Experiential Supply Co

What Experiential Supply Co does

Experiential Supply Co is a Los Angeles-based experiential marketing firm founded in 2017 that specializes in designing and producing live events and brand experiences for creators and consumer brands. The company focuses on combining live event production capabilities with creator-driven marketing campaigns intended to drive brand engagement and digital virality. Its single core offering is experiential marketing campaign execution for brand marketers, creators, and entertainment properties (referenced projects include branded activations such as Abbott Elementary–themed experiences).

The firm operates as a project-based services business serving a horizontal customer segment of brand marketers and creators. Pricing, contract structure, and revenue mechanics are not publicly disclosed. Its market positioning emphasizes the integration of creator culture with in-person brand activation, distinguishing it from purely digital influencer agencies and from traditional event production shops.

In 2025, Experiential Supply Co. was acquired by Night, a Dallas-based creator-focused talent management firm backed by StepStone Group, Founders Fund, House Capital, K5 Global, and PagsGroup. Following the acquisition, Experiential Supply Co. operates as a wholly-owned subsidiary within Night's portfolio of creator management, entertainment, and live events businesses. The combined entity is intended to offer brand partners integrated access to creator talent plus live event production under a single platform. No funding rounds, revenue figures, management team details, or technology stack information are disclosed in available sources, and the company's website is a minimal Squarespace-based presence indicating limited public-facing investment in marketing or productization.

Name

Experiential Supply Co

Legal name

Experiential Supply Co.

Website

https://experientialsupply.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Experiential Supply Co is a Los Angeles-based experiential marketing firm founded in 2017 that designs and produces live brand events and creator-driven marketing activations for brand marketers and entertainment properties. Acquired by Night in 2025, it now operates as a subsidiary within Night's creator management and entertainment portfolio.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Experiential marketing services
• Live event production
• Brand activation campaigns
• Creator marketing events
• Experiential brand engagement

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Experiential Supply Co is an experiential productions and attractions firm that designs and executes live events and experiential marketing campaigns for brands and creators. The company combines on-the-ground event production with creator-driven marketing to amplify brand engagement and digital virality for client campaigns.

Product overview

Experiential Supply Co is a single-product experiential marketing firm. It operates as a standalone service offering focused on experiential marketing, live events, and marketing innovations designed to improve marketing results and digital virality. Following its 2025 acquisition by Night, the company continues to operate as part of Night's expanded creator management and entertainment portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Supply Co Experiential marketing and live event production services delivered to brands and creators to support experiential campaigns, live event execution, and digital virality amplification.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NightcoreStrategic or Co-development Partner · 1 October 2025Night, a Dallas-based creator-focused talent management firm, acquired Experiential Supply Co. in 2025 to enhance its live events and marketing capabilities. The acquisition aimed to combine Night's creator management expertise with Experiential Supply's experiential marketing innovations to improve marketing results and digital virality.

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• GALE: GALE is a full-service creative agency with deep experiential marketing capabilities, combining data, creative, and content. Comparable as a broader incumbent offering overlapping experiential services.
• George P. Johnson (GPJ): GPJ is a large, established experiential marketing agency with global reach, serving enterprise clients across trade shows, events, and brand activations. Comparable as a broader incumbent in the same experiential marketing category.

Direct peers

• MKG: MKG is a creative experiential marketing agency that designs and produces brand activations, live events, and immersive experiences. Directly comparable to Experiential Supply Co. as both specialize in experiential marketing execution for brands.
• Sparks: Sparks is a global experiential agency specializing in brand experiences, exhibits, and live events for corporate clients. Comparable to Experiential Supply Co. in its focus on experiential marketing production for major brands.
• BeCore: BeCore is an experiential marketing agency producing immersive brand experiences, events, and activations for global brands. Directly comparable to Experiential Supply Co. as a specialist experiential agency.
• Optimist: Optimist is an experiential agency that designs and executes live brand experiences and creative activations. Directly comparable in the experiential marketing agency space.
• Night Market: Night Market is an experiential agency producing brand activations and live events, particularly for consumer and entertainment clients. Comparable in serving brand experiential marketing needs.

Others

• Night: Night is the parent company of Experiential Supply Co., a creator-focused talent management and entertainment firm. Relevant peer given shared business focus on creators, live events, and digital virality in marketing.

Emerging players

• Anomaly: Anomaly is a creative agency with strong experiential and entertainment marketing capabilities for brands seeking unconventional campaigns. Comparable in offering brand-facing experiential creative services.
• Mother Design: Mother Design is a creative agency with brand experience design capabilities, including live events and activations. Comparable as a creator-economy-adjacent creative/experiential agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiential Supply Co