Strivacity
Strivacity is a privately held CIAM SaaS provider that delivers a unified, low-code platform for managing customer, partner, and AI agent identities for Fortune 1000 enterprises. It sells via enterprise field sales and a partner-first channel, with subscription pricing tied to Monthly Active Users.
- Company typePrivate
- Founded2020
- HeadquartersHerndon, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Strivacity does
Strivacity, Inc. is a privately held Customer Identity and Access Management (CIAM) software company headquartered in Herndon, Virginia, founded around 2019–2020. The company provides a unified subscription-based SaaS platform that enables enterprises to manage customer, partner, and — most distinctively — AI agent identities across sign-up, sign-in, verification, consent, and fraud-prevention workflows. Its core product portfolio includes the Strivacity Platform plus a set of configurable modules (Customer Identity, B2B Identity, Identity Orchestration, Adaptive Access Controls, Identity Verification, Fraud Prevention, Consent Management, Data Residency, Customer Insights, AI Assist, and Registration & Self Service), with the recently launched Strivacity for Agentic AI module extending identity governance specifically to AI agents acting on behalf of customers and partners through Know Your Agent verification, precise transactional authorization, unified audit trails, and adaptive access controls.
Underlying the platform is a low-code identity orchestration engine with API and SDK extensibility, supporting OpenID Connect, OAuth 2.0, and SAML protocols, plus deep social-login integrations with Google, Apple, Microsoft, Facebook, Amazon, GitHub, Salesforce, PayPal, WeChat, and KakaoTalk. The company claims 70% faster go-lives than other IAM vendors and 80% lower total cost of ownership than legacy CIAM solutions, and was named a Leader in the Forrester Wave for Customer Identity and Access Management Solutions Q4 2024 — scoring 12 criteria at 5 out of 5, the most of any vendor evaluated. Compliance posture spans GDPR, CCPA/CPRA, PIPEDA, LGPD, UK GDPR, CASL, HIPAA, and SOC 2 Type 2.
Strivacity operates a dual go-to-market motion: enterprise field sales targeting Fortune 1000 organizations, augmented by a recently expanded partner-first distribution channel led by a newly appointed Head of Global Channels and Alliances, with product-led growth via free trials and interactive tours serving as a self-serve evaluation path. Pricing is quote-based and tied to Monthly Active Users, billed annually in advance. The company has raised approximately $28–31 million in cumulative venture funding across seed (2019), an early round (2021), and a $20 million Series A2 led by SignalFire in April 2023. Named customers include University of Arizona, Southern New Hampshire University, Mohegan, Focusrite Group, MyCarrier, and IER, spanning higher education, gaming/entertainment, and technology verticals.
Strivacity firmographics
Firmographics- Name
- Strivacity
- Legal name
- Strivacity, Inc.
- Website
- https://strivacity.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strivacity is a privately held CIAM SaaS provider that delivers a unified, low-code platform for managing customer, partner, and AI agent identities for Fortune 1000 enterprises. It sells via enterprise field sales and a partner-first channel, with subscription pricing tied to Monthly Active Users.
- Ownership category
- akta.pro rank
Strivacity industry classification
Industry- Product category
- Customer Identity and Access Management (CIAM)
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Identity & Access Management (CIAM) (BPAMAEAA)
- akta.pro secondary industries
- Customer Identity & Access Management (CIAM) (HDAEAJAF), Customer Identity & Access Management (CIAM) (HDADAAAD), Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC)
Keywords
Where Strivacity is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strivacity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: The company operates on a subscription model for its CIAM platform, with customers paying subscription fees for access to the platform during the subscription term. Subscriptions grant limited, revocable, non-exclusive, non-sublicensable, and non-transferable right to access and use the Application for the number of Monthly Active Users (MAUs) specified in an Order. Subscriptions automatically renew for subsequent terms of the same duration unless 90-day written notice is provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing tied to Monthly Active Users (MAUs) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Strivacity product offering
Product offeringCore offering
Strivacity sells an AI-native Customer Identity and Access Management (CIAM) SaaS platform that secures every identity for customers, partners, and AI agents from a single product. The platform provides low-code identity orchestration, adaptive MFA, identity verification, fraud prevention, consent management, B2B partner identity administration, customer insights, and AI-agent identity governance (Know Your Agent, transactional authorization, and audit trails), sold as a subscription priced on Monthly Active Users.
Product overview
Strivacity is an AI Identity Company offering a single unified Customer Identity and Access Management (CIAM) platform that secures every identity for customers, partners, and AI agents. The core product is the Strivacity Platform, which serves as the foundational CIAM solution with configurable low-code identity management capabilities. The portfolio includes specialized modules: Strivacity for Agentic AI (for governing AI agents), Customer Identity (core authentication), B2B Identity (partner management), Customer Insights (analytics), AI Assist (AI-powered assistance), Identity Orchestration (workflow automation), Consent Management (privacy compliance), Identity Verification (document/biometric verification), Fraud Detection (risk assessment), Adaptive Access Controls (risk-based MFA), Registration & Self Service, Data Residency (geographic compliance), and Customer Experience Canvas (visual customization). Additional services include Customer Journey Analysis consulting and Strivacity Academy training. The platform enables 70% faster go-lives than other IAM vendors with 80% lower TCO than legacy CIAM solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Strivacity for Agentic AI: Product extending customer identity governance capabilities to AI agents acting on behalf of customers and partners.
- Strivacity for AI Agents
Products and services
- Strivacity Platform Unified AI-native Customer Identity and Access Management (CIAM) platform sold as a SaaS subscription to enterprise customers. Secures every identity for consumers, partners, and AI agents from a single product, with low-code configuration, OIDC/OAuth 2.0/SAML federation, adaptive MFA, consent management, identity verification, fraud detection, data residency, and customer journey insights.
