What Baillie Gifford does

Baillie Gifford is an Edinburgh-headquartered, independent unlimited-liability investment management partnership founded in 1908 by Colonel Augustus Baillie and C. T. Carlyle Gifford. The firm manages £237bn in assets under management as of March 31, 2026 across specialist equity, fixed income, and multi-asset portfolios, serving pension plans (private and public), charities, foundations, endowments, financial intermediaries, family offices, and individual investors in 46 countries. Over 60% of AUM is managed for clients outside the UK, with operational offices in Edinburgh, London, New York, Hong Kong, and Shanghai.

Its product suite spans traditional mutual fund strategies (Global Alpha, International Growth, Emerging Markets All Cap, China, Global Discovery, ACWI ex US All Cap), a newly launched US active ETF range (BGGG, BGCG, BGEG, BGIA), a private growth investing platform with $10B+ deployed across 170 companies since 2012, and the UK's first fully native tokenized investment fund (Enhanced Yield Fund / BAGEY). BAGEY operates entirely on-chain on Ethereum and Solana, uses Circle USDC for settlement, runs on BNY tokenization infrastructure with NatWest as depositary, and is FCA-authorized as a tokenized UCITS vehicle with a $100 minimum and daily dealing. Distribution combines direct institutional relationships, financial intermediary and consultant channels, and online investment platforms.

Revenue is generated through management fees on AUM, billed annually as a percentage of assets under management. The firm operates without outside shareholders, with leadership shared by three managing partners - Tim Campbell (CEO since April 2025), Malcolm MacColl, and Amy Atack - and 54 partners owning the business as of April 2026. Baillie Gifford is the UK's only large-scale independent, unlimited-liability investment partnership, a structure that aligns partner ownership with long-term client outcomes and underpins the firm's seven-year average holding period philosophy.

Name

Baillie Gifford

Legal name

Baillie Gifford & Co

Website

https://bailliegifford.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baillie Gifford is an Edinburgh-based independent unlimited-liability investment partnership founded in 1908, managing £237bn across active ETFs, mutual funds, private growth, and a tokenized fixed income fund for institutional and individual investors across 46 countries.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Fixed Income Mutual Funds (FSAAAEAB)

Keywords

• Active equity management
• Investment management services
• Private growth investing
• Institutional asset management
• Long-term growth investing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Management Fees: Baillie Gifford generates revenue through management fees charged on assets under management across its range of equity, fixed income, and multi-asset portfolios. As an independent partnership, fees are structured to align with client interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Baillie Gifford is an independent investment management partnership managing £237 billion in equity, fixed income, and multi-asset portfolios for institutional and individual clients across 46 countries. The firm provides long-term active management via mutual funds, a suite of actively managed ETFs, and a private growth investing platform with access to 170+ private companies. It has also launched the UK's first fully native tokenized investment fund (BAGEY) operating on Ethereum and Solana blockchains.

Product overview

Baillie Gifford offers a diversified suite of investment products spanning actively managed ETFs, mutual funds, and private growth investing. The portfolio includes four active ETFs (BGGG, BGCG, BGEG, BGIA) launched in June 2026, alongside traditional mutual funds covering international, emerging markets, China, and global growth strategies. The firm also offers the UK's first fully native tokenized fund (BAGEY) operating on Ethereum and Solana blockchains, providing dollar-denominated fixed-income exposure with approximately 7% yield. Private growth investing platform provides access to 170+ private companies including SpaceX, Databricks, and Stripe with $10+ billion invested since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• Baillie Gifford Emerging Markets ETF (BGEG): Actively managed ETF investing in emerging market equities
• Baillie Gifford International Concentrated Growth ETF (BGCG)
• Baillie Gifford International Alpha ETF (BGIA)
• Baillie Gifford Long Term Global Growth ETF (BGGG)
• Baillie Gifford Enhanced Yield Fund (BAGEY)

