2 (Vendor ID 1543), OMID certification, GDPR, CCPA, COPPA, and GPP support.
Kontext monetizes through a CPM-based programmatic model, charging advertisers from $3 CPM with claimed 2-4x better CPA/CPI than traditional channels. Its customer base spans AI application publishers (primary), brand advertisers, and enterprise entertainment and gaming companies. Named publishers include CapCut, GOG, CD Projekt Red, NetEase, and SuperScale; Liquid Advertising served as an early pilot advertiser validating performance. The company raised a $10 million seed round in 2025 led by M13 with participation from Credo Ventures, Parable VC, and Torch Capital. The company was co-founded by Andrej Kiska (CEO) and Filip Stollár (Head of Design).
Kontext firmographics
Firmographics- Name
- Kontext
- Legal name
- Halusky Inc.
- Website
- https://kontext.so
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kontext industry classification
Industry- Product category
- AI Advertising Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where Kontext is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kontext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising Revenue: Kontext operates as a sell-side ad platform for AI-native applications, monetizing publisher traffic through real-time bidding auctions. The platform aggregates demand from direct advertiser partners and programmatic DSPs, serving ads on a CPM basis. Publishers integrate SDKs to enable ad placements within AI chatbot and GenAI applications, earning revenue share from impressions served.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPM-based pricing for advertisers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kontext product offering
Product offeringCore offering
Kontext operates an AI-native advertising platform that uses large language models (Meta Llama) to generate contextual, native ads within generative AI applications such as chatbots, AI search engines, and AI character platforms. Publishers integrate via lightweight multi-platform SDKs (Swift, Kotlin, Flutter, React Native, React, Vue, JavaScript), while advertisers access the inventory programmatically through a PubMatic SSP partnership and direct DSP integrations, transacted on a CPM basis starting at $3.
Product overview
Kontext is a specialized AI advertising platform designed to monetize generative AI applications. The core platform provides real-time contextual ad generation through LLMs, delivering native ad formats that feel like natural conversation continuations. The product portfolio includes multi-platform SDKs (Swift/iOS, Kotlin/Android, Flutter, React Native, React, Vue, JavaScript) enabling publishers to integrate ads into chatbots, search engines, character apps, and other AI experiences. Ad formats span Text, Box, Banner, Video, Interstitial, and Rewarded types. The platform targets Gen Z and Millennial audiences with 1+ billion daily impressions across its publisher network, charging from $3 CPM with claimed 2-4x better performance than traditional channels. Publishers monetize via SDK integration while advertisers access inventory through the platform with programmatic capabilities via PubMatic SSP partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Kontext Ad Platform AI-native advertising platform enabling monetization of generative AI applications including chatbots, search engines, and AI character/messaging apps with native ad formats. Publishers integrate via multi-platform SDKs; advertisers access inventory programmatically via PubMatic SSP and direct DSP integrations, transacted on a CPM basis starting at $3.
- Kontext Swift SDK (iOS) Native iOS SDK for embedding Kontext native ad formats into iOS apps built with UIKit or SwiftUI, distributed via Swift Package Manager and CocoaPods. IAB OMID certified for viewability measurement.
- Kontext Kotlin SDK (Android) Native Android SDK for embedding Kontext native ad formats into Android apps using Jetpack Compose, published to Maven Central with IAB OMID certification.
- Kontext Flutter SDK Cross-platform Flutter SDK for embedding Kontext native ad formats into Flutter-based mobile apps for iOS and Android, using flutter_inappwebview for WebView-based ad rendering.
- Kontext React Native SDK SDK for embedding Kontext native ad formats into React Native apps for iOS and Android, with peer dependencies on react-native-device-info, react-native-webview, and @react-native-community/netinfo.
- Kontext React SDK React web SDK (@kontextso/sdk-react) for embedding Kontext native ad formats into React 18.0.0+ web applications.
- Kontext Vue SDK Vue 3 web SDK (@kontextso/sdk-vue) for embedding Kontext native ad formats into Vue 3.3.0+ web applications.
- Kontext JavaScript SDK Framework-agnostic JavaScript SDK (@kontextso/sdk-js) for embedding Kontext native ad formats into web apps — usable in static pages, custom chat UIs, or single-page applications via npm or CDN script tag.
- Kontext Programmatic AI Chatbot Ad Inventory (via PubMatic SSP) Programmatic advertising inventory from AI chatbot and GenAI applications made available to advertisers through the PubMatic SSP, with bidding supported via any OpenRTB-compatible DSP. Enables first-of-its-kind real-time bidding on AI-native conversational ad placements.
- Kontext Publisher Dashboard Self-service web console at app.kontext.so for publishers to manage ad placements, view monetization analytics, and provision development and production SDK tokens.
