Brandtrack
Brandtrack is a cloud-based SaaS platform delivering AI-driven licensed background music and audio advertising to multi-location retail, hospitality, and food-and-beverage operators across 35+ countries, with 15,000+ active zones and enterprise customers including Levi's, Hilton, and McDonald's.
- Company typePrivate
- Founded2016
- HeadquartersDelaware City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brandtrack does
Brandtrack is a cloud-based SaaS platform that delivers licensed background music and in-store audio advertising to commercial spaces, operating across 35+ countries with active playback in 15,000+ zones. Founded in 2016 and headquartered in Wilmington, Delaware, the company targets multi-location operators in retail, hospitality, and food and beverage, providing brand-aligned playlists, centralized multi-zone control, and real-time adaptive music. The technical stack combines the cloud-based Brandtrack Player app, an optional Brandtrack Box hardware device, and the MyBrandtrack dashboard, integrated with 20+ third-party systems including foot-traffic counters (V-Count, FootfallCam, RetailNext, Google Popular Times), property management and POS platforms (Oracle, OpenTable, Toast, Square, Cloudbeds, SevenRooms), and weather data (OpenWeather). The company's AI features center on Smart Playlists that automatically adjust music energy and tempo based on real-time environmental inputs, and an AI Ad Generator that produces voice advertisements for in-store playback.
Brandtrack generates revenue through a tiered per-zone subscription model: Essential at $15/month or $12/month billed annually, Advanced at $30/month or $24/month billed annually, and a Signature tier with custom multi-year pricing and dedicated Key Account Management. Additional monetization comes from Brandtrack Box hardware (monthly rental or one-time purchase) and a four-model partner program offering white-label, reseller, referral (10% commission on closed deals), and integration partner tracks. The customer base spans 300+ companies on Advanced and 45+ on Essential, including global enterprise brands such as Levi's, Hilton, Hyatt, McDonald's, Burger King, KFC, Subway, IKEA, Santander, Spar, Decathlon, Victoria's Secret, Converse, Vans, Timberland, New Era, The Body Shop, ALSEA, and Miniso Latam, alongside regional operators across Latin America, Spain, and the US.
Commercial music licensing is bundled into every subscription tier, with agreements covering ASCAP, BMI, SESAC, GMR, and the majority of global collective management societies, which removes the statutory-damages exposure ($750-$150,000 per song) that businesses face when using consumer streaming services in commercial settings. The go-to-market combines product-led growth through a 15-day free trial, direct enterprise sales for Advanced and Signature deals, and a partner channel that extends reach into agencies, integrators, and complementary SaaS platforms. Founder Santiago Lagier leads the company as CEO with co-founder Nicolas Niejadlik as CTO, supported by heads of customer service and sales.
Brandtrack firmographics
Firmographics- Name
- Brandtrack
- Legal name
- Brandtrack Inc.
- Website
- https://brandtrack.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brandtrack is a cloud-based SaaS platform delivering AI-driven licensed background music and audio advertising to multi-location retail, hospitality, and food-and-beverage operators across 35+ countries, with 15,000+ active zones and enterprise customers including Levi's, Hilton, and McDonald's.
- Ownership category
- akta.pro rank
Brandtrack industry classification
Industry- Product category
- In-store music and audio SaaS for commercial environments
- NAICS
- Sound Recording Industries (5122)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industry
- Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)
Keywords
Where Brandtrack is headquartered
LocationHeadquarters
- HQ city
- Delaware City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Brandtrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription Plans (Lite/Essential, Advanced, Signature): Monthly or annual subscription tiers providing access to the music platform, playback app or hardware, monitoring dashboard, and commercial music licenses. Pricing varies by tier and billing frequency (20% discount for annual). Plans start at $12/zone/month for Essential annual, with higher tiers for Advanced and custom pricing for Signature.
- Brandtrack Box Hardware: Optional dedicated hardware device for playback. Available in two modalities: Add-On (monthly rental with device on loan) or One Shot (one-time purchase of device as property). The client is responsible for providing sound equipment (speakers, equalizers, UPS, voltage stabilizer).
