Kontext

What Kontext does

Kontext is an AI-native advertising platform purpose-built for generative AI applications. Operated by Halusky Inc., a Delaware C-corp founded in 2024 and headquartered in Dover with an EU representative office in Prague, the company provides programmatic monetization infrastructure for AI chatbots, AI search engines, virtual character applications, AI-integrated games, and other GenAI consumer surfaces. Publishers integrate Kontext via lightweight SDKs across iOS (Swift), Android (Kotlin), Flutter, React Native, React, Vue, and JavaScript, while advertisers access inventory through direct DSP relationships and the PubMatic SSP using the OpenRTB protocol.

The platform's core technology combines a proprietary multimodal context engine with Meta Llama large language models (including Llama 3.1) to analyze conversational and contextual signals in real time — across text, image, video, audio, and gameplay — and generate native ad formats that continue the conversational tone of AI assistant responses rather than interrupting them. The product suite includes Text, Box, Banner, Video, Interstitial, and Rewarded ad formats plus a self-service publisher dashboard. The company claims 1+ billion daily user impressions across its publisher network growing at approximately 20% month-over-month, 3-5% click-through rates versus 0.1-0.5% for typical display, and a 66% ARPU uplift for publishers. Compliance posture is enterprise-grade, with IAB TCF v2.2 (Vendor ID 1543), OMID certification, GDPR, CCPA, COPPA, and GPP support.

Kontext monetizes through a CPM-based programmatic model, charging advertisers from $3 CPM with claimed 2-4x better CPA/CPI than traditional channels. Its customer base spans AI application publishers (primary), brand advertisers, and enterprise entertainment and gaming companies. Named publishers include CapCut, GOG, CD Projekt Red, NetEase, and SuperScale; Liquid Advertising served as an early pilot advertiser validating performance. The company raised a $10 million seed round in 2025 led by M13 with participation from Credo Ventures, Parable VC, and Torch Capital. The company was co-founded by Andrej Kiska (CEO) and Filip Stollár (Head of Design).

Name

Kontext

Legal name

Halusky Inc.

Website

https://kontext.so

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI Advertising Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computer Systems Design Services (541512)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

Keywords

• AI advertising platform
• Programmatic ad serving
• Contextual ad targeting
• Conversational AI ads
• GenAI monetization

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Revenue: Kontext operates as a sell-side ad platform for AI-native applications, monetizing publisher traffic through real-time bidding auctions. The platform aggregates demand from direct advertiser partners and programmatic DSPs, serving ads on a CPM basis. Publishers integrate SDKs to enable ad placements within AI chatbot and GenAI applications, earning revenue share from impressions served.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kontext operates an AI-native advertising platform that uses large language models (Meta Llama) to generate contextual, native ads within generative AI applications such as chatbots, AI search engines, and AI character platforms. Publishers integrate via lightweight multi-platform SDKs (Swift, Kotlin, Flutter, React Native, React, Vue, JavaScript), while advertisers access the inventory programmatically through a PubMatic SSP partnership and direct DSP integrations, transacted on a CPM basis starting at $3.

