Immfly
Immfly provides integrated in-flight connectivity, retail, and entertainment solutions to over 50 airlines worldwide via its proprietary Equilux Aero server and antenna-agnostic digital cabin platform, deployed across 2,800+ aircraft.
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Immfly does
Immfly designs, develops, and manages in-flight digital services for airlines, combining connectivity, entertainment, and onboard retail into a unified digital cabin platform. Founded in 2013 in Barcelona by Pablo Linz and Jimmy M. von Korff, the company serves more than 50 airline partners across Europe, Latin America, North America, and Asia-Pacific. Its installed base covers over 2,800 aircraft, reaching more than 400 million passengers annually and processing over 50 million transactions through 4,000+ onboard POS devices. Long-tenured customer relationships include Iberia Express (since 2014), Volotea (since 2015), and TUI, China Airlines, Wizz Air, Flair Airlines, KLM, and LEVEL among recent flagship deployments.
The platform is built around the proprietary Equilux Aero onboard server — an EASA- and FAA-certified, antenna-agnostic, SATCOM-agnostic unit that is 75% lighter than legacy equivalents, fully OTA upgradeable, and supports KU and KA spectrum across LEO, GEO, and MEO orbits. Software modules include Wireless In-Flight Entertainment, Retail On Board (with Pre-Order, In-Seat Order, EPOS, and Back Office), Crew App, Electronic Flight Bag integration, and connectivity products spanning high-speed LEO broadband (Gogo ESA antenna and Eutelsat OneWeb) and narrowband Iridium-based messaging and payments. The October 2025 acquisition of Data Clarity layered in AI-powered forecasting, analytics, warehousing, and recommendation engines to create a unified data-driven retail and connectivity ecosystem.
Immfly operates an enterprise B2B go-to-market, selling modular digital cabin solutions directly to airline decision-makers (CCO, CIO, VP Digital) through partnership negotiations, pilot programs, and phased fleetwide rollouts. Revenue is generated across four streams: hardware sales (Equilux servers, Gogo ESA antennas, related connectivity equipment), software platform licensing (Wireless IFE, Retail On Board, Back Office), transaction and payment processing fees across the installed POS base, and data intelligence services built on the Data Clarity acquisition. The company's strategic direction is shaped by a Boeing HorizonX strategic investment from early 2020 and an active pursuit of line-fit certification for the Equilux platform by end of 2027.
Immfly firmographics
Firmographics- Name
- Immfly
- Legal name
- IMMFLY, S.L.
- Website
- https://immfly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Immfly provides integrated in-flight connectivity, retail, and entertainment solutions to over 50 airlines worldwide via its proprietary Equilux Aero server and antenna-agnostic digital cabin platform, deployed across 2,800+ aircraft.
- Ownership category
- akta.pro rank
Immfly industry classification
Industry- Product category
- In-flight Digital Cabin Solutions (IFEC and Onboard Retail)
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Support Activities for Air Transportation (488190)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft Parts & Auxiliary Equipment, Nec (3728), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integrated Modular Avionics (IMA) & Avionics Computing Platforms (IMABAFAI)
Keywords
Where Immfly is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Immfly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction/Payment Processing: Immfly processes payments for onboard retail, entertainment purchases, connectivity plans, and seat upgrades. The platform handles transaction authorization with real-time processing, fraud detection, and settlement. Revenue derived from transaction fees and payment processing services.
- Hardware Sales: Sale and installation of onboard equipment including Equilux servers, ESA antennas (Gogo ESA), and related connectivity hardware. Revenue from equipment sales and installation services.
- Software Platform Licensing: Licensing of digital cabin platform including wireless IFE, retail, connectivity, and operational software. Modular solutions sold to airlines for deployment across fleets.
- Data Intelligence Services: Following Data Clarity acquisition, Immfly offers AI-powered forecasting, analytics, and data integration services for retail optimization and operational efficiency.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Immfly product offering
Product offeringCore offering
Immfly designs, develops, and manages in-flight digital services for airlines, delivering an integrated digital cabin ecosystem that combines onboard connectivity (LEO and narrowband satellite), wireless in-flight entertainment, and onboard retail (pre-order, in-seat ordering, EPOS, back office). The proprietary Equilux Aero server anchors the platform, which is antenna-agnostic, SATCOM-agnostic, EASA/FAA certified, and deployable across airline fleets with rapid 24-30 hour installations. Immfly sells hardware, software platform licensing, payment processing, and data intelligence directly to airline operators.
Product overview
Immfly offers a modular, integrated digital cabin ecosystem combining connectivity, retail, and entertainment solutions for airlines. The core platform is built around the Equilux/Aero server hardware, which serves as the central hub integrating multiple software modules: Wireless In-Flight Entertainment (W-IFE) for content delivery, Retail On Board (ROB) encompassing Pre-Order and In-Seat Order capabilities, Electronic Point of Sale (EPOS) and Back Office for retail operations, Crew App for crew-facing tools, and connectivity solutions including High-Speed (via Gogo ESA + OneWeb LEO) and Narrowband (via Iridium) options. The system is antenna-agnostic and SATCOM-agnostic, supporting KU or KA spectrum across LEO, GEO, or MEO orbits. Following the October 2025 acquisition of Data Clarity, the platform now includes unified data-driven retail and connectivity intelligence for AI-powered forecasting and personalization. Immfly serves over 50 airline partners across Europe, Latin America, North America, and Asia-Pacific, with technology installed on more than 2,800 aircraft reaching over 400 million passengers annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Equilux Aero
Quantifiable outcome
- 41% increase in onboard orders on Iberia Express
- +8 more outcomes
Companies that use Immfly
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Immfly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature7 records
Immfly partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Voloteacore12-month high-speed LEO connectivity trial with Gogo ESA antenna and Eutelsat OneWeb. Iridium narrowband rollout across 44-46 aircraft. Full onboard retail transformation with crew EPOS, in-seat ordering, and pre-order capabilities. Partnership since 2015.
- Wizz AircoreFleetwide deployment of Bluetooth-enabled in-seat ordering across 260+ aircraft. Six-month PoC for low-bandwidth connectivity using Equilux server and Iridium satellite network. Integrated digital cabin ecosystem combining retail, connectivity, and operational data.
- gateretailcoreIn-flight retail expertise and systems integration with Immfly's digital cabin platform for Wizz Air partnership. Deep understanding of passenger buying behavior applied to onboard retail.
- Eutelsat (OneWeb)coreLEO satellite connectivity services via OneWeb constellation (600+ satellites) for high-speed broadband to narrowbody LCC/ULCC fleets. Low-latency, reliable connectivity for passenger and operational services.
- GogocoreGogo ESA (Electronically Steered Antenna) hardware for high-speed connectivity. Aerodynamic flat-panel antenna under 30kg, up to 195/36 Mbps, rapid installations in 24-30 hours.
- IridiumcoreIridium satellite network for narrowband connectivity enabling WhatsApp messaging and operational services. Powers Bluetooth-enabled in-seat ordering and low-bandwidth connectivity solutions.
- AdyencoreUnified payment platform enabling offline payment processing, real-time fraud detection (4% fraud reduction), and acceptance of international payment methods at altitude. Tap to Pay technology for 5-second faster checkout.
- China AirlinescoreWireless IFE on 10+ A330 aircraft following successful B737 deployment. Five-year agreement. 90% mobile streaming utilization rate. First Taiwan-based carrier to implement Immfly's digital platform.
- Data ClaritycoreAcquisition completed in 2025. Data Clarity provides AI-powered forecasting, analytics, warehousing, and data integration. Creates aviation's first unified, data-driven retail and connectivity ecosystem.
- TUI AirlinecoreDeployment across Boeing 737 fleet (up to 60 aircraft) for TUI Airline. Features real-time messaging via Iridium, TUI Musement integration, and premium entertainment. First German company to implement Immfly's technology.
- KLMflagshipProof of Concept trial for Buy On Board service on three European routes (Porto, Lisbon, Oslo). Retail On Board solution including crew app, back office, and payment management. First Buy On Board for KLM.
- Flair AirlinescoreOnboard retail solution on 20 Boeing 737 aircraft. Crew app, back office, and in-seat ordering. Enables 80%+ recovery of previously declined payments. North American expansion milestone.
- Iberia ExpresscoreIn-seat order service via Club Express Onboard portal. Results: 41% order increase, 42% higher average order value, 29% spend increase. Long-standing partnership since 2014.
- LEVELcoreFirst airline to launch Pre-Order functionality with Immfly's solution. Passengers can order products up to 12 hours before departure via my.flylevel.com. Reduces weight, waste, and personalizes experience.
- Tourvest Retail ServicesminorCollaboration integrating Tourvest's travel retail products and technologies with Immfly's connected cabin platform for touch-less omni-channel retail proposition.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Immfly competitors and assessment
Company assessmentDirect peers
- Panasonic Avionics: Largest dedicated IFEC (in-flight entertainment and connectivity) provider, supplying airlines with seatback screens, wireless IFE, connectivity, and digital services. Direct competitor to Immfly across both LCC and full-service carrier segments globally.
- Thales Avionics: Tier-1 aerospace supplier with a major IFEC and connectivity portfolio (AVANT, FlytLIVE). Competes head-to-head with Immfly for airline digital cabin contracts and offers an integrated hardware + content + connectivity stack.
- Viasat: Satellite operator and aviation connectivity provider (now including Inmarsat). Delivers in-flight connectivity and related digital services directly to airlines; competes with Immfly's connectivity-enabled digital cabin offering and supplies upstream capacity that Immfly integrates.
- Gogo Business Aviation: Aviation connectivity provider whose Gogo ESA antenna is used by Immfly. Also competes in cabin connectivity and is a simultaneous partner and rival, particularly in narrowbody LEO connectivity rollouts.
- Anuvu: Connectivity and content delivery provider to airlines and maritime markets. Offers a comparable bundle of in-cabin connectivity plus entertainment content, positioning it as a close competitor to Immfly's integrated offering.
- AirFi: Wireless IFE and cabin retail platform purpose-built for low-cost carriers, very similar target customer and product scope to Immfly. Competes directly for the same LCC/ULCC narrowbody deployments.
- Lufthansa Systems (BoardConnect): Aviation IT subsidiary of Lufthansa Group offering BoardConnect wireless IFE and ancillary retail platform. Competes with Immfly in digital cabin software and has deep airline relationships across Europe.
Broad incumbents
- Collins Aerospace: Major aerospace systems integrator with broad IFE, avionics, and connectivity offerings. Overlaps with Immfly's digital cabin and connectivity modules but as part of a much wider portfolio serving both airline and OEM customers.
- Honeywell Aerospace: Diversified aerospace supplier with connected aircraft, avionics, and cabin solutions. Competes in adjacent segments (e.g., flight ops, connectivity hardware) but does not focus narrowly on the digital cabin ecosystem Immfly targets.
Emerging players
- Starlink Aviation (SpaceX): LEO satellite broadband operator moving aggressively into commercial aviation with bundled hardware-plus-connectivity offerings. Competes with Immfly's connectivity stack and represents a structural disruptor to the middleware layer in which Immfly operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Immfly social profiles
Digital presenceImmfly compliance and trust
Trust signalCompliance2 records
Immfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immfly leadership team
Management profileNumber of profiles
Profiles6 records
Immfly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Immfly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immfly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immfly
What does Immfly do?
Immfly designs, develops, and manages in-flight digital services for airlines, delivering an integrated digital cabin ecosystem that combines onboard connectivity (LEO and narrowband satellite), wireless in-flight entertainment, and onboard retail (pre-order, in-seat ordering, EPOS, back office). The proprietary Equilux Aero server anchors the platform, which is antenna-agnostic, SATCOM-agnostic, EASA/FAA certified, and deployable across airline fleets with rapid 24-30 hour installations. Immfly sells hardware, software platform licensing, payment processing, and data intelligence directly to airline operators.
Is Immfly a public or private company?
Immfly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Immfly founded?
Immfly was founded in 2013. It employs 101 to 250 people.
Where is Immfly based?
Immfly is headquartered in Barcelona, Spain, in the Europe region.
How does Immfly make money?
Four revenue lines are on record. Transaction/Payment Processing is the primary driver. The others are hardware Sales, software Platform Licensing and data Intelligence Services.
Who are Immfly's main competitors?
Direct peers on record are Panasonic Avionics, Thales Avionics, Viasat, Gogo Business Aviation, Anuvu, AirFi and Lufthansa Systems (BoardConnect). Broad incumbents are Collins Aerospace and Honeywell Aerospace. Starlink Aviation (SpaceX) is listed as an emerging player.
Does Immfly have an API?
No public API is recorded for Immfly.
What industry is Immfly in?
Immfly's product category is In-flight Digital Cabin Solutions (IFEC and Onboard Retail). Its primary akta.pro industry code is IMABAFAI, Integrated Modular Avionics (IMA) & Avionics Computing Platforms. Its NAICS code is 334511 and its SIC code is 3812.