Infarm Pty Ltd
Infarm Pty Ltd is an Australian agtech company that uses AI-powered drone imagery and computer vision to deliver weed detection, livestock monitoring, and terrain modelling products to broadacre farmers, graziers, and government research bodies across Australia.
- Company typePrivate
- Founded2017
- HeadquartersGoondiwindi, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infarm Pty Ltd does
Infarm Pty Ltd is an Australian agricultural technology company founded in 2017 by Jerome Leray in Goondiwindi, Queensland. The company builds AI-powered computer vision and drone-imagery products for the Australian broadacre farming and grazing sector, with three commercial product lines: Fallow Weed (drone-based weed detection for fallow paddocks), Cattle Cam (livestock anomaly detection launched February 2025), and Terrain Modelling (process automation for paddock surface analysis). Its core technology stack combines drone-collected imagery, proprietary machine-learning models, and offline-processing workflows that avoid the need for additional on-farm equipment, enabling broadacre customers to receive weed and livestock insights without specialised hardware at the paddock level.
The company employs 11-50 staff including PhD-level machine vision specialists (Alex Olsen, Ross Marchant), and operates under a usage-based revenue model charging approximately $5 per hectare analysed. Customer segments are bifurcated between a long tail of Australian broadacre farmers and graziers served through agronomist, machinery-dealer, and ag-service channels, and a smaller set of institutional customers including the Department of Agriculture and Fisheries (DAF), the Grains Research and Development Corporation (GRDC), and CSIRO. The company is privately held and bootstrapped, with disclosed funding consisting of a $100K AUD Ignite Ideas grant (2017) and the Microsoft AI for Earth grant (2019, in-kind compute valued at $3-4M), supplemented by NVIDIA Inception and Microsoft for Startups memberships.
Strategic positioning rests on proprietary regional imagery datasets, Solar Impulse Foundation certification, and partnerships with GRDC, Bayer Crop Science (green-on-green weed detection), and the Department of Primary Industries (biosecurity applications including detection of lumpy skin disease and foot-and-mouth disease). The technology platform is being extended from cropping into livestock monitoring and biosecurity, leveraging a common computer-vision foundation to broaden addressable revenue across multiple agricultural verticals.
Infarm Pty Ltd firmographics
Firmographics- Name
- Infarm Pty Ltd
- Legal name
- InFarm Pty Ltd
- Website
- https://infarm.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infarm Pty Ltd is an Australian agtech company that uses AI-powered drone imagery and computer vision to deliver weed detection, livestock monitoring, and terrain modelling products to broadacre farmers, graziers, and government research bodies across Australia.
- Ownership category
- akta.pro rank
Infarm Pty Ltd industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Drone/UAV Data Capture & Processing Software (AFAAAFAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Agricultural & Field Robotics (HDAAAIAD), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)
Keywords
Where Infarm Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Goondiwindi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Infarm Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Fallow Weed Service: Per-hectare service fee covering drone imagery capture, AI-powered data processing, and delivery of tractor-ready files. Average price around $5 per hectare covering flying paddocks, data processing, and tractor ready file delivery.
- Cattle Cam: Herd monitoring and health insights service using camera technology at water points, providing real-time health and production data.
- Terrain Modelling: Property terrain analysis and water management planning service for farmers and graziers, including free low resolution introductory calls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fallow Weed - Per Hectare Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Infarm Pty Ltd product offering
Product offeringCore offering
InFarm is an agricultural AI company that deploys drones to capture imagery of paddocks, processes the data through proprietary AI/computer-vision algorithms, and delivers tractor-ready prescription files that integrate with farmers' existing variable-rate sprayers for targeted herbicide application. It also operates AI-powered camera systems at cattle water points for herd health monitoring and provides terrain-modelling services that map water flow and catchments for whole-farm water management planning.
