What Moloco does

Moloco is a global AI advertising company founded in 2013 and headquartered in Menlo Park, California, that builds machine learning-driven advertising and monetization products on a single planet-scale ML platform. The company was founded by ex-Google, YouTube, Amazon, and Meta machine learning engineers — including CEO Ikkjin Ahn, YouTube's first ML engineer for monetization — and today operates 14+ offices across the US, UK, Germany, South Korea, China, Japan, Singapore, India, and Israel with 700+ employees. The shared ML infrastructure processes 600 billion+ daily ad requests, runs 25 billion+ ad auctions per day, and powers 125,000+ advertisers with $2 billion+ in annualized ad spend flowing through the platform.

Moloco's commercial offering is organized around five product lines: Moloco Ads (performance advertising for app marketers across 3 million independent apps reaching 2 billion+ daily active users), Moloco Performance CTV (household-level AI bidding on premium CTV inventory, launched April 2026), Moloco SDK (in-app bidding for app publishers integrated with AppLovin Max, Unity LevelPlay, Google AdMob, Google Ad Manager, and Nimbus), Moloco Commerce Media (enterprise AI-powered retail media platform with customers including Costco), and Moloco Streaming Monetization (AI-native ad stack for large streaming providers such as Tubi, Peacock, ESPN, Roku, Samsung TV Plus, LG Channels, TVING, and JioCinema). The platform integrates with all major mobile measurement partners (AppsFlyer, Adjust, Singular, Branch, Kochava) and is certified under ISO 27001, SOC2, CSA STAR Level 1, GDPR, and CCPA.

Moloco uses a hybrid go-to-market: direct enterprise sales for Ads, CTV, Commerce Media, and Streaming Monetization; self-serve SDK onboarding for app publishers; an Agency Partner Program; and API-driven Commerce Media integration with a roughly six-week onboarding cycle. Revenue is generated through oCPM outcome-based pricing on CTV (with $1K/day minimums), take-rate and revenue-share on Ads and SDK, and multi-year enterprise contracts on Commerce Media and Streaming Monetization. The company reported over $250 million in revenue as of April 2026, has been profitable for five consecutive years with zero debt, and is valued at over $2 billion with backing from Tiger Global Management, Fidelity Management & Research, and Premier Partners.

Name

Moloco

Legal name

Moloco, Inc.

Website

https://moloco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moloco is a profitable, AI-native advertising company operating five ML-driven product lines—performance ads, in-app bidding SDK, CTV, commerce media, and streaming monetization—for app marketers, retailers, and streaming providers, with $250M+ in revenue and 14+ global offices.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Software

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Programmatic advertising platform
• Machine learning advertising
• Connected TV advertising
• Retail media platform
• In-app bidding

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Moloco Ads (programmatic performance ads): Performance-driven programmatic advertising for app marketers across Moloco's network of 3M+ independent apps. Charged on performance outcomes (ROAS, CPA, CPI goals), with 90% of spend optimized for ROAS/CPA goals.
2. Moloco Performance CTV: Outcome-based CTV ads for app marketers, using oCPM — every impression priced dynamically based on predicted user value. Campaigns require a minimum of $1K/day with a 21-day learning period.
3. Moloco SDK (publisher monetization): In-app bidding SDK connecting publishers to Moloco's premium global advertisers, generating incremental ad revenue. Typical reported outcomes include +11% eCPM, +24% ARPDAU, 39% eCPM lift, and 60x UA growth.
4. Moloco Commerce Media (enterprise software): Enterprise SaaS-style platform that enables retailers and marketplaces to launch and grow their own AI-powered onsite ad business. Revenue comes from powering retailer ad monetization (referenced 3-5x revenue growth and 3x ad revenue growth).
5. Moloco Streaming Monetization (enterprise software): Enterprise software that enables large streaming providers to build and scale AI-native ad businesses. Revenue generated by enabling streaming partners to grow ad revenue and tap new budget pools (performance marketing beyond brand).

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Moloco builds and operates AI-powered advertising and monetization platforms for app marketers, app publishers, retailers, marketplaces, and large streaming providers. Its product suite centers on three flagship lines—Moloco Ads (programmatic app marketing), Moloco Commerce Media (retailer onsite ads), and Moloco Streaming Monetization (AI-native CTV ad stack)—supplemented by Moloco SDK (in-app bidding) and Moloco Performance CTV. All products run on a shared planet-scale deep-learning ML engine that processes 600B+ daily ad requests and 25B+ ad auctions per day.

Product overview

Moloco is a global AI advertising company offering a platform-plus-modules architecture organized around three flagship product lines — Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization — each powered by Moloco's planet-scale machine learning. Moloco Ads is the flagship performance advertising platform for app marketers, complemented by Moloco SDK for in-app monetization and the recently launched Moloco Performance CTV for connected TV. Moloco Commerce Media is an enterprise retail media platform for retailers and marketplaces, while Moloco Streaming Monetization provides an AI-native full-funnel ad stack for large streaming providers. All products are unified by Moloco's deep-learning AI infrastructure, processing 25B+ ad auctions daily and serving 125,000+ advertisers globally with $2+ billion in annualized ad spend.

Differentiator

Problem solved

Functional benefit

Brands

• Moloco Ads: AI-driven performance advertising platform reaching 2B+ daily active users across 3M+ apps, built for app marketers.
• Moloco Performance CTV
• Moloco SDK
• Moloco Commerce Media
• Moloco Streaming Monetization

Products and services

• Moloco Ads AI-driven programmatic performance advertising platform for app marketers that reaches 2+ billion daily active users across 3 million independent apps, with 90% of spend optimized for ROAS and CPA goals. Supports user acquisition and re-engagement campaigns.
• Moloco Performance CTV AI-powered performance CTV ad stack that brings mobile-grade measurement and optimization to connected TV, using household-level bidding based on predicted conversion value to drive app installs and outcomes from the TV screen. Minimum campaign budget of $1,000/day with a 21-day learning period; uses oCPM pricing.
• Moloco SDK In-app bidding SDK that connects app publishers with Moloco's premium global advertisers to drive incremental ad revenue. Supports banner, playable, native, interstitial, and video ad formats and integrates with all leading mediation platforms (AppLovin Max, Unity LevelPlay, Google AdMob, Google Ad Manager, Nimbus).
• Moloco Commerce Media AI-powered onsite ads platform for retailers and marketplaces that uses deep-learning models to deliver personalized ads in real time, with sponsored display, video, brand, and product ad formats. API-driven integration with retail e-commerce systems, CDPs, and brand partner portals; go-live in as little as six weeks. Customers include Costco, JioCinema, Yogiyo, Musinsa, and Demaecan.
• Moloco Streaming Monetization The industry's first AI-native full-funnel ad stack for large streaming providers, enabling outcome-based performance marketing, yield enhancement, and machine learning-optimized campaign management. Supports live event monetization, advanced budget pacing, frequency control, and sophisticated self-serve advertiser controls. Customers include JioCinema, TVING, Tubi, LG Channels, Peacock, Paramount+, ESPN, Roku, and Samsung TV Plus.
• Moloco for Agency Partners Dedicated program for agency partners offering Moloco's AI advertising capabilities (Moloco Ads, Moloco Performance CTV) to their advertiser clients.

Quantifiable outcome

• +100% CTR, +200% conversion, 3x ad revenue, +2% GMV (Moloco Commerce Media A/B test results)
• +14 more outcomes

Named customers46 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core strategic, flagship and core.