- Partner Referral Program: Partners earn commissions or margins through the referral program. Referral partners receive 10% commission on everything the referred client pays during the first year, paid only on successfully closed deals. White label and reseller partners define their own margins with discounted pricing from Brandtrack.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential/Lite tier for brands needing basic commercial music compliance and multi-location control |
| Subscription | Monthly | Advanced tier for brands with 10+ locations requiring enhanced curation and real-time adaptive music |
| Subscription | Multi-year contract | Signature tier for selective brands requiring exclusive DJ curation and custom integrations |
| Other | Monthly | Brandtrack Box hardware option |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Brandtrack product offering
Product offeringCore offering
Brandtrack provides a cloud-based commercial music and audio platform that lets multi-location brands curate, schedule, govern, and adapt in-store music across all locations from a central dashboard. The offering bundles a global commercial music license, AI-driven Smart Playlists that react to foot traffic, weather, and time of day, multi-zone playback control, and an AI Ad Generator for in-store voice ads, delivered via a SaaS app (Brandtrack Player) or proprietary hardware (Brandtrack Box) with tiered subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Brandtrack Platform (Essential / Advanced / Signature subscription tiers) Cloud-based commercial music and audio SaaS offering brand-aligned curated playlists, multi-zone management, real-time monitoring, role-based access, and global commercial music licensing. Offered in three subscription tiers (Essential starting at $12/zone/month annual, Advanced at $24/zone/month annual with 300+ companies on it, and Signature with custom pricing and DJ curation). For multi-location brands in retail, hospitality, and food & beverage.
- Brandtrack Box (hardware playback device) Proprietary on-premise hardware playback device that connects to existing sound equipment and runs the Brandtrack music platform, including UPS and voltage stabilizer support. Available as Add-On (monthly rental, device on loan) or One Shot (one-time purchase with 12-month warranty). For venues needing dedicated hardware playback rather than the cloud app.
- MyBrandtrack Central Dashboard Web-based central control panel for managing playlists, schedules, multi-zone playback, role-based permissions, monitoring, and AI Ad Generator deployment across all client locations from a single interface. Included with all Brandtrack subscription plans. For brand managers, marketing teams, and operations staff at multi-location enterprises.
- Brandtrack Player (mobile/desktop playback app) Cross-platform playback application (iOS, Android, desktop) that streams the Brandtrack commercial music service on existing sound equipment in commercial venues, with offline playback support after initial download. Enables under-5-minute self-service deployment. For multi-location brands preferring software-only deployment on existing hardware.
Quantifiable outcome
- +22% increase in consumer rotation during peak hours
- +7 more outcomes
Companies that use Brandtrack
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles4 records
Brandtrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature6 records
Brandtrack partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Soundreef Ltd.coreAlternative music catalog provider for commercial spaces. Soundreef is an independent management entity holding rights to sublicense copyrights and related rights for commercial use of works and recordings. In Spain, clients must simultaneously subscribe to a separate agreement with Soundreef Ltd. Soundreef provides supporting documentation in case of royalty claims from collecting societies.
- Watermelon Co.coreAlternative music catalog provider. Watermelon Co. holds rights to sublicense copyrights and related rights for commercial use of works in its catalog. If clients opt for this catalog, they must enter a parallel agreement with Watermelon Co., which assumes exclusive liability for claims from collecting societies.
- V-CountcoreFoot traffic monitoring system integration. Smart Integrations connect with V-Count to analyze real-time customer flow and automatically adjust music energy and tempo based on store occupancy levels.
- FootfallCamcoreFoot traffic monitoring system integration. Enables automatic music adaptation based on real-time customer counting data, adjusting playlist energy to match store occupancy.
- RetailNextcoreRetail analytics and foot traffic platform integration. Brandtrack integrates with RetailNext to trigger music changes based on customer behavior and occupancy data.
- OraclecoreProperty management and business management software integration. Enables Smart PRO tier to align music strategy with operational data and business goals.
- OpenTablecoreRestaurant reservation system integration. Allows music to adapt dynamically to occupancy levels and service intensity based on reservation data.
- CloudbedscoreProperty management system for hospitality. Integration enables coordinated music management across hotel properties and spaces.
- ToastcoreRestaurant point-of-sale and management platform. Integration enables music alignment with restaurant operations and service data.
- SevenRoomscoreGuest experience and reservation management platform for hospitality. Enables music adaptation based on guest data and reservation patterns.
- OpenWeathercoreWeather data provider for Smart Weather Integration. Music synchronizes with local weather conditions - warmer/cozier sounds on rainy days, brighter/energetic tracks in sunshine.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Brandtrack competitors and assessment
Company assessmentDirect peers
- Rockbot: Commercial music and customer engagement platform for restaurants, bars, hotels, and gyms with location-based controls. Comparable target verticals and SaaS-style music delivery model to Brandtrack.
- Soundtrack Your Brand: Spotify-backed B2B music streaming platform that provides licensed background music for businesses. Most directly comparable to Brandtrack in product (commercial streaming + scheduling) and customer base (multi-location retail, hospitality, F&B).
- Custom Channels: US-based B2B music programming service providing custom-curated playlists for retail and hospitality chains. Comparable to Brandtrack's Signature tier offering of bespoke curation for multi-location brands.
- Cloud Cover Music: B2B music streaming service for businesses with licensed catalog and scheduling tools targeting restaurants, retail, and hotels. Closely comparable offering and customer segments to Brandtrack's Essential/Advanced tiers.
Broad incumbents
- Stingray Music for Business: Commercial arm of Stingray Digital, offering curated background music and digital signage to retail, hospitality, and healthcare. Larger media conglomerate with broader portfolio and comparable commercial licensing capability.
- Mood Media: Long-standing global incumbent in in-store music, visual media, and scent marketing for retail, hospitality, and QSR. Larger portfolio of services and broader geographic reach make it the dominant incumbent competing against Brandtrack's music platform.
- Almotech (Muzak): Legacy provider of in-store music and audio messaging (formerly Muzak), serving enterprise multi-location businesses globally. Broad incumbent with overlapping commercial music delivery capability and longer enterprise sales history.
- SiriusXM for Business: Business music service from SiriusXM providing licensed music channels for retail, hospitality, and healthcare. Overlaps with Brandtrack on subscription-based commercial music delivery to multi-location operators.
Emerging players
- Jamendo Licensing: Independent music licensing platform offering royalty-free music for commercial use. Smaller catalog but comparable in delivering licensed music to businesses, particularly hospitality and retail.
- TouchTunes: Connected in-venue entertainment and music platform primarily serving bars and restaurants via jukebox-style hardware. Adjacent player in commercial music with overlap in F&B venue audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Brandtrack social profiles
Digital presenceBrandtrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandtrack leadership team
Management profileNumber of profiles
Profiles4 records
Brandtrack subsidiaries and ownership
Company hierarchySubsidiaries5 records
Brandtrack funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandtrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandtrack
What does Brandtrack do?
Brandtrack provides a cloud-based commercial music and audio platform that lets multi-location brands curate, schedule, govern, and adapt in-store music across all locations from a central dashboard. The offering bundles a global commercial music license, AI-driven Smart Playlists that react to foot traffic, weather, and time of day, multi-zone playback control, and an AI Ad Generator for in-store voice ads, delivered via a SaaS app (Brandtrack Player) or proprietary hardware (Brandtrack Box) with tiered subscription plans.
Is Brandtrack a public or private company?
Brandtrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brandtrack founded?
Brandtrack was founded in 2016. It employs 11 to 50 people.
Where is Brandtrack based?
Brandtrack is headquartered in Delaware City, United States, in the North America region.
How does Brandtrack make money?
Three revenue lines are on record. Subscription Plans (Lite/Essential, Advanced, Signature) is the primary driver. The others are brandtrack Box Hardware and partner Referral Program.
Who are Brandtrack's main competitors?
Direct peers on record are Rockbot, Soundtrack Your Brand, Custom Channels and Cloud Cover Music. Broad incumbents are Stingray Music for Business, Mood Media, Almotech (Muzak) and SiriusXM for Business. Emerging players are Jamendo Licensing and TouchTunes.
Does Brandtrack have an API?
No public API is recorded for Brandtrack.
What industry is Brandtrack in?
Brandtrack's product category is In-store music and audio SaaS for commercial environments. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIACAO, Ad-Supported Music Streaming (Freemium Tiers). Its NAICS code is 5122.