Product overview
InFarm offers a portfolio of agricultural AI products centred on precision agriculture and water management. The core offerings are Fallow Weed (a drone-to-tractor weed detection platform), Cattle Cam (AI-powered livestock monitoring at water stations), and Terrain Modelling (whole-farm water management analysis), with a dedicated Grazier variant of the terrain product. All products leverage AI and drone/camera technology to integrate with farmers' existing equipment and workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Fallow Weed: Drone-to-tractor precision weed targeting solution that detects weeds and generates tractor-ready files for spot spraying, saving up to 97.5% on herbicide use. Awarded Solar Impulse Efficient Solution Label.
Products and services
- Fallow Weed A drone-to-tractor precision weed targeting service that uses AI to detect weeds in fallow paddocks and generates tractor-ready prescription files, enabling standard variable-rate sprayers (John Deere, Case, AgLeader, New Holland, Goldacres, Trimble) to apply herbicide only where needed, saving up to 97.5% on herbicide costs. Delivered as a per-hectare service for broadacre crop farmers.
- Cattle Cam AI-powered camera system installed at cattle water stations that delivers real-time herd health and production insights by analysing cattle each time they come to water; works without internet connectivity and supports biosecurity use cases such as detection of lumpy skin disease, foot-and-mouth disease, and buffalo fly lesions.
- Terrain Modelling AI-powered terrain-modelling service that captures terrain data across farms to analyse water flow, catchments, and water infiltration, generating whole-farm water management plans to maximise water storage, reduce erosion, plan contouring, and optimise water use.
- Terrain Modelling - Grazier A specialised terrain modelling offering for graziers that delivers terrain models and water flow analysis to identify optimal locations for leaky weirs, water-spreading structures, and erosion mitigation, and to optimise water use across grazing properties.
Quantifiable outcome
- 97.5% reduction in chemical usage (from 75,000L to 1,875L for 750ha paddock)
- +5 more outcomes
Companies that use Infarm Pty Ltd
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Infarm Pty Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature6 records
Infarm Pty Ltd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Department of Primary Industries (DAF)coreCattle Cam technology featured on ABC Landline in DPI project for cow-calf identification. DAF now exploring biosecurity applications including early detection of lumpy skin disease, foot-and-mouth disease, and buffalo fly lesions.
- CSIRO GRDC GrowNull ProgramcoreFallow Weed technology being fast-tracked through CSIRO GRDC GrowNull program, which aims to accelerate innovations for Australian grain growers. Program reported 47.3% chemical usage savings.
- Grains Research and Development Corporation (GRDC)coreOngoing collaboration with GRDC on AI-enabled green-on-green solution integrating drone-to-tractor weed detection designed specifically for the grains industry. Successfully detected broadleaf weeds in wheat field in Victoria during 2024 winter.
- Bayer | Crop SciencecoreCollaboration with Bayer Crop Science as part of AI-enabled drone-to-tractor solution development for the grains industry, working on green-on-green weed detection technology.
- Microsoft for StartUpscoreInFarm accepted into Microsoft for StartUps program providing access to powerful technology, streamlined path to selling alongside Microsoft, and access to global partner ecosystem. Other startups in program have secured over $1BN in sales opportunities.
- NVIDIA InceptioncoreInFarm accepted into NVIDIA Inception acceleration platform for AI, data science and HPC startups, receiving critical go-to-market support, expertise, and access to technology to accelerate design and development of systems.
- North West Local Land ServicesminorJerome joined North West Local Land Services for a Field Day demonstrating drone-to-tractor system aiding farmers in fight against Harrisia Cactus.
- AgronomistscoreInFarm aims to develop partnerships with agronomists who will fly their drones, obtain data for clients, and bring drone data back to town for processing - eliminating on-farm internet connectivity issues.
- Local Machinery DealerscorePlanned partnerships with local machinery dealers who will fly InFarm drones and offer services to their existing customer base.
- Agricultural Service BusinessescorePartnership model targeting established agricultural service businesses who will integrate InFarm drone services into their offerings.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Infarm Pty Ltd competitors and assessment
Company assessmentDirect peers
- Pix4D: Photogrammetry software suite that turns drone imagery into maps, point clouds, and analytics for agriculture and surveying. Comparable drone-to-tractor-grade processing capability and precision-agriculture use cases.
- PrecisionHawk: US-based drone data analytics and aerial intelligence provider for agriculture. Comparable business model combining drone flight services, AI-powered image analysis, and farm-management insights for crop and livestock operations.
- Sentera: US-based drone and AI analytics company focused on weed detection, crop health, and stand count analytics. Directly comparable in offering AI-derived prescription maps from drone imagery to ag-input and machinery partners.
- DroneDeploy: Drone data platform offering aerial mapping, AI analytics, and integration with farm-management systems. Comparable in delivering cloud-processed drone imagery insights and agricultural workflow integrations.
- Taranis: Israel/US-based AI aerial imagery platform for crop intelligence and weed detection. Closest direct competitor: both use AI on aerial imagery to identify weeds, pests, and crop stress and deliver prescription maps to farmers and agronomists at scale.
Regional players
- AgriWebb: Australia's leading livestock management SaaS platform for cattle and sheep producers. Comparable Cattle Cam use case (herd health, production data) but serves the same Australian grazing customer base rather than competing on AI vision hardware.
Emerging players
- Moovement: Australia-founded livestock GPS tracking and analytics platform for cattle producers. Overlaps with InFarm's Cattle Cam on herd monitoring and production insights for grazing operations, though Moovement focuses on GPS rather than visual AI.
Broad incumbents
- John Deere Operations Center: John Deere's precision-agriculture platform and connected tractor ecosystem. InFarm's Fallow Weed already integrates with John Deere variable rate sprayers via USB, making Deere both a critical channel partner and a potential long-term competitive incumbent in farm AI.
- Trimble Agriculture: Global precision-agriculture hardware and software provider offering guidance, sprayer control, and farm-management software. InFarm's Fallow Weed generates Trimble-compatible files, putting Trimble in both integration-partner and broader-incumbent categories.
- Bayer Climate FieldView: Bayer's digital agriculture platform aggregating satellite/imagery data, prescription maps, and agronomic recommendations. Already an explicit InFarm collaboration partner on green-on-green weed detection and a broader incumbent in the precision ag stack InFarm targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infarm Pty Ltd social profiles
Digital presenceInfarm Pty Ltd compliance and trust
Trust signalCompliance1 record
Infarm Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infarm Pty Ltd leadership team
Management profileNumber of profiles
Profiles7 records
Infarm Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infarm Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infarm Pty Ltd
What does Infarm Pty Ltd do?
InFarm is an agricultural AI company that deploys drones to capture imagery of paddocks, processes the data through proprietary AI/computer-vision algorithms, and delivers tractor-ready prescription files that integrate with farmers' existing variable-rate sprayers for targeted herbicide application. It also operates AI-powered camera systems at cattle water points for herd health monitoring and provides terrain-modelling services that map water flow and catchments for whole-farm water management planning.
Is Infarm Pty Ltd a public or private company?
Infarm Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infarm Pty Ltd founded?
Infarm Pty Ltd was founded in 2017. It employs 11 to 50 people.
Where is Infarm Pty Ltd based?
Infarm Pty Ltd is headquartered in Goondiwindi, Australia, in the Oceania region.
How does Infarm Pty Ltd make money?
Three revenue lines are on record. Fallow Weed Service is the primary driver. The others are cattle Cam and terrain Modelling.
Who are Infarm Pty Ltd's main competitors?
Direct peers on record are Pix4D, PrecisionHawk, Sentera, DroneDeploy and Taranis. AgriWebb is listed as a regional player. Moovement is listed as an emerging player. Broad incumbents are John Deere Operations Center, Trimble Agriculture and Bayer Climate FieldView.
Does Infarm Pty Ltd have an API?
No public API is recorded for Infarm Pty Ltd.
What industry is Infarm Pty Ltd in?
Infarm Pty Ltd's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAFAH, Drone/UAV Data Capture & Processing Software, with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 115116 and its SIC code is 700.