Vivvi
Vivvi is a New York-based child care and early learning provider operating 13+ campuses for families with children ages 0-5, plus on-site centers and backup care, Care Cash, and virtual tutoring benefits for employer clients.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Vivvi does
Vivvi is a New York-based private child care and early learning provider founded in 2018, operating more than a dozen campuses across Manhattan, Brooklyn, and Westchester County, plus an on-site center at Elon University in North Carolina. The company serves two distinct customer segments: (1) families seeking full-day, year-round early education for children ages 0-5, enrolled through direct campus applications with flexible 2-, 3-, or 5-day schedules; and (2) employers seeking caregiving benefits, which Vivvi delivers via custom-designed on-site centers, a global backup care network, Care Cash reimbursements, virtual tutoring, in-home care, and elder care solutions. Revenue is generated primarily through recurring family tuition subscriptions and managed-services contracts with employer clients, with government subsidies able to reduce employer costs by up to 75%. The company has grown through a combination of greenfield campus openings and acquisitions of incumbent schools (Preschool of the Arts, MetroKids locations, Brooklyn Treehouse Preschool), all rebranded under a proprietary inquiry-based "Vivvi Learning Model" curriculum and supported by the third-party Brightwheel app for real-time parent communication. Vivvi has raised approximately $50M+ in disclosed funding across multiple rounds, including a $15M Series A led by Tribeca Venture Partners (2022) and a $23.4M round (May 2025), and is led by co-founders Charles Bonello (CEO) and Ben Newton (COO).
Vivvi firmographics
Firmographics- Name
- Vivvi
- Legal name
- Vivvi, Inc.
- Website
- https://vivvi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vivvi is a New York-based child care and early learning provider operating 13+ campuses for families with children ages 0-5, plus on-site centers and backup care, Care Cash, and virtual tutoring benefits for employer clients.
- Ownership category
- akta.pro rank
Vivvi industry classification
Industry- Product category
- Early Childhood Education and Child Care Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Center-Based Infant Care (0–18 months) (EDACAGAA)
- akta.pro secondary industry
- Center-Based Toddler Care (18–36 months) (EDACAGAB)
Keywords
Where Vivvi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Vivvi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Family Tuition Programs: Vivvi generates primary revenue through tuition fees charged to families for full-day child care and early learning programs. Programs serve infants (6 weeks–12 months), toddlers (12–24 months), and preschoolers (2–5 years) with flexible scheduling options of 2-day, 3-day, or 5-day per week attendance. Rolling admissions and year-round operation support continuous enrollment.
- Employer-Sponsored Child Care Partnerships: Vivvi partners with employers to provide on-site child care centers, backup care networks, virtual tutoring, and Care Cash reimbursements. Employers invest in these programs as benefits to recruit, retain, and increase productivity of working parents. Government subsidies may reduce employer cost by up to 75%.
- Backup Care & Care Cash: A global network of backup child care and financial reimbursement programs allowing employers to offer reimbursements for care provided through an employee's personal network of family, friends, and caregivers. Generates revenue through employer contracts.
- Virtual Tutoring: Online tutoring services for school-age children offered as part of Vivvi's broader caregiving benefit suite to employers and families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2-day per week program |
| Subscription | Monthly | 3-day per week program |
| Subscription | Monthly | 5-day per week program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Vivvi product offering
Product offeringCore offering
Vivvi operates physical child care and early learning campuses serving infants, toddlers, and preschoolers (ages 0–5), delivering a research-based inquiry curriculum with flexible scheduling (2/3/5-day), extended hours, and rolling admissions. In parallel, the company sells employer-sponsored caregiving benefit programs to businesses — including on-site child care center design and operation, a global backup care network, Care Cash reimbursements, virtual tutoring, in-home care, and elder care solutions — enabling companies to recruit, retain, and support working parents.
Product overview
Vivvi is an early childhood education and child care provider offering a comprehensive suite of caregiving solutions for working families and employers. The core offering includes campus-based child care at physical locations (infants, toddlers, preschoolers ages 0-5) and on-site child care centers at employer worksites. Supporting services include a global backup care network, virtual tutoring, in-home care, elder care solutions, and Care Cash employer reimbursement program. The Vivvi Learning Model provides a research-based, inquiry-led curriculum that aligns with developmental standards. Vivvi Exmissions offers kindergarten placement navigation. The platform serves both families seeking care directly and employers looking to offer caregiving benefits to their workforce.
Differentiator
Problem solved
Functional benefit
Brands
- Vivvi Exmissions: Kindergarten placement and admissions navigation service for Vivvi families
- Acorn Academy
Products and services
- Campus-Based Child Care and Early Learning Programs Full-day child care and early learning programs at Vivvi's 13+ owned campuses serving infants (6 weeks–12 months), toddlers (12–24 months), and preschoolers (2–5 years), with research-based inquiry curriculum, flexible 2/3/5-day scheduling, extended hours up to 7am–7pm, rolling admissions, and year-round operation. Targeted at working families in NYC metro and surrounding regions.
- On-Site Employer Child Care Centers Custom-designed and operated child care centers built at employer worksites, providing full-time, part-time, and backup care for employees with extended hours and flexible enrollment. Delivered to HR leaders and benefits teams at companies of all sizes across industries.
- Backup Child Care Network Global network of backup care providers offering coverage when regular child care arrangements fall through, giving working parents reliable alternative care options. Sold to employers as a workforce benefit.
- Care Cash Employer benefit program enabling companies to reimburse employees for child and elder care provided through the employee's personal network of family, friends, and caregivers. Purchased by employers as a workforce benefit.
- Virtual Tutoring Online tutoring services providing academic support for school-age children, delivered through virtual sessions. Sold as part of employer caregiving benefit packages.
- In-Home Care Child care delivered in the family's home by trained caregivers, providing personalized one-on-one care for children. Sold to families and through employer benefit packages.
- Elder Care Solutions Caregiving solutions covering elder family members, offered alongside Vivvi's child care offerings to address the full spectrum of family caregiving needs. Sold to employers as a benefit.
- Vivvi Exmissions Individualized kindergarten application support service helping families research, tour, and apply to public, private, or charter schools, including child-centered reports, references, and waitlist/financial aid interpretation. Offered to Vivvi-enrolled families as an add-on.
- South Slope (Brooklyn Treehouse Preschool) Child care and early learning campus in South Slope, Brooklyn, operating under the retained Brooklyn Treehouse Preschool brand, serving infants through preschoolers.
- Acorn Academy at Elon University On-site child care center developed and managed by Vivvi on the campus of Elon University in North Carolina, serving faculty, staff, and students. A partnership-enabled launch and Vivvi's first on-site employer model.
Quantifiable outcome
- Up to 425% ROI for employers offering child care benefits (BCG/Moms First study)
- +5 more outcomes
Companies that use Vivvi
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vivvi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Vivvi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Elon UniversitycoreVivvi partnered with Elon University in Elon, NC to develop and manage Acorn Academy, an on-site child care center serving approximately 30 children ages 0–2 for the university's faculty, staff, and students. The center opened in Spring 2025. Vivvi collaborates with the Dr. Jo Watts Williams School of Education to implement its research-based learning program. Elon University President Connie Ledoux Book described it as fulfilling a longstanding goal to provide employees with quality and accessible child care. The partnership aligns with Elon's Boldly Elon strategic plan.
- BrightwheelcoreBrightwheel is the parent communication app used across all Vivvi campuses, enabling real-time updates including photos, videos, feeding times, diaper changes, and nap schedules sent to families throughout the day. Parents consistently cite Brightwheel as a key feature of their Vivvi experience.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Vivvi competitors and assessment
Company assessmentDirect peers
- Bright Horizons Family Solutions: Public company (NYSE: BFAM) and the largest dedicated provider of employer-sponsored child care, back-up care, and educational advisory services. Most directly comparable to Vivvi in combining center-based care with a B2B employer benefits platform.
- Cadence Education: PE-backed operator of more than 200 private early childhood education centers across the U.S. Closely comparable business model to Vivvi's center-based early learning programs serving infants through pre-K.
- New Horizon Academy: Privately held child care and early education provider with campuses primarily across the Midwest. Comparable to Vivvi in operating company-owned centers serving infants through school-age children with employer partnership offerings.
- The Learning Experience: Franchise-based early childhood education provider with hundreds of locations across the U.S., serving infants through pre-K with proprietary curriculum. Comparable to Vivvi on age range served and branded curriculum approach.
Broad incumbents
- KinderCare Learning Companies: Large national provider of early childhood education and child care across more than 1,500 centers. Overlaps with Vivvi on center-based care for ages 0–5 but operates at much greater scale and broader geographic footprint.
- Primrose Schools: Franchise-based early childhood education network with more than 400 schools nationwide offering accredited preschool and after-school programs. Comparable to Vivvi on curriculum-led early learning but operates via franchising rather than corporate-owned campuses.
Emerging players
- Wonderschool: Tech-enabled child care platform helping families find in-home and center-based care and supporting family child care providers with software and back-office tools. Adjacent to Vivvi's offering but more focused on marketplace and home-based care than corporate-owned campuses.
Others
- Care.com: Public online marketplace connecting families with caregivers for child care, senior care, and pet care. Comparable to Vivvi's Care Cash and backup care network, where employers reimburse caregivers via personal networks, but operates as a marketplace rather than a care provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vivvi social profiles
Digital presenceVivvi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivvi leadership team
Management profileNumber of profiles
Profiles18 records
Vivvi subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vivvi funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivvi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivvi
What does Vivvi do?
Vivvi operates physical child care and early learning campuses serving infants, toddlers, and preschoolers (ages 0–5), delivering a research-based inquiry curriculum with flexible scheduling (2/3/5-day), extended hours, and rolling admissions. In parallel, the company sells employer-sponsored caregiving benefit programs to businesses — including on-site child care center design and operation, a global backup care network, Care Cash reimbursements, virtual tutoring, in-home care, and elder care solutions — enabling companies to recruit, retain, and support working parents.
Is Vivvi a public or private company?
Vivvi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vivvi founded?
Vivvi was founded in 2018. It employs 101 to 250 people.
Where is Vivvi based?
Vivvi is headquartered in New York, United States, in the North America region.
How does Vivvi make money?
Four revenue lines are on record. Family Tuition Programs are the primary driver. The others are employer-Sponsored Child Care Partnerships, backup Care & Care Cash and virtual Tutoring.
Who are Vivvi's main competitors?
Direct peers on record are Bright Horizons Family Solutions, Cadence Education, New Horizon Academy and The Learning Experience. Broad incumbents are KinderCare Learning Companies and Primrose Schools. Wonderschool is listed as an emerging player. Care.com is listed as an others.
Does Vivvi have an API?
No public API is recorded for Vivvi.
What industry is Vivvi in?
Vivvi's product category is Early Childhood Education and Child Care Services. Its primary akta.pro industry code is EDACAGAA, Center-Based Infant Care (0–18 months), with a secondary code of EDACAGAB, Center-Based Toddler Care (18–36 months). Its NAICS code is 62441 and its SIC code is 8351.