Product overview

Kontext is a specialized AI advertising platform designed to monetize generative AI applications. The core platform provides real-time contextual ad generation through LLMs, delivering native ad formats that feel like natural conversation continuations. The product portfolio includes multi-platform SDKs (Swift/iOS, Kotlin/Android, Flutter, React Native, React, Vue, JavaScript) enabling publishers to integrate ads into chatbots, search engines, character apps, and other AI experiences. Ad formats span Text, Box, Banner, Video, Interstitial, and Rewarded types. The platform targets Gen Z and Millennial audiences with 1+ billion daily impressions across its publisher network, charging from $3 CPM with claimed 2-4x better performance than traditional channels. Publishers monetize via SDK integration while advertisers access inventory through the platform with programmatic capabilities via PubMatic SSP partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontext Ad Platform AI-native advertising platform enabling monetization of generative AI applications including chatbots, search engines, and AI character/messaging apps with native ad formats. Publishers integrate via multi-platform SDKs; advertisers access inventory programmatically via PubMatic SSP and direct DSP integrations, transacted on a CPM basis starting at $3.
• Kontext Swift SDK (iOS) Native iOS SDK for embedding Kontext native ad formats into iOS apps built with UIKit or SwiftUI, distributed via Swift Package Manager and CocoaPods. IAB OMID certified for viewability measurement.
• Kontext Kotlin SDK (Android) Native Android SDK for embedding Kontext native ad formats into Android apps using Jetpack Compose, published to Maven Central with IAB OMID certification.
• Kontext Flutter SDK Cross-platform Flutter SDK for embedding Kontext native ad formats into Flutter-based mobile apps for iOS and Android, using flutter_inappwebview for WebView-based ad rendering.
• Kontext React Native SDK SDK for embedding Kontext native ad formats into React Native apps for iOS and Android, with peer dependencies on react-native-device-info, react-native-webview, and @react-native-community/netinfo.
• Kontext React SDK React web SDK (@kontextso/sdk-react) for embedding Kontext native ad formats into React 18.0.0+ web applications.
• Kontext Vue SDK Vue 3 web SDK (@kontextso/sdk-vue) for embedding Kontext native ad formats into Vue 3.3.0+ web applications.
• Kontext JavaScript SDK Framework-agnostic JavaScript SDK (@kontextso/sdk-js) for embedding Kontext native ad formats into web apps — usable in static pages, custom chat UIs, or single-page applications via npm or CDN script tag.
• Kontext Programmatic AI Chatbot Ad Inventory (via PubMatic SSP) Programmatic advertising inventory from AI chatbot and GenAI applications made available to advertisers through the PubMatic SSP, with bidding supported via any OpenRTB-compatible DSP. Enables first-of-its-kind real-time bidding on AI-native conversational ad placements.
• Kontext Publisher Dashboard Self-service web console at app.kontext.so for publishers to manage ad placements, view monetization analytics, and provision development and production SDK tokens.

Quantifiable outcome

• 3-5% CTR across advertiser categories (vs typical display CTR of 0.1-0.5%)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• PubMaticflagshipTechnology or Integration · 9 December 2024PubMatic partnership makes Kontext the first SSP connection for AI-powered conversational inventory, enabling programmatic access to advertising within chatbots and generative AI experiences. The integration combines Kontext's real-time ad generation framework with PubMatic's infrastructure capable of processing trillions of auction decisions daily. Launch initially through curated private marketplace deals before expanding to open exchange.
• Liquid AdvertisingminorChannel Partner/ Reseller/ Distributor · 9 December 2024Liquid Advertising served as early pilot partner for the PubMatic-Kontext AI chatbot advertising integration. Pilot campaigns demonstrated 70% higher ROAS than client targets and 1.5x stronger click-to-convert rates.
• Meta (Llama)coreTechnology or IntegrationKontext uses Meta Llama models (including Llama 3.1) as part of its ad-serving and content-classification pipeline. Llama is licensed under the Llama Community License, Copyright Meta Platforms, Inc.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Koah Labs: Direct peer cited by NEA alongside Kontext, building ad monetization infrastructure for AI applications — competing head-to-head for the same GenAI publisher inventory.
• OpenAds: Direct peer cited by NEA analysts as an early mover alongside Kontext in AI-native advertising for generative AI applications — pursues the same monetization gap for chatbot and LLM inventory.
• Moloco: Programmatic monetization platform using ML-driven bidding for app and digital inventory — closely comparable business model as a programmatic demand/SSP layer targeting app publishers.

Broad incumbents

• AppLovin: Major in-app advertising and monetization platform serving mobile app publishers at scale; comparable as a monetization infrastructure incumbent pursuing AI-driven ad formats across its portfolio.
• Meta Audience Network: Meta's in-app and mobile web ad network serving publishers via SDK integration — comparable distribution model and SDK-based publisher monetization, with deep LLM expertise through Meta AI.
• Google AdMob: Dominant in-app ad network and SDK serving mobile publishers globally — direct competitive threat and incumbent benchmark for SDK-based publisher monetization.
• PubMatic: Kontext's flagship SSP partner and a major programmatic exchange — provides the distribution infrastructure Kontext relies on; partially overlapping as both are sell-side ad-tech infrastructure providers.
• Unity Ads: In-app and in-game ad monetization platform for mobile and connected experiences, including interactive formats — directly comparable in serving entertainment app publishers with contextual ad formats.
• ironSource: App monetization platform acquired by Unity, providing programmatic mediation and rewarded/video ad formats — comparable to Kontext's rewarded and interstitial formats serving GenAI entertainment apps.

Emerging players

• Kevel: Programmatic ad serving infrastructure (ad servers and APIs) for non-standard inventory surfaces — comparable as enabler of native/contextual ad serving on emerging surfaces beyond traditional web.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kontexthq

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontext