Salesfloor
Salesfloor was a mobile clienteling platform enabling store associates to build personalized 1:1 customer relationships for enterprise retailers including COACH, Jimmy Choo, and Versace. It merged with Tulip in March 2026 to form the largest global AI-powered customer engagement provider for retail.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Salesfloor does
Salesfloor was a B2B SaaS mobile clienteling platform, founded in 2013 and headquartered in New York City, that enabled store associates to build personalized 1:1 customer relationships across digital and in-store channels. The platform combined human store-associate workflows with AI-powered capabilities (acquired through Automat in January 2022) to address rising customer acquisition costs, customer loyalty erosion, and fragmented omnichannel data at enterprise retailers. Customers included luxury and specialty brands such as COACH, Jimmy Choo, Versace, Salvatore Ferragamo, and Michael Kors, plus department-store accounts such as Macy's.
Salesfloor operated an enterprise SaaS subscription revenue model, selling directly to large retail brands via a field-sales motion. Reported clienteling outcomes included 49% more purchases and 63% higher monthly spend per customer. The company expanded internationally (including into Europe via the May 2025 acquisition of Clientela) and raised a $27 million Series B led by Level Equity in June 2021. The product surface included clienteling, AI-powered personalization, mobile point-of-sale, appointments, online assisted selling, and outreach automation modules, supported by integrations (Shopify), payment capabilities, and enterprise compliance certifications (SOC 2 Type 2, PCI DSS, GDPR, CCPA, PIPL, CASL).
In March 2026, Salesfloor announced a strategic merger with Tulip Retail, with the combined entity operating under the Tulip brand and claiming to be the largest global provider of AI-powered customer engagement solutions for retail, serving approximately 100 enterprise retail clients across luxury, specialty, and mass retail sectors. Salesfloor founder and CEO Oscar Sachs transitioned to Tulip's Board of Directors, and Tulip CEO Ian Rawlins leads the combined company.
Salesfloor firmographics
Firmographics- Name
- Salesfloor
- Legal name
- Salesfloor
- Website
- https://salesfloor.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Salesfloor was a mobile clienteling platform enabling store associates to build personalized 1:1 customer relationships for enterprise retailers including COACH, Jimmy Choo, and Versace. It merged with Tulip in March 2026 to form the largest global AI-powered customer engagement provider for retail.
- Ownership category
- akta.pro rank
Salesfloor industry classification
Industry- Product category
- Retail Customer Engagement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where Salesfloor is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Salesfloor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Salesfloor operated as a B2B SaaS platform providing customer engagement and clienteling solutions to enterprise retail clients on a subscription basis
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Salesfloor product offering
Product offeringCore offering
Salesfloor provided a cloud-based mobile clienteling and customer engagement platform enabling store associates to build personalized 1:1 customer relationships across digital and in-store channels. Its offerings combined AI-driven personalization with mobile POS, appointment scheduling, online assisted selling, and automated outreach, serving enterprise retail brands across luxury, specialty, and mass sectors. Following the March 2026 merger with Tulip, the combined entity delivers an integrated suite of clienteling, POS, and AI tools to approximately 100 enterprise retail clients.
Product overview
Salesfloor's platform merged with Tulip to form a comprehensive cloud-based retail customer engagement platform offering AI-powered clienteling, mobile POS, appointments, outreach automation, and online assisted selling solutions. The platform enables retailers to build customer relationships through personalized 1:1 connections, combining human store associates with AI capabilities across digital and physical channels. Core products include Clienteling for VIP customer management, Tulip AI for intelligent automation, Point of Sale, Appointments, Outreach Plus, and Online Assisted Selling, with supporting modules for payments (Tulip Pay, Pay by Link, Tap to Pay), inventory (Endless Aisle), and eCommerce integrations (Shopify Connector).
Differentiator
Problem solved
Functional benefit
Products and services
- Clienteling White-glove clienteling solution for VIP customers that enables store associates to build personalized 1:1 relationships across digital and in-store channels; trusted by enterprise retailers to drive sales and earn customer loyalty.
- Tulip AI AI-powered suite of tools that enhances clienteling and sales associate productivity with intelligent in-app artificial intelligence capabilities for customer engagement, automated messaging, and assistance.
- Point of Sale (POS) Mobile-first point-of-sale system with endless aisle capability that enables sales associates to complete transactions online and in-store for modern retail shoppers.
- Appointments Personal shopping appointment scheduling solution for 1:1 consultations, enabling retailers to deliver personalized in-store experiences and double average order value.
- Outreach Plus Automated, segmented, and personalized outreach solution that helps retailers scale 1:1 outreach to their entire customer base and move VIP-potential customers into the clienteling motion.
- Online Assisted Selling Scalable human sales assistance for eCommerce using SMS and live agents to create personalized 1:1 shopping experiences that reduce cart abandonment and increase average order value.
- Tulip Messaging AI AI-powered messaging solution that automates customer communications and delivers personalized interactions across channels for store associates.
Quantifiable outcome
- 49% more purchases with clienteling technology
- +1 more outcomes
Companies that use Salesfloor
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Salesfloor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature2 records
Salesfloor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- TulipflagshipSalesfloor and Tulip announced a strategic merger on March 24, 2026, forming the largest global provider of AI-powered customer engagement solutions for the retail industry. The combined company operates under the Tulip brand and serves approximately 100 enterprise retail clients across major retail verticals.
- ClientelacoreSalesfloor acquired Clientela, a provider of clienteling solutions, to expand market reach and enhance product offerings. The acquisition strengthened omnichannel retail capabilities and tapped into Clientela's technology and European market presence.
- AutomatcoreSalesfloor acquired Automat, an AI-powered eCommerce personalization company, to enhance its retail automation platform. The integration combined human store associates with AI capabilities to improve customer engagement, loyalty, and online-offline shopping experiences.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Salesfloor competitors and assessment
Company assessmentEmerging players
- Zinrelo: Loyalty rewards and customer engagement platform for retailers. Adjacent to Salesfloor's CRM, loyalty, and personalization capabilities for retailers seeking to drive repeat purchases and customer lifetime value.
- Vue.ai: AI platform for retail personalization, product recommendations, and visual search. Overlaps with Salesfloor's AI-powered personalization and recommendation engine features, particularly for online and omnichannel retail.
- Yofi: Clienteling and customer engagement platform for luxury and premium retailers, with mobile associate tools and AI-assisted outreach. Direct niche competitor to Salesfloor's clienteling product in luxury and specialty retail.
Direct peers
- NewStore: Mobile-first omnichannel platform for retailers offering clienteling, mobile POS, and order management. Directly comparable to Salesfloor's clienteling and POS products and targets the same enterprise retail customer base.
- Aptos: Enterprise retail technology provider spanning POS, CRM, clienteling, and merchandising for specialty and luxury retailers. Overlaps with Salesfloor's clienteling and customer engagement stack across the same enterprise retail verticals.
- Algonomy: AI-driven personalization, customer engagement, and merchandising platform for retail. Competes with Salesfloor's AI personalization and clienteling capabilities for enterprise retail customer engagement budgets.
- Tulip Retail: Mobile POS and clienteling platform for retailers; merged with Salesfloor in March 2026 to form the largest global provider of AI-powered retail customer engagement. Operates the same core clienteling, POS, and omnichannel engagement product set for enterprise retail.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise CRM and commerce suite used by large retailers for customer data, personalization, and loyalty. Competes with Salesfloor's CRM/clienteling layer as a broad incumbent with overlapping capabilities inside a much larger portfolio.
- Shopify: Leading eCommerce and retail POS platform with native CRM, loyalty, and personalization features. Salesfloor ships a Shopify Connector and competes with Shopify's own clienteling and POS capabilities for omnichannel retail engagement.
- Salesforce Marketing Cloud: Enterprise marketing automation and customer engagement suite used by retailers for personalized outreach, journey orchestration, and loyalty. Competes with Salesfloor's Outreach Plus and clienteling outreach capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salesfloor social profiles
Digital presenceSalesfloor compliance and trust
Trust signalCompliance6 records
Salesfloor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salesfloor leadership team
Management profileNumber of profiles
Profiles7 records
Salesfloor subsidiaries and ownership
Company hierarchySubsidiaries2 records
Salesfloor funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salesfloor M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salesfloor
What does Salesfloor do?
Salesfloor provided a cloud-based mobile clienteling and customer engagement platform enabling store associates to build personalized 1:1 customer relationships across digital and in-store channels. Its offerings combined AI-driven personalization with mobile POS, appointment scheduling, online assisted selling, and automated outreach, serving enterprise retail brands across luxury, specialty, and mass sectors. Following the March 2026 merger with Tulip, the combined entity delivers an integrated suite of clienteling, POS, and AI tools to approximately 100 enterprise retail clients.
Is Salesfloor a public or private company?
Salesfloor is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Salesfloor founded?
Salesfloor was founded in 2013. It employs 51 to 100 people.
Where is Salesfloor based?
Salesfloor is headquartered in Montréal, Canada, in the North America region.
How does Salesfloor make money?
One revenue line is on record: saaS Platform Subscription.
Who are Salesfloor's main competitors?
Emerging players on record are Zinrelo, Vue.ai and Yofi. Direct peers are NewStore, Aptos, Algonomy and Tulip Retail. Broad incumbents are Salesforce Commerce Cloud, Shopify and Salesforce Marketing Cloud.
Does Salesfloor have an API?
Yes. Tulip provides flexible APIs that enable connecting the platform to external technology stacks. API-driven integrations allow retailers to extend and customize the platform to their specific operational needs.
What industry is Salesfloor in?
Salesfloor's product category is Retail Customer Engagement Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541511 and its SIC code is 7311.