What Ovia Health does

Ovia Health operates a women's and family health digital platform delivered through mobile applications (Ovia and Ovia Parenting) that covers the full lifecycle from cycle tracking and conception through pregnancy, postpartum, parenting, and menopause. Its core technology layer comprises proprietary statistical machine learning models trained on self-reported data from more than 22 million family journeys since 2012, powering fertility and ovulation predictions, personalized content delivery, and a set of 120 Critical Alerts for early pregnancy risk identification. The platform integrates with Apple Health and Google Fit for biometric data ingestion and supports 27 HEDIS measures for payer clients. Product modules span Preventive & General Women's Health, Cycle Tracking, Trying to Conceive, Pregnancy, Postpartum, and Menopause, with a separate Ovia Parenting app for child development tracking.

Ovia monetizes primarily through a B2B2C model in which health plans and self-insured employers pay per-member-per-month for the Ovia+ premium tier (unlimited 1:1 coaching, predictive pregnancy risk analytics, and HIPAA-compliant data sharing) on behalf of their covered populations. A free consumer version with optional upgrades is distributed via the Apple App Store and Google Play, and the company derives a secondary revenue stream from sharing deidentified, aggregated data with academic and medical research partners. Named customers include Walmart, CDPHP, BCBS of Texas, Medica, and Amentum, with the platform sold through 2,000+ employer and health plan clients and distributed in 200+ countries.

Ovia Health is a wholly-owned subsidiary of Labcorp (NYSE: LH), operating through the legal entity Ovuline, Inc. (Massachusetts) and branded as 'Ovia Health by Labcorp' following a 2021 acquisition and 2025 corporate rebrand. The company is HIPAA-compliant and holds HITRUST CSF r2 certification on its Ovia+ product, and was named top-rated Women's Health IT vendor by employers and payers at AHIP 25 by Black Book Research.

Name

Ovia Health

Legal name

Ovuline, Inc.

Website

https://oviahealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ovia Health is a Labcorp subsidiary operating a women's and family health mobile platform covering fertility, pregnancy, postpartum, parenting, and menopause, sold primarily B2B2C to health plans and employers with a free consumer tier.

Ownership category

akta.pro rank

Product category

Women's and Family Digital Health

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

akta.pro secondary industry

Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG)

Keywords

• Maternity health benefits
• Fertility tracking software
• Pregnancy care platform
• Women's digital health
• Family health benefits

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. B2B2C Premium Subscriptions (Ovia+): Premium Ovia+ features provided as employer or health plan benefits to their members/employees. Health plans and employers pay for premium access to provide family health benefits to their covered populations. Revenue derived from per-member-per-month (PMPM) arrangements with health plans and employers.
2. Consumer Freemium: Free consumer version available to individuals with optional premium upgrades. Standard features available to all via app store.
3. Data Services and Analytics: Deidentified and aggregated data shared with research partners including universities and medical research institutions. Ovia may receive compensation for sharing deidentified data.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ovia Health operates a women's and family health platform delivered through the Ovia and Ovia Parenting mobile apps, providing evidence-based programs, personalized data insights, digital symptom tracking, and live 1:1 Care Team support across the full reproductive health life cycle — preventive care, cycle tracking, fertility, pregnancy, postpartum, parenting, and menopause. The Ovia+ premium tier, sponsored by employers and health plans, adds unlimited coaching, predictive pregnancy risk analytics, 120 Critical Alerts, and clinical pathways, with HIPAA-compliant data sharing and HITRUST CSF certification.

Product overview

Ovia Health is a women's and family health platform operating as a Labcorp subsidiary. The core offering is the Ovia app — a single unified mobile platform supplemented by a separate Ovia Parenting app — organized around six integrated program modules spanning Preventive & General Women's Health, Cycle Tracking, Trying to Conceive, Pregnancy, Postpartum, and Menopause. The platform also offers an Ovia+ premium tier (provided as an employer or health plan benefit) featuring unlimited 1:1 coaching, predictive pregnancy risk analytics, and 120 Critical Alerts for early health intervention. On the B2B side, Ovia Health offers distinct enterprise programs for Health Plans (with HEDIS support and real-time data feeds), Employers (with return-to-work and Care Team support), and Health Systems (with population health and engagement tools). The platform is differentiated by its proprietary fertility prediction algorithms, 27 HEDIS measure supports, and Care Team available 365 days a year. Ovia Health's Ovia+ product has achieved HITRUST CSF certification, and the company no longer runs an advertising business (terminated June 2025).

