What GreenOnyx does

GreenOnyx is an Israeli agritech company founded in 2013 by Dr. Tsipi Shoham and Benny Shoham, headquartered in Tel Aviv. The company has built QFarming® (Quantum Farming), a proprietary closed-loop, fully automated, sterile seed-to-pack controlled environment agriculture platform that cultivates Wolffia (water lentils), marketed under the brand Wanna Greens®. The platform is modular (4.5 sqm Lego-like units), AI-driven, and engineered to deliver approximately 1 ton per square meter annually while reducing energy consumption by 3x and labor costs by 3.5x relative to traditional farming, with a stated shelf life of up to six weeks for the harvested product.

The company monetizes through three channels: (1) B2B sale or licensing of QFarming farm units to enterprise and agricultural partners, (2) consumer packaged goods sold through food service wholesale and retail (including a major European retail chain, Ruti Broudo's Delicatessen, and Michelin-starred restaurants such as Eleven Madison Park, La Grenouillère, and POTEL et CHABOT), and (3) direct-to-consumer subscription via wannagreens.com, launched in the United States in 2024. The company has cleared FDA, EFSA, and Israeli Ministry of Health regulatory hurdles for fresh Wolffia, and carries CleanScan, Glyphosate Residue Free, and Non-GMO certifications. GreenOnyx has raised approximately $40M cumulatively, including a $18M Series A in August 2022 led by Granot Central Cooperative, and was named AgTech Breakthrough's Vertical Farming Company of the Year in 2025. Its customer and partner base spans food service, retail, agricultural cooperatives (Granot, Kibbutz Magal), industrial food groups (R2M Group), and government/aerospace (NASA via SpaceX CRS-29 in November 2023).

Name

GreenOnyx

Legal name

GreenOnyx Ltd.

Website

https://greenonyx.ag

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenOnyx develops QFarming®, a modular AI-driven indoor farming platform that cultivates Wolffia (water lentils) branded as Wanna Greens®. The company sells farm units to enterprise partners and consumer products through D2C subscription, retail, and food service channels across Israel, the US, and Europe.

Ownership category

akta.pro rank

Product category

Indoor Vertical Farming

NAICS

Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)

akta.pro secondary industry

Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Indoor vertical farming
• Controlled environment agriculture
• Fresh duckweed production
• Modular farming systems
• Water lentil cultivation

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware / Farm Unit Sales (B2B): Sales/licensing of modular Quantum Farming units to strategic partners and B2B customers. Modular units are scalable and configurable for partners (e.g., Kibbutz Magal, Granot).
2. Consumer Packaged Goods (D2C and Retail): Direct sales of Wanna Greens pint packages through D2C subscription at wannagreens.com and retail/delikatessen channels. Over 10,000 units sold during the initial launch period in Israel with a 40% repeat purchase rate.
3. Food Service / B2B Wholesale: Wholesale supply of fresh Wanna Greens to restaurants, chefs, and food service operators (R2M group, Michelin-starred chefs, POTEL et CHABOT, La Grenouillère).

Go-to-market motion5 records

Distribution channels7 records

Marketing channels7 records

Core offering

GreenOnyx operates a proprietary QFarming® (Quantum Farming) platform — a fully automated, sterile, seed-to-pack indoor cultivation system built from modular 4.5 sqm "quantum cultivation cells" that use AI, biomimicry, and closed-loop control to grow fresh produce without soil, sunlight, or pesticides. The flagship product produced on this platform is Wanna Greens®, ready-to-eat fresh Wolffia (water lentils) sold in pint packages with up to 6 weeks of refrigerated shelf life.

Product overview

GreenOnyx offers a tightly integrated two-part commercial offering: QFarming® — its proprietary Quantum Farming technology platform that is the world's first fully sterile, automated, modular indoor farm for fresh produce — and Wanna Greens®, the flagship consumer brand and first crop produced on that platform. QFarming® is the underlying core platform (modular quantum cultivation cells, AI-driven closed-loop control, biomimicry, end-to-end cloud-based traceability), and Wanna Greens® is the consumer-facing fresh vegetable (Wolffia/water lentils) that QFarming® produces and brings to market. Together they constitute a single deep-tech stack where the platform enables a new category of fresh vegetables under the Wanna Greens® brand.

Differentiator

Problem solved

Functional benefit

Brands

• Wanna Greens®: GreenOnyx's flagship consumer product brand: fresh Wolffia (water lentils) vegetables marketed as the smallest vegetable in the world, sold in pint packaging with up to 6-week shelf life. Marketed as 100% Fresh, 100% Safe, and 100% Healthy.
• QFarming®

Products and services

• QFarming® (Quantum Farming) GreenOnyx's patented Quantum Farming platform — a compact, modular, fully automated, sealed, and sterile indoor farm built from small, synchronized quantum cultivation cells. Each 4.5 sqm Quantum unit uses AI, big data, biomimicry, and a closed-feedback control loop to grow fresh produce seed-to-pack with no human intervention, no pesticides, and minimal water/energy. Units scale Lego-like to build larger farms and can run on renewable energy in any building. Sold/licensed to strategic B2B partners such as Kibbutz Magal and Granot.
• Wanna Greens® GreenOnyx's flagship consumer product: ready-to-eat fresh Wolffia (water lentils) — the world's smallest flowering plant — naturally sourced from Wolffia arrhiza and Wolffia globosa. Each grain is a whole raw living plant, 100% fresh, 100% safe (no pathogens, pesticides, or antibiotics), and 100% healthy, with up to 6-week refrigerated shelf life. Provides more iron than spinach, more zinc than broccoli or kale, and more potassium than any other green vegetable. Sold as pint packages via D2C subscription (wannagreens.com), delicatessen retail (Ruti Broudo), European retail chains, and food service partners.

Quantifiable outcome

• Up to 6 weeks refrigerated shelf life — unprecedented for fresh leafy greens
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Peres Center for Peace & InnovationcoreStrategic or Co-development Partner · 1 January 2024GreenOnyx joined the Peres Center's Israel Innovation Team in its historic third cycle launch, gaining access to global innovation networks and credibility.
• NASA / SpaceX (SpaceX CRS-29 mission)coreStrategic or Co-development Partner · 9 November 2023Wanna Greens was launched to the International Space Station aboard SpaceX CRS-29 on November 9, 2023 — the first duckweed-based product ever sent to the ISS — supporting NASA research into fresh food for long-duration space missions.
• R2M Group (Ruthie / Ruti Broudo)flagshipStrategic or Co-development Partner · 1 January 2022Strategic investor and first commercial food-service partner. The R2M hospitality and restaurant group participated in GreenOnyx's $10M fundraising round. Wanna Greens is incorporated into R2M's catering menus and Ruti Broudo's Delicatessen retail chain via a co-branded partnership.
• 11B Retail Chain (Europe)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2022First commercial agreement with a major European retail chain (described as "11B") for distribution of Wanna Greens across European markets.
• Granot GroupflagshipStrategic or Co-development PartnerIsrael's largest farmer cooperative. Granot joined GreenOnyx as a strategic partner to establish farms in collaboration. Oran Scott, CEO of Granot's Innovation & Technology arm GFF, sits as Board Observer.
• Kibbutz MagalcoreStrategic or Co-development PartnerEntered into a memorandum of understanding with GreenOnyx for strategic collaboration. Kibbutz Magal is an early farm-deployment partner for the QFarming platform in Israel.
• Ori Watermann (Executive Chairman)flagshipStrategic or Co-development PartnerFormer CEO of Shufersal Group (Israel's largest retailer) and CEO of Be Drugstores. Serves as Executive Chairman, helping accelerate go-to-market execution and expand relationships with global retailers and industry leaders.
• Ruti Broudo's DelicatessenflagshipChannel Partner/ Reseller/ DistributorCo-branded retail launch — Wanna Greens is sold on Delicatessen store shelves across Israel as a fresh, ready-to-eat product with a 4-week shelf life. Product is also featured in Delicatessen catering menus.
• The Detox ProjectcoreTechnology or IntegrationCertification partner — GreenOnyx's Wanna Greens received both the Glyphosate Residue Free certification and is the first brand ever to receive the new CleanScan certification from The Detox Project, involving rigorous third-party ISO 17025-accredited testing.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hinoman: Israeli agritech company cultivating Mankai® (Wolffia) duckweed as a plant-based protein ingredient for food and beverage applications. Direct competitor in the same crop (Wolffia), same category (fresh / ingredient duckweed), and same geography of origin (Israel).

Broad incumbents

• Plenty: Well-capitalized U.S. vertical-farming company building indoor farms for leafy greens and herbs. Comparable as a CEA platform rival pursuing retailer and foodservice shelf space, though with a broader crop portfolio and larger balance sheet.
• Bowery Farming: U.S. indoor vertical-farming operator producing pesticide-free leafy greens for major U.S. retailers. Comparable on CEA + retailer GTM motion, though GreenOnyx differentiates via a single-crop Wolffia platform versus Bowery's multi-SKU leafy-greens portfolio.
• 80 Acres Farms: U.S. vertical-farming company with multiple facilities supplying greens and herbs to U.S. retailers. Overlaps with GreenOnyx on CEA-based fresh produce for retail and foodservice.
• AeroFarms: Pioneer U.S. vertical-farming operator focused on leafy greens via aeroponic indoor farms. Comparable on CEA technology and retail foodservice distribution; GreenOnyx targets a narrower, deeper crop (Wolffia) versus AeroFarms' broader greens portfolio.
• BrightFarms: U.S. greenhouse operator supplying packaged salads to major grocery chains. Comparable on the retail-packaged-greens distribution motion, though using greenhouse rather than fully sterile indoor CEA.

Regional players

• Infarm: Originally a German/European vertical-farming company that placed in-store growing units inside European grocers. Comparable on CEA + European grocery distribution, though serving primarily a European market and operating under different unit economics and capital structure.

Emerging players

• Iron Ox: U.S. robotics- and AI-driven indoor farming company combining autonomous greenhouses with computer vision. Comparable on AI-controlled indoor agriculture, though focused on a wider range of leafy crops.
• Smallhold: U.S. specialty indoor mushroom farm using distributed modular growing units. Comparable on the modular, distributed, urban-located CEA farm concept, though operating in a different fresh-produce subcategory (mushrooms).
• Freight Farms: U.S. company selling containerized vertical farms ('Greenery' units) as a hardware platform for CEA operators. Comparable on modular, replicable CEA hardware-as-a-platform business model; GreenOnyx's QFarming® units serve a similar conceptual role but are sterile, AI-controlled and currently crop-specific to Wolffia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_GreenOnyx
• YouTubeyoutube.com/@greenonyx.youtube
• Facebookfacebook.com/GreenOnyx.ag
• LinkedInlinkedin.com/company/51879520
• Instagraminstagram.com/greenonyx.ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenOnyx