What LoginRadius does

LoginRadius is a Vancouver-headquartered, private SaaS company founded in 2013 by Rakesh Soni (CEO) and Deepak Gupta (CTO) that operates a Customer Identity and Access Management (CIAM) platform delivered as Identity-as-a-Service. The platform provides enterprise-grade authentication, authorization, and customer data management across Single Sign-On, passkeys, passwordless login, adaptive multi-factor authentication, machine-to-machine tokens, federated identity protocols, consent management, and identity analytics. Its modular architecture pairs a core CIAM platform with add-on products including the Identity Orchestration no-code workflow builder, Partner IAM for B2B external organizations, Auth Studio for AI-powered branded authentication pages, and Agentic IAM / Auth for MCP products that provision AI agents as first-class OAuth 2.1 identities.

The platform runs across 35+ data centers in 28+ regions on AWS, Azure, GCP, and Ali Cloud, sustaining 99.99% uptime, sub-100ms API response times, and 240,000+ requests-per-second scaling. It is offered through a freemium self-serve tier (25,000 MAU), a Professional annual subscription tier, and an Enterprise tier with multi-year contracts, custom usage limits, dedicated account management, white-glove onboarding, and add-on modules (Adaptive MFA, HIPAA BAA, private cloud, SLA commitments). Distribution combines developer-led self-serve and PLG with enterprise field sales, a partner program for system integrators, and a tightly integrated ecosystem of 100+ third-party connectors spanning CRMs, CDPs, marketing platforms, ecommerce platforms, identity verification providers, and SIEM/data tools.

LoginRadius serves more than 500 global brands across media and communications, BFSI, government, retail and ecommerce, travel and hospitality, healthcare, consumer brands, and B2B SaaS, managing approximately 1.5 billion consumer identities and reaching roughly 1.17 billion consumers monthly. Notable customers include ITVX, Carnival, CBC, Ulta Beauty, City of Surrey, Avista Corp, Northumbrian Water, Arte, Harry Rosen, and The Weather Network. The company has raised approximately $19.3 million in disclosed funding, most recently a July 2018 $17 million Series A led by Forgepoint Capital and M12 (Microsoft's Venture Fund), and has been recognized as an Overall CIAM Leader by KuppingerCole Analysts in 2026, 2023, and 2020.

Name

LoginRadius

Legal name

LoginRadius Inc.

Website

https://loginradius.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

LoginRadius is a Vancouver-based SaaS CIAM platform that delivers enterprise-grade authentication, authorization, and customer identity management, including AI-powered branded auth and agent identity, to 500+ global brands across media, BFSI, government, healthcare, retail, and B2B SaaS, managing roughly 1.5 billion identities across 35+ data centers.

Ownership category

akta.pro rank

Product category

Customer Identity and Access Management (CIAM) Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)

akta.pro secondary industries

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE), Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs) (HDADAAAG)

Keywords

• Customer identity management
• Single sign-on platform
• Multi-factor authentication
• Passwordless authentication
• Identity governance administration

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Monthly Active Users (MAU): Consumption-based pricing model that scales with monthly active users. Free tier includes 25,000 MAU, Professional and Enterprise tiers scale based on usage. Enterprise plan offers rate limits up to 25,000 RPS and scale to 100M+ users.
2. Enterprise Add-ons: Additional paid modules including Adaptive MFA, Fed SSO Connections, HIPAA BAA, Single Tenant Private Cloud, Consent Management, Machine-to-Machine Tokens, and User Audit Log Retention available as enterprise add-ons.
3. Professional Services: Dedicated Account Manager, Quarterly and Annual Business Review, Personalized Onboarding, and Custom User Migration services offered as professional services.
4. SLA Add-ons: Peak Load SLA, API Response Time SLA, and Resolution SLA available as service level add-ons for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LoginRadius is an Identity-as-a-Service (IDaaS) platform providing enterprise-grade customer identity and access management (CIAM) for mid-market and growth-stage enterprises. Its core offering is a unified platform that delivers authentication, single sign-on, passwordless and passkey support, adaptive multi-factor authentication, federated identity, consent management, and customer insights through a no-code orchestration engine. The platform scales to over 1.5 billion identities and is sold via consumption-based subscriptions on free, professional, and enterprise tiers, with add-on modules such as Auth Studio, Partner IAM, Agentic IAM, and Auth for MCP.