Differentiator

Problem solved

Functional benefit

Brands

• Ovia+: Premium version of Ovia app providing additional services and features including unlimited health coaching, clinical pathways, wellness programs, personalized insights, and critical alerts for members receiving benefits through employers or health plans.

Products and services

• Ovia Health Platform Comprehensive women's and family health platform delivered through the Ovia mobile app, providing evidence-based programs, personalized data insights, digital symptom tracking, and Care Team support across preventive care, cycle tracking, fertility, pregnancy, postpartum, parenting, and menopause. Targets individual consumers via freemium and enterprise clients through sponsored premium access.
• Ovia+ Premium tier of the Ovia Health platform provided as an employer or health plan benefit. Includes unlimited 1:1 coaching via in-app messaging, phone, or video, personalized clinical pathways, predictive pregnancy risk analytics, 120 Critical Alerts, SDOH support, and HIPAA-compliant data sharing with the sponsoring employer or health plan. HITRUST CSF certified and AWS-hosted.
• Ovia Parenting Separate mobile application designed for parents and caregivers to track their child's development, milestones, health, and daily routines, with sharing capabilities for partners and family members.
• Ovia Health for Health Plans B2B enterprise offering for health insurers, health plans, and managed care organizations. Provides real-time data feeds, HEDIS measure support (27 measures), risk identification, predictive pregnancy risk analytics, and population health management tools enabling early intervention across covered member populations. Sold on a per-member-per-month basis.
• Ovia Health for Employers B2B enterprise offering for self-insured employers providing fertility, maternity, and family health benefits to employees, including return-to-work support and live Care Team access as part of employer-sponsored health benefits. Sold as a per-member-per-month benefit to employer clients.
• Ovia Health for Health Systems B2B offering for hospitals, health systems, and providers focused on patient engagement, health equity, and positive health outcomes across patient populations through Ovia's digital health platform.

Quantifiable outcome

• 92% of employers and payers prioritizing women's health IT investments
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• LabcorpcoreStrategic or Co-development PartnerOvia Health is a subsidiary of Labcorp (Ovuline, Inc., doing business as Ovia Health by Labcorp). Labcorp is a global life-sciences leader. The partnership enables Ovia to deliver more breakthroughs for patients through combined capabilities in diagnostics and digital health.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carrot Fertility: Carrot Fertility provides a global fertility, family-forming, and hormonal health benefit for employers and health plans. It is a direct competitor in the employer-sponsored women's and family health benefits market alongside Ovia.
• Clue: Clue is a consumer-facing menstrual and cycle tracking app with a large international user base. It competes with Ovia's cycle tracking and fertility features at the consumer tier and shares a similar freemium mobile app distribution model.
• Flo Health: Flo Health operates one of the most popular consumer women's health apps globally, covering cycle tracking, fertility, pregnancy, and wellness. It directly overlaps with Ovia's consumer-facing app and competes for the same end-user attention, though its B2B distribution is less developed.
• Progyny: Progyny is a publicly-traded fertility benefits management company serving employers and health plans with fertility, family-building, and women's reproductive health solutions. It overlaps with Ovia in employer-sponsored fertility and maternity benefits and competes for similar RFPs.
• Maven Clinic: Maven Clinic operates a virtual women's and family health platform offering fertility, maternity, postpartum, and parenting support through employer and health plan benefits. It directly competes with Ovia in the employer-sponsored women's health category with overlapping coaching and clinical content.

Emerging players

• Wildflower Health: Wildflower Health delivers a mobile health engagement platform for families and women's health, often distributed through health plans. It overlaps with Ovia's B2B2C health plan distribution model and family/maternal health focus.
• Modern Fertility: Modern Fertility (acquired by Ro) offers at-home fertility testing and reproductive health information for women. It overlaps with Ovia's fertility and reproductive health content with a focus on diagnostic testing, providing partial product overlap.
• Tia: Tia operates a women's health platform combining in-person clinics with virtual care across reproductive, mental, and primary health. It overlaps with Ovia in women's health virtual care but differentiates through physical clinic delivery and primary care breadth.

Broad incumbents

• Welltok: Welltok is a consumer activation and patient engagement platform serving health plans, employers, and providers. It overlaps with Ovia's health plan enterprise offerings as a broader healthcare engagement incumbent without specializing in women's/family health.
• Virgin Pulse: Virgin Pulse (now Personify Health) is an employee well-being and engagement platform with employer benefit distribution. It competes for employer benefit wallet share alongside Ovia and offers broader wellness scope, with women's health as one of many categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oviahealth
• LinkedInlinkedin.com/company/ovia-health
• Instagraminstagram.com/oviahealth
• Xx.com/oviahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovia Health