Rocket Dollar
Rocket Dollar is an Austin-based fintech that provides self-directed IRA and Solo 401(k) accounts enabling US individuals and self-employed investors to deploy retirement funds into alternative assets such as real estate, cryptocurrency, startups, and private equity through checkbook-controlled LLC or Trust structures.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Rocket Dollar does
Rocket Dollar, Inc. is a US fintech founded in 2018–2019 in Austin, Texas that operates a self-directed retirement account platform enabling individuals and small businesses to invest IRA and Solo 401(k) funds in alternative assets such as real estate, cryptocurrency, startups, precious metals, peer-to-peer loans, and private equity. The platform is built around two core account products — the Rocket Dollar IRA (Self-Directed IRA) and the Solo 401(k) — supported by checkbook-control structures via either an IRA LLC or IRA Trust, and a "Bring Your Own Deal" feature that lets customers execute their own investment opportunities through the platform. Underlying technology is a web-based, SOC-2 Type 2 certified dashboard integrated with banking partners for account funding, payments, and reporting, along with a knowledge base, research hub, podcast, and affiliate channel infrastructure.
Revenue is generated through a tiered subscription pricing model: Silver ($360 setup + $30/month), Gold ($600 setup + $40/month), and Platinum ($900 setup + $50/month), with ancillary retitling and wire fees. Customer acquisition is predominantly product-led and content-driven, combining an educational blog, webinars, eBooks, and a podcast with an Impact.com affiliate program and a financial-advisor/partner referral channel. Target segments are self-employed individuals seeking high Solo 401(k) contribution limits and alternative-asset investors seeking to diversify beyond stocks and bonds; real estate investors and startup/crowdfunding investors are secondary use cases. Rocket Dollar has raised approximately $13.5M cumulatively across multiple rounds including an $8M Series A in September 2021 led by Park West Asset Management with Kraken Ventures, Moneta VC, Hyphen Capital, Primetime Partners, and Sure Ventures participating.
Rocket Dollar firmographics
Firmographics- Name
- Rocket Dollar
- Legal name
- Rocket Dollar, Inc.
- Website
- https://rocketdollar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocket Dollar is an Austin-based fintech that provides self-directed IRA and Solo 401(k) accounts enabling US individuals and self-employed investors to deploy retirement funds into alternative assets such as real estate, cryptocurrency, startups, and private equity through checkbook-controlled LLC or Trust structures.
- Ownership category
- akta.pro rank
Rocket Dollar industry classification
Industry- Product category
- Self-Directed Retirement Platform
- NAICS
- Pension Funds (52511), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
- akta.pro secondary industries
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
Keywords
Where Rocket Dollar is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rocket Dollar business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Fees: Monthly account administration and compliance fees based on account tier (Silver $30/month, Gold $40/month, Platinum $50/month). Recurring revenue from account holders.
- Account Establishment Fees: One-time setup fees for account establishment: Silver $360, Gold $600, Platinum $900.
- Retitling Fees: Fees charged for complex asset transfers and retitling processes, including $100 per asset from banking partner for complete retitling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Directed IRA or Solo 401(k) with basic features and email support |
| Subscription | Monthly | Enhanced self-directed account with phone support and premium features |
| Subscription | Monthly | Maximum control with checkbook IRA LLC and Solo 401(k) access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rocket Dollar product offering
Product offeringCore offering
Rocket Dollar administers Self-Directed IRAs and Solo 401(k) retirement accounts that allow individual investors to hold alternative assets such as real estate, cryptocurrency, startups, precious metals, peer-to-peer loans, and private equity inside a tax-advantaged structure. Accounts are offered on tiered subscription plans (Silver, Gold, Platinum) with monthly fees plus one-time setup fees, and customers gain checkbook control through IRA LLC or IRA Trust vehicles so they can execute investments directly without custodian approval. The platform is delivered as a digital-first, self-serve web experience with integrated banking partner support.
Product overview
Rocket Dollar is a self-directed retirement platform offering two core account types: the Rocket Dollar IRA (Self-Directed IRA) and the Solo 401(k). The platform operates on a tiered pricing model (Silver, Gold, Platinum) ranging from $30-$50/month with $360-$900 setup fees. Both account types enable investment in alternative assets including real estate, cryptocurrency, precious metals, startups, private equity, and peer-to-peer loans. Key features include checkbook control via LLC or Trust structures, the Bring Your Own Deal (BYOD) capability, and the Rocket Dollar debit card (Gold/Platinum tiers). The platform also provides educational content through its podcast, Research Hub, and Knowledge Base, alongside partner and affiliate programs for professional referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Directed IRA (Rocket Dollar IRA) Self-Directed IRA account that allows individual investors to hold alternative assets — including real estate, cryptocurrency, precious metals, startups, private equity, and peer-to-peer loans — within a Traditional or Roth IRA structure with tax-deferred or tax-free growth. Available with checkbook control via IRA LLC or IRA Trust.
- Solo 401(k) Self-directed 401(k) plan for self-employed individuals and small business owners offering high contribution limits (up to $56,000–$62,000 per year), optional 401(k) loans, checkbook control, and the ability to invest in alternative assets including real estate, cryptocurrency, and startups.