Product overview

LoginRadius is a unified Customer Identity and Access Management (CIAM) platform-as-a-service offering enterprise-grade authentication, authorization, and identity management. The platform operates on a modular architecture with a core CIAM platform as the foundation, supported by multiple integrated products including Single Sign-On, Passkey, Passwordless authentication, Federated Protocols, Adaptive MFA, Machine to Machine tokens, Consent Management, Customer Insights, and Push Notification MFA. Advanced add-on modules include Identity Orchestration (no-code workflow builder), Partner IAM (B2B-focused identity management), Auth Studio (AI-powered page builder), Agentic IAM (AI agent identity management), Auth for MCP (Model Context Protocol authorization), AI Search & Assistance, and MCP Server. The platform serves over 500 global brands managing approximately 1.5 billion consumer identities across 35+ data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• LoginRadius CIAM Platform Unified Identity-as-a-Service platform delivering enterprise-grade authentication, authorization, and customer identity management for mid-market and growth-stage enterprises. Provides SSO, MFA, passwordless, consent management, identity analytics, and identity orchestration in one platform.
• Single Sign-On (SSO) Single Sign-On product that enables customers to access web properties, mobile apps, and third-party systems with a single identity, supporting SAML 1.1/2.0, OAuth 2.0, JWT, OpenID Connect, and Multipass.
• Passkey FIDO2-compliant passwordless authentication using public-key cryptography with secure passkey storage on user devices unlocked by biometric or PIN, providing phishing resistance and device synchronization via platform managers.
• Passwordless Multi-method passwordless authentication product offering SMS/Email OTPs, magic links, and FIDO2 passkeys with multi-factor readiness and a customizable orchestration engine for authentication workflows.
• Federation Protocols Standards-based identity federation product supporting SAML, OAuth 2.0, OpenID Connect, JWT, and custom identity providers for enterprise identity broker and protocol translation use cases.
• Adaptive MFA Risk-based multi-factor authentication that dynamically adjusts authentication requirements based on real-time user behavior, location, device, and risk signals to balance security and friction.
• Machine-to-Machine (M2M) Authentication OAuth 2.0 client credentials-based authentication for autonomous communication between apps, web services, and APIs without user interaction, supporting IoT systems, enterprise APIs, and external systems.
• Consent Management Regulatory-compliant consent tracking product with configurable workflows, pre-built and custom templates, and immutable consent records capturing version, timestamp, and terms accepted for GDPR/CCPA compliance.
• Customer Insights Identity analytics product providing conversion funnel insights, account takeover attempt tracking, MFA adoption metrics, consent activity monitoring, and built-in customer segmentation.
• Push Notification MFA Mobile push notification-based multi-factor authentication product offering secure, low-friction second-factor verification through native device prompts.
• Identity Orchestration No-code drag-and-drop workflow builder for customizing identity experiences, automating user provisioning, access requests, and approvals without custom code, with pre-built templates for CIAM use cases.
• Partner IAM Dedicated identity and access management platform for B2B applications that replaces retrofitted workforce IAM systems, supporting self-service registration, delegated administrator access, and granular partner organization permissions.
• Auth Studio AI-powered tool enabling creation of fully branded authentication experiences in minutes without developer involvement. Replicates brand elements from URLs, screenshots, or prompts and includes a no-code visual editor, automatic multi-page updates, multi-brand management, and GDPR/SOC 2/ISO 27001 compliance.
• Agentic IAM Identity and access management for AI agents treating them as first-class identities via OAuth 2.1 client credentials, scope- and claim-based authorization, centralized lifecycle management, and action-level audit logs.
• Auth for MCP OAuth 2.1-based authorization for MCP (Model Context Protocol) servers with JWT/JWS access token validation, token exchange for downstream tools, and short-lived audience-restricted access tokens.
• Developer-First Platform Innovations Suite of developer-first platform enhancements including a developer-centric website, AI-powered developer documentation, and a no-code admin console, shifting the CIAM platform toward self-serve developer adoption with implementation in minutes rather than months.
• MCP Server MCP (Model Context Protocol) server implementation enabling secure AI agent interactions with tools and APIs using standards-based authorization.
• Role-Based Access Control (RBAC) Role-Based Access Control solutions supporting Identity Governance and Administration programs, including role mining, access reviews, and best practices for maintaining effective role governance.