Quantifiable outcome
- 3-5% CTR across advertiser categories (vs typical display CTR of 0.1-0.5%)
- +3 more outcomes
Companies that use Kontext
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Kontext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Kontext partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- PubMaticflagshipPubMatic partnership makes Kontext the first SSP connection for AI-powered conversational inventory, enabling programmatic access to advertising within chatbots and generative AI experiences. The integration combines Kontext's real-time ad generation framework with PubMatic's infrastructure capable of processing trillions of auction decisions daily. Launch initially through curated private marketplace deals before expanding to open exchange.
- Liquid AdvertisingminorLiquid Advertising served as early pilot partner for the PubMatic-Kontext AI chatbot advertising integration. Pilot campaigns demonstrated 70% higher ROAS than client targets and 1.5x stronger click-to-convert rates.
- Meta (Llama)coreKontext uses Meta Llama models (including Llama 3.1) as part of its ad-serving and content-classification pipeline. Llama is licensed under the Llama Community License, Copyright Meta Platforms, Inc.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Kontext competitors and assessment
Company assessmentDirect peers
- Koah Labs: Direct peer cited by NEA alongside Kontext, building ad monetization infrastructure for AI applications — competing head-to-head for the same GenAI publisher inventory.
- OpenAds: Direct peer cited by NEA analysts as an early mover alongside Kontext in AI-native advertising for generative AI applications — pursues the same monetization gap for chatbot and LLM inventory.
- Moloco: Programmatic monetization platform using ML-driven bidding for app and digital inventory — closely comparable business model as a programmatic demand/SSP layer targeting app publishers.
Broad incumbents
- AppLovin: Major in-app advertising and monetization platform serving mobile app publishers at scale; comparable as a monetization infrastructure incumbent pursuing AI-driven ad formats across its portfolio.
- Meta Audience Network: Meta's in-app and mobile web ad network serving publishers via SDK integration — comparable distribution model and SDK-based publisher monetization, with deep LLM expertise through Meta AI.
- Google AdMob: Dominant in-app ad network and SDK serving mobile publishers globally — direct competitive threat and incumbent benchmark for SDK-based publisher monetization.
- PubMatic: Kontext's flagship SSP partner and a major programmatic exchange — provides the distribution infrastructure Kontext relies on; partially overlapping as both are sell-side ad-tech infrastructure providers.
- Unity Ads: In-app and in-game ad monetization platform for mobile and connected experiences, including interactive formats — directly comparable in serving entertainment app publishers with contextual ad formats.
- ironSource: App monetization platform acquired by Unity, providing programmatic mediation and rewarded/video ad formats — comparable to Kontext's rewarded and interstitial formats serving GenAI entertainment apps.
Emerging players
- Kevel: Programmatic ad serving infrastructure (ad servers and APIs) for non-standard inventory surfaces — comparable as enabler of native/contextual ad serving on emerging surfaces beyond traditional web.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kontext social profiles
Digital presenceKontext compliance and trust
Trust signalCompliance8 records
Kontext financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kontext leadership team
Management profileNumber of profiles
Profiles2 records
Kontext funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kontext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kontext
What does Kontext do?
Kontext operates an AI-native advertising platform that uses large language models (Meta Llama) to generate contextual, native ads within generative AI applications such as chatbots, AI search engines, and AI character platforms. Publishers integrate via lightweight multi-platform SDKs (Swift, Kotlin, Flutter, React Native, React, Vue, JavaScript), while advertisers access the inventory programmatically through a PubMatic SSP partnership and direct DSP integrations, transacted on a CPM basis starting at $3.
Is Kontext a public or private company?
Kontext is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kontext founded?
Kontext was founded in 2024. It employs 11 to 50 people.
Where is Kontext based?
Kontext is headquartered in Dover, United States, in the North America region.
How does Kontext make money?
One revenue line is on record: programmatic Advertising Revenue.
Who are Kontext's main competitors?
Direct peers on record are Koah Labs, OpenAds and Moloco. Broad incumbents are AppLovin, Meta Audience Network, Google AdMob, PubMatic, Unity Ads and ironSource. Kevel is listed as an emerging player.
Does Kontext have an API?
Yes. Kontext offers SDK-based integration (not a traditional REST/GraphQL API). Publishers integrate via SDK packages for Swift (iOS), Kotlin (Android), Flutter, React Native, React, Vue, and JavaScript. The SDKs enable programmatic ad serving within AI applications through endpoints like /init, /preload for ad requests, and iframe-based ad rendering. Documentation available at docs.kontext.so with example apps and API references for each SDK platform. Developer documentation is at docs.kontext.so/overview.
What industry is Kontext in?
Kontext's product category is AI Advertising Platform. Its primary akta.pro industry code is FSAFANAN, Algorithmic Trading & Execution Platforms. Its NAICS code is 5132 and its SIC code is 6211.