- IRA Trust IRA Trust checkbook-control structure offering an alternative to the IRA LLC for self-directed retirement accounts. Provides enhanced privacy and reduced state filing requirements while preserving the investor's direct control over retirement funds.
Quantifiable outcome
- Account setup in under 5 minutes
- +1 more outcomes
Companies that use Rocket Dollar
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Rocket Dollar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Rocket Dollar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KingsCrowdcorePartnership providing Rocket Dollar customers with curated startup investment research, deal analytics, and monthly Top Deal reports. KingsCrowd aggregates deals from 46+ crowdfunding platforms and provides institutional-grade due diligence ratings for the Rocket Dollar community. Special subscription pricing offered to Rocket Dollar users.
- Alternative Investment PartnerscoreWebsite states 'Our partners make it easy to invest in things like crypto, real estate, and startups.' Partners include platforms for cryptocurrency, real estate syndications, and crowdfunding investments, enabling customers to access alternative assets through their Rocket Dollar accounts.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rocket Dollar competitors and assessment
Company assessmentDirect peers
- Alto (formerly AltoIRA): Closest direct competitor. Alto offers self-directed IRAs for alternative-asset investing (crypto, private equity, real estate) via a digital platform with tiered pricing—overlapping product, target customer (self-directed retail investors), and business model.
- Equity Trust Company: One of the largest self-directed IRA custodians, supporting alternative assets including real estate, private equity, and notes. Targets the same self-directed retirement investor segment with checkbook-control options, though more traditional UX.
- STRATA Trust Company: Specialized self-directed IRA custodian offering alternative-asset retirement accounts (real estate, notes, private placements). Directly comparable in enabling alternative-asset investing through retirement accounts.
- Directed IRA (Holland & Hart partner): Self-directed IRA custodian with checkbook-control capability for alternative-asset investing. Targets the same self-directed retirement investor with comparable IRA LLC/Trust structures.
- Entrust (self-directed IRA services): Self-directed IRA and Solo 401(k) administrator offering checkbook-control structures for alternative-asset investing. Direct head-to-head on core product, customer persona (self-directed retirement investors), and checkbook IRA LLC/Trust offering.
Broad incumbents
- iCapital Network: Large fintech platform providing access to alternative investments (private equity, hedge funds, structured products) for wealth managers and accredited investors. Comparable in alternative-asset access, though more institutional and advisor-led.
- Yieldstreet: Alternative-investing platform offering income-generating alts (real estate, marine, legal, art). Overlaps with Rocket Dollar's audience of retail alternative-asset investors, though it is an issuer/sponsor rather than a retirement-account platform.
- Charles Schwab (Schwab Retirement Plan Services): Major incumbent brokerage adding broader alternative-investment and crypto support. Represents the competitive threat: a mass-affluent platform that could replicate Rocket Dollar's alt-investment access at scale.
Emerging players
- Fundrise: Real estate investing platform with an IRA product offering, enabling tax-advantaged real estate investing. Directly comparable use case (real estate in retirement) though Fundrise originates deals rather than just providing account infrastructure.
- NewRetirement: Financial planning platform with self-directed retirement account support and alternative-asset tools. Comparable in serving the self-directed retirement investor, though more focused on planning/analytics than account administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rocket Dollar social profiles
Digital presenceRocket Dollar compliance and trust
Trust signalCompliance1 record
Rocket Dollar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Dollar leadership team
Management profileNumber of profiles
Profiles4 records
Rocket Dollar funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Dollar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Dollar
What does Rocket Dollar do?
Rocket Dollar administers Self-Directed IRAs and Solo 401(k) retirement accounts that allow individual investors to hold alternative assets such as real estate, cryptocurrency, startups, precious metals, peer-to-peer loans, and private equity inside a tax-advantaged structure. Accounts are offered on tiered subscription plans (Silver, Gold, Platinum) with monthly fees plus one-time setup fees, and customers gain checkbook control through IRA LLC or IRA Trust vehicles so they can execute investments directly without custodian approval. The platform is delivered as a digital-first, self-serve web experience with integrated banking partner support.
Is Rocket Dollar a public or private company?
Rocket Dollar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rocket Dollar founded?
Rocket Dollar was founded in 2019. It employs 11 to 50 people.
Where is Rocket Dollar based?
Rocket Dollar is headquartered in Austin, United States, in the North America region.
How does Rocket Dollar make money?
Three revenue lines are on record. Monthly Subscription Fees are the primary driver. The others are account Establishment Fees and retitling Fees.
Who are Rocket Dollar's main competitors?
Direct peers on record are Alto (formerly AltoIRA), Equity Trust Company, STRATA Trust Company, Directed IRA (Holland & Hart partner) and Entrust (self-directed IRA services). Broad incumbents are iCapital Network, Yieldstreet and Charles Schwab (Schwab Retirement Plan Services). Emerging players are Fundrise and NewRetirement.
Does Rocket Dollar have an API?
No public API is recorded for Rocket Dollar.
What industry is Rocket Dollar in?
Rocket Dollar's product category is Self-Directed Retirement Platform. Its primary akta.pro industry code is FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail), with a secondary code of FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers). Its NAICS code is 52511 and its SIC code is 6282.