Mad Mobile

What Mad Mobile does

Mad Mobile, founded in 2010 and headquartered in Tampa, Florida, operates an AI-first connected commerce platform serving enterprise retail and restaurant operators. The company has evolved from an early mobile commerce platform powering sites for more than 90 retailers into a multi-product platform anchored by three assets: the Neo AI Platform for agentic commerce and legacy modernization, the CAKE restaurant point-of-sale system acquired from Sysco in 2020 with roughly 4,500 deployed locations, and the Concierge AI retail clienteling tool built on Amazon Bedrock. The platform integrates with OpenAI, Anthropic, AWS Titan, and Oracle, and supports agentic commerce via OpenAI's Agentic Commerce Protocol. Revenue is generated through enterprise annual subscriptions for software, POS hardware sales, transaction fees from the newly launched Premier Acquirer Services platform in collaboration with Visa's Cybersource, SouthState Bank, and RS2, and professional services for modernization. Distribution combines direct enterprise field sales with strategic channel partnerships, most notably Sysco (one of two preferred POS partners) and Best Buy Business Solutions, and a Mobile Commerce Marketplace that connects restaurant and retail operators to B2B procurement partners.

Name

Mad Mobile

Legal name

Mad Mobile, Inc.

Website

http://madmobile.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Mad Mobile provides an AI-first commerce platform that modernizes legacy systems for enterprise retailers and restaurant operators, delivering Neo AI, CAKE POS, Concierge AI clienteling, and Visa-powered payment processing through direct sales and channel partners such as Sysco and Best Buy.

Ownership category

akta.pro rank

Product category

AI Commerce Platform

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Mobile point of sale
• Restaurant POS software
• AI commerce platform
• Retail clienteling solutions
• Payment processing services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Platform Subscription: Subscription-based AI commerce platform with modular components including Neo AI platform, Concierge AI for retail, and CAKE POS for restaurants. Pricing based on enterprise agreements with tiered functionality.
2. POS Hardware and Software: Point-of-sale system for restaurants and retail with associated hardware. CAKE POS serves restaurant operators with competitive pricing and support.
3. Payment Processing Services: Premier Acquirer Services in collaboration with Visa's Cybersource offering direct-to-brand processing solutions for merchants. Revenue derived from payment processing fees.
4. Professional Services: Implementation, consulting, and modernization services for legacy system transformation. AI Alpha Program and internal innovation consulting.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mad Mobile provides an AI-first commerce platform that modernizes legacy retail and restaurant systems without rip-and-replace. Its NEO platform powers agentic commerce workflows, while specialized solutions include CAKE POS for restaurants and Concierge AI for retail clienteling. The company also delivers payment processing through Premier Acquirer Services with Visa's Cybersource and operates a Mobile Commerce Marketplace for B2B procurement.

Product overview

Mad Mobile offers an AI-first commerce platform with a portfolio of integrated products for retail and restaurant businesses. The core NEO platform serves as the foundational AI infrastructure for agentic commerce, which powers specialized solutions including CAKE POS for restaurants (with AI-optimized ordering, inventory prediction, and conversational analytics) and Concierge AI for retail (clienteling, MPOS, and personalization). Premier Acquirer Services provides payment processing via Visa Cybersource, while the Mobile Commerce Marketplace enables B2B procurement. The company also maintains its legacy Mobile Commerce Platform business from 2010. Products are designed to modernize legacy systems without costly rip-and-replace, with AI capabilities integrated across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• CAKE: Restaurant point-of-sale (POS) system providing AI-optimized ordering, analytics, and conversational AI interface for restaurant operators.
• Neo
• Concierge AI
• Concierge

Quantifiable outcome

• 65% conversion rate on buy links shared via Concierge AI
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability14 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and significant.