Products and services

• Baillie Gifford Enhanced Yield Fund (BAGEY) UK-regulated tokenized investment fund operating entirely on-chain via Ethereum and Solana blockchains. Offers dollar-denominated short-duration fixed-income exposure with approximately 7% yield, BBB credit rating, daily dealing, and $100 minimum investment for eligible professional investors.
• Long Term Global Growth ETF (BGGG) Concentrated actively managed ETF seeking long-term capital growth by investing in companies reshaping returns and embracing structural shifts. Converted from an existing mutual fund.
• International Concentrated Growth ETF (BGCG) Actively managed ETF focused on outstanding global firms transforming societies and economies, seizing significant market share opportunities. Converted from an existing mutual fund.
• Emerging Markets ETF (BGEG) Actively managed ETF providing exposure to the world's best emerging market companies building the next phase of global growth.
• International Alpha ETF (BGIA) Research-led 80-stock international growth portfolio built one company at a time and held patiently, designed to diversify and find international growth opportunities.
• Private Growth Investing Investment platform providing clients access to fast-growing private companies with proven products, including SpaceX, Databricks, and Stripe. Manages $10+ billion in private company investments across 170 companies since 2012.
• ACWI ex US All Cap International portfolio seeking long-term compounding, combining developed and emerging markets with 30+ years of experience.
• China Growth Strategy Diversified portfolio of 40-80 of the best growth companies in China, regardless of listing location, size, or weight in an index.
• Emerging Markets All Cap Baillie Gifford's longest-standing Global Emerging Markets portfolio, targeting the world's best emerging market companies with a diversified approach.
• Global Alpha Ambitious growth investing in exceptional companies, prioritising long-term sustainability and competitive advantages for lasting success.
• Global Discovery Strategy focused on early-stage transformative companies poised for long-term growth and scaling up to shape the next decade's success.
• International Growth Strategy investing in growth companies with enduring competitive advantages and forward-thinking cultures for sustainable success and global reach.

Quantifiable outcome

• Assets under management grew from £300m in 1979 to £237bn as of March 2026
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• BNYcoreTechnology or Integration · 22 June 2026BNY provides tokenization and wallet infrastructure for the Baillie Gifford Enhanced Yield Fund (BAGEY), the UK's first fully native tokenized investment fund operating on Ethereum and Solana blockchains.
• NatWest Trustee and Depositary ServicescoreStrategic or Co-development PartnerNatWest Trustee and Depositary Services Limited acts as the fund depositary for the Baillie Gifford Enhanced Yield Fund (BAGEY).
• Circle (USDC)coreTechnology or IntegrationCircle issues USDC stablecoin used for fund settlements in the BAGEY tokenized fund, enabling investors to fund positions with stablecoins.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Capital Group: Privately-held active asset manager known for long-tenured investment professionals and fundamental research-led equity and fixed income strategies. Highly comparable in philosophy, structure, and long-term client relationships.
• Schroders: London-listed global asset manager with active equity, fixed income, multi-asset, and private markets offerings. Directly comparable product set, similar institutional client base, and UK heritage, with broader product breadth.
• MFS Investment Management: Long-established active global asset manager offering equity, fixed income, and multi-asset strategies to institutional and intermediary clients. Comparable scale and active management heritage.
• T. Rowe Price: Large publicly-listed active asset manager with strong institutional and intermediary channels, offering equity, fixed income, and multi-asset portfolios. Direct competitor for global growth mandates and increasingly for ETF distribution.
• Fidelity International: Independent, privately-held global active asset manager offering equity, fixed income, and multi-asset strategies to institutional and intermediary clients. Comparable to Baillie Gifford in scale, active management focus, and global institutional distribution.
• Wellington Management: Privately-held global active manager with deep institutional focus across equities, fixed income, and alternatives. Highly comparable in client type, research-driven approach, and partnership ownership structure.
• Janus Henderson Investors: Global active asset manager formed through merger, offering equity, fixed income, and alternatives to institutional and intermediary clients. Comparable product mix and distribution overlap in UK, Europe, and US.

Broad incumbents

• Vanguard: Largest passive asset manager globally and a structural competitor to Baillie Gifford's active franchise. While not a direct product competitor, Vanguard's dominance in low-cost passive vehicles represents the primary headwind to active manager AUM growth.
• abrdn (formerly Standard Life Aberdeen): UK-listed global asset manager with broader product range including real estate, private equity, and credit. Directly competes for institutional UK and European pension fund mandates but operates at greater scale and with broader capabilities.
• M&G Investments: UK-headquartered asset manager with strong fixed income heritage and growing private markets capabilities. Directly comparable for UK pension fund mandates though with a stronger fixed income tilt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPRjLX30VVlxJwirNIshaDQ
• LinkedInlinkedin.com/company/baillie-gifford
• Xx.com/bailliegifford
• Facebookfacebook.com/BaillieGiffordCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments259 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baillie Gifford