- Strivacity for Agentic AI AI-agent identity governance offering that extends the Strivacity Platform to govern AI agents acting on behalf of customers and partners. Provides Know Your Agent verification, precise transactional authorization, unified audit trails, and adaptive access controls designed to verify agent authority, enforce permissions, and maintain accountability without replacing existing identity infrastructure.
- Customer Journey Analysis Expert assessment service that analyzes a customer's registration, sign-in, account self-service, and consent management touchpoints and provides recommendations to reduce drop-offs and improve conversion. Targeted at enterprise customers seeking to optimize their existing customer identity journeys.
Quantifiable outcome
- 70% faster go-lives than any other IAM vendor
- +1 more outcomes
Companies that use Strivacity
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Strivacity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature12 records
Strivacity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Identity Service Providers (Partner Ecosystem)coreStrivacity expanded its partner-first strategy leveraging a network of trust-based identity service providers to deliver its CIAM product globally. Jennifer Cox was appointed Head of Global Channels and Alliances to build and expand the partner ecosystem supporting global growth and compliance efforts.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Strivacity competitors and assessment
Company assessmentDirect peers
- Auth0 (Okta): Auth0 is the most widely recognized standalone CIAM platform, now owned by Okta. It is directly comparable to Strivacity in targeting developer-friendly customer authentication, MFA, passwordless, and social login for B2C and B2B applications.
- LoginRadius: LoginRadius is a CIAM-focused SaaS vendor offering registration, MFA, single sign-on, and customer identity data management. It is a close direct peer to Strivacity in targeting enterprise customer identity with comparable feature breadth.
- Transmit Security: Transmit Security is a CIAM and identity fraud vendor focused on passwordless authentication, biometric verification, and identity orchestration. It overlaps with Strivacity on adaptive MFA, identity verification, and orchestration capabilities.
Broad incumbents
- Okta: Okta is the largest standalone identity provider, offering CIAM as part of its broader workforce and customer identity platform. It overlaps with Strivacity on customer identity but operates at much larger scale with a wider portfolio.
- Ping Identity: Ping Identity is a long-standing enterprise IAM and CIAM incumbent. It overlaps directly with Strivacity on customer-facing identity, federation, and adaptive access, and is explicitly named by Strivacity as a legacy CIAM vendor to displace.
- ForgeRock: ForgeRock is an enterprise identity platform serving CIAM, workforce IAM, and IoT use cases. It competes with Strivacity for large-enterprise CIAM deals and is part of the legacy CIAM install base Strivacity targets for replacement.
- Microsoft Entra ID (Azure AD): Microsoft Entra ID bundles external identity and CIAM capabilities into the broader Azure ecosystem. It is a major competitor for enterprise buyers who prefer platform consolidation over best-of-breed CIAM vendors like Strivacity.
- AWS Cognito: AWS Cognito is the hyperscale cloud provider's customer identity service. It competes with Strivacity on user pools, federated identity, and MFA for cloud-native applications, typically at lower price points and with deep AWS integration.
Emerging players
- Stytch: Stytch is a developer-focused authentication platform offering passwordless, MFA, and B2B authentication APIs. It competes with Strivacity primarily on the developer-led and passwordless authentication dimensions of CIAM.
- WorkOS: WorkOS is an enterprise-ready authentication and user management platform purpose-built for B2B SaaS applications. It directly overlaps with Strivacity's B2B Identity module on enterprise SSO, directory sync, and partner onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strivacity social profiles
Digital presenceStrivacity compliance and trust
Trust signalCompliance8 records
Strivacity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strivacity leadership team
Management profileNumber of profiles
Profiles4 records
Strivacity funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strivacity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strivacity
What does Strivacity do?
Strivacity sells an AI-native Customer Identity and Access Management (CIAM) SaaS platform that secures every identity for customers, partners, and AI agents from a single product. The platform provides low-code identity orchestration, adaptive MFA, identity verification, fraud prevention, consent management, B2B partner identity administration, customer insights, and AI-agent identity governance (Know Your Agent, transactional authorization, and audit trails), sold as a subscription priced on Monthly Active Users.
Is Strivacity a public or private company?
Strivacity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Strivacity founded?
Strivacity was founded in 2020. It employs 101 to 250 people.
Where is Strivacity based?
Strivacity is headquartered in Herndon, United States, in the North America region.
How does Strivacity make money?
One revenue line is on record: subscription-based SaaS.
Who are Strivacity's main competitors?
Direct peers on record are Auth0 (Okta), LoginRadius and Transmit Security. Broad incumbents are Okta, Ping Identity, ForgeRock, Microsoft Entra ID (Azure AD) and AWS Cognito. Emerging players are Stytch and WorkOS.
Does Strivacity have an API?
Yes. Strivacity offers a developer hub and API access for building and customizing identity management solutions. The platform supports configuration of identity journeys through APIs and SDKs, including support for OpenID Connect (OIDC), OAuth 2.0, and SAML protocols for federated authentication. Developers can configure social login options, build custom interfaces, and integrate with enterprise identity providers. Documentation available at developers.strivacity.com and docs.strivacity.com. Developer documentation is at docs.strivacity.com.
What industry is Strivacity in?
Strivacity's product category is Customer Identity and Access Management (CIAM). Its primary akta.pro industry code is BPAMAEAA, Customer Identity & Access Management (CIAM), with a secondary code of HDAEAJAF, Customer Identity & Access Management (CIAM). Its NAICS code is 513210 and its SIC code is 7372.