What Cubtale does

Cubtale is a US-incorporated (Los Angeles) parenting technology company founded in 2020 by Turkish entrepreneurs Selin Tamer and Duygu Altop. The company operates a mobile-first platform that supports families from preconception through early childhood, combining a freemium iOS/Android application (with Apple Watch support) that tracks pregnancy milestones, feeding (breastfeeding, bottle, pumping, solids), sleep, diapers, growth, and vaccinations, with proprietary WiFi-connected Cubs hardware devices and QR-coded Smart Milk Labels for hands-on logging. Multi-caregiver sync, WHO growth percentile charts, and pediatric report generation are positioned as core workflows, while AI capabilities — an AI Pregnancy Test Reader using computer vision (~88% claimed accuracy), a conversational AI Generator, and a recommendation engine for personalized insights — supplement the tracking surface.

The business model is product-led and consumer-direct. Revenue is generated through freemium subscriptions (yearly $49.99, monthly ~$6.99–$8.19) layered with paid add-ons ($29 Yearly Insights, $69 Yearly Guidance), hardware sales of Cubs devices and Smart Milk Labels through the company's Shopify storefront, Amazon, and baby registries (Amazon Baby Registry, Babylist), plus in-app purchases. Distribution relies on the Apple App Store (7.1K ratings, 4.9 stars) and Google Play Store, content marketing through an SEO-optimized parenting blog, and registry integrations reaching an audience of 200,000+ parents. Total disclosed funding is $600,000 ($500K angel round in January 2024 from Cem Sibay and Esat Sibay; $100K seed from StartersHub in March 2024); secondary sources additionally reference earlier non-dilutive accelerator participation (Newchip, Target Takeoff, Springboard, İşbank/Workup) though those are not reflected in the primary company history.

Strategically, Cubtale is pursuing geographic expansion into the Middle East via the Abu Dhabi Early Childhood Authority's Anjal Z programme (April 2026) and continued product breadth around AI vision features, voice logging (Alexa, Siri), and an integrated hardware/software ecosystem. The company has been recognized with the Mom's Choice Award Gold Recipient and #1 Coolest Parenting Tech designations, and is backed by an advisory network of pediatricians and sleep consultants.

Name

Cubtale

Legal name

Cubtale Inc.

Website

https://cubtale.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubtale is a US-based mobile and hardware parenting platform, founded in 2020, that helps expectant and new parents track pregnancy, feeding, sleep, and baby care via a freemium app, proprietary Cubs devices, and AI features like an AI Pregnancy Test Reader.

Ownership category

akta.pro rank

Product category

Parenting & Baby Care Software

NAICS

Child Care Services (62441), Family Planning Centers (621410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)

akta.pro secondary industries

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Baby tracking app
• Pregnancy tracking software
• Parenting mobile platform
• Smart baby monitor
• Breast milk management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Premium Subscriptions: Freemium model with premium subscription tiers providing advanced features including extended tracking capabilities, detailed analytics, AI-powered insights, voice assistant integration, data export (CSV/PDF reports), and family sharing premium features. Subscriptions are available via iOS App Store, Google Play Store, and Shopify.
2. Cubs Hardware Devices: Sale of proprietary Cubs smart devices with swappable CubPads for different tracking activities. Devices are sold through the Cubtale shop, Amazon, and Baby Registries.
3. In-App Purchases: Additional purchases available within the app including Yearly Insights ($29.00), Yearly Guidance ($69.00), and Plus features ($8.39 monthly).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cubtale provides a unified mobile app and hardware ecosystem for tracking pregnancy and baby care from conception through toddler years. The mobile app (iOS/Android with Apple Watch) logs feeding, sleep, growth, diapers, and milestones with multi-caregiver sync, and is complemented by proprietary Cubs WiFi-connected smart button trackers and Smart Milk Labels for hands-free logging and breastmilk inventory. Premium subscriptions unlock AI insights, voice assistant integration (Alexa/Siri), and an AI Pregnancy Test Reader using computer vision.

Product overview

Cubtale offers a unified ecosystem of mobile applications and smart hardware devices designed to support parents from conception through early childhood. The core offering is the Cubtale Baby App (iOS/Android with Apple Watch support), which serves as an all-in-one pregnancy and baby tracking platform covering feeding, sleep, growth, diapers, and milestones with multi-caregiver sync. This is complemented by Cubs — physical WiFi-connected smart button trackers that work alongside the app for hands-free logging without reaching for a phone. Cubs use interchangeable CubPads to define tracking activity type (duration, amount, or event-based), and pair with Smart Milk Labels (QR-coded labels) for automated breastmilk inventory management. The platform incorporates AI capabilities including an AI Pregnancy Test Reader that uses computer vision to analyze uploaded test strip photos, an AI generator for conversational parenting guidance with references, and a recommendation engine that personalizes content and insights based on user data. Additional features include ovulation test strip reading, breastmilk inventory tracking, sleep analytics, and printable tracking templates for screen-free use. A dedicated Exclusive Pumping module supports mothers who pump exclusively. The ecosystem extends to voice assistants (Alexa, Siri) and Apple Watch for logging, plus integration with Amazon Baby Registry and Babylist for gift registries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cubtale Baby App All-in-one pregnancy and baby tracking mobile application for iOS (iOS 15.5+) and Android (4.1+), with Apple Watch (watchOS 7.0+) support. Tracks feeding (breastfeeding, bottle, pumping, solid food), sleep, growth, diapers, vaccinations, and milestones. Features multi-caregiver sync, WHO growth percentile charts, family sharing, voice assistant integration (Alexa/Siri), and PDF/CSV pediatric report generation.
• Cubs Smart Devices Physical button-based smart trackers that pair with the Cubtale Baby App via WiFi to log care activities without a phone nearby. Three types: Duration Type (sleep), Amount Type (pumping/bottles), and Event Type (diaper changes, vitamins, baths). USB-C charging, low-radiation design with minimal WiFi activation. Sold through Cubtale shop, Amazon, and baby registries.
• CubPads Modular accessories that slide into Cubs smart devices to define the activity being tracked (Sleep, Pump, Bottle, Pee & Poo, Vitamin & Medicine, Bath & Toothbrush). Allows a single Cub device to be repurposed for different tracking needs over time.
• Smart Milk Labels QR-coded labels for breastmilk storage bags. Users scan labels with the app to instantly log milk quantity, date, time, and storage location. Links each bag to metadata, enables FIFO (First In, First Out) rotation guidance and automatic expiration tracking with thawed milk deadline alerts.
• AI Pregnancy Test Reader AI-powered image analysis tool accessible via a dedicated web/app page that interprets photos of pregnancy test strips. Uses computer vision to detect presence and intensity of test and control lines, with 88% stated accuracy. Includes medical disclaimer that it is not a diagnostic tool.

Quantifiable outcome

• 88% accuracy for AI pregnancy test reading
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Abu Dhabi Early Childhood Authority (ECA) - Anjal Z ProgrammecoreStrategic or Co-development Partner · 1 April 2026Cubtale was selected as one of 10 global startups under Abu Dhabi ECA's Anjal Z programme to provide tools and services supporting early childhood development across the UAE. The initiative offers a mix of free and discounted services including parenting apps for children aged 0 to 12. Over the past five years, the programme has helped identify and scale startups providing practical solutions for families with young children.
• Pediatricians, Sleep Consultants, and Parents NetworkminorOthersCubtale is backed by a network of pediatricians, sleep consultants, and real-life parents who provide expertise and guidance for the platform's content and features.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BabyCenter: One of the most established pregnancy and baby tracking apps globally, owned by Everyday Health Group. Directly competes with Cubtale across pregnancy tracking, baby development, and parenting content.
• Ovia Health: Maternal and family health tracking platform covering fertility, pregnancy, and parenting. Directly comparable to Cubtale's lifecycle approach with employer/insurance B2B2C distribution.
• Glow: Fertility and reproductive health app ecosystem (Glow, Nurture, Baby) covering preconception through babyhood. Closely comparable to Cubtale's conception-to-toddler coverage.
• Huckleberry: AI-powered baby tracking app with strong sleep tracking and SweetSpot prediction algorithm. Direct competitor in baby tracking, particularly in the premium sleep analytics category.
• Hatch Baby: Combines connected hardware (Grow smart changing pad, Rest sound machine) with a baby tracking app. Closest direct peer given Cubtale's combined hardware + app architecture.
• Owlet: Connected baby monitoring hardware (Smart Sock) with companion app for vital sign and sleep tracking. Comparable in combining premium baby hardware with a tracking app subscription model.

Broad incumbents

• The Bump: Established pregnancy and baby resource from The Knot Worldwide, offering tracking alongside registry and content services. Comparable content-and-tracking platform with broader wedding-to-baby ecosystem.
• What to Expect: Long-standing pregnancy and baby platform with companion tracking app backed by Everyday Health. Comparable scope but larger audience and content library than Cubtale.
• Frida: Parent-focused consumer brand selling baby care products (Nasal aspirator, etc.) with growing digital content and app presence. Comparable DTC parent brand with adjacent hardware positioning.

Emerging players

• Sprout Apps: Pregnancy and baby tracker apps for iOS/Android with premium tier features. Comparable app-only competitor targeting similar parents without hardware ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cubtale
• YouTubeyoutube.com/@cubtale
• Facebookfacebook.com/cubtale
• LinkedInlinkedin.com/company/cubtale
• Instagraminstagram.com/cubtale
• TikToktiktok.com/@cubtale

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubtale