PlaySimple Games
PlaySimple Games is a Bangalore-based mobile casual gaming company founded in 2014 that develops and operates over 30 word and puzzle game titles, including Daily Themed Crossword and Word Trip, serving approximately 4.99 million daily active users across 110+ countries through a freemium model.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What PlaySimple Games does
PlaySimple Games is a Bangalore-headquartered mobile casual gaming company founded in 2014 that develops and operates a portfolio of over 30 live game titles focused primarily on word games and puzzles. Its flagship products include Daily Themed Crossword, Word Trip, Crossword Jam, Word Search Explorer, Word Wars, Crossword Explorer, Jigsaw, and Tile Match (Tiletopia), serving approximately 4.99 million daily active users across 110+ countries including North America, Europe, and Asia.
The company operates an in-house data-driven technology platform that supports the build, operate, and grow lifecycle of its games. Its technology stack integrates with Apple, Google, and Amazon in-app purchase systems for monetization; Xsolla as a payment processor; Facebook, Apple, and Google for social login; and Google Analytics and DoubleClick for advertising and personalization. As part of Modern Times Group's Gaming Village, PlaySimple benefits from shared commercial services, technology, tools, and knowledge-sharing while preserving creative independence as the foundation of MTG's Casual District.
PlaySimple operates a freemium business model where games are free to download with revenue generated through in-app purchases of virtual items, in-game currency, and premium features, supplemented by in-game advertising. The company reported CY2025 operating revenue of ₹2,259.82 crore (~$270M), representing 20% YoY growth, with profit after tax of ₹359 crore. Headcount stands at 251-500 employees, primarily based in Bangalore with additional offices in Singapore (registered office) and Israel. The company filed a Draft Red Herring Prospectus with SEBI in April 2026 for an offer-for-sale-only IPO valued at ₹3,150 crore (~$350M), with parent MTGx Gaming Holding AB as the sole seller.
PlaySimple Games firmographics
Firmographics- Name
- PlaySimple Games
- Legal name
- Playsimple Games Limited
- Website
- https://playsimple.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PlaySimple Games is a Bangalore-based mobile casual gaming company founded in 2014 that develops and operates over 30 word and puzzle game titles, including Daily Themed Crossword and Word Trip, serving approximately 4.99 million daily active users across 110+ countries through a freemium model.
- Ownership category
- akta.pro rank
PlaySimple Games industry classification
Industry- Product category
- Mobile Casual Gaming
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Mobile Game Stores & Alternative App Stores (MPAFACAD), Game & In-App Content Stores (BPAMADAC)
Keywords
Where PlaySimple Games is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
PlaySimple Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- In-app purchases and virtual items: PlaySimple operates a freemium model where players can download games for free and purchase virtual items, in-game currency, and premium features. Revenue is generated through microtransactions within games. The company reported 20% year-over-year growth in operating revenue to ₹2,259.82 crore in calendar year 2025, though profit after tax declined 31% to ₹359 crore due to increased expenses including a 54% surge in advertising and sales commission costs.
- Advertising: The company's privacy policy mentions the use of Google Analytics, DoubleClick platform integration, and third-party advertising networks to serve personalized advertisements. Ad revenue is generated through in-game advertising including display ads and personalized marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base games with optional virtual item purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PlaySimple Games product offering
Product offeringCore offering
PlaySimple Games is a global mobile casual gaming company that develops, operates, and grows a portfolio of over 30 free-to-play word and puzzle games, including flagship titles such as Daily Themed Crossword, Word Trip, Crossword Jam, Word Search Explorer, Word Wars, Crossword Explorer, Jigsaw, and Tile Match (Tiletopia). Games are monetized through a freemium model combining in-app purchases of virtual items with in-game advertising, and are distributed globally across iOS, Android, and Amazon app stores in 110+ countries.
Product overview
PlaySimple Games is a mobile casual gaming company that operates a portfolio of over 30 live game titles, primarily focused on word games and casual puzzle games. The company offers a diverse portfolio including flagship word games like Daily Themed Crossword, Word Trip, Crossword Jam, Word Search Explorer, and Word Wars, as well as puzzle titles like Jigsaw and Tile Match (Tiletopia). Games are available across major mobile platforms (iOS, Android, Amazon) and are played in over 110 countries. The company operates as part of Modern Times Group's Casual District and uses a data-driven approach with an in-house technology platform to build, operate, and grow games.