• Taukcore strategicStrategic or Co-development PartnerMoloco acquired the Tauk team in October 2022, expanding its focus on mobile ad businesses and accessible machine learning. The acquisition enhances Moloco's platform offerings.
• AppsFlyer, Adjust, Singular, Branch, KochavaflagshipTechnology or IntegrationMoloco Performance CTV integrates with all major Mobile Measurement Partners (MMPs) for attribution — attribution runs through the marketer's MMP, not a proprietary layer. Marketers can also enable ghost-bidding incrementality within the same MMP.
• AppLovin Max, Unity LevelPlay, Google AdMob, Google Ad Manager, NimbuscoreTechnology or IntegrationMoloco SDK is integrated with all leading mediation platforms, allowing app publishers to add Moloco as a competing in-app bidding demand source within their existing monetization stack.
• SkaicoreTechnology or IntegrationMoloco Commerce Media integrates with Skai's omnichannel advertising platform, allowing Skai's network of 8,000+ brands to access Moloco-powered retail media networks through the same platform they use to manage Amazon Ads, Walmart Connect, Google, and other channels.
• BCG (Boston Consulting Group)coreGTM or Marketing PartnerCo-branded research with BCG on AI-driven marketing innovation, highlighting changing consumer behavior rather than technology, Korea's AI adoption, and the shift toward AI-facilitated purchasing journeys.
• Tubi, Peacock, Paramount+, ESPN, Roku, Samsung TV Plus, LG ChannelscoreChannel Partner/ Reseller/ DistributorPremium CTV inventory partners that Moloco Performance CTV runs on. Moloco filters out public IPs and runs only on private IP in-home TV inventory. Publisher-level reporting available from day one.
• JioCinema (Viacom18 / Reliance)flagshipChannel Partner/ Reseller/ DistributorStreaming Monetization customer; Moloco's algorithms and ad-serving infrastructure delivered ads to 32M concurrent viewers during Tata IPL 2023, opening new monetization opportunities.

Scale indicators15 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• The Trade Desk: Independent programmatic ad-buying platform operating a demand-side platform across display, video, and CTV. Most directly comparable to Moloco on the CTV and outcome-based buying thesis, though at much larger scale and with broader channel coverage.
• AppLovin: Mobile ad tech platform combining the AppLovin Max mediation/SDK with the AXON AI engine for user acquisition and monetization. Direct competitor in Moloco's core mobile app UA and SDK monetization business and the closest public comparable on AI-driven mobile performance.
• Unity Technologies (Unity Ads / ironSource): Operates Unity LevelPlay (mediation) and Unity Ads, an in-app bidding and user-acquisition network. Direct peer through the LevelPlay mediation integration Moloco SDK plugs into, and a competitor for app-developer ad spend.
• Criteo: Commerce and retail media platform powering onsite and offsite ads for retailers and marketplaces. Closest direct peer to Moloco Commerce Media on the enterprise retail-media thesis, with broader commerce-marketer tooling.
• Magnite: Largest independent sell-side ad platform, particularly dominant in CTV/OTT header bidding. Direct peer on the CTV supply side and an indirect competitor for CTV ad budgets that Moloco Performance CTV is targeting.
• PubMatic: Independent programmatic sell-side platform with growing CTV inventory and Activate buyer platform. Peer to Moloco on programmatic infrastructure and on the buyer side for app/CTV campaigns.
• Liftoff: Mobile ad tech company focused on user acquisition and ad monetization for apps, with AI-driven bidding. Direct peer to Moloco Ads and Moloco SDK across gaming and app performance.
• Digital Turbine: Mobile on-device media and ad-tech platform with mediation, ad delivery, and app-install technology. Comparable to Moloco's SDK and bidding business, particularly on the carrier-distribution side.

Emerging players

• Smartly.io: AI-driven advertising automation platform focused on social and programmatic campaign management. Adjacent competitor on outcome-based buying and creative automation, particularly for performance marketers that also use Moloco.
• Kevel: Retail media infrastructure provider offering APIs and tooling for retailers to build onsite ad platforms. Direct emerging peer in the commerce-media category Moloco Commerce Media is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moloco_inc
• LinkedInlinkedin.com/company/moloco
• Xx.com/molocohq
• Facebookfacebook.com/molocoads

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moloco