What Night does

Night (formerly Night Media) is a Santa Monica-based talent management and digital marketing company founded in 2015 by Reed Duchscher, the former manager of MrBeast (Jimmy Donaldson). The company represents a roster of high-profile internet creators, musicians, athletes, and entrepreneurs spanning YouTube, Twitch, podcasting, gaming, sports, and music — including Kai Cenat, Sam and Colby, T-Pain, Theo Von, Safiya Nygaard, and Olympic medalists Tara Davis-Woodhall and Hunter Woodhall. Night is positioned as "The Authority on Internet Culture & Media," offering a full-stack service suite covering content and media strategy, brand partnerships, product development, merchandise, content licensing, touring and events, publishing, podcasting, and business strategy for represented talent.

Night operates five interlocking business lines beyond its core talent representation: The Roost podcast network (acquired from Warner Bros. Discovery in April 2024, home to 'This Past Weekend with Theo Von'), Night Labs (a venture studio building CPG, tech, and media businesses with creators such as Feastables, Sprinter, Tone, Outtake, and Troveo), Night Advisory (a marketing agency launched in September 2025 with NASCAR and World Poker Tour as inaugural clients), Experiential Supply Co. (experiential marketing firm acquired October 2025), and Bottle Rocket Management (talent firm representing 40+ YouTube creators, acquired November 2024). Revenue is generated through management fees and commissions on talent deals, agency fees for marketing services, and equity participation in creator-led ventures. The company has raised approximately $87.5M across a 2022 round led by TCG and a February 2026 round led by StepStone Group with participation from Founders Fund, PagsGroup, K5 Global, and House Capital, and is backed by Chernin Entertainment. Night is not a technology platform in the traditional sense; its competitive advantage rests on creator relationships, cultural credibility, and the integration of management, content, marketing, and venture services under one roof.

Name

Night

Legal name

Night

Website

https://night.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Night is a Santa Monica-based talent management and digital marketing firm representing top internet creators, musicians, and athletes across YouTube, podcasting, gaming, sports, and music, with adjacent podcast network, venture studio, marketing agency, and experiential marketing businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Management: Night represents creators, artists, and entrepreneurs, providing services including content strategy, brand partnerships, product development, merchandise, touring and events, publishing, podcasting, and business strategy. Revenue is generated through management fees, commission on deals, and equity participation in talent-led ventures.
2. Marketing Services: Night Advisory and Experiential Supply Co. provide digital strategy, influencer marketing, performance analytics, and experiential marketing services to brands. Revenue comes from agency fees and project-based engagements with enterprise clients.
3. Night Labs Venture Studio: Night Labs partners with creators to build businesses across CPG, tech, and media. The venture studio likely takes equity stakes in these businesses, generating returns through venture investments and operational support fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Night represents influential digital creators, musicians, and entrepreneurs, providing content strategy, brand partnerships, product development, merchandise, touring and events, publishing, podcasting, and business strategy services. The company also operates Night Advisory, a marketing agency serving enterprise brands like NASCAR and World Poker Tour; Night Labs, a creator-led venture studio building CPG, tech, and media businesses; and The Roost, a podcast network acquired from Warner Bros. Discovery. Revenue is generated through management fees, commissions on brand deals, agency fees, and equity participation in talent-led ventures.

Product overview

Night operates as a multi-platform creator management company offering talent representation, marketing services, and venture building. The core offering is Night Media, a talent management service representing major internet creators. This is complemented by The Roost podcast network (acquired from Warner Bros. Discovery), Night Labs venture studio for building creator-founded businesses, and Night Advisory marketing agency. The company has pursued aggressive acquisitions including Bottle Rocket Management (November 2024) and Experiential Supply Co. (October 2025). Night Labs portfolio spans multiple CPG, tech, and media companies including Feastables, Sprinter, Outtake, and other creator brands. The company manages talent across long-form, short-form, streaming, gaming, sports, and music verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Night Media Talent Management Comprehensive talent representation for digital creators, musicians, and entrepreneurs, providing content strategy, brand partnerships, product development, merchandise, content licensing, touring and events, publishing, podcasting, and business strategy across long-form, short-form, streaming, gaming, sports, and music verticals.
• Night Advisory Marketing agency offering digital strategy, influencer marketing, performance analytics, and content and social services to enterprise brands seeking to connect with internet culture and digital-native audiences. Inaugural clients include NASCAR and World Poker Tour.
• Night Labs Venture Studio Talent-led venture studio partnering with top creators and artists to build and scale businesses across CPG, tech, and media sectors. Provides operational support, go-to-market strategy, venture funding, and distribution services. Portfolio includes Feastables, Sprinter, Outtake, Respin, Blox, Troveo, Juice, Jogo, Montes, Rarecandy, Joyride, and Tone.
• The Roost Podcast Network Leading podcast network for internet creators, acquired from Warner Bros. Discovery in April 2024. Services podcasts including This Past Weekend with Theo Von. The network was formerly affiliated with Rooster Teeth.
• Experiential Supply Co. Experiential marketing firm designing immersive and viral brand experiences for top brands and films, including horse-riding apes for Kingdom of the Planet of the Apes and life-size dinosaurs for Jurassic World Rebirth. Acquired by Night in October 2025.
• Bottle Rocket Management Talent management firm representing digital content creators, acquired by Night in November 2024. Client roster includes approximately 40 prominent YouTube creators such as Austin Evans, JerryRigEverything, UrAvgConsumer, and BroScienceLife.

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered acquisition, flagship client and key client.

• Experiential Supply Co.acquisitionStrategic or Co-development Partner · 13 October 2025Night acquired Experiential Supply Co., a marketing firm known for memorable real-world stunts including horse-riding apes for 'Kingdom of the Planet of the Apes' and life-size dinosaurs for 'Jurassic World Rebirth.' The acquisition expands Night's experiential marketing capabilities.
• NASCARflagship clientGTM or Marketing Partner · 22 September 2025NASCAR is an inaugural client for Night Advisory, Night's marketing agency arm. Night has been overhauling NASCAR's social content strategy for eight months and bringing creators like The Rizzler and Agent 00 to races to generate viral moments.
• World Poker Tourkey clientGTM or Marketing Partner · 22 September 2025World Poker Tour is an inaugural client for Night Advisory, Night's marketing agency arm, seeking to leverage creator culture and digital marketing expertise.
• Bottle Rocket ManagementacquisitionStrategic or Co-development Partner · 25 November 2024Night acquired Bottle Rocket Management, a talent firm representing 40 prominent YouTube creators including Austin Evans, JerryRigEverything, UrAvgConsumer, and BroScienceLife. The acquisition expanded Night's creator roster and was backed by Chernin Entertainment.
• The Roost Podcast NetworkacquisitionStrategic or Co-development Partner · 8 April 2024Night acquired The Roost Podcast Network from Warner Bros. Discovery. The network services podcasts including 'This Past Weekend with Theo Von.' Night retained a majority of the team including A.J. Feliciano, Head of The Roost Podcast Network.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/night-media
• Instagraminstagram.com/nightmedia
• Xx.com/NightMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night