HeyElsa
AI-powered crypto execution platform converting natural language intents into on-chain DeFi actions across 8+ blockchains. Serves retail users via a B2C copilot and Web3 developers via Widget SDK, monetizing through transaction fees, agent commissions, and B2B licensing.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HeyElsa does
HeyElsa (legally Elsa AI Ltd., incorporated in the British Virgin Islands with operational presence in San Francisco and Bangalore) is an AI-powered crypto execution platform founded in 2024 that converts natural language intents into on-chain DeFi actions. The company targets two customer segments: retail crypto users through its B2C copilot application (app.heyelsa.ai) and Web3 developers, dApps, and wallet providers through an embeddable Widget SDK. The platform supports eight or more blockchain ecosystems with deep Base integration and executes swaps, bridges, staking, yield optimization, and portfolio management through a chat interface accessible across six or more languages.
The technical architecture centers on a multi-agent AI system that orchestrates specialist agents (Swap, Bridge, Yield, Risk/Hedge, Perps, NFT, Sniper, Alerts) over an Agent-to-Agent coordination bus using contract-net-style bidding and reputation-based scheduling. A multi-LLM routing layer combines open-source models (DeepSeek, LLaMA, Mistral) with proprietary finetunes, and OpenAI's GPT-4.1 powers the Widget SDK's RAG pipeline. An Intent Layer parses natural language input into structured Intent objects with verb, objects, parameters, constraints, and risk hints. Supporting infrastructure includes MPC wallets for keyless onboarding (eliminating seed phrases), a TEE-backed Cognitive Cache for personalized memory, a verified inference layer using zkTLS and MPC-TLS cryptographic proofs, and an execution layer with MEV-safe meta-routing across 0x, CoW Swap, UniswapX, and 1inch, plus bridge aggregators Wormhole and Portal Bridge.
Revenue is generated through four streams: transaction fees on DeFi execution, AI agent commissions (premium agents gated behind the $ELSA token), B2B SDK and Widget licensing with revenue-share to partners, and inference and execution fees denominated in $ELSA. Distribution combines product-led growth via self-serve onboarding (email signup triggers automatic MPC wallet provisioning) with an enterprise field sales motion targeting wallet providers and dApps. The company has raised $3 million in a combined pre-seed and seed round in June 2025 led by M31 Capital with participation from Coinbase Ventures' Base Ecosystem Fund, MH Ventures, Absoluta Cap, 2Shares, and Levitate Labs. Reported platform metrics include 945K+ wallets connected, 18.9M+ prompts processed, $503M+ in total volume, and $1M+ in daily volume as of Q2 2025.
HeyElsa firmographics
Firmographics- Name
- HeyElsa
- Legal name
- Elsa AI Ltd.
- Website
- https://heyelsa.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI-powered crypto execution platform converting natural language intents into on-chain DeFi actions across 8+ blockchains. Serves retail users via a B2C copilot and Web3 developers via Widget SDK, monetizing through transaction fees, agent commissions, and B2B licensing.
- Ownership category
- akta.pro rank
HeyElsa industry classification
Industry- Product category
- AI-Powered DeFi Trading Platform
- NAICS
- Software Publishers (5132), Securities and Commodity Exchanges (52321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
- akta.pro secondary industries
- Cross-Chain Bridges & Interoperability Protocols (FSADAMAG), Developer APIs & Node Access (RPC providers, node infrastructure APIs) (FSAPABAC), Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ), DeFi Asset Management & On-Chain Index Protocols (FSADAMAK)
Keywords
Where HeyElsa is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HeyElsa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Fees: Fees charged on execution of DeFi transactions including swaps, bridges, staking, and lending. Scales naturally with platform volume as more users execute transactions.
- AI Agent Commissions: Commissions earned from AI agent execution services. Premium agents (copy trading, sniping, cognitive cache) require $ELSA token for access.
- B2B SDK and Widget Licensing: Revenue from licensing Elsa's SDKs and embeddable widget to wallets, dApps, and content platforms. Partners receive revenue-sharing on volume generated through their integration.