Quantifiable outcome

• 88.54% of users prefer email-based passwordless login
• +5 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability9 records

Feature10 records

Partnerships

22 partnerships are on record, tiered core and strategic.

• SalesforcecoreTechnology or IntegrationCRM integration partner. LoginRadius offers pre-built integration for Salesforce to synchronize user profile data with Salesforce CRM. Customers can use LoginRadius identity data within Salesforce for marketing and sales personalization.
• KlaviyocoreTechnology or IntegrationMarketing platform integration partner. Pre-built connector enables identity data synchronization with Klaviyo for personalized marketing campaigns.
• SegmentcoreTechnology or IntegrationCustomer Data Platform (CDP) integration partner. LoginRadius integrates with Segment to unify customer identity data across multiple sources.
• ShopifycoreTechnology or IntegrationEcommerce platform integration. Supports Shopify for consumer brands managing ecommerce customer identity and login.
• JumiostrategicTechnology or IntegrationIdentity verification provider integrated for fraud prevention and identity proofing in banking and financial services. Supports KYC and AML compliance requirements.
• ID.mestrategicTechnology or IntegrationIdentity verification partner for government and healthcare sectors enabling federated identity and identity proofing.
• TrulioostrategicTechnology or IntegrationGlobal identity verification partner supporting cross-border identity verification for financial services.
• SocurestrategicTechnology or IntegrationFraud intelligence platform integration for real-time identity verification and fraud detection in financial services.
• LexisNexisstrategicTechnology or IntegrationRisk and identity verification services for financial institutions requiring comprehensive fraud intelligence.
• MitekstrategicTechnology or IntegrationMobile deposit and identity verification partner for document-centric identity verification.
• 1KosmosstrategicTechnology or IntegrationIdentity verification and authentication partner supporting passwordless and zero-knowledge proof authentication.
• PersonastrategicTechnology or IntegrationIdentity verification platform for automated identity operations and fraud prevention.
• PiplstrategicTechnology or IntegrationIdentity verification through identity resolution and fraud detection services.
• ProvestrategicTechnology or IntegrationPhone-centric identity verification and authentication for financial services.
• OneSpanstrategicTechnology or IntegrationSecurity and fraud prevention partner for transaction signing and authentication.
• Acuant/GBGstrategicTechnology or IntegrationIdentity verification and address validation partner for compliance and fraud prevention.
• Cognito (AWS)coreTechnology or IntegrationIntegration with AWS Cognito ecosystem for extended identity capabilities.
• Power BIcoreTechnology or IntegrationBusiness intelligence integration for customer analytics and identity insights visualization.
• Google AnalyticscoreTechnology or IntegrationIntegration for tracking login and authentication events alongside web analytics.
• AWScoreTechnology or IntegrationPrimary cloud provider with multi-tenant deployment on AWS. Single tenant private cloud deployment available on AWS. Supports regional data hosting on AWS infrastructure.
• Microsoft AzurecoreTechnology or IntegrationMulti-cloud support for single tenant private cloud deployment on Azure. Supports Azure as cloud provider option for enterprise deployments.
• Google Cloud PlatformcoreTechnology or IntegrationMulti-cloud support for enterprise deployments on Google Cloud Platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Ping Identity:
• Okta: Okta is the broader identity and access management leader spanning workforce and customer identity with deep enterprise penetration. While Okta plays in both workforce and CIAM, its Customer Identity Cloud (formerly Auth0) directly overlaps with LoginRadius across SSO, adaptive MFA, and federation.
• AWS Cognito: AWS Cognito is the hyperscaler-native CIAM service bundled with the AWS ecosystem, offering user pools, identity pools, and social login. It competes directly with LoginRadius on developer-led CIAM, particularly for AWS-centric customers, often at lower marginal cost.
• Microsoft Entra External ID: Microsoft Entra External ID (formerly Azure AD B2C) provides customer identity management within the Microsoft Entra suite. It competes with LoginRadius for enterprise customers standardized on Azure, leveraging deep Office 365 and Entra ID integration as a wedge.

Direct peers

• Auth0 (Okta Customer Identity Cloud): Auth0, now part of Okta, is the most established pure-play CIAM platform targeting developers and enterprises with SSO, MFA, passwordless, and federation. It is the closest direct competitor to LoginRadius in API-first identity management and shares the same mid-market-to-enterprise GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoginRadius
• Facebookfacebook.com/loginradius
• LinkedInlinkedin.com/company/loginradius

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoginRadius