Soundtrack Your Brand

What Soundtrack Your Brand does

Soundtrack Your Brand is a Stockholm-based, Spotify-backed business-to-business music streaming platform founded in 2013 by former Spotify employees. The company provides commercial-licensed background music to venues and workplaces, bundling complete ASCAP, BMI, and GMR performance licenses with subscriptions priced from $37 USD per month for the Soundtrack Essential tier. Its catalog spans more than 125 million songs and 2,500+ pre-curated playlists, with AI-powered playlist generation that builds environment-specific programming by mood, industry, and customer demographics, alongside a human music-expert curation option for enterprise accounts.

The platform is delivered through a web and mobile (iOS/Android) application, a proprietary Soundtrack Player hardware device for commercial environments, and integrations with professional audio hardware including Sonos Port 2, WiiM CI Series (CI MOD S, CI MOD A80), Audio Pro A10, UniFi PowerAmp 2, and Elgato Stream Deck. A centralized dashboard enables multi-location scheduling, remote control, and explicit-content blocking across all sites from a single administrative console. The company serves vertical markets spanning hospitality (Four Seasons, Sheraton), retail (Barbour, Tag Heuer, Toni & Guy, Amazon), food and beverage (CosMc's, Joe and the Juice), fitness and wellness, corporate offices (BCG, Accenture, Bank of America, Duolingo, Spotify, Stanford), automotive retail (Aston Martin Singapore), and events (Ironman), with a self-serve SMB funnel at app.soundtrack.io/signup complemented by an enterprise field-sales motion. Distribution is global across North America, the U.K., Germany, Sweden, and Singapore, with the website localized into six languages.

The business operates a subscription-revenue model with predictable monthly or annual renewals, and has raised approximately $64 million in disclosed equity funding across rounds from 2015–2023 led by investors including Balderton Capital, Creandum, Northzone, Industrifonden, Telia Company, Wellington Partners, and MUSIC, alongside Spotify as the primary strategic backer. In February 2026, Soundtrack expanded its portfolio by acquiring Tunify (a competing commercial in-store music service) and Ambie (a Sony-originated consumer audio product), signaling a consolidation and product-line extension strategy in the commercial background-music category. Headcount stands at 101–250 employees and the company is positioned as one of three key players in the in-store background music market alongside Mood Media Corporation and RadioSparx Inc.

Name

Soundtrack Your Brand

Legal name

Soundtrack

Website

https://soundtrackyourbrand.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Soundtrack Your Brand is a Spotify-backed B2B commercial music streaming platform offering ASCAP/BMI/GMR-licensed background music, 125M+ songs, AI-powered playlist generation, and multi-location control to hospitality, retail, F&B, corporate, and fitness venues worldwide.

Ownership category

akta.pro rank

Product category

Commercial Background Music Streaming

NAICS

Music Publishers (512230), Sound Recording Industries (5122)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)

Keywords

• Commercial music streaming
• Background music service
• Business music licensing
• In-store audio platform
• Multi-location music management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based music streaming: Monthly or annual subscription service providing access to 125+ million songs licensed for business use. Pricing starts at $37 USD for Soundtrack Essential plan. Revenue is recurring with subscription renewals driving predictable revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Soundtrack Your Brand operates a cloud-based commercial music streaming platform that delivers fully licensed background music to businesses across hospitality, retail, food & beverage, fitness, corporate offices, healthcare, and beauty verticals. The service provides access to 125+ million songs and 2,500+ readymade playlists with bundled ASCAP, BMI, and GMR licenses, augmented by AI-powered playlist generation, expert curation, and centralized multi-location management. Supporting offerings include the proprietary Soundtrack Player hardware and mobile applications for remote control and scheduling.

Product overview

Soundtrack Your Brand is a B2B music streaming platform offering a unified product portfolio centered on Soundtrack Essential, a premium music streaming service licensed for business use. The platform provides access to over 125 million songs and 2,500+ playlists, enhanced with AI-powered playlist generation, scheduling tools, and multi-location management. Supporting the core service are proprietary applications including the Soundtrack Player and Soundtrack Player App for iOS, along with hardware integrations with Sonos, WiiM, Audio Pro, UniFi, and Elgato Stream Deck. In January 2026, Soundtrack expanded its portfolio through the acquisition of Tunify (an in-store music service competitor) and Ambie (a consumer audio product), strengthening its position in the commercial music streaming market. Pricing starts at $37 USD per month for the Essential tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Soundtrack Essential

Quantifiable outcome

• 92% of businesses report that the right music leads to longer customer stays and higher customer spend
• +1 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• WiiM (Linkplay brand)coreTechnology or Integration · 18 September 2024WiiM partnered with Soundtrack Your Brand to integrate its commercial music streaming service across WiiM's existing and new commercial installation products including the CI MOD S streamer DAC and CI MOD A80 streaming amplifier. This enables business audio streaming for venues such as shops, cafés, and bars. Inaugural batch of CI Series products shipped starting October 2024.
• Origin AcousticscoreChannel Partner/ Reseller/ DistributorOrigin Acoustics serves as distribution partner for WiiM's commercial installation products, which integrate Soundtrack's commercial music streaming service. Partnership enables broader distribution of Soundtrack-enabled hardware through Origin Acoustics' installer network.
• SonoscoreTechnology or IntegrationSonos Port 2 is listed as a supported hardware device for Soundtrack's commercial music streaming service. Deep integration enables commercial audio streaming through Sonos professional audio equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Jamendo Licensing: Background music licensing and streaming platform focused on independent music for commercial use (retail, hotels, restaurants). Competes with Soundtrack on the licensed-for-business angle, particularly for customers wanting royalty-clear independent music catalogs.
• Cloud Cover Music: B2B music streaming service providing licensed background music to restaurants, retail, and other commercial venues. Competes directly with Soundtrack on subscription streaming, curated playlists, and multi-location management for SMB and mid-market customers.
• Rockbot: B2B in-venue music and digital signage platform used by restaurants, bars, fitness, and hotels. Competes directly with Soundtrack on licensed background music, multi-location management, and venue hardware integrations.
• SoundMachine: Commercial music streaming platform serving businesses with licensed catalogs, scheduling, and location management. Closely overlapping feature set — multi-zone control, curated playlists, and integrations — makes it a direct peer for the same SMB/enterprise customer base.
• SiriusXM Music for Business: Satellite and streaming-based background music service for commercial venues, including retail, restaurants, and hospitality. Targets the same commercial licensing use case as Soundtrack with a different content mix and delivery model.
• Mood Media Corporation: Largest direct competitor in commercial in-store background music, also named alongside Soundtrack as one of three key in-store background music providers. Mood Media's broader portfolio (music + visual + scent) competes head-on for enterprise multi-service contracts.

Others

• WiiM (Linkplay): Audio hardware partner (CI MOD S streamer DAC and CI MOD A80 streaming amplifier) co-developed with Soundtrack for commercial installations. Functions as a hardware distribution channel rather than a music service competitor.
• Sonos: Key hardware partner (Sonos Port 2 integration) that distributes Soundtrack into commercial venues via installed audio systems. Relevant as a channel and ecosystem partner rather than a direct music-licensing competitor.

Emerging players

• Brandtrack: Cloud-based in-store audio and digital signage platform offering licensed music streaming and content scheduling for retail and QSR chains. Smaller and more focused than Soundtrack but overlaps in multi-location retail music streaming.

Broad incumbents

• Spotify: Parent company and primary investor in Soundtrack. Operates the world's largest consumer music streaming platform and a direct catalog/label relationship, making it both a strategic backer and a potential competitive threat if it extends its product into commercial licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soundtrack_io
• LinkedInlinkedin.com/company/soundtrackio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundtrack Your Brand