What Trulymadly does

Trulymadly, operated by Crescere Technologies Pvt. Ltd., is an India-headquartered mobile matchmaking platform that targets Indian singles aged 18+ seeking serious relationships and marriage rather than casual dating. Founded in 2013 and headquartered in New Delhi at 2-A/3 Kundan Mansion, Asaf Ali Road, the company runs a single mobile-first product distributed via Google Play, Apple App Store, Indus App Bazaar and direct APK download, with country-code support spanning India, the Middle East (UAE, Saudi Arabia, Qatar, Kuwait), Southeast Asia (Singapore, Indonesia), South Asia (Bangladesh, Nepal), North America (USA, Canada), Oceania (Australia) and Europe (Germany). Its technology stack centers on a Compatibility Assessment Model developed in collaboration with clinical psychologists (Dr. Aruna Broota, Dr. KD Broota, Dr. Maitri Chand, Dr. Monika Sharma) that scores users across lifestyle, education, values, adaptability and interests, paired with ChowkAIdar1.0, an AI-driven pre-screen that flags suspect profiles before manual moderation, and women-safety controls including screenshot blocking and image-download prevention.

The core product surface is the TrulyMadly app, supplemented by the Compatibility Quiz, the Cafe in-app video chat module, the ChowkAIdar verification pipeline, and a Forever Stories testimonial platform that documents successful marriages originating on the service. The app carries a 4.0 store rating, references over 10 million downloads and a '1 crore+' user-profiles claim, and reports 678 concurrent users on the Cafe video chat at the time of the homepage capture.

The business model is freemium: the matchmaking service is positioned as India's most trusted free online matchmaking app, with a ₹200 signup bonus for new downloads and no public premium pricing tiers disclosed on the website, implying that monetization is driven by in-app premium features, virtual goods or subscription upgrades not detailed in available sources. Go-to-market is product-led with heavy celebrity and content-creator amplification (Dishad Patani, Sidharth Malhotra, Mithila Palkar, Tanmay Bhat, Harsh Gujral and a broader 50+ creator network), supported by earned media in TechCrunch, Forbes, Money Control, Indian Express, Times of India, Economic Times, YourStory and Weekender. The company has raised approximately $9.9M across six disclosed rounds from 2014 through 2022, with Helion Venture Partners and Kae Capital leading the 2015 round and 100Unicorns and Venture Catalysts co-leading the 2021 round, while operating with a 11-50 person team and offering ESOPs to employees.

Name

Trulymadly

Legal name

Crescere Technologies Pvt. Ltd.

Website

https://trulymadly.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TrulyMadly is an India-based mobile matchmaking app for 18+ singles seeking serious relationships, using a psychologist-informed compatibility quiz and AI-assisted profile verification (ChowkAIdar1.0) to match users across India, the Middle East, Southeast Asia, North America and select other markets.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Freemium App: The core matchmaking service is offered free of charge. The app describes itself as India's most trusted free online matchmaking app. Revenue is generated through premium features, virtual goods, or subscription upgrades not explicitly detailed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trulymadly is a mobile matchmaking platform that pairs Indian singles using a proprietary Compatibility Assessment Model developed with clinical psychologists. Profiles pass through an AI verification layer (ChowkAIdar 1.0) followed by manual moderation, and users can connect via in-app messaging and the Cafe video chat feature. The service is offered free at the core, supported by premium features, virtual goods, and subscription upgrades.

Product overview

TrulyMadly is a mobile-first matchmaking platform operated by Crescere Technologies Pvt. Ltd., consisting of a core app (iOS and Android), a proprietary Compatibility Quiz engine, and supplementary features including a Video Chat module ('Cafe'), profile verification via ChowkAIdar 1.0, and a success story showcase ('Forever Stories'). The platform positions itself as a 'matchmaking' service rather than casual dating, emphasizing personality-based compatibility matching over appearance-driven swiping.

Differentiator

Problem solved

Functional benefit

Products and services

• TrulyMadly App Mobile matchmaking application (Android and iOS) for Indian singles, featuring a compatibility quiz, AI-plus-manual profile verification, in-app video chat (Cafe), secure messaging, and women-safety controls. Offered free at the core, with monetisation through premium features and subscription upgrades.

Quantifiable outcome

• Multiple successful marriages documented as 'Forever Stories' featuring couples who met on the platform (e.g., Uttara & Rajat, Sahasra & Dinesh, Suparna & Ayan, Kritika & Manish, Bhoosha & Vaibhav, Shruti & Nitin)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Happn: Location-based dating app with global footprint including India. Operates in the same mobile-first dating-app category but with a proximity-based rather than compatibility-quiz matching approach.
• Aisle: Indian curated matchmaking app targeting serious relationships and marriage. Direct competitor to TrulyMadly with overlapping product positioning (matchmaking over casual dating) and overlapping customer segment (urban Indian singles).
• Woo: India-focused dating app acquired by Match Group. Competes directly with TrulyMadly in the Indian market with similar targeting of urban single professionals seeking meaningful connections.
• OkCupid: Match Group's algorithm-driven dating app. Shares TrulyMadly's compatibility-questionnaire matching philosophy rather than swipe mechanics, making it a feature-set comparable peer.
• Coffee Meets Bagel: Curated daily-match dating app targeting serious daters. Compares to TrulyMadly on outcome-orientation (long-term relationships, curated matches) and on its compatibility-question onboarding.

Broad incumbents

• Tinder: Global category leader in dating apps (Match Group). Operates broadly in India overlapping with TrulyMadly's user base but serves a casual-dating positioning rather than TrulyMadly's serious-matchmaking stance.
• Bumble: Global dating app with women-message-first positioning. Competes with TrulyMadly in India's urban centers with strong brand awareness and significantly larger marketing budget.
• Hinge: Match Group's 'designed to be deleted' serious-relationship app. Closest Western positioning match to TrulyMadly's marriage-outcome narrative and overlapping target demographic in Indian metros.
• Shaadi.com: India's largest matrimony platform. Adjacent rather than direct competitor — Shaadi is family-driven arranged-marriage, while TrulyMadly is individual-driven choice-based matchmaking — but both target the Indian marriage market.
• Jeevansathi.com: Long-established Indian matrimony platform owned by InfoEdge. Competes with TrulyMadly for the same end-outcome (marriage) via a traditional family/broker model rather than app-led discovery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thetrulymadly
• YouTubeyoutube.com/user/trulymadlycom
• Facebookfacebook.com/trulymadly
• LinkedInlinkedin.com/company/trulymadly-com
• Instagraminstagram.com/thetrulymadly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trulymadly