Differentiator
Problem solved
Functional benefit
Products and services
- Word Search Explorer
Quantifiable outcome
- 20% year-over-year revenue growth to ₹2,259.82 crore in calendar year 2025
- +2 more outcomes
Companies that use PlaySimple Games
Customer profileSegments2 records
Ideal customer profiles2 records
PlaySimple Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
PlaySimple Games partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights5 records
PlaySimple Games competitors and assessment
Company assessmentDirect peers
- Zynga (Take-Two Interactive): One of the largest mobile casual-game publishers, with Words With Friends as a flagship word game directly competing with PlaySimple's Daily Themed Crossword and Word Trip, and a similar freemium + ads + IAP monetization model.
- Playrix: Leading mobile casual-game developer behind Homescapes and Fishdom, competing for the same casual gamer wallet with similar puzzle mechanics and a freemium model, providing a direct comparable on global casual-game scale.
- King Digital Entertainment (Activision Blizzard / Microsoft): Creator of Candy Crush Saga and a portfolio of mobile puzzle/word games with global reach and a freemium model, the most relevant scaled comparable for PlaySimple's casual mobile gaming business.
- Scopely: Mobile-first casual and mid-core game publisher with globally successful titles, sharing PlaySimple's freemium monetization and reliance on app-store distribution.
- Peak Games (Zynga): Acquired by Zynga, Peak is a leading mobile casual and puzzle game studio with a portfolio approach comparable to PlaySimple's 30+ titles strategy.
- Jam City: Mobile casual and puzzle game developer and publisher with franchise IP, comparable in scale, freemium model and reliance on global app-store distribution to PlaySimple.
- Rovio Entertainment (SEGA): Mobile-first casual game studio behind Angry Birds, now part of SEGA, with a similar freemium IAP + ads model and global mobile audience comparable to PlaySimple's word-game players.
- Miniclip: Global publisher of mobile casual and browser games including 8 Ball Pool, sharing PlaySimple's freemium model, multi-title portfolio and reliance on global app-store distribution.
Emerging players
- New York Times Games: Rapidly growing digital word and crossword destination post the Wordle acquisition, directly competing with PlaySimple's daily crossword and word-game franchises for the same casual word-puzzle audience.
Regional players
- Nazara Technologies: India-listed mobile gaming publisher with a similar freemium casual-games model; the most relevant India-market comparable and the first gaming company to list on Indian exchanges, providing a public-market reference point for PlaySimple's planned IPO.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PlaySimple Games social profiles
Digital presencePlaySimple Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaySimple Games leadership team
Management profileNumber of profiles
Profiles11 records
PlaySimple Games subsidiaries and ownership
Company hierarchySubsidiaries2 records
PlaySimple Games funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaySimple Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaySimple Games
What does PlaySimple Games do?
PlaySimple Games is a global mobile casual gaming company that develops, operates, and grows a portfolio of over 30 free-to-play word and puzzle games, including flagship titles such as Daily Themed Crossword, Word Trip, Crossword Jam, Word Search Explorer, Word Wars, Crossword Explorer, Jigsaw, and Tile Match (Tiletopia). Games are monetized through a freemium model combining in-app purchases of virtual items with in-game advertising, and are distributed globally across iOS, Android, and Amazon app stores in 110+ countries.
Is PlaySimple Games a public or private company?
PlaySimple Games is a private company. It is classified as corporate owned and is currently operating.
When was PlaySimple Games founded?
PlaySimple Games was founded in 2014. It employs 251 to 500 people.
Where is PlaySimple Games based?
PlaySimple Games is headquartered in Bangalore, India, in the Asia region.
How does PlaySimple Games make money?
Two revenue lines are on record. In-app purchases and virtual items are the primary driver. The others are advertising.
Who are PlaySimple Games's main competitors?
Direct peers on record are Zynga (Take-Two Interactive), Playrix, King Digital Entertainment (Activision Blizzard / Microsoft), Scopely, Peak Games (Zynga), Jam City, Rovio Entertainment (SEGA) and Miniclip. New York Times Games is listed as an emerging player. Nazara Technologies is listed as a regional player.
Does PlaySimple Games have an API?
No public API is recorded for PlaySimple Games.
What industry is PlaySimple Games in?
PlaySimple Games's product category is Mobile Casual Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 71312 and its SIC code is 7990.