• Visa CybersourcecoreStrategic or Co-development Partner · 19 November 2025Premier Acquirer Services collaboration with Visa's Cybersource, SouthState Bank, and RS2. Enables direct-to-brand processing solutions for restaurant and retail merchants, reducing payment complexity and enhancing economic benefits.
• SamsungsignificantStrategic or Co-development Partner · 1 January 2021Samsung partnered with Mad Mobile for mobile enterprise initiatives enabling mobile POS and associate mobility deployments.
• SalesforcesignificantTechnology or Integration · 1 January 2018Salesforce partnership for retail mobility solutions. Mad Mobile recognized as leader in retail mobility with growing roster of major retail brands.
• ApplesignificantStrategic or Co-development Partner · 1 January 2017Apple partnership to drive mobile POS and associate mobility solutions for enterprise retail.
• OraclesignificantTechnology or Integration · 1 January 2015Oracle partnership to offer Concierge MPOS and clienteling solution; Talbots became the first customer.
• Oracle/MicrossignificantTechnology or Integration · 1 January 2013Micros (then Oracle) engaged Mad Mobile to leverage a unique modernization platform to build mobile solutions for store associates.
• SouthState BankcoreStrategic or Co-development PartnerPartner in Premier Acquirer Services platform providing banking infrastructure for direct-to-brand payment processing solutions.
• RS2coreTechnology or IntegrationTechnology partner in Premier Acquirer Services platform enabling payment processing capabilities for merchants.
• SyscocoreChannel Partner/ Reseller/ DistributorOne of two Sysco-preferred POS partners. Sysco acquired CAKE in 2020; Mad Mobile acquired CAKE from Sysco. Sysco uses Mad Mobile platform for inventory management solutions and mobile ordering for 425,000 restaurants.
• Best Buy Business SolutionscoreChannel Partner/ Reseller/ DistributorPartnered for mobile enterprise deployment. Installed mobile POS nationwide in 2,200 Tractor Supply stores and provides nationwide mobile fulfillment for Signet Jewelers.
• Amazon Web Services (AWS)coreStrategic or Co-development PartnerAI collaboration with AWS to take in-store and online shopping experiences to another level using generative AI. Concierge AI powered by Amazon Bedrock.
• OpenAIcoreTechnology or IntegrationAI platform integrations with OpenAI. Neo platform deploys solutions with OpenAI's Agentic Commerce Protocol (APC) and other emerging standards.
• AnthropiccoreTechnology or IntegrationAI platform integrations with Anthropic for pluggable, composable AI architecture supporting enterprise commerce solutions.
• AWS TitancoreTechnology or IntegrationAI platform integrations with AWS Titan alongside OpenAI and Anthropic for multi-model AI capabilities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toast: Leading cloud-based restaurant POS and commerce platform serving thousands of U.S. restaurant locations. Toast is the most direct competitor to Mad Mobile's CAKE POS franchise and competes head-to-head for enterprise restaurant operators.
• Lightspeed Commerce: Cloud-based POS and commerce platform for retail and restaurants with global footprint. Lightspeed competes directly with Mad Mobile's Concierge and CAKE products in mid-market and enterprise retail and restaurant segments.
• SpotOn: Restaurant and retail POS provider with integrated payments and software. SpotOn directly competes with Mad Mobile's CAKE POS for restaurant operators and with Concierge for retail clients.
• Salesfloor: Retail clienteling and mobile associate platform serving specialty and department-store retailers. Salesfloor competes directly with Mad Mobile's Concierge AI for clienteling, mobile POS, and associate productivity use cases in specialty retail.

Broad incumbents

• Square (Block): Payments-led POS and commerce platform serving small and mid-market retailers and restaurants. Square's integrated payments-plus-software model overlaps with Mad Mobile's CAKE and Concierge offerings, and Block's broader fintech portfolio exceeds Mad Mobile's payments capabilities.
• Shopify: Dominant retail commerce platform with Shopify POS for in-store retail. Shopify's broader ecommerce, payments, and AI tooling portfolio competes with Mad Mobile's retail commerce vision at the brand-enterprise tier.
• NCR Voyix: Enterprise POS and commerce platform with deep installed base in retail and hospitality. NCR Voyix is a primary incumbent in legacy POS, making it both a competitor to Mad Mobile's modernization offering and a partner whose installed base represents Mad Mobile's target modernization pool.
• Oracle Micros: Enterprise restaurant and hospitality POS suite owned by Oracle. Micros is both a historical partner of Mad Mobile and a direct competitor, particularly for large hotel, cruise, and enterprise restaurant chains.
• Fiserv (Clover): Payments giant with the Clover POS/app marketplace serving SMB and mid-market retail and restaurants. Fiserv's payments scale and merchant base compete with Mad Mobile's Premier Acquirer Services and POS offerings.

Emerging players

• Tulip: Mobile-first retail clienteling and store associate platform for specialty retailers. Tulip targets the same enterprise retail clienteling and mobile POS modernization opportunity as Mad Mobile's Concierge and serves overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MadMobile
• Facebookfacebook.com/MadMobile
• LinkedInlinkedin.com/company/mad-mobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Mobile