NewRetirement
Boldin (d/b/a NewRetirement) is an AI-assisted retirement planning platform serving individual consumers, financial advisors, employers, and financial institutions through subscription software, coaching, and enterprise/white-label integrations.
- Company typePrivate
- Founded2015
- HeadquartersMill Valley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What NewRetirement does
NewRetirement, Inc., doing business as Boldin, is a California-based financial technology company founded in 2015 by Stephen Chen that operates an AI-assisted, panoramic retirement planning platform serving individual consumers, financial advisors, employers, and financial institutions. Its core product, the Boldin Planner, ingests multi-dimensional personal financial inputs — taxes, Social Security, real estate, healthcare and long-term care costs, debt, pensions, annuities, and goals — and runs real-time calculations, what-if scenario modeling, and Monte Carlo analyses to produce continuously updated retirement projections. In 2024 the company layered a generative-AI assistant, Boldin AI, onto the planner, enabling users to query their own financial plan in plain language.
Boldin monetizes through tiered subscriptions (Planner and PlannerPlus) with a free trial, supplemental paid services including one-on-one coaching and access to a network of CERTIFIED FINANCIAL PLANNER® professionals via Boldin Advisors, and enterprise contracts with employers, plan providers, and financial institutions (with white-label and API-based delivery). The company's go-to-market blends product-led growth on the consumer side — anchored by an extensive content marketing engine spanning blog, podcast, classes, communities, and an active social presence — with field sales into enterprise channels. Its first major enterprise customer, Nationwide, also facilitated the company's Series A funding, and the firm has subsequently raised approximately $32.6 million in disclosed funding across multiple rounds, including a $20 million round led by Allegis Capital in March 2024. Boldin publicly targets $100 million in annual recurring revenue and serving 100 million people with retirement planning.
NewRetirement firmographics
Firmographics- Name
- NewRetirement
- Legal name
- NewRetirement, Inc.
- Website
- https://newretirement.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boldin (d/b/a NewRetirement) is an AI-assisted retirement planning platform serving individual consumers, financial advisors, employers, and financial institutions through subscription software, coaching, and enterprise/white-label integrations.
- Ownership category
- akta.pro rank
NewRetirement industry classification
Industry- Product category
- Retirement Planning Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)
- akta.pro secondary industries
- Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
Keywords
Where NewRetirement is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewRetirement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Planner/PlannerPlus): The company offers subscription-based access to its retirement planning platform with tiered plans including a free trial option and premium PlannerPlus tier with additional features such as Monte Carlo analyses and premium insights.
- Professional Services (Coaching & Advisory): Additional revenue streams include coaching sessions and access to CERTIFIED FINANCIAL PLANNER® professionals for personalized guidance and support.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
NewRetirement product offering
Product offeringCore offering
Boldin operates a SaaS-based retirement and financial planning platform that enables users to build, monitor, and optimize comprehensive retirement plans using panoramic modeling across taxes, Social Security, real estate, healthcare costs, long-term care, and debt. The platform is augmented by an AI assistant (Boldin AI), Monte Carlo analyses, real-time monitoring, what-if scenario modeling, educational classes and communities, one-on-one coaching, and access to CERTIFIED FINANCIAL PLANNER® professionals, with separate enterprise offerings for employers, plan providers, and financial institutions.
Product overview
NewRetirement, Inc. d/b/a Boldin operates as a unified retirement planning platform combining a core software product (Boldin Planner) with AI-powered assistance, specialized calculators, and professional services. The platform enables both individual consumers and enterprise clients (employers, plan providers, financial institutions) to create and manage comprehensive retirement financial plans. The product portfolio includes the core Boldin Planner platform, the Boldin AI assistant for conversational planning, standalone calculators (Simple Retirement, Lifetime Annuity, Roth Conversion), professional services (Coaching, Financial Advisor), educational offerings (Classes, Communities), and a developer API for enterprise integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Boldin Planner Primary DIY retirement and financial planning software platform that enables users to create, monitor, and optimize comprehensive retirement plans with real-time calculations across taxes, Social Security, healthcare, real estate, and other financial dimensions.
- Boldin AI Generative AI retirement planning assistant that lets users ask what-if questions in plain language and receive answers powered by their personal financial plan numbers and thousands of underlying calculations.
- Simple Retirement Calculator Free calculator that helps users determine how much they need for retirement, calculate net worth, estimate retirement timing, and project retirement income needs.
- Lifetime Annuity Calculator Calculator for evaluating lifetime annuity options and their impact on retirement income planning.
- Roth Conversion Calculator Calculator for analyzing Roth conversion strategies and their tax implications for retirement planning.
- Boldin Coaching One-on-one coaching sessions with Boldin experts to help users set up and optimize their retirement plans.
- Boldin Financial Advisor Access to CERTIFIED FINANCIAL PLANNER® professionals from Boldin Advisors for comprehensive guidance and retirement planning support.
- Boldin Enterprise Enterprise solutions for employers, plan providers, and financial institutions to offer retirement planning tools to their employees or clients, including white-label options.
- Boldin Developers API Developer API enabling third parties to integrate Boldin's retirement planning capabilities into their own applications and platforms, supporting white-label and embedded use cases.
Quantifiable outcome
- 2.7x higher financial performance for people who plan vs. those who don't
- +2 more outcomes
Companies that use NewRetirement
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
NewRetirement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
NewRetirement partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
NewRetirement competitors and assessment
Company assessmentDirect peers
- Empower: Empower (formed via Empower Retirement's acquisition of Personal Capital) is the closest direct competitor: a hybrid retirement planning platform combining DIY tools with human advisors for mass-affluent consumers, mirroring Boldin's PLG + advisor strategy.
- MoneyGuidePro: MoneyGuidePro is a leading financial planning software used by advisors, with panoramic cash-flow, tax, and Monte Carlo planning comparable to Boldin's Planner product on the professional side of Boldin's business.
- RightCapital: RightCapital provides advisor-facing financial planning software with goals-based, tax-aware, and Monte Carlo projections, directly overlapping Boldin's advisor and enterprise offerings.
- eMoney Advisor: eMoney Advisor is a comprehensive financial planning platform for financial professionals, offering aggregated planning, scenario analysis, and client portals — competing with Boldin's professional/advisor channel.
- Monarch Money: Monarch Money is a subscription-based consumer financial planning and budgeting platform targeting the same DIY, mass-affluent segment as Boldin Planner with collaborative household planning.
- Rocket Money: Rocket Money (formerly Truebill, owned by Rocket Companies) is a subscription personal finance app with budgeting, subscription management, and financial planning features, competing for the same DIY consumer wallet as Boldin.
- SmartAsset: SmartAsset operates a content-driven financial planning marketplace with calculators, retirement readiness tools, and an advisor match service — overlapping Boldin's content, planning tools, and advisor-matching motions.
Broad incumbents
- New York Life (MainStay/Retirement Solutions): New York Life is a broad incumbent insurer and retirement provider offering holistic retirement income and planning tools at enterprise scale, analogous to Nationwide as both a competitor and potential enterprise partner.
- Fidelity Investments: Fidelity offers free retirement planning tools, guidance, and managed account services integrated with its recordkeeping platform — a broad incumbent competing across Boldin's consumer, advisor, and enterprise channels.
- Northwestern Mutual: Northwestern Mutual combines financial planning software with a national advisor force, and participated in Boldin's 2024 round through Northwestern Mutual Future Ventures — both a competitive incumbent and a strategic ecosystem participant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NewRetirement social profiles
Digital presenceNewRetirement financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewRetirement leadership team
Management profileNumber of profiles
Profiles2 records
NewRetirement funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewRetirement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewRetirement
What does NewRetirement do?
Boldin operates a SaaS-based retirement and financial planning platform that enables users to build, monitor, and optimize comprehensive retirement plans using panoramic modeling across taxes, Social Security, real estate, healthcare costs, long-term care, and debt. The platform is augmented by an AI assistant (Boldin AI), Monte Carlo analyses, real-time monitoring, what-if scenario modeling, educational classes and communities, one-on-one coaching, and access to CERTIFIED FINANCIAL PLANNER® professionals, with separate enterprise offerings for employers, plan providers, and financial institutions.
Is NewRetirement a public or private company?
NewRetirement is a private company. It is classified as venture growth investor backed and is currently operating.
When was NewRetirement founded?
NewRetirement was founded in 2015. It employs 11 to 50 people.
Where is NewRetirement based?
NewRetirement is headquartered in Mill Valley, United States, in the North America region.
How does NewRetirement make money?
Two revenue lines are on record. Subscription Plans (Planner/PlannerPlus) is the primary driver. The others are professional Services (Coaching & Advisory).
Who are NewRetirement's main competitors?
Direct peers on record are Empower, MoneyGuidePro, RightCapital, eMoney Advisor, Monarch Money, Rocket Money and SmartAsset. Broad incumbents are New York Life (MainStay/Retirement Solutions), Fidelity Investments and Northwestern Mutual.
Does NewRetirement have an API?
Yes. NewRetirement exposes a public API. Developer documentation is at developers.boldin.com.
What industry is NewRetirement in?
NewRetirement's product category is Retirement Planning Software. Its primary akta.pro industry code is FSAGADAI, Retirement Planning & Long-Term Financial Planning Tools, with a secondary code of FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms. Its NAICS code is 54151 and its SIC code is 6282.