- Inference and Execution Fees: Fees charged for AI model inference and on-chain agent execution. Scales with usage through $ELSA token utility for gas abstraction and fee discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Core platform access with AI copilot for swaps, bridges, staking, and portfolio management. |
| Subscription | Monthly | Premium agents including copy trading, sniping, and advanced cognitive cache require $ELSA token holdings. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HeyElsa product offering
Product offeringCore offering
HeyElsa operates Elsa, an AI-powered crypto copilot that converts natural language inputs into on-chain DeFi actions such as swaps, bridges, staking, and yield optimization. The platform uses a multi-agent architecture with chain-agnostic execution across 8+ blockchains including Base, Ethereum, Arbitrum, Optimism, Solana, and Polygon. It is delivered via a consumer-facing app (Elsa Copilot), an embeddable Widget/SDK for partners, and an AgentOS platform for third-party agent developers.
Product overview
HeyElsa is an AI-powered crypto execution platform structured as a platform-plus-modules architecture. The core offering is Elsa (AI Crypto Copilot) — a multi-chain, multi-agent DeFi execution engine that converts natural language intent into on-chain actions. This is delivered across three surfaces: Elsa Copilot (B2C consumer app), Elsa Widget & SDK (B2B embeddable components), and AgentOS (agent development platform). Supporting infrastructure includes x402 for machine-to-machine payments, Aegis for agent identity/reputation, the Elsa AI Layer for multi-LLM orchestration, Elsa AI Automata for backend execution, MPC Wallet for keyless onboarding, and Cognitive Cache for personalization. The $ELSA token (utility token, Base network) powers the ecosystem's economic layer.
Differentiator
Problem solved
Functional benefit
Brands
- x402: Machine-to-machine payments infrastructure enabling autonomous agents to transact.
- Aegis
- Elsa Widget
- AgentOS
- Elsa Copilot
Products and services
- Elsa Copilot A B2C consumer-facing AI copilot accessible via app.heyelsa.ai that allows retail crypto users to execute DeFi actions such as swaps, bridges, staking, yield optimization, and portfolio automation across multiple blockchains through simple natural language chat or voice commands. MPC wallets are auto-provisioned on email signup.
- Elsa Widget & SDK A B2B embeddable React chat widget and TypeScript/Python SDK (npm install @heyelsa/chat-widget) that enables wallets, dApps, and content platforms to integrate AI-powered trading, bridging, staking, and troubleshooting capabilities with customizable styles and EIP-1193 compliant wallet adapter.
- AgentOS An agent development and hosting platform with an Agent-to-Agent (A2A) coordination bus that allows third-party developers to create, monetize, and deploy specialized DeFi agents with sandboxed runtime, manifest registration, and reputation-based scheduling.
- x402 Machine-to-machine payment infrastructure enabling autonomous agents to pay for resources and services on-chain as part of the agent economy infrastructure.
- Aegis Security and trust infrastructure providing trustless identity and reputation for autonomous agents using the ERC-8004 standard for verifiable agent credentials and on-chain reputation.
- $ELSA Utility Token Utility token on Base network with 1 billion total supply that powers execution fees, AI model inference, on-chain agent execution, B2B SDK/widget usage, gas abstraction, premium agent access, and fee discounts for holders and stakers.
Quantifiable outcome
- 945K+ wallets connected, $503M+ total volume processed
- +3 more outcomes
Companies that use HeyElsa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HeyElsa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability11 records
Feature8 records
HeyElsa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Self ChaincoreMPC + abstraction framework for keyless wallets via TSS, intent management at account level, and programmable permission layers enabling agents to run with auditability without full custody.
- Enso (Stack)coreIntent routing infrastructure providing unified API layer for liquidity paths across ecosystems, solver framework for real-time strategy evaluation, and modular composition engine for chained intents.
- AnomacoreInfrastructure partner for modular transaction execution, enabling multi-party and multi-asset interactions abstracted behind HeyElsa's single chatbot interface.
- 0x Protocol, CoW Swap, UniswapX, 1inchcoreDEX aggregation and meta-routing partners enabling best price discovery across decentralized exchanges for swap execution.
- Wormhole, Portal BridgecoreCross-chain bridge aggregators enabling asset transfers across multiple blockchain ecosystems with risk/fee/time optimization.
- Coinbase Developer PlatformcoreIntegration providing Elsa users one-click onboarding, fiat-to-crypto access, and gasless transactions powered by Paymaster contracts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
HeyElsa competitors and assessment
Company assessmentDirect peers
- Enso: Enso is an intent-based DeFi execution layer that aggregates liquidity paths and routes user intents across ecosystems via a unified API and solver framework. Directly comparable to HeyElsa's intent layer and execution routing, and explicitly named as a core integration partner.
- Anoma: Anoma is an intent-centric, modular transaction-execution architecture that abstracts multi-party and multi-asset interactions. Comparable to HeyElsa's intent-driven execution model and a named infrastructure partner for HeyElsa.
- CoW Protocol: CoW Protocol (CoW Swap) is a DEX aggregation and intent-based batch auction protocol that seeks best execution via peer-to-peer matching and solver competition. Comparable to HeyElsa's meta-routing layer and a named DEX-aggregation partner.
- Zerion: Zerion is a multi-chain DeFi wallet and portfolio interface for retail users, covering swaps, yield, and NFT management across chains. Comparable to HeyElsa's B2C consumer surface, though lacking the natural-language AI copilot layer.
- DeBank: DeBank is a multi-chain DeFi portfolio tracker and transaction interface covering wallets, swaps, and DeFi positions across ecosystems. Comparable to HeyElsa's B2C multi-chain copilot surface with similar target user (active retail DeFi users).
Broad incumbents
- 1inch: 1inch is a leading DEX aggregator routing swap orders across multiple DEXs for best execution. Comparable to HeyElsa's swap routing component, though broader in scope and not AI-copilot-first; a named meta-routing partner.
- 0x: 0x is a foundational DEX-aggregation and on-chain liquidity infrastructure provider used by many wallets and dApps. Comparable to HeyElsa's execution layer, though 0x is infrastructure-only and not a consumer-facing AI copilot.
- UniswapX: UniswapX is Uniswap's intent-based, cross-DEX routing protocol leveraging a competitive filler network for best execution. Comparable to HeyElsa's intent-based execution and meta-routing layer, and a named routing partner.
Emerging players
- Wayfinder: Wayfinder (developed by Parallel Studios) is an AI-agent platform that lets autonomous agents navigate on-chain actions and crypto ecosystems. Comparable to HeyElsa's autonomous-agent execution thesis and overlapping agent-economy positioning.
- Mode Network: Mode is a DeFi-focused L2/ecosystem that has cultivated a 'DeFAI' (DeFi + AI) agent ecosystem and serves as a hub for AI-copilot experimentation. Comparable as an ecosystem peer where HeyElsa could be deployed and where competing AI agents are incubated.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
HeyElsa social profiles
Digital presenceHeyElsa compliance and trust
Trust signalCompliance1 record
HeyElsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyElsa leadership team
Management profileNumber of profiles
Profiles2 records
HeyElsa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyElsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyElsa
What does HeyElsa do?
HeyElsa operates Elsa, an AI-powered crypto copilot that converts natural language inputs into on-chain DeFi actions such as swaps, bridges, staking, and yield optimization. The platform uses a multi-agent architecture with chain-agnostic execution across 8+ blockchains including Base, Ethereum, Arbitrum, Optimism, Solana, and Polygon. It is delivered via a consumer-facing app (Elsa Copilot), an embeddable Widget/SDK for partners, and an AgentOS platform for third-party agent developers.
Is HeyElsa a public or private company?
HeyElsa is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeyElsa founded?
HeyElsa was founded in 2024. It employs 1 to 10 people.
Where is HeyElsa based?
HeyElsa is headquartered in San Francisco, United States, in the North America region.
How does HeyElsa make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are AI Agent Commissions, B2B SDK and Widget Licensing and inference and Execution Fees.
Who are HeyElsa's main competitors?
Direct peers on record are Enso, Anoma, CoW Protocol, Zerion and DeBank. Broad incumbents are 1inch, 0x and UniswapX. Emerging players are Wayfinder and Mode Network.
Does HeyElsa have an API?
Yes. Elsa offers a REST API and GraphQL API for agent execution. The REST API supports POST /v1/intents for creating intents, GET /v1/plans/{intentId} for retrieving plans with steps/quotes/risk/agents/policy gates, and POST /v1/execute/{planId} for execution with tx receipts/route/slippage/gas. GraphQL supports mutations like createIntent. The Widget provides an iframe embed with POST intent → batched signed TX bundle, and React component (npm install @heyelsa/chat-widget). SDK available in TypeScript and Python for intent schemas, on-chain connectors, simulation, and policy hooks. Developer documentation is at docs.heyelsa.ai.
What industry is HeyElsa in?
HeyElsa's product category is AI-Powered DeFi Trading Platform. Its primary akta.pro industry code is FSAPAEAD, DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading), with a secondary code of FSADAMAG, Cross-Chain Bridges & Interoperability Protocols. Its NAICS code is 5132 and its SIC code is 6200.